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RAVE WHAT TO WEAR? 2012 SUMMER TRENDS

JEWELRY EXPO

ZARKPA’S NEWEST COLLECTION

ALBUM RELEASE

NEW ARTIST TOP’S POP CHARTS


Photography by Bianca Moffitt, XHIBIT B COLLECTION

“ The Summer Collection

I WANT PEOPLE TO GET THE MOST OUT OF THEIR WARDROBE THIS SUMMER. BE BOLD.

BE FRESH. BE NEW .”

JANE DOE, FASHION STYLIST “A great lip color will complete the look. The colored lip is one of the hottest trends out.” - Susie Q.

FEMME CHIC 2012 Trends BY: JANE DOE

Photography by Bianca Moffitt, XHIBIT B COLLECTION

The New Yorker’s Culture Desk blog asked readers to submit, via Twitter, one word from the English language that they consider utterly useless and worthy of elimination from our lexicon. “Superfluous adverbs took a beating: people unloaded on ‘literally’ and ‘actually’,” the site says of the results. “One woman challenged anyone to think of a case in which a deleted ‘actually’ changed the meaning of the sentence. But there’s reason and then there’s rhythm, and ‘actually’ is actually useful as a useless dactyl. would eliminate hate. We checked. It would not. (Nor would ‘war.’).”

T

he New Yorker’s Culture Desk blog asked readers to submit, via Twitter, one word from the English language that they consider utterly useless and worthy of elimination from our lexicon. “Superfluous adverbs took a beating: people unloaded on ‘literally’ and ‘actually’,” the site says of the results. “One woman challenged anyone to think of a case in which a deleted ‘actually’ changed the meaning of the sentence. But there’s reason and then there’s rhythm,

and ‘actually’ is actually useful as a useless dactyl. Other entries were conceptual: a number of readers wondered if eliminating ‘hate’ would eliminate hate. We checked. It would not. (Nor would ‘war.’).” After digging through thousands of suggestions for words that deserve to be shelved, the editors at The New Yorker came to a conclusion: “In the end, though, we zeroed in on a set of suggestions that sought to update the language of everyday fashion. It

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“The chunky silver charm collections are a big hit this year. They’re a summer favorite.” - Zarkpa

Zarkpa Jewels The hottest styles and fashion “must-haves” are displayed in the newest Summer collection of accesories BY: CORTNI MOORE Photography by Bianca Moffitt, XHIBIT B COLLECTION

These $10 bottles of nail polish have something that many companies do not; a fast drying formula that dries in about five minutes, compared to about 20 minutes drying time for other nail polish companies. “Being at college, I needed to get to class

Amethyst Necklace

fast, so the fast drying formula is for girls on-the-go so you can get in and get out. It was made for college students,” Pierce said. The product is also free of formaldehyde, and toluene-free making it environmental friendly, Pierce said. Pierce wanted to

be different when she created her brand and wanted to do something that many others were not. “I saw the need for more fashionable colors and I wanted to make a nail polish brand versus clothes or shoes or other items. I wanted to make nail polish more of an accessory,” Pierce said. “Ariana’s product is long-lasting . . . and keeps up with the latest couture trends. I use her products weekly and love them,” said Shanacee Shreve, 19, Michigan State University Journalism sophomore, model, and customer of Superstar Nail Lacquer. Pierce said, that in 2010, Superstar Nail Lacquer grossed about $500,000 in sales and the company plans to double that amount by the end of 2011. Superstar Nail Lacquer produces thousands of units per month, Pierce said, and it would take thousands more for the company to reach its goal of doubling. Since Superstar Nail Lacquer is a fairly new brand with many other businesses and people taking note of the actions of the brand, Pierce said, she cannot disclose certain information regarding exact profits and expenses, but the business is, “definitely profitable.”

May 3, 2012 RAVE 110


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