Cowdray Park Polo Club The Home of British Polo Sponsorship Opportunities
INDEX 1. The Cowdray Estate 2. Cowdray House 3. History of Polo at Cowdray 4. Cowdray Park Polo Club Today 5. The King Power Gold Cup 6. Hospitality & Entertainment 7. Media Network
8. Season Highlights & Events 9. Overview of Opportunities
THE COWDRAY ESTATE Cowdray House and the estate date back to 1273, when the original manor house was built across the River Rother from the town of Midhurst in West Sussex.
Over five centuries Cowdray Estate has secured a reputation for being on of the greatest sporting and picturesque locations in England. Cowdray Estate is now the home of Viscount Cowdray, whose family have owned the estate since 1908. The family have welcomed their friends and guests to share in their love of sport and wellbeing. Hunting, shooting, stalking, fishing, golf, cricket and polo have all been introduced by the custodians of Cowdray. Cowdray has been at the heart of the English summer season for over a century. It hosts the internationally famous Gold Cup for the British Open Polo Championship. Polo teams from around the world flock to Cowdray to participate. The Gold Cup is one of the most important events on the British social calendar and attracts the largest single polo audience in the United Kingdom. Within its 16,500 acres, Cowdray is home to a sustainable farming operation, forestry, a golf course, a farm shop & cafĂŠ, a priory, vintners and breweries, a large property portfolio, event venues, holiday accommodation and a wellbeing centre, all centred around the celebrated Cowdray ruins.
Cowdray House, is nestled discreetly in 110 acres of private gardens with Capability Brown landscaped flowing water to the rear. The original building stood as a Tudor hunting lodge, which later generations added their own touches too, with Buck Hall at the heart of the house replicating the original Tudor banqueting hall. The fourth and current Lord Cowdray lived in Cowdray House with his wife Lady Marina Cowdray and their five children until 2011, where then the house saw a transition from family home to luxurious, yet intimate 22 bedroom exclusive use venue, suitable for house parties, business retreats, weddings and more.
The family home feel has been maintained, this is not a hotel, life has returned to the house in the form of weddings, corporate escapes, polo on the original House Ground and even retreats. It is unique and for people who stay, it is an access all areas genuine home principle. Indoor and outdoor swimming pools, a bowling alley, a tennis court, cricket Strip, croquet lawn and helicopter landing area are at disposal.
THE HISTORY OF POLO AT COWDRAY Cowdray Park Polo Club is often described as the Jewel in the Crown of the Cowdray Estate. For the last century, Cowdray Park has been at the forefront of professional polo in the UK and internationally.
Competitive polo has been played at Cowdray since 1910, when it was founded as small country club by the Pearson family. In 1912, Major Frederick ‘Rattle’ Barrett became the first British 10-goaler and regularly played at the Club. During WWII, the Cowdray Park polo fields were ploughed as part of war effort and the Ambersham polo grounds were taken over by Fleet Air Arm. The original Nissen hut acts as the current day members’ Clubhouse and the air hangers are used to store polo equipment and machinery.
Following WWII, John, the 3rd Viscount Cowdray established the Club as one of the most famous polo clubs in the world, securing its place at the pinnacle of the sport, nationally and internationally. Having lost his left arm at Dunkirk in 1940, John Cowdray had an artificial arm adapted at the Roehampton LimbFitting Centre, assisted by his gunmaker, Churchills, so that he could hold the reins with a hook and continue to play polo. He proceeded to build his surviving string of twelve polo ponies to make the UK’s leading string. He loaned ponies to other players to increase participation in the sport. In 1953, Cowdray Park played host to the first Coronation Cup where teams from the UK, USA, Argentina and Chile competed and the finals drew a crowd of more than 10,000 people, including HM The Queen and HRH The Duke of Edinburgh. The Gold Cup was inaugurated in 1956 and remains the UK’s premier high goal tournament, celebrating its Golden Jubilee in 2006.
COWDRAY PARK POLO CLUB TODAY Set within the heart of the South Downs National Park, Cowdray Park Polo Club prides itself on its strong heritage, sporting excellence and quintessentially British charm.
The Club has been the home of the Gold Cup for the British Open Polo Championship for the last 63 years and welcomes top players from around the world. World-renowned for its immaculate playing surfaces, the Club hosts over 30 tournaments and over 400 matches during the polo season which runs from April until September. Over 2,500 polo balls are flown in from Texas in the USA. The Club has 10 immaculate pitches, including the prestigious ‘Lawns’ grounds next to the Cowdray Ruins where much of the high goal level polo is played and the Ambersham complex on which 70% of games are played. Every year 30,000 visitors come to Cowdray to enjoy the polo season, whilst an estimated further 350,000 visitors are attracted to Cowdray to enjoy the South Downs National Park. (*46 million visits per year in the South Downs National Park generating £465m in income and supporting around 11,700 jobs). Located just 50 miles from Central London, the Club offers a relaxed yet refined country house image. *SDNP Sustainable Tourism Strategy Paper
THE KING POWER GOLD CUP The highlight of the UK Polo Season and a key event in the UK summer social calendar, the Gold Cup for the British Polo Open Championship is ranked alongside the Argentine and US Opens. On Sunday 19th July 2020, Cowdray Park Polo Club will host The Final of the King Power Gold Cup. Regarded as the premier polo tournament in the world at 22 goal (High Goal) level and with all the international stars of the game in action in the incomparable setting of Cowdray Park’s famous ‘Lawns’, the event draws in polo aficionados from all over the globe. The three week long tournament features 40 plus high octane matches, offering world class sporting entertainment. The Semi-Finals (to be held on Wednesday 15th July 2020) showcase two thrilling matches which lead on to the much-anticipated Final, attracting an audience in excess of 15,000. The Final provides a relaxed family centric atmosphere with a full programme of events and entertainment including a traditional fairground, carefully selected artisan food and beverage, an extensive retail village and an eclectic mix of live bands and DJ’s to form the now widely celebrated “after show”. Significant investment by the Cowdray Park Polo Club in recent years have help elevate the event ensuring that creation, customer experience and daring do remain at the core of everything we do.
