RACE TO THE ... FINISH?
he 2021 edition of the reader-voted Power 31 focuses on an industry emerging from perhaps its greatest challenge – certainly in the events space. When asked about a moment this year they sensed a turning of the corner, many industry leaders argued the premise, understandably, considering ongoing concerns about variants, vaccination rates, boosters and breakthroughs. Every weekend concert slate that passes, however, means colleagues who went to zero last March get a little further down the road. A finish line may not be in sight – or even realistic – but the overall tenor seems to be one of very cautious optimism.
Artists & Music
Warner Music Nashville
SVP/Radio & Streaming Without question, the return of live events and shows has made even the most gradual “return to normal” feel a bit more normal. The heart and soul of our industry are live performances and gathering friends, partners and colleagues to celebrate them. I felt this strongly at the very first show I attended in June: Cody Johnson headlining two nights at the Ryman. The energy of Williams, Cody Johnson the crowd was palpable – on their feet and Cris Lacy (r). the entire night, singing every word to every song. We gathered, we celebrated and we enjoyed what makes this wonderful industry so special – our artists, their music and the relationship with their fans we have all missed for so long.
Shane Allen, Janet Weir, Maren Morris, Goodman and Liz Cost.
I really don’t know where we are, but I would ask, turn the corner to what? To where? With so many of our acts heading back out on the road, the complexity of everything seems to have hit yet another level. The impact of COVID on radio, touring, awards shows and TV in general – definitely consumption – will have lasting impact. I don’t ever see it being what it was. The shifts we are experiencing will prove seismic.
Big Machine Label Group President/CEO
I don’t feel we have turned an important corner yet. We all need to be back out on the road in force seeing fans, seeing radio, seeing all media and DSPs, and we just flat cannot do that yet at the level we need. Get vaccinated, wear a mask and let’s get back to work.
iHeartMedia EVP/Country Programming Strategy
My favorite pastime continually reminded me of our normal life. Being outside and with friends is always the best recipe. I was fortunate to take some golf trips, including a West Coast stop this spring with my buddy Nate. This was before the recent surge in cases but was a great reminder of how fortunate we still are in many ways.
As much as we want to have turned a corner, I’m not sure we have. I’ve been to a couple of big shows with 15,000 unmasked people, and I have not felt very comfortable. My guess is there are no corners. We just keep going and, as we go, we will learn to be more accepting of the casualties.
Pictured (l-r) Steve Hodges, Phillips, Judy Dixon, Mitchell Tenpenny and Nate Deaton.
Audacy Country Format Captain Audacy/Detroit VP/Music Programming, WYCD PD
I sensed the format’s turning from the pandemic in a few different ways. One was Nielsen statistics showing people returning to more normal work and commute patterns, particularly in morning drive. But the biggest sign was the joyous return of live music. That was exemplified first with a Michael Ray club show at Coyote Joe’s, but the real beacon of normalcy came with the 38th Annual WYCD Hoedown: Lady A, Carly Pearce, Tenille Arts, Niko Moon, Elvie Shane, Nate Barnes
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