STAY AWESOME After all the hard work put into creating a cohesive brand design, we want to make sure it stays that way when it heads out into the world. Following these guidelines will ensure the logo is used in a way that upholds the aesthetic standards and keeps your brand looking professional and consistent.
BREATHTAKING ADVENTUROUS EDGY MOODBOARD RORAâ€™s brand is dark and moody with a romantic, breathtaking sense of adventure. The swirling design elements are symbolic of the northern lights and Icelandic landscapes that inspired the creation of the brand. They also represent movement in film. The unique letterforms are inspired by nordic design and give the brand an edgy and creative feel.
MINIMUM SIZE The smallest the logo should be represented is 1â€? wide.
PRIMARY LOGO RORAâ€™s primary logo is a simple wordmark. The main lettering style is bold and edgy with a subtle nordic influence. The swirl under the O mimics the waving lines of the northern lights and also represents movement in film. The overall style feels fresh and creative with a unique personality. This is the main logo that will be used across primary brand applications. This trademark helps audiences easily identify the website, social media presence, ads, and other materials, and enhances the professionalism of the brand. It is essential to the success of the brand that the logo always be applied with care and respect in every application according to these guidelines.
RORA’s secondary marks can be used in replace of the primary logo (but should never be used directly next to the primary logo). For instance, don’t use A as the profile picture if the primary logo is used for the header – it looks repetitive and isn’t a good use of the brand elements.
B) symbol C) diamond
The symbol can be used when the full primary logo is not necessary or in cases where the brand name is already displayed in plain text. For example, the symbol could be used as a profile picture on Instagram since the username will be adjacent to it in
BADGES & ICONS
D) cirlce badge F) star
COLOR USAGE The color usage for RORA is fairly minimal. The logo will mostly be used in black or white against neutral backgrounds (A, B, D). If necessary, it can also be used in a solid color (C).
CLEAR SPACE To ensure legibility, always keep a minimum clear space around the logo. This space isolates the mark from any competing graphic elements like other logos or body copy that might conflict with, overcrowd, and lessen the impact of the mark.
The minimum clear space is defined as the height of the squiggle. This minimum space should be maintained as the logo is proportionally resized.
PHOTO BACKGROUND There are a couple ways the logo can be used on photographic backgrounds, but each option should be exercised with care, making sure the logo and type arenâ€™t obstructed by the image. In most cases, you can use either a solid white or solid black logo on top of a background image. TIPS: 1. Photos with shallow depths-of-field work best. 2. Avoid busy images with too much detail. 3. Applying a darker transparent overlay on an image helps makes text more readable.
A. Don’t rotate the logo. B. Don’t squash or stretch. C. Don’t place elements in the logo clear space.
UNACCEPTABLE USAGE D. Don’t resize any part. A few rules are necessary for maintaining the integrity of the brand. Don’t compromise the overall
E. Don’t rearrange parts or
look of the logo by rotating, skewing, or distorting
create compositions that
in any way – that includes adding unnecessary and
are not already provided.
unattractive text decorations like drop shadows and outlines. Here are a few examples of some ways you should NEVER ever consider using the logo.
F. Don’t add unofficial elements to the logo. G. Don’t use off-brand colors. Reference the Color Usage section. H. Don’t add dropshadows or other text styles. I. Don’t contain the logo in a box when used on a background.
WORK WITH US
CO M PA N Y
LOVERS & ADVENTURERS
Rora Film Co. is a boutique film company for lovers and adventurers. Weâ€™re about capturing breathtaking moments and telling authentic stories. RORAFILM.CO
TYPOGRAPHY Typography is a powerful brand tool when used consistently. This set of typefaces best represent the beautiful & emotive feel of the brand and should be used across all print & web applications.
Use for headlines & body.
C r i m so n Tex t Regular, Italic, Semibold
A B C D E F G H I J K L M
Web letter-spacing: .2em
N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
Use for subheaders.
Web letter-spacing: .4em
N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0
CMYK: 72, 66, 65, 75 RGB: 30, 30, 30 Hex: #1e1e1e
COLOR PALETTE DEEP BROWN
Color is an integral part of brand identity. Consistent use of the color palette with not only reinforce the cohesiveness of the brand, but color also serves a psychological purpose by communicating a certain feeling to your audience.
CMYK: 69, 65, 66, 71 RGB: 39, 36, 34 Hex: #272422
DARK BLUE GRAY
The dark and cool color scheme enhances the
CMYK: 74, 63, 59, 54
deeply emotional and atmospheric nature of the
RGB: 49, 55, 58
brand. Color psychology suggests gray is refined
and harmonizing, while blue instills peace and trust â€“ all reflective of the way clients will feel working
CMYK: 11, 9, 8, 0 RGB: 223, 222, 223 Hex: #dfdedf
CMYK: 44, 49, 69, 19 RGB: 132, 111, 84 Hex: #846f54
FINAL COMMENTS If ever in doubt, just refer back to this guide or feel free to get ahold of me (firstname.lastname@example.org). These guidelines are fairly flexible and should allow for enough creative freedom to use the logos as you see fit while still making sure the brand looks its best across all applications.
BRANDING & DESIGN