F E AT U R E
“...What matters is being comfortable with what you’re doing and how you’re doing it.” been using women’s products for decades, but it’s important to find those that enhance rather than recreate your features. “When I wear makeup I want it to look like I’m not wearing makeup, and I think there are a lot of really great men-friendly products in women’s lines,” says Jefferson. “For example, my go-to product is Dior’s skin perfecting super primer DreamSkin — it minimizes the look of pores and it can look flawless with or without a foundation or tinted moisturizer.” Tinted moisturizer and concealer to cover up dark under-eye circles are the key sellers in men’s makeup. But for those who want to wear a little more without delving into RuPaul territory, there are natural ways to enhance your look. “Wearing a brown mascara can be a really good way of subtly bringing attention to the eyes without being obvious, and you can always moisturize the lips with a good-quality balm with just a hint of colour,” he says. Companies are saying that male-targeted makeup counters in department stores are closer than we think. Until then, Millstein’s advice is to explore for yourself and try as many products as you can to find out what works for your skin. “Don’t pay mind to what people think,” he says. “What matters is being comfortable with what you’re doing and how you’re doing it.” A-men. 30
#BeautyTroop We turned to the guys in the know — our trusted Beauty Advisors — for their top tips and the pitfalls to avoid
Who: Shayne Fukala, Beauty Advisor Shoppers Drug Mart Spring Garden Road Key products? “I love Anastasia Beverly Hills Brow Wiz, and always less is more when it comes to brow products because you don’t want to overfill. I use light strokes to create a nice natural look.” Top Tip: “Don’t listen to others. Do what you feel comfortable with. When I started wearing makeup people always told me I couldn’t wear lipstick because I’m a male. But if you want to just do it.”
Who: Chad Clarke, Regional Demo with Clarins Key products? “I love the Lise Watier Hydra BB and Clarins SOS primer in peach. I warm them in my hands and apply using clean fingers with a dusting of powder overtop. It gives a much more natural finish than using my foundation brush.” Top Tip: “Most men wear too much full-coverage foundation and it’s not necessary. Men have thicker skin than women and they don’t need as much as they think.”
Who: Jason Spurrell, Beauty Advisor Shoppers Drug Mart Robie & Almond Key products? “For shadow I love the Nyx Perfect Filter collections. I always stick with nudes and neutrals for a subtle look, and blending is key. If you make it nice and soft you can’t go wrong.” Top Tip: “A lot of guys I see are not getting the right colour match for their foundation. The best way to avoid that ever-dreaded foundation line is just asking the BA in your beauty aisle for a colour match.”
COSMETICSMAG.COM | SUMMER 2018