Page 1

madrid FACTS AND FIGURES 2018

madridforyou.es


W

WWW.MADRIDFORYOU.ES MADRID_FOR_YOU MADRID-FOR-YOU MADRIDFORYOU

ISBN


¡Buenos días! Madrid es una ciudad que invita a venir para conocerla mejor y quedarse. Es muy difícil de abandonar por su capacidad de hacer sentirse como en casa a todos los que, hasta aquí, se desplazan. La mayor riqueza de Madrid son sus personas y su estilo de vida alegre y acogedor, que facilita el desarrollo social y profesional de la comunidad en la ciudad. Sus ciudadanos ponen todo su esfuerzo en alcanzar grandes logros para hacer una ciudad, con buenos servicios, donde llevar una vida interesante y desarrollarse en plenitud. Las ciudades han adquirido gran importancia en el contexto internacional en los últimos tiempos. Más de la mitad de la población mundial se concentra en ellas y la tendencia va en aumento. Las ciudades se relacionan y crean alianzas para desarrollar mejores servicios para sus ciudadanos. Además, las ciudades compiten entre sí para atraer talento, turismo e inversión, para procurar empleo de calidad y mejorar las condiciones de vida de sus vecinos. Las ciudades necesitan darse a conocer para adquirir una reputación positiva y posicionarse en el mundo. Madrid, por sí misma y como capital de España, quiere convertirse en una ciudad de oportunidades y ser referencia destacada en el mundo. El Ayuntamiento realiza numerosas actividades de promoción internacional y apoya todas las iniciativas de otros actores para aunar esfuerzos en la proyección de la ciudad. Dentro del objetivo de dar a conocer la cantidad de cosas que Madrid hace bien gracias a la participación de toda la ciudadanía, hemos elaborado un resumen de las cifras más relevantes de los sectores fundamentales de la ciudad. La publicación recoge diferentes datos generales de la ciudad así como los relativos a los ámbitos de cultura, comercio, economía, innovación, movilidad y salud y seguridad, con el objetivo de ofrecer una visión amplia de las fortalezas de esta ciudad tan querida y acogedora. ¡Os deseo un buen viaje al recorrer conmigo estas líneas sobre Madrid!

Manuela Carmena Mayor of Madrid


madrid FACTS AND FIGURES 2018 BASIC DATA

1

POLITICS & ADMINISTRATION

5

COMMERCE &SHOPPING

6

CULTURE & LEISURE

7

ECONOMICS & BUSINESS

11

EDUCATION

15

ENTREPRENEURSHIP

17

INNOVATION

18

MOBILITY & ENVIRONMENT

19

HEALTH & SECURITY

26


01

BASIC DATA

3rd

4th

5th

world’s best city for expats (Internations Expat Insider 2017)

European most global city (AT Kearney Global City Index 2017)

European best city (Resonance World’s Best Cities 2018)

‘About 54% of Madrid-based expats are happier since moving to Madrid. In general, expats say they are healthier and happier than before they moved to Madrid’

Estimated flight time from Madrid 1:05 Lisbon 1:50 Paris 2:00 London 2:00 Milan 2:20 Rome 2:10 Brussels

2:20 Amsterdam 2:40 Frankfurt 3:00 Berlin 4:15 Istanbul 4:40 Moscow 8:10Toronto

8:30 New York 9:20 Miami 9:35 Chicago 11:55 Mexico city 12:50 Buenos Aires 12:35 Los Angeles

1

12:55 New Delhi 13:10 Tokyo 15:50 Shanghai 16:15 Singapore 16:15 Seoul


01

BASIC DATA

0,12% of the area of Spain

657 m altitude above sea level

Surface: 604.45 km2

Situation: 40º 24 '30' ' N - 3 ° 41 '15' ' W City coordinates

7.5% of the area of the Community of Madrid

“Madrid’s quality of life is unique. With more than 2,700 hours of sunlight per year, Madrid is the sunniest European capital”

Weather: 16ºC average annual temperature

2,710 hours of sunshine per year

2


01

BASIC DATA POPULATION

10th

4th

3rd

city of the world with better quality of life (Monocle Quality of Life Survey 2017)

largest city in the EU in terms of population

European city for human capital and lifestyle (FDI’s ranking of European cities 2018)

3,182,175

5,264.58

inhabitants (1 January 2017)

population density (inhabitants / km2)

48.9%

6.8%

of Madrid region population

of Spain’s population

Origin

‘Madrid is a city capable to renew itself, able to look into the future, open any time, with excellent shops and a throbbing culture’

