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2 0 11 T R E N D R E P O R T These are the things that are coming up. T h e y a r e p u l l e d f r o m s h o w s a n d v e n u e s t h a t i n s p i r e w o r l d w i d e c r e a t i v i t y. T h e s e a r e t h e t r e n d s t h a t we b e l i e ve w i l l t r i c k l e d o w n a n d b e c o m e a p a r t o f e ve r y d ay l i v i n g.

2 0 11 TREND REPORT Color Pattern Products Themes

These are the things that make the retail world go round.

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WHERE ARE THE TRENDS COMING FROM? 2011 Trends are honest and straight for ward. They express desires to learn more about far off countries and cultures lesser known than our own. Visions of floral fields juxtaposed with masculine forms and textures demonstrate trends in human characteristics globally. As common home front trends become less predictable, the market is becoming saturated with a wide variety of products that allow consumers to display their personality through the simplest objects. These days you aren’t simply what you eat; you are what you wear, sit on, live in and “tweet” about. Without a doubt we are seeing a submergence of youthful, artistically driven trends. Whether it be color, materials, subject matter or scale we are seeing the tables turn right before our eyes as the Millenials step into the world of housewares consumption.

The upswing in internet communication across all age ranges of consumers also presents an interesting twist in the world of housewares trends. Now that high level fashion trends and design world news are more readily available, that average consumer is looking for emerging trends for their home faster than ever. In response to a wavering economy, we’re finding humor in design. Laughter is the greatest remedy for worry, so Americans are finding themselves falling in love with small items with big emotional impact.

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The trends that are being star ted by the 20 somethings are fusing into the cultures of the boomers and beyond. The trend of Millenials leading the way in following technological advances and internet communication has spread wildly. Approximately 58% of typical Anchor Hocking consumers read blogs, 85% are on Facebook, 56% are on LinkedIn and 22% are on Twitter. That being said, the internet is surely one way we can easily determine upcoming trends based on the chatter found via social media outlets.


DRINK Trends surrounding beverageware lend us to feel less desire for the aimlessly ornate, but a need for witty design.

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There is a need for humor and lightness in everyday life, beverageware is the perfect palette for the consumer to repaint often.


M i n i Tr e n d s i n D R I N K

C a l c u l a te d W i t

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A r t i s t i c To u c h e s


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SERVE Ser veware is more organic in form than ever. Although there is still a time and place for geometric modern forms, there is a noticeable flooding of intentionally imperfect wares in the market.

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Inspirations are largely coming from African and Middle Eastern cultures. As the news world has placed heavier focus on these areas, their traditions in craft have made heavy impact on the way we look at what we buy.


M i n i Tr e n d s i n S E R V E

Lace Adorned

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Uneven Forms


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PA N T R Y Cork, earthy tone, wood and white ceramic are still proving strong in the pantry market. Cork has really become a driver as it is anti-bacterial and eco-friendly. Muted color schemes have also become widely apparent. Softened charcoal, mustard seed, sage and steel blue have become the new palette of kitchen accessory colors. This is a family that tends to play well with a variety of colors and themes.

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Cultural influences in the kitchen are still being pulled from classic Italian and Turkish wares.


M i n i Tr e n d s i n PA N T R Y

C u l t u re I n s p i re d

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C o r k To p p e d


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PREP In prep a huge surge of attention has been placed on French Cuisine. Cast iron has become the star of the show. As for gadgetry, modern whimsey has become the theme in this category

M i n i Tr e n d s i n P R E P Modern Whimsey

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F re n c h C u i s i n e


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F LO R A L Simple elegance and secondary use have made firm statements at recent design shows.

M i n i Tr e n d s i n F LO R A L Ar tful

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Ta l l a n d L e a n


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FRAGRANCE This is a market that seems to be looking for some footing, there are a variety of themes that are apparent. We are seeing both earthy, nature inspired forms and heavily patterned jars. There are bold, youthful color combinations as well as muted elegant ones.

M i n i Tr e n d s i n P R E P H e a v y Pa tte r n & Color

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S o f te n e d


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S TA C K E D

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An attempt to keep everything you want and need in a small space.


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PA R T Y

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The consumers who are changing the way we celebrate adore our products.


