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THE PLURALIST ORIGINAL

TRENDING

FEATURED

OPINION

FUND ME

THE PLURALIST THE PLURALIST IS A NON-PARTISAN PUBLICATION DESIGNED TO FOSTER A COMMUNITY OF WRITERS AND READERS, CEDE EDITORIAL CONTROL TO ITS USERS AND CREATE AN OPEN AND IN-DEPTH CONVERSATION AROUND THE ISSUES THAT MATTER TO YOU.

By: Patrick Reynolds Peter Nguyen Stephanie Tran Courtney Hamilton Karl Orotea Nicole Gugeler


THE PRECEDENTS Aggregates Content and Utilises Social Media The ‘i-Tunes of Journalism’

Crowd Funded Investigative Journalism

WHAT MAKES US DIFFERENT? Nobody else has taken these ideas and sought to blend them together to create something unique. The Pluralist does this in a way that creates a flexible business model that is able to sustain itself whilst responding to the desires of its customers.


THE BREAKDOWN Original content + aggregated content + nonpartisan approach. Web presence only. Partially free, with a reasonably priced pay wall. Token allocation: readers play a role in writing process.


THE CONTENT THE PLURALIST ORIGINAL

TRENDING


THE CONTENT OPINION

FEATURED


THE FINANCES STARTING UP

Domain Name Cost: $5-20/year Website Building/Design: Free Paypal Business/Hosting: $0/month | 2.9% + $0.30 per transaction of $10 or more Advanced Keyword/Tagging Targeting Research: $99.95/month or $995/year Shared Web Hosting by Dreamhost.com: $8.95/month Subscription/Membership software: $179.95 lifetime licence by amember. com Possible Pay-Per-Click Advertising (Google Ad-words): $100/month Kickstarter Campaign & Sponsorships, Bare minimum needed to Fund Website For 6 months: $1453.35 For a Year: $2502.35

MOVING FORWARD

For significant sales, at least 30,000 – 50,000 searches/month for specific niches (themes). Premium Membership: • $9/month featuring exclusive content and unlimited/unrestricted access to The Pluralist on any computer or device • $75 annually! You save 2 & a half months of subscription • Newsletter informing subscribers of featured new content with exclusive top picks by editors. • 4 “tokens” are given to each premium member that can be used to support an article and it’s author.


THE FINANCES • Another token is given to each member to back a pitch/project • Billed every month and renewed automatically. Charged in advance for the next month. • Cancellation of subscription can be made any time. Cancelling will have us stop charging your account the next billing cycle (the following month).

VIEWERS AUTHOR’S ROYALTIES & ARTICLE PRICES PITCHES SUCCESS & SALARIES

The Pluralist will need to accumulate 100,000 members in order for it to be ideally successful. 100,000 x $9 = $900,000/2 = $450,000 x 0.05 = 22500 + (100000 x 0.05) + 2500 = 30,000  $450,000 (50% royalties for The Pluralist) - $30,000 (Fees taken by Amazon & to fund website) = $420,000 o This guarantees the Editor-in Chief’s salary is 80,000 while everyone else makes the following in salaries. o Director of Operations salary: 68,000 o Editorial Director salary: 68,000 o Public Relations & Social Media Director: 68,000 o Visual Design Editor: 68,000 o Web Editor: 68,000


THE AESTHETIC THE THREE PRINCIPLES OF WEB DESIGN EVERY JOURNALIST SHOULD KNOW 1. FAVOR THE SIMPLE OVER THE COMPLEX. 2. BE CONSISTENT. 3. EXPRESS YOUR VOICE. Source: Poynter Magazine, “What journalists need to know about Web design,” Mar. 14, 2013.

THIS IS WHAT THE PLURALIST STRIVES FOR.


THE AESTHETIC


THE ATTENTION DATA MINING

Facebook log-in, access to personal information Track which articles are bookmarked Track which articles are saved Google Analytics account Cookies are optional Short optional surveys about the articles

OFF-SITE AUDIENCE ATTRACTION Pay attention to SEO Email members bimonthly Social media usage, site pages and posts: Facebook, Twitter, Tumblr, LinkedIn, Google+, Pinterest, Imgur, Reddit, and Instagram Print ads and online ads Diversity throughout device types, eventual app launch Cooperate with other journalism websites http://searchengineland.com/seotable


THE ATTENTION ON-SITE AUDIENCE RETENTION Clean and crisp pages Small amounts of color Blog forum on a separate page Scrolling versus page based articles depending on length Strong logo Social media link embeds Invisible on-site tags Strong content

ATTRACTING STORIES

Using surveys to justify new piece commissions Journalists names as links to compilations of their other works, potentially being used as a journalist archive Hosting short videos for crowd sourcing Attending journalism conferences Being active in college programs


The Pluralist