15.8% Asia 8.5% Africa 0.1% Oceanía

12.4 %

foreigners

43.7% America

87.6% 180 nationalities

Spanish

31.9% Europe

Natural population movement (2016) External Migration:

Balance: 23,199

Inner Migration: 84,794 Immigration

69,685 Immigration

Balance: 5,400

46,486 Emigration

3

79,394 Emigration


01

BASIC DATA POPULATION

Natural population movement (2016) 84.93 year’s life expectancy at birth

9.5% gross birth rate

8.8% gross mortality rate

4.1% gross marriage rate

Population estrucure and vital statistics (2017) Women 53.5% 19.2% maternity index 20.5% ageing index (+ 64)

Men 46.5%

20.5 % +64 years 65 % 16-64 years

4

14.5 % 0-16 years


02

POLITICS & ADMINISTRATION

5th

Madrid

city of Europe in number of foreign embassies and consulates (PWC Cities of Opportunity 2016)

Madrid is the capital of Spain and of Madrid region. Spanish government institutions are based in Madrid as well as a great number of foreign embassies and consulates, international organisations and EU offices

128 neighbourhoods

21 municipal districts

4 political parties represented in the municipal goverment 57 Councillors: PSOE

9 AhM

26,092 Madrid City Administration staff (2016)

Cs

7

PP

21

20

10 areas of municipal goverment

5


03

COMMERCE & SHOPPING

2th city in Europe for shopping tourism (EIU – Global Blue Globe Shopper City Index) 5th city of the world with more international retailers (JLL Destination Europe) ‘Madrid is a highly attractive city for shopping with an amazing range of vintage and traditional shops, designer boutiques and food markets’

Markets

Shopping & Commerce

46 municipal markets 2,770 stalls

46,267 shops 15 tourist areas of commercial interest

276,643 m²

Mercamadrid Mercamadrid is one of the most important distribution centers for fresh produce in Europe. In 2016, Mercamadrid sold 2,577,928 tons of fresh products including:

1,869,388 tons fruit and vegetables

406,032 tons meat

146,658 tons fish

155,850 tons other

6

Mercamadrid is the largest wholesale food market in Europe and the 2nd biggest fish market in the world 20,000 daily visitors 12,000,000 consumers supplied


04

CULTURE & LEISURE ART & CULTURE

1st

8th

cultural city in Spain (Fundación Contemporanea Index 2017)

European most popular city in music: 2,890 mentions in songs (Holidu - Musixmatch 2017)

1,486

3 world heritage cities at half-and-hour’s distance

monuments

‘Madrid is one of the world’s foremost destinations for culture and lifestyle’

68 museums Reina Sofia Museum: 3,880,812 visitors (2017) Prado Museum: 2,824,404 visitors (2017) Thyssen Museum: 850,496 visitors (2017)

766,687

visitors (2017)

9

municipal museums

226

cinemas

68

art galleries

7

14

temporary exhibitions (2016)

temporary exhibition venues (2016) 7

54

theatres

42

alternative theatres

4

leisure parks


04

CULTURE & LEISURE ART & CULTURE

6th

‘In Madrid there is always something to do and people enjoys life in the streets. It’s a city that’s alive, it’s fun, it’s exciting.’

most exciting city in the world (Time Out's City Index 2018))

7th most popular European city on Instagram: 20,747,817 million hashtags (Holidu 2007 – 2017) Instagram’s most popular locations in Madrid:

# # #

1 Malasaña 2 La Latina 3 Plaza Mayor

Visitors in Madrid

9.9 M visitors (2017)

46 % domestic 3,5 vs 2016

54 % international

Top 5 foreign markets

Top 5 by growth (2017/2016)

620,811 USA

327,081 France

21% China

17% Argentina

362,312 Italy

243,565 Germany

20% Brazil

9% USA

19% Mexico

357,795 United Kingdom

8


04

CULTURE & LEISURE TOURISM & LEISURE

‘My favorite part of living in Madrid is that there are people from all over. My social life involves people from literally dozens of countries, and there’s always something going on’

Tourist activity

4th

+9,000 million euros generated by tourism in the City of Madrid in 2015 7.7% city tourism GDP (2016) 8.3% of domestic tourism (2016)

city of Europe with more expenditure per tourist (Global Destination Cities Index 2017)

Gastronomy ‘Madrid is home to a vast selection of eateries, some of them of truly stellar quality’

