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LIST I N G P RES ENTAT IO N FO R

YO U R H O M E


WE ARE Authe ntic . Co mmit ted. Dr iven .


WHY CHOOSE US At Cottingham Chalk, everything we do is about you. For 35 years, we have been a market leader in Charlotte real estate because of the relationships we have built with our clients. Founded on sincere integrity and deep trust, these relationships are paramount to our business, and we are passionate about serving our clients.

Choose Cottingham Chalk because: • We are experts. Our agents draw on the collective knowledge and experience of our entire company to ensure you are in-the-know on hyperlocal market activity. • We are here for you. As a boutique firm, we tailor our services to meet your individual needs, and we work hard to provide a memorable real estate experience. • We are constantly learning. Our agents are on the cutting edge of industry trends and are well equipped to navigate the ever changing real estate landscape. • We are global. As a longtime member of Leading Real Estate Companies of the World and Luxury Portfolio International, we market your property to every corner of the globe, and we can help you find the perfect home anywhere in the world. • We are leaders. Our agents serve our community and our industry, all while setting the standard for real estate excellence in Charlotte.

Average Days on Market

Cottingham Chalk: 7 Days Market: 18 Days

Sales Volume per Agent

Cottingham Chalk: $7.5 Million Market: Less than $2 Million

Sales Price to List Price Ratio

Cottingham Chalk: 99% Market: 98%

Average Agent Experience

Cottingham Chalk: 10 Years Market: Less than 2 Years

Average Sales Price

Cottingham Chalk: $524,000 Market: $260,000

We Sell Across All Price Ranges

From $4 million to $40,000 and everything in between!


YOUR AGENT


FI ND THE RIGHT

COTTINGHAM CHALK AGENT PROFESSIONAL ACHIEVEMENTS & DESIGNATIONS • • • •

Charlotte Regional Realtor Association National Association of Realtors North Carolina Association of Realtors Nominated for the Charlotte Observer 2019 Rising Star in Real Estate

PERSONAL STATEMENT I am in the business of working hard to serve others. Selling or buying a home is a life event that I have the privilege to walk alongside my clients through as a trusted advisor. I treat every client as an extension of my team; working to put their needs first.

KRISTEN PEGG REALTOR / Broker in NC, SC ®

D: 336.409.9992 O: 704.364.4400 x 1246

MISSION To be a dependable advisor for clients walking through the transaction of buying or selling one of their most important investments, and to consistently demonstrate a proactive mindset, hard work ethic, and ability to provide a positive experience from start to finish.

kpegg@cottinghamchalk.com

F E AT U R E D L I S T I N G S

ACTIVE 3200 Seven Eagles Road MLS# 3395640 | 5 Bedrooms | 7.3 Baths List Price $ 2,925,000

ACTIVE 1574 Queens Road MLS# 3431354 | 5 Bedrooms | 4.1 Baths List Price $ 2,800,000

ACTIVE 2542 Forest Drive MLS# 3420877 | 6 Bedrooms | 5.3 Baths List Price $ 2,499,900


MARKETING PLAN


M ARK ETING TEAM Innovative, Award-Winning Marketing Team Successfully marketing a home requires industry know-how, skills, and dedication. With years of experience, the Cottingham Chalk team understands the complexities of marketing a home specific to each of Charlotte’s neighborhoods. We start by identifying our audience, targeting them with effective, timely, and memorable materials. We engage potential buyers with a full-service marketing plan to ultimately sell your home.


MARK E TING SERVICE S • Cross reference our firm’s database of buyer clients and prospects with your home

• Target relocation clients • Offer showing advice and provide staging recommendations

• Collaborate with agents who have recently sold a home in your neighborhood or a high-end home

• Clearly communicate pricing changes to seller and all potential buyers

• Hire a professional photographer to capture your home

• Showcase listings in local advertisements, like the Charlotte Business Journal

• Create a full-color marketing brochure • Customize a detailed brochure that highlights the key rooms and special features throughout the house • Create a listing on LuxuryPortfolio.com, showing your home to international buyers • Host a Realtor® event for Cottingham Chalk Realtors and other Realtor firms with potential clients interested in buying • Design an “Introducing Your Home” announcement and mail to affluent addresses in the Charlotte area, as well as luxury homes with families looking to upgrade

• Optional social media coverage of your home • Up-to-date assessments of the market conditions


M ARK ETING BASIC S Property Brochure In this customized brochure, we select the best professional photographs of your home and highlight all of the details that make your listing unique. The brochure is also available online at Issuu.com, with easy-to-navigate hyperlinks for potential buyers to access additional information.


