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P R I V AT E L A B E L COSMETICS

RESCUE COSMETICS RANGE FOR MEN


MALE COSMETICS MARKET

PRODUCTS

CONSUMER

MARKET

THE NEW TREND

+70% sale of male care products (last 4 years)

2012 $33.595  2017 $40.369

$68.735

$27.520

$122.059

$22.766

Beard fashion comes close to the sale of shaving products by 3%

Facial cleansers and facial lotions / moisturizers are the most

commonly used

+70%

66€

of men, if a product likes it, it repeats and it does not change

average spending on each purchase

What are men looking for? ✓ Simple, fast and effective products. ✓ Men tend to run away from ruch, unctuous and dense creams, preferring lighter formulations such as gels, cremi-gels or dry-effect emulsions. ✓ male packages that communicate a clear idea


Essentiels pour

lui

Why Cosmewax?

The R&D department of Cosmewax, with extensive experience in the formulation and development of custom-made cosmetic products, has exclusively created this range for the urban man of the 21st century. “DAY-TO-DAY ARCHITECTS� is the result of a meticulous study of how modern man is and, consequently, the cosmetics he needs to overcome the daily pulse.

HOW IS HE?

HOW IS RANGE WE PROPOSE? 1.

Facial Care, Beard Shaving Care.

2.

Only for men: man is the protagonist of his own range.

25 to 45 years old

3.

Adapts to the needs of the skin of man.

He takes care of himself according to his lifestyle.

4.

For a man who faces daily stress, with little time and subjected to the pollution of cities.

5.

Comfortable products, with quick application and fluid and light textures.

A balance between good looks and other personal values (couple, family, friends and leisure) Urban man

Care

&

Sure of themselves Natural but elegant


DAY-TO-DAY

CHARCOAL

1. Healthy skin starts with CLEAN SKIN FACIAL CLEANSING GEL • Leaves skin clean, fresh and smooth without sense of tension. • Remove impurities and excess of sebum • Deep Cleansing and purifying. • Easy application and easy to rinse off.

silicone

and

• Leaves skin moisturized and soft and calms the skin. • Anti-fatigue, revitalizing, energizing and toning. • Boosting anti-ageing: reduces wrinkles. • Reduces the appearance of acne and dryness.

• Leaves skin with a healthy and radiant aspect.

• Free from ingredients.

CHARCOAL FACIAL CLEANSING GEL

animal-derived

• 92% ingredients of natural origin. • With Glycerin, Polyquaternium-39, Micellar agents, Menthol, Aloe Vera, Vitamin E.

• Quick absorption. • Free from silicone, colorants and animal-derived ingredients. • 91,69% ingredients of natural origin. • Contains Niacinamide (Multibenefit Vitamin)


DAY-TO-DAY

2. Treatments for the SKIN EYE CONTOUR GEL • Effectively reduces puffiness, wrinkles and signs of fatigue.

FACIAL SERUM ANTI AGE • Leaves skin moisturized and soft and calms the skin. • Anti-fatigue, revitalizing, energizing and toning.

• Replenishes and hydrates the delicate skin and eye contour.

• Boosting anti-ageing: reduces wrinkles.

• Thanks to its delicate composition it is recommended for use on all skin types.

• Quick absorption.

• Reduces the appearance of acne and dryness.

• Light, fast absorbing and non greasy formula results in an instant calming and refreshing effect.

• Free from silicone, colorants and animal-derived ingredients.

• Contains Caffeine, extract of Mint and Glycerine.

• Contains Niacinamide (Multibenefit Vitamin) and Caffeine.

• 91,69% ingredients of natural origin.


DAY-TO-DAY

3. Hydration & CARE ENERGISING REVITALISING ALOE VERA HYDRATING DAY CREAM MOISTURIZER

MATTIFYING GEL

• Wrinkles and signs of fatigue are reduced. The skin is brighter, strengthening its resistance to daily stress.

• Fights against wrinkles and fine lines.

• Removes the shine of facial skin.

• Maintains flexibility.

• Its light texture mattifies the oily areas of the skin.

• Recharges the skin’s energy. Diminishes puffiness and dark circles.

• Intense and lasting moisture.

• Helps the skin fight against external aggressions. • Intensely moisturizes the skin. • Soothes burning and redness from shaving. • Contains Caffeine, Coenzyme Q10, Glycerine, Bisabolol, Almond Oil. No parabens.

elasticity

&

• Prevents and protects skin from dryness.

• Provides a feeling of wellbeing, freshness and comfort to the skin.

• Sensation of comfort.

• Moisturizes the skin.

• Moisturizes and soothes the skin after shaving.

• Protects skin from pollution and aging.

• Suitable for all skin types.

• Quick absorption.

• Contains Glycerin, Aloe Vera & Almond Oil. No Parabens.

• Free from colorants and animal-derived ingredients.


BEARDED MANKIND

SHAVED MANKIND

&


DAY-TO-DAY

BEARDED MANKIND BEARD HYDRATING DAY GEL

BEARD CLEANSING GEL • Double action smoothes the beard and reduces skin impurities. • Reduces skin irritation, eliminates dead skin cells and accumulated dirt. • Hidrates hair and leaves a pleasant fragrance. • Refreshes and energices.

Peppermint

• Softer and more pleasant beard. • Eliminates impurities from the beard and skin, keeping them moisturized. • Calms dry skin. • Not greasy; not sticky.

• Eliminates the effects of daily pollution and impurities which speed the skin ageing process. • With Glycerin, Polyquaternium-39.

• Revitalises and moisturises skin.

• Contains Glycerin, Vitamin E, Polyquaternium 7, Sodium Hyaluronate and Peppermint.

and

#BeardRule: Grow it with care. Wear it with pride


DAY-TO-DAY

BEARDED MANKIND BEARD OIL

BEARD BALM

• Hydrates facial hair and skin underneath the beard area.

• Perfect styling moisturizing.

• Helps to mould and style the beard.

• Nurtures, smooths and softens the hair to leave the beard smooth and silky.

• Eliminates dry flaking and peeling skin, and helps to prevent dry split ends in the hair.

and

maximum

• Makes molding and styling quick and easy.

• Leaves the beard delicately perfumed.

• Hydrates both facial hair and skin.

• Leaves the beard brilliant and shiny giving a clean and healthy cared for aspect.

• Perfumes the beard delicately leaving a clean fresh aroma.

• Contains Almond Oil, Grape seed oil, Jojoba Oil and Vitamin E.

• Warm the balm between the fingers and apply and work into the beard.

Shape your beard!


DAY-TO-DAY

SHAVED MANKIND SHAVING GEL • Prepares the skin and the hair for shaving. • Leaves skin moisturized, fresh and soft. • Improves the appearance of the skin. • Repairs the cutaneous barrier. • For smooth shave. • Free from silicone, colorants and animalderived ingredients.

AFTER SHAVE BALM • Instantly hydrates, calms and soothes the skin providing immediate relief from irritation and discomfort. • Prevents and protects from dry and reddened skin. • Leaves the skin feeling smooth and nourished after every shave. • Proven to work on the most sensitive skin.

• 97% ingredients of natural origin.

• Absorbs quickly with the added benefit of an oil free and alcohol free formula (no alcohol denat).

• Contains Peppermint and Allantoin that provides calming properties after shaving.

• Contains Bisabolol, Dermasooth, Genencare and Panthenol.


DAY-TO-DAY

YOU DREAM WE MANUFACTURE Daily pulse?

overcome! www.cosmewax.com

DAY-TO-DAY ARCHITECTS. Men range by Cosmewax  
DAY-TO-DAY ARCHITECTS. Men range by Cosmewax  
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