Presented by Chantelle Mader National Award Winning Business Advisor And Profit Strategiest
BU S I N E S S N E W S OCTOBER 2011
Creating Financial And Lifestyle Freedom For Country Business Owners In Three To Five Years... Or Less!
Will Farmers Wallets Open After Harvest?
In This Issue Will Farmers Wallets Open After Harvest? Shocking facts reveal that farmers may be handing their harvest income to the bank. (Page 1) Invest In Common Sense Marketing.
With good rains this year, its predicted farmers are going to have a bumper year. Farmers, and those who rely on farmers for their lively hood, are taking a sigh of relief. But, as they say... Don’t count your chickens until they are hatched. Even if the grain gets safely in the bin it’s still going to be harder than you might think to get farmers to open their wallets and spend. I’m predicting many farmers will be handing most of the money they make back to the bank and being conservative with their spending. Last year’s server lack of rain, in WA, has left farmers, in traditionally safe farming areas, reeling, having never seen anything like those conditions in the past. Many farmers will be using this year’s harvest to get themselves back on a sound financial footing and ferreting
away as much money as possible, just in case another disaster year is just around the corner. Here’s an interesting fact, courtesy of the Farm Weekly: The latest Planfarm Bankwest Benchmarks Survey, which surveys 500 broad acre farm businesses in WA, showed the debt per hectare ratio has escalated to about $600 per hectare. In 1998, the survey returned a debt per hectare ratio of about $170 per hectare. In the last two years however, the farm income per hectare ratio has declined steeply, while the debt to income ratio has spiked alarmingly. Farm Weekly: 28th Sept 2011 So what can you do to ensure your, farmer reliant, business gets its fair continued on next page
Revealed: Why newsletters are a marketing weapon so powerful for reaching farmers. (Page 2) How to Pick A Website Developer Worth Their Salt. What you need to know so you don’t get ripped off and left with a website that looks pretty but doesn’t get traffic. (Page 3) How to Get Designers Fighting To Design Your Logo. Discover how you can get your logo done for just $495, and have designs flood in from all around the world in just a few days. (Page 4)
Country Smart Business Solutions | Newsletter | October 2011
Will Farmers Wallets Open After Harvest? (continued) share of the money, after the banks have had their snouts in the feed tough? Invest in common sense marketing. In tough times it’s the smart marketers that win while their competitors are left blaming the season for their lack of sales. Here’s a few ideas to get you going in the right direction... Assuming you understand the power of building relationships with your database of farmers... You do have a database don’t you? (If you don’t, your first job is to build one!) Make sure you spend the quiet time, when they are on their tractors, to implement a monthly newsletter to keep them informed and educate them on the latest ways to improve their farm profits and cash flow using your products and services. Your newsletter needs to be a physical, put in the mail, newsletter. Not an email newsletter (unless they request it in that form) Why? Because farmers, very much live in the physical world and are, in the main, the newspaper reading generation. (With the average age of a farmer now being 55.) In short, they have a bias in the way they buy and that is, they are tactile – they like to touch and feel. (Although most women would argue ALL men like to touch and feel! *grin*) Now, I know you’re thinking that putting together a monthly newsletter is a lot of work! But I can assure you it is worth the effort. Newsletters are probably one of the most powerful marketing tools, yet are often not used
because few know how to make putting one together quick and easy. So I will share that secret with you. Firstly, you should only need to commit to writing one article a week. In fact, you can get your staff to write one a month each to spread the work load and put one of your admin staff in charge of getting all the articles together by deadline. Nothing hard in that, unless you hate writing! And I have a fix for that too. Simply talk into your mobile phone. Most mobile phones have an inbuilt recorder and, as a real time saver, you can do your recording while on the road. Just pick your subject, press the record button and talk as if you had a passenger in the car alongside you. Then all you have to do is post a job on www.fiverr.com and get someone to transcribe your audio file into text and edit it for you for as little as five bucks! How cool is that?! Another great source of articles for your newsletter is your suppliers and partners. They will often have readymade media releases on hand that you can edit to suit your newsletter. In fact, they may even pay you to have an ad in your newsletter helping you to pay the cost in distributing it. I would make that call to them, offering them editorial if they pay for an ad. If newspapers can do it, you can too. Remember, access to your herd of farmers is valuable! Also don’t forget to feature your staff, and you can easily fill a page just with social scene photos from your last function or field day. The hard part is the design and distribution, as few printers offer
a print and post service. I use Ben Wendel, of Newsletter Marketing Systems, to pull the newsletter together for me and distribute it. All I do is provide the articles and photos, and send him the database I need it sent to. He handles the rest. It’s a breeze! By the time the grain is in the bin they should have got a copy of your first newsletter and after a few months will start to look out for it and value it as a great source of information. Never forget, it is the strength of your relationship, and your reputation with your farming customers, that feeds you through the lean times. (As they will continue to choose to buy from you rather than your competition.) A newsletter is a great way to build that relationship and give them great value in the content it provides them to help them in their business. Your newsletter is also a great place to launch your post harvest offer to get them to place an order with you to secure that free fishing trip holiday. More on putting together killer offers in another article soon
Country Smart Business Solutions | Newsletters | October 2011
ONLINE UPDATE: The latest news, websites and social media to get the biggest bang for your buck.
