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BTEC Level 2 Diploma in Art & Design Project Title:

Edexcel ‘Case Study’

Lecturer/s:

Pete Collins

Unit/s:

Unit 6: Working in the Art & Design Industry 2/2

Pathway / Stage

Mandatory Unit

Date Set:

23/2/12

Review Date:

w/c 19/3/12

Duration: 4 weeks 23rd February, 1st, 8th & 15th March.

Unit Objectives On completion of this unit you will:

1 Know about organisations in the art and design industry 2 Know about job roles in the art and design industry. Level 2 Diploma in Art & Design

Hand-in Date:

w/c 19/3/12


Objectives for this brief

Explain how organisations operate in the Art & Design Industry. Explain the characteristics of job roles within the Art & Design Industry. Please notice the emphasis on the word ‘Explain’. Brief Overview: Research 1 organisation within Art & Design that really interests you. These may be linked to specialist areas that you are interested in. You will need to include the following: What is the purpose of the organisation? What areas are there within the organisation? What job roles are there within the organisation? How do the individual jobs relate to each other within the organisation? Research individually without using Wikipedia – use websites of organisations for accurate information. Reach your own conclusions about the organisations.

Your work will take the form of a Word document all printed out with colour images, presented in a ring binder with all of your research notes / print outs. There is no word limit. Week 1: Research one organisation within the Art & Design Industry that interest you making notes in journal. (P1). What is the purpose is of the organisation? (P1,M1&D1) What areas are there within the organisation – what different things do they do? (P1,P2,M1,M2,D1,D2) What job roles are there within the organisation? i:e – junior designer, art director, typographer, photographers assistant. What is the pay like? (P2,M2,D2) How does one job relate to another within the Organisation? (P1,P2, P3,M1, M2, D1,D2) Print out any research information and keep this in a file. If you want to know more about an organisation maybe you could email them for more information, say what course you are on, arrange a visit to see them in your free study time. Level 2 Diploma in Art & Design


(FEsl/E3.1 Follow the main points of discussions.FEsl/E3.2 Use techniques to clarify and confirm understanding.FEsl/E3.3 Give own point of view and respond appropriately to others’ point of view.FEsl/E3.4 Use appropriate language in formal discussions/exchanges.FEsl/E3.5 Make relevant contributions, allowing for and responding to others’ input FEr/E3.1 Understand the main points of texts.FEr/E3.2 Obtain specific information through detailed reading)

Week 2: Complete your research of an organisation. (P1,P2,P3,M1,M2,D1,D2) Having gathered lots of research you will now be able to start typing up your case study using Microsoft Word. This must be in your own words based on information gathered. Please do not copy and paste from existing documents. (P3,M1,M2,D1,D2) (FEsl/E3.1 Follow the main points of discussions.FEsl/E3.2 Use techniques to clarify and confirm understanding.FEsl/E3.3 Give own point of view and respond appropriately to others’ point of view.FEsl/E3.4 Use appropriate language in formal discussions/exchanges.FEsl/E3.5 Make relevant contributions, allowing for and responding to others’ input)

Week 3: Writing your case study. (P3,M1,M2,D1,D2) Discussion of your findings so far as a group.(P3, M1,M2) (FEsl/E3.1 Follow the main points of discussions.FEsl/E3.2 Use techniques to clarify and confirm understanding.FEsl/E3.3 Give own point of view and respond appropriately to others’ point of view.FEsl/E3.4 Use appropriate language in formal discussions/exchanges.FEsl/E3.5 Make relevant contributions, allowing for and responding to others’ input)

Week 4: Complete writing your case study concluding what it is that you now know and have learnt about the companies. (P3,M1,M2,D1,D2) Discussion of your findings as a group. (P3, M1,M2) Complete your case study and hand it in clearly labelled with your name. Please also email me a digital version. (P1,P2,P3,M1,M2,D1,D2) (FEsl/E3.1 Follow the main points of discussions.FEsl/E3.2 Use techniques to clarify and confirm understanding.FEsl/E3.3 Give own point of view and respond appropriately to others’ point of view.FEsl/E3.4 Use appropriate language in formal discussions/exchanges.FEsl/E3.5 Make relevant contributions, allowing for and responding to others’ input)

Level 2 Diploma in Art & Design


Outcome/s: Research notes in your journal, any print outs from websites etc in a ring binder. Case study written up and handed in with all research notes / print outs. Digital copy emailed to me for reference. (P1,P2,P3,M1,M2,D1,D2) Suggested Reading/ Research: Fine Art – Pangolin Editions. Fashion – Fabryan, Starzewski. Architects – Foster and Partners, Daniel Libeskind Studios, Shape Architecture. Animation – Aardmann Animations, Walt Disney, Dreamworks, Graphic Design – W M Productions. Mark Design. Interior Design – Adrienne Chinn. Illustration – MAA Illustration. Product Design - Phillipe Starck, Dyson, Cube 3. Art Galleries – The National Gallery, Tate Gallery, Modern Art Oxford, The Louvre, The National Portrait Gallery.

Websites: http://www.starck.com/fr/ http://www.wmproductions.co.uk/ http://www.mark-design.co.uk/ http://www.screenface.co.uk/ - theatre and TV make up supplies http://www.fosterandpartners.com/Practice/Default.aspx http://www.cubethree.co.uk/ http://www.shapearchitecture.co.uk/ http://www.adriennechinn.co.uk/ http://www.illustrationcompany.co.uk/ www.fabryan.com http://www.starzewski.com/

Resource Requirements: Laptops, Library for books and IT access, journals for note taking, Memory sticks to save all work as word document. Folder to keep all research and final written document in. Health and Safety: You will need to use your understanding of health and safety to maintain a safe and secure environment and act responsibly yourselves and with others in your team as well as the other groups and lecturers. You should ensure that you follow the health and safety rules within the studio and college setting, creating an environment that is empathetic to those around you. Level 2 Diploma in Art & Design


Unit Criteria:

To Pass the unit you will be able to:

x

To Achieve a Merit you will be able to:

x

To Achieve a Distinction you will be able to:

P1- Identify how

M1- Explain how

D1 - Independently and

organisations operate in the art and design industry.

organisations operate in the art and design industry.

fluently analyse how diverse organisations operate in the art and design industry, reaching informed conclusions.

P2 - list job roles

M2 - Explain the

D2 - Independently and

within the art and design industry.

characteristics of job roles within the art and design industry.

fluently explain the characteristics of diverse job roles within the art and design industry, reaching informed conclusions.

[IE]

[IE]

x

P3 - Describe the characteristics of job roles within the art and design industry. [IE]

IE = Independent enquirers TW= team workers

CT = creative thinkers RL= reflective learners SM= self – managers EP= effective participators

As part of self assessment you will need to keep this brief, tick off each of the criteria once you feel you have achieved it and then hand this is in with the completed work and sign and date at the bottom of this page. Learner Name: ……………………………………………………

Date : . . . . . . . . . . . . . . .

Learner Signature: ……………………………………………… N:B – The work cannot be marked without this signed document to support the submitted evidence.

Level 2 Diploma in Art & Design


Industry Brief - Case Study (2 of 2)