For Sale Sign The Cottingham Chalk logo has come to stand for integrity and loyalty over the years, and our For Sale sign signals that you’re working with a trusted partner with deep ties to the community.

CMLS “Matrix” Database We regularly add and update all of our listings on the Charlotte Multiple Listing Service Matrix Database (CMLS), where licensed Realtors® can easily access important information to share with clients.


PROFESSIONAL PHOTOGRAPHY

Professional Photography & Virtual Tours Professional photography is essential to capturing the charm and character of your home, while highlighting architectural details. A well-photographed listing can lead to more showings and online viewings. We assemble photographs into a YouTube video, giving a virtual reality tour of your home.


A D DI TI ONAL MARKETING Direct Mail With access to an up-to-date database, we target potential buyers with postcards mailed to specific areas or neighborhoods. The goal is to generate interest and inquiries about your listing.

Cottingham Chalk Property Tour Our Cottingham Chalk Tour is another place to give your listing great exposure. The tour goes out to a variety of local agencies giving them an opportunity to preview your home.


P ROP E RT Y EVENTS Realtor Events Our realtor events allow us to tap into our network of contacts within the residential real estate industry. These events are great opportunities to introduce your home to other local agents representing potential buyers. Some of the most popular events include Realtor Luncheon, Realtor Coffee and Realtor Wine & Cheese.

Open Houses Typically held on Saturdays and Sundays, open houses showcase your home to potential buyers. Your agent will help you determine if an open house should be included in your marketing plan.


DI GI TAL MARKETING Cottingham Chalk Website The Cottingham Chalk website serves to highlight current listings to potential buyers. Regularly updated, the website is an accurate source that’s easy for online users to find and use.


Website Syndication To increase visibility of your home, we ensure your property is listed on the most popular real estate websites, giving national and international exposure. In addition to the websites below, your home will be featured on all IDX affiliated third-party websites. The following are a few of the websites where we feature properties: zillow.com

trulia.com

realtor.com

carolinahome.com

luxuryportfolio.com

leadingre.com

charlotteobserver.com

google.com

homes.com

homefinder.com

msn.com

yahoorealestate.com

frontdoor.com


Social Media Social networking has become a great resource for our team to build relationships with the community, allowing us to share company updates, events, news, and market trends. It’s also become an essential tool for our agents to connect with potential buyers and agents in the surrounding areas. Through various social channels, we offer behind the scenes snapshots, showcase recent listings, and promote property events.

Instagram Get behind the scenes, amazing properties & CC events. check it out

LinkedIn Charlotte information company news & market conditions. check it out

Pinterest Inspiration, tidbits & when it comes to homes, everything we love. check it out


Facebook If you are looking for a little bit of everything this is the ideal spot for anything CC. check it out

YouTube Home to our virtual tours & company videos. check it out


YOUR PROPERTY


THE LISTING PROCESS After 35 successful years in business, we are experts in the Charlotte market. When it comes to selling your home there are many steps involved. A Cottingham Chalk agent will walk you through each one with sound advice.


SEL L ERS CHECKLIST I NT ER I O R •

• • • • • • • • •

• •

• • • •

Walls should be freshly painted (neutral color), free of nail holes, scuff marks and free of any unframed pictures, posters, etc. Floors should be clean and in good condition Carpets should be vacuumed; clean them if needed Clean HVAC registers and grates Clean all windows and doors; Ensure that all open and close easily Make certain all cabinetry doors and drawers open easily Repair or replace faulty wall switches, outlets and light fixtures; make certain all light bulbs work! Tighten or repair leaky faucets and/or noisy toilets Ensure all kitchen cabinets, countertops & appliances are clean (inside & out) Bathrooms should be sparkling clean, including tile and grout. Faucets should be polished; bathtubs and showers should be caulked as needed Bedrooms should be straight, clean and free of clutter Remove all clutter from rooms and closets. Clutter will always make a room or even an entire house appear smaller! Make certain there are no food or pet odors Have an aroma that will make a prospective buyer feel at home: fresh bread, cookies, cinnamon on the stove, etc. Make your house as light, airy and spacious as possible For every showing, open drapes, turn on lights, turn the stereo on, keep pets in a contained area, and set the heat/air at a comfortable temperature

if possible, do not be present while your home is being shown


SEL L ERS CHECKLIST Cottingham Chalk has put together a helpful checklist for sellers that want to make an excellent first impression to potential buyers.

