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Pop-Up Retail Food Mu Transforming a flagship store into a three-dimensional cookbook exhibition is no small feat. To expand on the 2012 launch of Normann Food, the recipe concept of Danish design company, Normann Copenhagen, the entrance hall of the company’s flagship store was converted into a life size food and kitchenware exhibit. The store’s all-white gallery-like entrance was brightened by 12 recipes devised by Peter Elmegaard, the store’s Retail Director and exhibited alongside arty installations of Normann Copenhagen’s kitchen collection inspiring visitors to think creatively when serving their dishes at home.

Discovering Conversation Pieces It turns out, museum shops are no longer staid. Rather, they offer a cornucopia of conversation pieces for the table.



Countlan Issue 05  
Countlan Issue 05  

Countlan is a quarterly magazine dedicated to exploring how people all over the world entertain at home.