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Dress Like you Mean Business

Uniform Induction Package


Dress Like you Mean 4   The  personal  grooming  guidelines  outlined  in  this  presentation   are  in  line  with  standard  guidelines  in  similar  organisations  and   rely  on  employee’s  judgement  and  their  manager’s  enforcement   of  the  policy.  

4   The  company’s  legitimate  need  to  present  a  certain  level  of   professional  dress  does  not  seek  to  prohibit  individual  expression   and  aims  to  accommodate  special  requests  for  religious  practices   and  disabilities.

4   A  distinction  between  male  and  female  attire  is  made  in   this  presentation  for  ease  and  clarity  and  is  not  intended  to   discriminate  against  either  gender.  

Objectives The presentation aims to : ‡([SODLQZKDWGUHVVDQGJURRPLQJSUDFWLFHVDUHFRQVLGHUHGDQ DSSURSULDWHVWDQGDUG ‡(VWDEOLVKH[SHFWDWLRQVIRUHPSOR\HH·VGUHVVJURRPLQJDQG SHUVRQDOK\JLHQHLQOLQHZLWKWKHFRPSDQ\·VJHQHUDOLPDJHDQG EUDQGLQJVWUDWHJ\ ‡(OLPLQDWHFRQIXVLRQRYHUZKDWLVDSSURSULDWH ‡3URYLGHIXUWKHUHGXFDWLRQRQDSSURSULDWHSURIHVVLRQDO SUHVHQWDWLRQ ‡%HQHILWHPSOR\HHVZLWKLQFUHDVHGVHOIFRQILGHQFHDQGGHYHORSD KLJKHUOHYHORISHUVRQDODQGSURIHVVLRQDOSUHVHQWDWLRQVNLOOV
















4  Can  you  name  the  7  brands  these  logos   represent  ?

4    Is  it  clear  Who  they  are  ?  What  they  do  ?   What  you  can  expect  from  their  product  or   service  ?

4  Do  you  think  their  staff  would  all  appear  the   same/  send  a  consistent  message  ?

1 - Commonwealth Bank - 2 - Nike - 3 - BHP Billiton 4 - McDonalds - 5 - Mercedes - 6 - Qantas - 7 - Walkman

VISUAL CREDIBILITY CREDIBILITY VISUAL

The Power of Image

Visual Credibility


VISUAL CREDIBILITY CREDIBILITY VISUAL

How image influences the Customer

4  PERCEIVED  QUALITY  :  Creates  an  expectation   about  the  quality  of  product  and  service.

4  PERCEIVED  PRICE  :  People  are  willing  to  pay   more  for  products  and  services  with  a  high   level  of  presentation.

4  CONGRUENCY  :  from  print  and  digital   advertising  to  point  of  sale  staff  it  can  support   or  sabotage  the  brand  message.  

Visual Credibility


VISUAL CREDIBILITY CREDIBILITY VISUAL

What customers reflect upon 4  You  think  you  are  being  friendly  and   approachable.

4  The  reality  is  you  look  like   a  mess  who  doesn’t  care   about  the  job  nor  what  the   customer  really  wants.

The Power of Image 4  In  the  blink  of  an  eye  we  make  some  very   quick  and  lasting  impressions.  

4  “  Seeing  is  believing”.  We  judge  by   stereotyping  to    save  time.

4  These  decisions  determines  how  people  act   towards  us  and  what  opportunities  they  offer   us.    

42XUSHUVRQDOLPDJHFDQDOVRDIIHFWXVăhow you  feel  and  act.

Visual Credibility


VISUAL CREDIBILITY CREDIBILITY VISUAL

Why the first impression counts

4  In  the  first  instant  of  meeting  someone  we   make  a  judgement  on  whether  we  

- Like/dislike them - Trust them - Care about them and what they offer - Want to deal with them - Will enjoy the experience

4  This  decision  is  locked  into  place  and  we   make  all  other  decisions  from  this  belief  

First Impressions are broken up into 3 categories : 7%

55 %

38 %

Visual : 55% how a person looks Vocal : 38% how a person sounds Verbal : 7% What they actually say

Visual Credibility


VISUAL CREDIBILITY CREDIBILITY VISUAL

7 Elements of an overall great image Well

Open

dressed/

Attitude

presented

Good Posture

Well Spoken

Good Listener

Smile Facial Eye

expression

Contact

Where can  you  improve  ?

