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FOSTER CARE SERVICES FOR SOUTH CAROLINA, ABANDONED ABUSED AND NEGLECTED CHILDREN.


Introduction

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South Carolina Children Come First


Table of Contents 1.1 Research 1.2 1.3 1.4 1.5

Paper Abstract SWOT Analysis SWOT Analysis Goals Demographic

5 9 11 12

2.2 Logo devlopment Creative devlopment 2.3 Creative Brief 15 2.4 Logo Devlopement 17 2.5 Logo Style Guide 19 2.6 Infographic 23 2.7 Mood Boards 25 2.8 Color 27 2.9 Typography 29

3.3 Creative Solutions 3.5 Billboard/Ad 3.6 Web Site/Mobile devices 3.7 References

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1.1 Research

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South Carolina Children Come First


1.2 Paper Abstract 5 1.3 SWOT Analysis 9 1.4 SWOT Analysis Goals 11 1.5 Demographic 12

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1.2 Paper Abstract Children though out the state of South Carolina are in need of a caring organization, there is one is just that. Foster care campaign is about South Carolina, abandoned, abused, and neglected children. The goal of foster care is to implement a plan for

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permanency and well being for each child. The plan is intended to last through the child/youth’s adulthood and with the child out of foster care, and give them a chance to become productive adults, and parents of there own.

South Carolina Children Come First


THE COMPANY INVOLVED The name of this organization is called South Carolina Children Come First (CCF) and it is a 501(C) 4 organization supported by individuals, community groups, and businesses. Its mission is to provide voice in advocating for systemic change in SC’s foster care system. This project is to help further the South Carolina Children Come First brand and allow it to become more visible throughout the state and for service, and help with financial donations.

The rebranding of the campaign is to increase the awareness of the South Carolina Children Come First and bring more attention to the organizing, needs of more foster parents, adoptive parent, and donations. DESIGN DECISIONS Exploring the design decisions, a few things were taken into consideration. That print is more of a personal approach, that it can evoke an emotion that is sympatric to the cause. This audience is most likely to read print then digital martials.

They are the people who are buying houses, paying attention to social issues, running for office, becoming leaders in their community, and reading this type of information depending on age, sometime this target audience may overlap to a younger group. Existing businesses are struggling more, and people are losing there jobs, how can this campaign stand out and be seen? By marketing, advertising and re-branding and a good design that gives credibility, visibility, and consistency. With

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“Color stimulates the fast pace feeling and has of sociality it’s to a visual effect on agetchallenge time to slow and read. the reader.” down Technology has

made it possible to have everything at your fingertips. For example instead of picking up a paper back or hard back book, you can read it using tables like the iPad, Nook, Kindle, or Cell Phone and Lap Top Computers. PRINT MEDIA Print media is preferred with this target audience for the South

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Carolina Children Comes First Campaign that is between the ages of 30-65. They are more likely to read printed martials because they stand in a different form from the digital publishing, meaning they have more of a traditionally way of reading. Print media was also chosen because the places where it could be read. With little down time it would be placed in doctors offices, break rooms, lobbies of business, were the reader is more likely to see it. As a designer of print media, more time the not people between these ages, want something to hold in there hands, it doesn’t have a shelve life so the information will stay

South Carolina Children Come First


“Good design leads to communications consistency.�

and more relvent. This audiences like to look over the information more then once, family and analyzed it. opening doors, QUALITY PRODUCT children Having a quality product is terrific, well being but is not enough; there are other is a top factors that helps it to become priority by assuring them safe, quality and useful to the target permanent families. audience. One element of the With an adaptive or foster family, concepts is color scheme; it plays thing could be possible, the donation a big part in the layout of the is not just about the organization publication. Color stimulates feeling but the children it helps and the and has a visual effect on the reader. opportunities that it can provide. Donation can be that positive life The economic downturn takes its toll altering event, and giving a more on struggling families; child welfare stable and some consistency to help workers across the region are seeing control the uncertainty of not having a rise in child abuse and neglect a home. cases. With your increases donation

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1.3 SWOT Analysis Streng

es s s e n Weak

ths

• Comm uni • Adopti ty Resource Allia nces ve • Legisla Networks tio • Develo n pm case p ent of individual lans • Offers ser to redu vices to children ce the de trimental effects

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tion ord • Dona w e h t g n di • Sprea Homes system g n e i r d a n c i r F e • d fost e w o t the r u c o r b e a v n O • rmatio o f n i f o • Lack ization n a g r o