16

gastronomic spaces

12

3,100

restaurants

17 Michelin-starred restaurants (Michelin guide's 2018 edition)

centenarian restaurants

Casa Botín is the oldest restaurant in the world (since 1725)

Fairs and congress

IFEMA is the Trade Fair Institution of Madrid 97 Fairs, 58 internal and 37 external 1,080,000 m² net area 2,000,000 m² gross floor area 3,057,000 visitors (2017)

7th city of the world by number of meetings organised in 2017 (ICCA Statistics report 2017)

9


04

CULTURE & LEISURE TOURISM & LEISURE

3rd City of Europe with more hotel rooms (PWC - Cities of Opportunity 2016)

Accomodation (2017) 787 hotels

83,164 hotel beds 11,875 employed personnel 75.2% occupancy rate €94.9 ADR (daily average billing per occupied room)

Overnight stays +5.7% vs 2016 39% domestic

H

61% international

19.2

million overnight stays (2016)

Expenditure € 221

average daily expenditure (Madrid region) +5,6% vs. 2016

€ 8,838

million total expenditure (Madrid region) +16,3% vs. 2016

10

2 average stay nights


05

ECONOMICS AND BUSINESS

‘Madrid has a modern economy based on knowledge, in which services represent almost 88.7% of business activity. With a young and highly qualified population, Madrid offers outstanding infrastructures for doing business as well as legal security and reduced costs and taxes’

1st

2nd

3rd

5th

economy of Spain (IESE Cities in motion 2017)

most attractive city in the EMEA region for real-estate investment (CBRE Global Investors Intentions 2018)

Europe’s most attractive city for business and employees (Colliers International Cities of Influence Q1 2018 Yearbook)

world’s top city in terms of economic clout (PWC Cities of Opportunity 2016)

‘IATA's biggest world operation centre is based in Madrid’

‘Madrid offers a privileged access to key markets in Europe, Latin America and the North of Africa’

Business

One out of every five businesses created in Spain is based in the city of Madrid. Of the top 2000 Spanish businesses, 72% are based in Madrid and around 4% of the Latin American GDP corresponds to Madrid enterprises +500,000 active companies in the region (January 2017) +19,000 companies started their activity in the region in 2016

11


05

ECONOMICS AND BUSINESS

Economic activity 2017

€ 138,797 million

€ 42,051 per capita City’s GDP per capita in 2017

City of Madrid’s Gross Domestic Product (GDP) in 2017 The Madrid City’s GDP grew 3.3% in real terms in 2017

11.9% of Spain’s total GDP

63.1% GDP of Madrid Region

44% above the EU average GDP per capita (2017)

Activity Sectors by GDP 0.1 % agriculture

Average expenditure per home

4% construction 7.2% industry 88.7% services

€ 32,062 (2017)

Consume price index 1.2% annual CPI (regional average 2017)

Consumer confidence index

Retail trade index

43.5% consumer confidence index (2017)

137.7 retail trade index

Business confidence index

Industrial promotion index

128.9 business confidence index

100.7 industrial promotion index 12


05

ECONOMICS AND BUSINESS INTERNATIONAL INVESTMENT

5th most attractive European city for real estate investors (PWC Emerging Trends in Real Estate 2018)

International investment in Madrid region (2017)

Madrid Region investment abroad (2017)

1 Foreign Investors Office in the City of Madrid

€ 9,032 million

€ 14,521 million

70.9% of Spain's investment abroad

61.1% of Spain’s foreign investment

International investment in Madrid region by country

2 United Kingdom 15%

1 Luxembourg

3 USA

25%

5 Netherlands

4 8%Switzerland

13%

8%

6 United Kingdom

7 France 7%

8,0%

8 Canada 5%

10 Ireland 3,5%

9 Mexico

Total

2%

€ 14,521 million

13


05

ECONOMICS AND BUSINESS INTERNATIONAL TRADE

Exports & Imports (Madrid Region 2017) Exports Imports

€ 60,885 million

€ 30,510 million

11%

20.2%

of total exports of Spain (2016)

of total imports from Spain (2016)

Imports origin by country Madrid Region

Exports destination by country Madrid Region 1 France 13% 2 UK 5 Italy 10% 7% 3 Portugal 9% 6 USA 7 Belgium 6% 3%

4 Germany 9%

10 Japan 2%

9 China 2%

9 Portugal 3% 10 Switzerland 2%

8 Netherlands 3%

Total

1 Germany 14% 2 China 12% 3 France 10% 4 USA 7%

Total

€ 30,510 mill

14

5 Italy 7% 6 Netherlands 7% 7 UK 5% 8 Belgium 4%

€ 60,885 mill


06 1st 3 7th

EDUCATION

Best Erasmus city in Europe (UNIPLACES Best destination for Erasmus 2018)