Visual Credibility


IMAGE MAKERS MAKERS IMAGE

Good presentation CLOTHING :

Image Makers

4 Clothing  that  fits 4  Shoes  shined 4  Clean  clothes  and  shoes 4  Clothing  pressed 4  Well  fitting  underwear 4    Underwear  should  never  be  visible  either   directly  or  indirectly

Fit Lapels lie flat Bottom button never done up 1cm of cuff showing Jacket perfect length –it reaches the end of the thumb 1 break at the hem – maximum of 2 allowed

This jacket is too tight & too short


IMAGE MAKERS MAKERS IMAGE

Clean Appearance

4  Body  

4 Nails

odour

4 Breath

4 Make-up

4 Hair

4 Skin

Good Posture - Good posture is standing straight, with your hands out of your pockets - Promotes confidence - Appears more accessible - Welcomes customers and conversation - Increases sales - Makes you look younger and slimmer

Bad posture is slouching, hands in pockets Head tilting

Image Makers


IMAGE MAKERS MAKERS IMAGE

Open Attitude 4  To  be  open  allows  people  to  feel  comfortable   around  you.

4  You  create  an  open  attitude  through  your   body  language  and  your  facial  expressions

4  Focus  on  creating  an  open  attitude  by  opening   your  arms  

4  In  this  image  the  woman  on  the  left  whilst   standing  straight  has  closed  off  her  body  by   crossing  her  arms.

4  The  woman  on  the  right  is  more  open  but  has   created  a  division  by  placing  her  hand  in  her   pocket.

4  Hands  should  be  neither  crossed  nor  in  your   pockets  

Image Makers


IMAGE MAKERS MAKERS IMAGE

Open Facial Expressions 4  Your  face  is  where  the  customer  will  be   focusing  to  read  your  mood  and  look  for   guidance

4  Your  face  must  be  open  and  welcoming 4  Do  this  by  :   - Smiling - Maintaining eye contact for about 80% of the conversation - Not covering your face

Language 4 Tone voices which are deep will hold more influence than a high pitched voice. Moderate your pitch so that it is easy to hear

4  Words use words that your listener will understand and avoid using lazy or slang language

4 Annunciation speak clearly and avoid mumbling

4  Patterns make sure you do not add too much inflection onto your words or you may make every sentence sound like a question.

Image Makers


IMAGE BREAKERS BREAKERS IMAGE

Image Breakers

4 Overstuffed  pockets 4  Poor  posture 4  Bad  language 4  Poor  personal  hygiene 4  Ill  fitting  clothes 4  Po  or  time  management

4 Incorrect  Accessories  : What you wear in your everyday life may look great on the weekend but completely not suit your work attire. Make sure how you are dressing is in keeping with your companies image. Even if it means having to style your hair in a different manner, take off any excess jewellery and cover any tattoos and hide piercings.

Image Breakers


COMPANY GROOMING GROOMING GUIDELINES GUIDELINES COMPANY

Jewellery 4  Rings   - to be limited to only 3 fingers - No oversized fashion pieces

4 Necklaces   - Nothing which creates a noise - No long chains - No leather thongs

4 Earrings   - Nothing larger than a 5 cent piece - No chandelier earrings - In styles to compliment uniform

Piercings 4  Ears   - Maximum of two only - Second piercing to contain a stud only

4 Nose   - Only acceptable if in place before employment - Acceptable for religious significance

4 Eyebrows  &  Lips/Tongue   - Only acceptable if in place before employment

Company Grooming   Guidelines


COMPANY GROOMING GROOMING GUIDELINES GUIDELINES COMPANY

Hair Styles 4  Hair  must  be  clean  at  all  times

4 No  extreme  colours 4  Long  hair  is  to  be  worn  off  the  face  at  all  times 4    Decoration  to  be  kept  to  a  minimum  in  the  hair 4  Hair  to  be  cut  no  shorter  than  a  number  2  cut

Make-up Company Grooming   Guidelines

4  Make-up  is  to  be  worn  at  all   times 4    Make  up  is  to  compliment  the  face   and  the  uniform

4 No  extreme  colours

Uniform 4  Uniform  is  to  be  kept  clean   and  well  maintained

4  Please  notify  your  superior   should  anything  happen  to   your  uniform

4  Uniforms  will  replaced  at   regular  intervals.  More   frequent  replacement  will  be   at  your  supervisors  discretion.


COMPANY GROOMING GROOMING GUIDELINES GUIDELINES COMPANY

Men’s dress code

4 Tops :

- Collared shirt required at all times - Ties to be worn when meeting with clients

4 Jackets :

- In a colour to match trousers - When jackets are worn they are to be buttoned when standing

4 Shoes/socks :

- Shoes and socks are required at all times. - Shoes are to be in keeping with corporate image –no heavy doc martin style or runners - Socks are to match shoes or trousers

4 Trousers :

- Are to be hemmed at all times - Do not overstuff pockets - Trousers are not to be ripped or stained - A belt is to worn with trousers

4 Hands :

- Finger nails to be clean - Rings to be worn on only 2 fingers - Watches should compliment your outfit.

4 Final points  :

4 Face :

- No piercings - Facial hair to be kept trimmed and neat - Skin to be clean

- Perfume/fragrance should be subtle - Handbag and laptop case should be in keeping with our corporate brand - Nothing should be worn or carried which advertises any company or brand which is in direct competition to or will cause harm to the company image.