South Carolina Children Come First


Threats Oppor

tuniti

es

• Redu ce the d etrimen effects tal of abus • Reun e and n ific eg Adop ation with par lect ents tio • Guard n ians Relative hip/custody • Anoth placement in f oster ca er plann re e d living a rrangem permanent ent in fo ster car e

become n a c d il h c • A anency m r e P n o n donations w lo s y m o • Econ ing cuts d n u F t n e m • Govern dren il h c f o e s a e Incr vices r e s g in d e e n

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1.4 SWOT Analysis Goals

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To help this organization to get their agenda notice though Re-branding and media material that attracted and make people want to donate, learn, and help more.

•   •   •

Promotions: Getting Business and possible stakeholder more involved Branding: Re-branding and media material that get more attracted to the cause Packaging: To create a visual the will invoke emotions, and understanding of the issue

South Carolina Children Come First


1.5 Demographic • Children from birth to 18 years of age who are in the custody of the Department   • Children have been removed form the home. • Foster youth who are age 13-21 through • Youth who emancipate from foster care after age 18

and who are eligible for After Care Services

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2.2 Creative devlopment 13

South Carolina Children Come First


2.3 Creative Brief 15 2.4 Logo Devlopement 17 2.5 Logo Style Guide 19 2.6 Infographic 23 2.7 Mood Boards 25 2.8 Color 27 2.9 Typography 29

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2.3 Creative Brief Project Synopsis: Outside of the family assessments, placements, and red tape, however necessary to ensure the safety of the foster child(ren), getting more awareness of a social issue that effects so many is a task that must be tackled. The South Carolina Children Come First organization has accepted the call to help with this issue. Getting donations with attention and letting people know who is on the forefront of business more then ever. With the economy the way it is, donation has also affected this organization, and it is a must if you want to attract attention to your agenda. Hoping to get their agenda notice though re-branding and media material that attracted and make people want to learn and help more. The Company Involved The name of this organization called South Carolina Children Come First (CCF) is a 501(C)4 organization supported by individuals, community groups and businesses. It’s to provide voice in advocating for systemic change in SC’s foster care system.

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South Carolina Children Come First


Key tenets: words loving, caring, supporting, awareness, security, invitation, faith, happiness, respect family, trust and community USP: New marketing, advertising, re-branding and a good design that gives credibility, visibility to South Carolina Children Come First. Tagline: Open Doors to Open Arms Target Audience: Ages 30-65

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2.4 Logo Devlopement The logo design for South Carolina Children Come First was base on “a happy child� concept. After sketching many of the logo Ideas, and before I decided which idea to go with, then having several to chose from, although most was suitable, feedback from my peers help me make a decision. Using color research was also a factor because it needed to be vibrant, evoke emotion, and meaning when the logo was view. With all the image overloads that we have today it needs to stand out from the rest. Here are a few sample of my first logo ideas.

Step 1

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South Carolina Children Come First


Step 2

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2.5 Logo Style guidE

Present Logo

Step 3

Re-designed Logo

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South Carolina Children Come First


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The original logo for Children Come First logo is weak and dull and is not very effective in getting the audience to notice. The colors that are used are very muted and not exciting, that would give a message of happiness.

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The new logo is a logo graphic and that was creatived as a vector file. It vibrate colors is very eye catching and conveys happiness and cheerfulness. .15

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The Do’s To make sure that the visibility of the South Carolina Children Come First logo please follow the restriction of the logo. • The logo should be used horizontally at all time, • The logo can be changed to black and white if needed • Scaling and colors of the logo should only match these samples. • Floraless was use to create a vector file logo • Tagline font: Helvetica

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South Carolina Children Come First


and Don’ts

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2.6 Infographic

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South Carolina Children Come First


0

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2.7 Mood Boards

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South Carolina Children Come First


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2.8 Colors

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South Carolina Children Come First


The color temperature helps with understanding the mood of the narrative and conveys the tone. The colors that are used are blue, yellow, green, purple and pink. Colors typically are symbols of different meanings depending on their shade, sometimes considered cool, restful with some of the same calming attributes.