HOSPITALITY & ENTERTAINING Cowdray Park Polo Club prides itself on delivering the very best in luxury sporting entertainment. The idyllic setting makes the perfect place to entertain family and friends or colleagues and clients.
VIP Hospitality Hospitality at the Gold Cup Final and Semi Finals provides an exceptional VIP experience with fine dining in a premium pitch-side location so guests wonâ€™t miss a moment of the action. Hospitality at these quintessentially British events typically include a champagne reception with canapes, an introduction to the game of polo, three course lunch with wine, traditional afternoon tea and VIP parking. Pitch-side Entertaining Private pitch-side spaces provide the opportunity to create a bespoke entertaining space close to the action, enabling guests to become fully immersed in the exhilarating sport of polo. Various dining options are available including informal and relaxed picnicking as well as more formal, seated fine dining.
MEDIA NETWORK Cowdray Park Polo Club has experienced measurable media growth and reach in recent years. Development of our marketing campaign remains of utmost importance and is now supported by our recently recruited Marketing Director. The website has experienced an increase of 60% growth year on year and generates in the region of 500,000 page views. 70,000 new users have registered with a further 22,000 visitors returning annually. Social media is a main focus for 2020. It generates 3,000 visits annually to the website from our 30,000 followers across the three main social media platforms with the ambition to push followers to 100,000 within three years.
2,000 copies of the Cowdray Park Polo Club yearbook are distributed and the Cowdray season is a regular feature in lifestyle and sporting media, nationally and internally. The King Power Gold Cup semi-finals and finals are streamed live around the world. Polo has the largest percentage of AB audience of any sport or lifestyle pursuit.
SEASON HIGHLIGHTS & EVENTS Midhurst Town Cup A fantastic family day that combines exhilarating games of high-goal polo with entertainment off the pitch. Gold Cup Quarter Finals Four crucial high-octane matches played to decide which teams will go through to the Semi Finals. Vichai Srivaddhanaprabha Day The last Gold Cup quarter final match, played in memory of the late Chairman of Leicester City Football Club, which is preceded by a programme of entertainment to encompass Vichai’s sporting passions.
Gold Cup Semi Finals With two thrilling matches, this is a day loved by true polo aficionados and popular for corporate entertaining. Gold Cup Final The culmination of the tournament for the British Open title, attracting up to 15,000 spectators. British Ladies Championships Featuring the top female players in the most highly regarded women’s competition in the country. The HPA Series The Club’s most high-profile competitions outside of the Gold Cup tournament, attracting large team entries from all over the UK. Friday Night Polo An evening polo match on our prestigious Lawns polo grounds followed by live music.
OVERVIEW OF OTHER OPPORTUNITIES AT CPPC The opportunity exists to associate your brand with the “Game of Kings” whilst experiencing world class polo in the heart of the South Downs National Park. We can tailor exciting and innovative sponsorships and partnerships that work for your business and your audience. • Individual tournament or event sponsorship, including the Gold Cup for the British Open Polo Championship • Marketing exposure and on event activation that can be used year round for campaigns and advertising • Opportunity to become an event, club or estate partner • Exhibition and retail space in the King Power Gold Cup Final Retail Village • VIP hospitality or bespoke pitch-side entertaining options • Seasonal and/or event branding rights across venue • Player and pony award sponsorship • Cowdray Park Polo Club social and corporate memberships • Access to joint marketing initiatives with Cowdray Park Polo Club and Cowdray Estate • Access to Cowdray Park Polo Club membership database • Cowdray TV branding opportunities • Company logo and link on Cowdray Park Polo Club website • Social media posts across Cowdray Park Polo Club and Cowdray Estate accounts • Advert and/or editorial in the Cowdray Park Polo Club Year Book • Advert and/or editorial in the Gold Cup Souvenir Programme • Bespoke corporate packages for golf, shooting and entertaining at Cowdray Estate • Estate wide partnerships to include Cowdray House, Cowdray Farm Shop & Café, Cowdray Park Golf Club and more
Cowdray Park Polo Club Cowdray Estate Easebourne West Sussex GU29 0AQ www.cowdraypolo.co.uk 01730 813257 email@example.com