Company Grooming   Guidelines


COMPANY GROOMING GROOMING GUIDELINES GUIDELINES COMPANY

Women’s dress code 4 Tops/Jackets :

- No visible cleavage - Jackets must be worn when meeting with clients - Must be in a colour that supports the company brand/logo - Collared shirts are preferred - Spaghetti straps are not appropriate for the office.

4 Dresses :

- No visible cleavage - At a moderate length - In a style/colour to support the company brand - Not to be sleeveless.

4 Trousers :

- Must fit correctly - In a colour to support the company brand/uniform - Not too tight - In a plain fabric.

4 Skirts :

- To be at a moderate length - Not too tight - In a plain fabric - In a colour and style to support the company top/ blouse/brand.

4 Footwear : - Sandals are not acceptable - Hosiery to be worn at all times - Closed toe must be worn - Ballet flats are not appropriate - Shoes must be kept clean and polished - Heels are to be well maintained

4 Make-up :

- Lipstick and make-up should compliment your outfit - No glitter make-up.

4 Jewellery :

- No more than 3 fingers for rings - No more than 2 earrings in one ear with the second to be a fine stud - Nothing which causes noise or distraction at work - Watches should compliment your outfit.

4 Final points  :

- Perfume/fragrance should be subtle - Handbag and laptop case should be in keeping with our corporate brand - Nothing should be worn or carried which advertises any company or brand which is in direct competition to or will cause harm to the company image

Company Grooming   Guidelines


COMPANY GROOMING GROOMING GUIDELINES GUIDELINES COMPANY

Maintaining your image 4 +DLUăVKRXOGEHWULPPHGHYHU\ZHHNV 4 Body  -  should  be  washed  daily 4 Clothing - Suits should only be dry-cleaned when dirty - Trousers/skirts should be rotated (worn every other day) daily to allow the fibres to relax and garment to last longer - Shirts should be pressed before wearing - Shoes should be polished before coming to work or when scuffed

Bringing it together 4 When you  look  and  act  in  a  way  which  is   in  harmony  with  the  company  brand  and   company  image  clients  will  be  comfortable   and  happy  to  deal  with  you.

4 You are  the  face  of  the  company  and  we   place  our  trust  in  you  to  protect  and  preserve   our  image

When you  look  good  we  look  good  !

Company Grooming   Guidelines


MANAGERS FEEDBACK FEEDBACK MANAGERS

Managers Feedback sheet Staff member  :  .........................................................................

Overall grooming  :

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MANAGERS FEEDBACK FEEDBACK MANAGERS

4 Guidelines when  giving  feedback - Make sure confusion is not the reason the person is not following the guidelines and not any other underlying issues such as discontent, frustration or other personal problems. - While providing feedback it is important to focus on the outfit and not the person. - You can provide useful feedback and explain the reasons why the outfit or item is not accepted as appropriate. - Give a possible impact of inappropriate image. Support the guidelines to personal presentation by : - Ensuring own dress and grooming standards are in line with the recommendations. - Answering questions from employees about the guidelines. - Enforcing adherence to guidelines to maintain high standards.

4 Suggested Processes  for  Coaching/Follow-up/ Enforcing   1.) Identify the problem – Determine the issue - Outfit that is unacceptable according to the policy (eg: garment type, fabric, accessories) - Inappropriate fit - Inappropriate grooming - Wearing the inappropriate clothing for the occasion (eg: wearing casual uniform to meet a potential client for first time) 2.) Meet with employee - Schedule a private meeting with employee. - Explain the reason for meeting –grooming issue - Give positive feedback where possible - Follow up with Grooming shortfall 3.) Ensure compliance - Define the issue and give reasons for inappropriateness - Avoid criticism on personal features or fashion choices - Give a professional reason behind the policy - Review the guidelines with employee

Managers Feedback


MANAGERS FEEDBACK FEEDBACK MANAGERS

4 Give suggestion  for  change  if  possible Use expressions such as : - “Some of your choices in business clothes are not in compliance with our guidelines. For example: - “The shoes you wore yesterday with your uniform are considered inappropriate for our company. A closed toe shoe gives a more professional appearance and it also provides more protection than an open toe shoe, especially when in the warehouse...”

4 Feedback examples   Issue

Reason

Possible impact on company image

Missing buttons

Unacceptable according to our guidelines

Others may interpret unpolished appearance as lack of attention in handling one’s job.

Sleeveless top

Unacceptable according to our guidelines

The more skin is exposed, the less professional you look

Skirt too short/ showing cleavage

Unacceptable according to our guidelines

Potential for sexual harassment claims. Unprofessional and distracts from eye contact.

Poor grooming

Unacceptable according to our guidelines

Management and coworkers may feel lack of seriousness

Hands in pocket

Inappropriate for representing company

Standing with hands in pocket while on duty at customer care creates the impression that you would not and could not help with complaint.

Clothes too tight

Inappropriate for company standards

Not according to our standards. Affects company’s image negatively

Managers Feedback

Style guide  

Staff Induction