510,293

business schools among top 10 in Europe (Financial Times European Business School Ranking 2107)

students enrolled in the City of Madrid (2016-2017)

city of Europe with better access to graduates (Nesta European Digital Cities Index 2016)

Educational institutions Madrid Region

Educational institutions City of Madrid

3,637 educational centres

1,667 educational centres

1,197 private schools

627 private schools

1,882 public schools

630 public schools

558 state-funded schools

410 state-funded schools

1,195,810

302

students enrolled in General Education in Madrid Region (2017-2018)

54,3 % in public schools

bilingual schools in the City of Madrid

15,5 % in private schools

30,2 % in state-funded schools

127,112 foreign students enrolled in General Education in Madrid Region (2016-2017)

15


06

EDUCATION 14 universities in the region

Universities

8 private universities

6 public universities

6 international colleges in the City of Madrid

26% of the population are higher education graduates

310,433

university students in the region (2017)

Libraries Graduate studies

48 public libraries

840 postgraduate courses offered in the region in 2017

3

Business schools

specialised libraries in the city of Madrid

480,320 municipal library users (2017)

1,612,949 annual library loans in municipal libraries (2017)

16

9 business schools in the city: 3 of them among the Top 10 Europe’s business schools (Financial Times 2017)


07

ENTREPRENEURSHIP

1st

2nd

city of Spain in self-employment growth in 2017 (UATAE Survey 2017)

city of Europe with lower cost of business occupancy (PWC - Cities of Opportunity 2016)

“Business confidence in Madrid’s digital transformation environment is high in relation to other cities, with an overall score of 7.08 out of 10. The city ranks 10th out of 45 in a survey of executives” (EIU Connecting Commerce 2017”)

7 attention points for entrepreneurs (PAE network) 4 free coworking spaces 6 business incubators 1 oficce atending to foreing investors 37 companies graduated in 2016 563 companies created in the PAE network

17

1 accelerator for high potential business projects


08

INNOVATION

2nd city of Europe in access to ICT employees (EDF / Nesta European Digital Cities Index 2016)

2nd

2nd city of Europe and 3rd of world with better web service delivery (RUTGERS Digital Governance in Municipalities 2016)

3rd

4th

region in the EU in terms of hi-tech professionals

region of Europe more innovative (Altran Index of Innovation 2016)

‘There are currently 144,000 people employed in the ICT sector in Madrid, together with 64,000 engineering students’

European city more favorable for the digital transformation (EIU/TELSTRA Connecting Commerce 2017)

‘Madrid is an ITC cluster. The Region accounts for 30% of the facilities of ITC companies. A total number of 12,017 business are based in Madrid, which is the equivalent of 25% of Spanish ICT enterprises’

Science & Technology (Madrid Region 2016)

46% of the Spanish ICT market

36.7 % of Spanish 23.8% of total Spanish scientific production employment in R&d+I

197 municipal facilities with free wifi area in the city of Madrid 64 R&D regional centres 8 foundations for biomedical research in the city of Madrid 38 CSIC research centres in Madrid region

18


09

MOBILITY & ENVIRONMENT MOBILITY

3th city in the world with more car2go users

6th city in the world with better mobility and ransportatio (IESE – Cities in Motion 2017).

Airport Adolfo Suárez- Madrid Barajas 1st airport in Spain by number of passengers, cargo and operations

‘Madrid is the starting point of the radial road system (+3,400 km) and hub of the high speed trains in Spain’

The Adolfo Suárez Madrid-Barajas Airport is the gateway between Europe and Latin America (25% seats offered) 8th best airport in the world in 2018 (Survey eDreams to more than 50,000 passengers) 14th airport in the world in terms of international passenger traffic (ACI World Ranking 2017)

7.8 million inhabitants in its area of influence (2016) 70 million passenger capacity

18th best connected airport in the world (ACI-Europe report 2017) Prize to the best airport of Europe in the ‘over 25 million passenger’ category (XIII ACI Europe 2017 Awards) Best airport in Southern Europe (Skytrax World Airport Awards 2017)

19

12 km to the city centre of Madrid 20 minutes from the city centre 9 UNESCO world heritage sites within 2 hours of distance


09

MOBILITY & ENVIRONMENT MOBILITY

‘Madrid’s system of public transport is among the best in the world and the prices are still really good compared to other world cities’