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2.9 Typography

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South Carolina Children Come First


• Floraless ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 • Helvetica Neue Condensed Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 • Helvetica Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

• Kids ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

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3.4 Creative Solutions 31

South Carolina Children Come First


3.5 Billboard/Ad 31 3.6 Web Site/Mobile devices 32 3.7 References 33

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3.5 Billboard/Ad

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South Carolina Children Come First


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3.6 Web Site Mobile devices

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South Carolina Children Come First


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3.7 References Smashingmagazine. (2013). If You Love Your Brand, Set It Free. Retrieved on February 25, 2013: www.smashingmagazine.com/2013/02/08/if-you-love-your-brand-set-it-free/ Smashingmagazine. (2013). Designing Style Guidelines For Brands. Retrieved on February 27, 2013: www.smashingmagazine.com/2010/07/21/designing-style-guidelines-for-brands-and-websites/ Neville, K. Designing Style Guidelines For Brands And Websites | Smashing Magazine. Smashing Magazine. Retrieved February 15, 2013, from http://www.smashingmagazine.com/2010/07/21/designing-style-guidelines-for-brands-and-websites/ Miller, Kivi Leroux (April 27, 2011) Graphic Design Style Guides, Part 2, with example, Retrieved on February 12, 2013 from http://grammar.about.com/od/60essays/a/StyleManuals.htm Nordquist, Richard (August 2011) Choosing a Style Manual and Documentation Guide ,Popular Style Guides for Students, Researchers, and Professionals, Retrieved on February 14, 2013 from http://grammar.about.com/od/60essays/a/StyleManuals.htm Oak Manali, (2011) Positive Effects of the Media, Retrieved February 13, 2013 from http://www.buzzle.com/articles/positive-effects-of-the-media.html Foster, Jinnene, (N.d) The Effects of Print Media on Society, Retrieved February 14, 2013 from: http://www.ehow.com/list_6311916_effects-print-media-society.html#ixzz2KvXqRDT7 Mod, Craig (2010) Books in the age of the iPad. Retrieved, September 12, 2012, from http://craigmod.com/journal/ipad_and_books/ Dawson, Alexander (2011) Designing for Different Age Groups. Retrieved, September 12, 2012, from http://sixrevisions.com/web_ design/designing-for-different-age-groups/ Arditi, Aries PhD (2012) That’s why size matters. Retrieved, September 13, 2012, from http://www.lighthouse.org/accessibility/design/accessible-print-design/

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Parzek, Eileen (2003) Why Design Matters During a Slow Economy. Retrieved, September 13, 2012, from http://www.businessdesignstudio.com/resources/articles/why-design-matters.html Author Unknown (n.d.) How Americans Spend Their Time - How Do Americans Like To Spend Their Leisure Time? Retrieved, September 13, 2012 fromhttp://www.libraryindex.com/pages/1948/How-Americans-Spend-Their-Time-READING.html#ixzz26NevkldS Inspiredology (2012) 17 Inspiring Mood boards. Retrieved October 6, 2012 from:http://inspiredology.com/inspiring-moodboards/ Istockphoto, (www.Istockphoto) Retrieved December 7, 2012 Hardy, G. (2011). Smashing Logo Design, The Art of Creating Identities, Chichester, UK: John Wiley and Sons. Airey, D. (2010). Logo Design Love. A guide to creating iconic brand identities. Berkeley, Ca: New Riders is an imprint of Peachpit, a division of Pearson Education. Wheeler, A. (2009). Designing Brand Identity: An essential guide for the whole branding team. Hoboken, New Jersey, USA. John Wiley & Sons Inc. Carter David E. (1999) The Big Book of Logos, HarperCollins Internatiional, New York, NY. fromhttp://www.libraryindex.com/pages/1948/How-Americans-Spend-Their-Time-READING.html#ixzz26NevkldS Smashing Magazine. (2012). Usability & User Experience. Retrieved January 25, 2012 From: http://www.smashingmagazine.com/usability-and-user-experience/ Horrocks, Redd. (2009, July 7). 10 Usability Lessons from Steve Krug’s Don’t Make Me Think. UX Booth. Retrieved January 25, 2013 from http://www.uxbooth.com/articles/10-usability-lessons-from-steve-krug%E2%80%99s-dont-make-me-think/ Inspiredology (2012) 17 Inspiring Mood boards. Retrieved October 6, 2012 from:http://inspiredology.com/inspiring-moodboards/ Airey, D. (2010). Logo Design Love. A guide to creating iconic brand identities. Berkeley, Ca: New Riders is an imprint of Peachpit, a division of Pearson Education.

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South Carolina Children Come First Foster Care, and Adoption Organization


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