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B OT T L E D U P

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In a down economy liquor sales grew and craft brews soared. How do we continue to inspire purchases?


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PA C K A G I N G Consumers are walking billboards. The bags and boxes they carry inspire others to buy.

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Wether it’s in the store or on the street, brand identity is what really matters.


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REPOSITIONED Taking materials and using them for seemingly odd uses has become the big trend at design shows.

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What started as eco-friendly design, quickly became a clever obsession.


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CLASSIC TWIST Don’t worry being eco-friendly doesn’t have to change the look and feel of the classic American picnic.

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This disturbance of what was once classic has spread into housewares and decor.


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CA M P E R

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Plaid is back and along with it brings a slightly Western way of life. Outdoor lifestyle is a rising trend across all generations. A need to get away from the computer (but not without your phone), has created this trend.


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YEAR OF DEER We’ve talked about beasties and creatures in seasons/years past. This upcoming year there will be a heavy focus on deer, moose, reindeer and other horned critters.

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An interest in wilderness and vintage hunting lodge style has created a deer focused frenzy in the home decor market.


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WIERD&WONDERFUL

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Ghostly imagery, bugs and skeletons; they’re not just for Halloween anymore. They’re all part of a trend that combines Gothic artwork with scientific drawings and research.


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TURKISH&MOORISH

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Heavy cultural patterns both Mediterranean and Middle Eastern have transitioned from tapestries and tiles to everyday housewares.


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TRIANGULAR

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Geometric forms such as honey comb and quilt patterns have inspired designers world wide. A variety of wares appeared at recent gift and design shows with triangular patterns.


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STRIPES

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Retro and culturally inspired stripes have taken over. Wether on beverageware or tea towels stripes create instant focus and personality.


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SILHOUETTES

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An easy way to be artful, yet simple.


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AUBREY BEARDSLEY The most controversial artist of the Art Nouveau era.

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(1872 - 1898)


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SCRIBBLE A craft driven trend. Playful. Naive.

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Energetic.


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WELL WORN

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Rough hewn wares from days long ago have become focal point of rooms large and small.


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POP As Generation X settles into maturity a rekindling of youth is desired. We are seeing an educated and artistic visit to intense pop culture and cartoonized trends of the 70’s and 80’s.

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Artwork by Roy Liechtenstein and color palettes inspired by Mondrian are in high demand.


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PA I N T S P L A T

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Craft and art derived, this trend creates artwork out of everything. A feeling of Jackson Pollock and a hint of childhood craft, allows the consumer to be carefree and open minded.


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M A T RYO S H K A

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This Russian art form has transcended into a world wide design following.


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KNIT WIT From giant doily rugs to lace embedded on plates, knit and crocheted themes are still rampid in the home decor industry.

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As the urban craft movement continues to thrawl, so will this trend.


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EGYPTIAN Opulence and mystery seem to have captivated both fashion and housewares designers alike.

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Materials and ideas mimic palm fronds, amber and antique gilding.


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HAMMER

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Hammered textures continue to inspire. We’re also seeing graphic artwork that creates a faux hammered effect.


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L O N E LY I C O N S

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This is a less is more statement. An artfully simple way to show off an icon, pattern or thought by placing the image/graphic adrift.


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2 0 11 C O L O R S Colors for 2011 are inspired by mystery, floral infused tones and cuisine inspirations. We will see an influx of bold deep hues of purple, navy, gray and rich black. These will be juxtaposed with semi-electric tones of coral, saffron, cerulean.

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Colors that are pulled directly from urban gardens will also prove evident in 2011. Brick tones nestled with pale garden colors.


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PRIMARY

PANTONE 282 C

PANTONE 124 C

PANTONE Red 032 C

PANTONE 2563 C

PANTONE 280 C

PANTONE 3965 C

PANTONE Red 1565 C

PANTONE 130 C PANTONE 386 C

PANTONE 1685 C PANTONE 179 C

PANTONE 233 C PANTONE 2573 C

PANTONE 577 C PANTONE 3395 C

NEUTRALS

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COMPLEMENTS

SECONDARY

PANTONE 261 C

PANTONE 5487 C

PANTONE 2766C

PANTONE 477 C


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2011 Trend  

An exploration of trends with the understanding that millenials drive trend and product movement in the current market.

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