Air Traffic (2017)

53.4

million passengers +5.9% passengers

378,566

470,795

operations

tons of transported goods

+2.5% operations

28% domestic traffic 72% international traffic

+13.1% cargo tonnes

211

81

operating airlines

destinations

28 national

393 air routes

187 direct connections

183

international destinations from 74 countries

20


09

MOBILITY & ENVIRONMENT MOBILITY

Train (2017) Renfe is Spain’s state-owned major railway operator 340 national direct destinations in 2017 36 direct destinations connected by the Spanish High Speed rail line AVE (including 8 international direct destinations) 28.6 million passengers medium and long distance (2016) 1 direct rail connection with China (Yiwu)

Commuter trains (2017) 92

stations operating with commuter trains in Madrid region

241,6 M

million passengers

446,478 circulations

1,335

average daily commuter trains

907,489

average daily passengers

21


09

MOBILITY & ENVIRONMENT MOBILITY

Metro de Madrid ‘The Madrid Metro is one of the best public transit systems in the world, with a subway line running in almost all directions, making it the sixth longest underground network in the world in 2015’

293.91 Kilometres of network 301 stations 626,403,077 total trips (2017)

12 lines 2.173 million of users travel daily (2017)

2,341 fleet in operation (cars)

22


09

MOBILITY & ENVIRONMENT MOBILITY Light rail/tram 5.4 kilometers length 9 stations

E-Vehicles 34 public electric charging points 3 electric sharing car companies operating in the city

Bicycle 290 km bicycle lane 65 km green cycling ring 2,018 electric bicycles (BiciMAD) 165 BiciMAD stations

Buses 2,000 buses 15 zero emissions buses 90 cranes

209 bus routes (182 day routes, 26 night routes and 1 airport express route)

23

3,705 km network 10,367 stops 90 million km/year

428 million users in 2017 1.5 million trips a day


09

MOBILITY & ENVIRONMENT ENVIROMENT

10th city in the world with better sustainability and natural environment (PWC Cities of Opportunity 2016)

Madrid Rio 10 km length

Green zones 4.5 km rehabilitation of the river bank

30 km of cycle paths

17 playgrounds

189 parks and gardens 11 parks listed as historic and unique 6,219.15 hectares of parkland 26.4% Madrid is a nature reserve (El Pardo) 1,722.6 hectares of Casa de Campo Park (5 times Central Park)

240,980 trees 65 km green cycling ring

33 bridges, dams and footbridges

68,315 m²

used for equipment

234,920 m² levelled and cleaned river area

24

Urban furniture 1,605 public fountains 1,971 playgrounds 90,533 dustbins 65,421 benches


09

MOBILITY & ENVIRONMENT ENVIROMENT

Waste treatment (2017) Valdemingomez is the waste treatment center of the city of Madrid 11,521 tons of bio stabilised material produced 267,852 mwh of electricity generated 91,857 mwh of thermal energy exported 3,432 tons of urban waste are generated daily 1,252,848 tons of municipal waste produced per year

25

68,167 tons of recovered recyclable material


10

HEALTH & SECURITY HEALTH

Rankings Life expectancy

5th

1st European region in life expectancy (Eurostat 2016)

9th city of Europe with better quality of life (Deutsche Bank Mapping The World’s Prices 2017)

city in the world with better health system performance (PWC Cities of Opportunity 2016)

22,39 years life expectancy at age 65

Municipal Health Centres

20,224

16 Municipal Health Centres 66,316 people attended (2017) 6 specialized health centres

hospital beds

Hospitals in Madrid region

84 hospitals in the region 47

35

2

Private Hospitals

Public Hospitals

state-subsided hospitals

26


10

HEALTH & SECURITY SECURITY

2nd

3rd

12th

city in the world with better infrastructure security (EIU Safe Cities Index 2017)

city in the world with better natural disaster preparedness (PWC Cities of Opportunity 2016)

safest city in the world (EIU Safe Cities Index 2017)

12

22

6,109

137,033

195

municipal fire stations

municipal police officers for the citizen information

municipal police officers

emergency medical assistance interventions by SAMUR-Civil Protection (2017)

vehicles ready for emergency services

83%: survival rate for critical patients (89% in cases of serious traumas) 20% of patients that are treated make a full recovery

Overall response time: Samur – Civil Protection 8’34” Municipal Police 5’28” Fire Department 6’52”

27


madridforyou.es

MADRID EN CIFRAS Largo EN  
MADRID EN CIFRAS Largo EN  
Advertisement