How To Pick a Website Developer Worth Their Salt A good website is vital for your business success and the first step is to know how to pick a good website developer, know what to ask and be clear on what you want them to build for you. Most people who build websites for business owners are very technically good at what they do. They know how to build really cool flash elements, that search engines can’t view, and can build stunningly beautiful websites, that don’t sell. Be warned! If you let them take charge you will get a beautiful website that panders to your ego rather than one that does what every websites job should be…and that is to generate leads, or sales, for your business.
your website yourself without having to pay your website person for every little change then you want to use an
like. However, if your aim is to create a simply one page landing page
Not their fault, as they are not marketers. It’s your job to master this media so you can direct them as to what you need, to get the result you want. A truck load of good quality leads!
open source platform such as Joomla,
as our preferred option, importantly
So now, when selecting your website
For your main website it is important that is appeals to the search engines and the human viewers who will visit. No point building a website that is doomed from the start because the search engines don’t like it or one that the search engines love but the humans that visit it hate.
produces clean code which the search
developer, all you have to ask is if they
engines love. Teamed with the Thesis
know Wordpress, request they use the
theme is even better.
Thesis theme and make sure they set
The first thing you need to consider is the frame work your website is built on… I won’t go into details here as I don’t want to get too technical. But if you want to be able to easily update
Drupal or Wordpress. (I’m sure you can Google those and check them out.)
which you are going to get traffic to by other methods... then these simple website builders are just fine
Apart from allowing you to easily update your own website Wordpress,
Don’t be tempted to build your
for one off promotional pages.
you up as the administrator.
website with a cheap, point and
Also make sure they have a good
click, website builder that is often
knowledge of how to make your
offered to you when you purchase
website secure, with the appropriate
your domain name, if you want to
Wordpress plugins, as you don’t want to
get traffic from the search engines. In order to be that super easy to
leave your website open to hackers.
build they have to create a lot of
More on how to layout your website
excess code, that you can’t see but
to appeal to your human visitors next
the search engines can, and don’t
Country Smart Business Solutions | Newsletters | October 2011
TOOL BOX: Products and services tyre kicked, reviewed and tested to fast track your business success!
How To Get Designers Fighting To Design Your Logo. Finding the right designer that hits the mark with the right design for your business logo, product packaging or business card can be an expensive and time consuming task. But what if you could get hundreds of designers, from all around the world, fighting to design what you need?
lling To Farm Se
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When it comes to getting the right design many heads with many ideas are more likely to get you the best choice and outcome.
The best way to do this is to run a design competition where you put up prize money and whoever comes up with the best design wins. And this is exactly what I did for my logo via http://www.99designs.com In just a few days I had 43 design entries all hoping to win the $495 prize if I liked the design. And if I didn’t like any of them I was reassured that I didn’t have to pay. My only recommendation is make
1300 667 153
1300 667 154
sure you are clear and detailed on your design brief. Then you will get the most suitable designs. I had to let them know I was an Australian company and, as it was, I still ended up with a few designs that featured American style barns! Yet that same designer, when I pointed that fact out, ended up producing the winning design. I couldn’t recommend this website any higher!
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