EXT ER I OR Remove all debris from yard (rotting lumber, sticks, leaves, and trash) • Lawn should be cut and trimmed; cut in diamonds by mowing at right angles. Aim to leave the grass 2” high •

• • • • • • • • • • • • • • • • •

Spray or remove weeds from driveway, natural areas, patio and sidewalk Trim/prune shrubbery. If you have older shrubs/trees, trim them for a fresher look Apply a fresh layer of mulch/pine needles in natural areas and around trees If you have heavy tree cover, trim to allow additional light Plant flowers, seasonal bulbs; place “welcome” flowerpots at your entrance Power wash exterior, patio, sidewalk and stoop; no mildew should be present Gutters should be cleaned out, any holes repaired; downspouts should be routed away from the house, allowing for proper drainage Put a new door mat at the front door Clean screens, windows and storm windows If necessary, paint exterior. No exposed wood or peeling paint should be visible Replace any deteriorated exterior siding, etc. Repair any loose bricks at porches, stoops, etc. Caulk or mortar any area where there is a gap (brick siding, patio, steps, siding, around chimney, etc.). Remove firewood away from the house Remove any wood debris from the crawl space or basement Crawl space door should be in good condition Straighten entire garage and/or basement


GOING THE EXTRA MILE

“My biggest goal in partnering with you, is to exceed your expectations and meet the goals you have for listing your home. I strive to make selling one of your most important investments a smooth process that leaves you feeling in good hands.”

GETTING YOUR HOME READY TO LIST • Upon our first visit, I will walk with you through your home to get familiar with its qualities and characteristics. Along the way, I will take photos to make note of any areas that need to be tweaked.

KRISTEN PEGG REALTOR® / Broker in NC

• After familiarizing myself with your home, I will provide a complete Market Analysis that includes the market history in your area and all the data that produced a listing price recommendation.

336.409.9992

• If needed, I will personally help rearrange furniture or help de-clutter. If you desire staging, I will work directly with a stager to achieve the best look possible for your home.

kpegg@cottinghamchalk.com

• Have the house professionally measured by an appraiser. • If there are any items that need special attention or work completed prior to listing, I will provide you with a list of trusted professionals to call.

MARKETING YOUR HOME • I will host a Realtor Preview shortly after your home goes on the market. Invitations will be sent at least three days in advance and the event will include either a luncheon, wine and cheese, or coffee. Fresh flowers will be placed throughout the house. • Your home will be professionally photographed to create a virtual tour. • A professional brochure and look book will be created to advertise your home and display during showings. • Not only will your home be marketed within the MLS, but I will create a one-page flier for social outlets and circulate it across several Charlotte real estate firms. • Additional advertising if needed will include features in high volume publications such as Charlotte Agenda.

WHILE YOUR HOME IS LISTED • I will email you current data on pendings and solds in your area/neighborhood of anything that would be considered a comparable to keep you up to date. • If you are out of town or are unable to, I will come turn on all the lights and music prior to a showing. • I will email or call with feedback as soon as feedback comes in after a showing or open house. • When an offer comes in, I will make every effort to deliver the offer to you in person, rather than over the phone.


THANK YOU FOR LETTING US GUIDE YOU

KRISTEN PEGG Realtor ® / Broker 336.409.9992 kpegg@cottinghamchalk.com

COTTINGHAMCHALK.COM/KRISTEN-PEGG


COT T I N G H A M C H A L K .CO M I N F O @ C OT T I N G H A M C H A L K .C O M 70 4 . 3 6 4 .1 70 0

704.625. 2364

6 8 4 6 M O R R I S O N B LV D . , C H A R L O T T E , N C 2 8 2 1 1

Profile for Cottingham Chalk

Listing Presentation - Kristen Pegg  

Listing Presentation - Kristen Pegg