We knowcreatives. creatives. We know
“We’re Christians, and we run our business on Christian principles.” David Green, Founder and CEO of Hobby Lobby Stores, Inc.
1.0 PROJECT INTRODUCTION 1.1 1.2
Rebranding Hobby Lobby Mission Statement & Campaign Vision
2.0 BRAND RESEARCH 2.1 2.2 2.3 2.4 2.5 2.6
Paper Abstract Research Paper Brand Attributes, Demographics & Target Market Brand Benefits & Unique Selling Position SWOT Analysis Style Boards
3.0 BRAND DEVELOPMENT 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9
Brand Logotype & Logomark Identity System Minimum Height & Clear Space Improper Use of Logo Color Typography Brand Voice Brand Imagery Textures
4.0 DESIGN SOLUTION
4.2 4.3 4.4 4.5 4.6 4.7
External Branding Internal Branding Sitemap & Website (seasonal banner ads) Social Media Mobile Apps User Personas
“Not just an arts and crafts store.” Hobby Lobby, Inc. Brand Statement
3.0 BRAND DEVELOPMENT 3.1 Brand Logotype & Logomark 3.2 Identity System 3.3 Minimum Height & Clear Space 3.4 Improper Use of Logo 3.5 Color 3.6 Typography 3.7 Brand Voice 3.8 Brand Imagery 3.9 Textures
Brand Logotype & Logomark The Hobby Lobby brand now has a strong, updated and personable logo that reflects the personality of the consumer base the company caters to.
Primary Logo II 速
Primary Logo I
To continue to preserve the Hobby Lobby brand equity, adhering to specific logo use and placement guidelines are mandatory. Placing the “o” letter form as a guide to placement of the icon and Hobby Lobby logo together will help ensure accuracy and consistency. The logo should never be stretched or manipulated in any way.
2013 STYLING GUIDE 2013 STYLING GUIDE