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baby vintage clothing

LOGO The logo can be one of three ways. We have the primary logo, inverse, and vertical.

Primary Logo



C: 33 M: 3 Y: 0 K: 95 C: 84 M: 0 Y: 56 K: 0

C: 0 M: 0 Y: 0 K: 0 R: 255 G: 255 B: 255 PANTONE: WHITE C

C: 0 M: 45 Y: 10 K: 0

R: 22 G: 39 B: 50 PANTONE: 433 U

R: 0 G: 177 B: 148 PANTONE: 339 U

R: 246 G: 162 B: 182 PANTONE: 197 U

COLOR Color will be used in some logo options. Only the baby in the logo will change colors. Also when we decide to enclose the baby in a shape, the shape will be the color the text will be grey.

TYPE The logo is derived from modified versions of Emmascript MVB Std and Edelsans. The tagline text is Edelsans.

Emmascript MVB Std:


Edelsans: regular and ultralight


abcdefghijklmnopqrstuvwxyz 1234567890




1234567890 1234567890

old styles. new babies.

SHAPES The elle will always be in a containing shape and it will always be grey with white text. (except inverse) Sometimes baby will be in an enclosed shape and when it is, it will always be the grey text in either the green or pink color. It can either be vertical or horizontal.

IMAGES To attract our audience we will use photographs like the ones on the left. Our store sells vintage clothing for baby girls so we chose a sepia tone to set all the photos in.

old styles. new babies.

old styles. new babies.

TAGLINE The tagline: old styles. new babies. will not be used with the logo. But it will be used on advertisments like those to the left.

Š 2012

Courtney Ringham


Brand Manual 2012


Vintage Clothing for Baby Girls