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BRAND GUIDELINES PHOTO BY JOSE VILLA


STAY AWESOME After all the hard work put into creating a cohesive brand design, we want to make sure it stays that way when it heads out into the world. Following these guidelines will ensure the logo is used in a way that upholds the aesthetic standards and keeps your brand looking professional and consistent.

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ELEGANT SOPHISTICATED FEMININE MOODBOARD Kayla Vie’s brand is bright and airy with a soft sophisticated femininity. Inspired by the elegant and high-end feel of modern French design mixed with the artistic and romantic details of old Paris streets. This Parisian style plays off the “Kayla Vie” / “c’est la vie” name while also emphasizing the fineness of her work. The lettering style is equally high-end and characteristic of luxury brands, but the subtle hand-drawn details add a dash of whimsy to keep the brand from taking itself too seriously. The dusty blue and blush color palette adds an overall romantic and feminine air to the brand. Color psychology also suggested blue evokes a sense of trust and security, which is reflective of the way brides and couples will feel working with Kayla on their wedding.

BRAND GUIDELINES


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MINIMUM SIZE The smallest the logo should be represented is 1.5� wide.

BRAND GUIDELINES


PRIMARY LOGO Kayla Vie’s primary logo is a wordmark. The main font style has a high fashion feel characteristic of luxury brands, emphasizing the top quality of Kayla’s work. The quick hand-drawn lettering adds a subtle element of playfulness (while still maintaining a refined feel) to keep the brand from taking itself too seriously. It also adds a sense of personality, which is important since brides and couples should feel like they can connect with the Kayla Vie brand on a personal and relatable level. This is the main logo that will be used across primary brand applications. This trademark helps audiences easily identify Katherine Joy’s website, social media presence, ads, and other materials, and enhances the professionalism of the brand. It is essential to the success of the brand that the logo always be applied with care and respect in every application according to these guidelines.

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SECONDARY LOGOS Kayla Vie’s secondary marks can be used in replace

WORDMARK

A) stacked

of the primary logo (but should never be used directly next to the primary logo). For instance, don’t use A as the profile picture if the primary logo is used for the header – it looks repetitive and isn’t a good use of the brand elements.

MONOGRAMS

B) wreath monogram The tagline can be used with or without the primary

C) monogram

logo but should be used carefully as a graphic accent.

D) est. monogram

The monograms & badges can be used when the full primary logo is not necessary or in cases where the brand name is already displayed in plain text. For example, the monogram could be used as a profile picture on Instagram since the username will be

TAGLINE & BADGES

adjacent to it in plain text.

E) tagline F) badge

BRAND GUIDELINES


A.

B.

C.

D.

E.

F.

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COLOR USAGE The color usage for Kayla Vie is fairly minimal. The logo will mostly be used in black or white against neutral backgrounds (A, B, D), but can also be used in color against a white background (C).

A.

B.

C.

D.

BRAND GUIDELINES


CLEAR SPACE To ensure legibility, always keep a minimum clear space around the logo. This space isolates the mark from any competing graphic elements like other logos or body copy that might conflict with, overcrowd, and lessen the impact of the mark.

The minimum clear space is defined as the height of the K. This minimum space should be maintained as the logo is proportionally resized.

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BRAND GUIDELINES


PHOTO BACKGROUND There are a couple ways the logo can be used on photographic backgrounds, but each option should be exercised with care, making sure the logo and type aren’t obstructed by the image. In most cases, you can use either a solid white or solid black logo on top of a background image. TIPS: 1. Photos with shallow depths-of-field work best. 2. Avoid busy images with too much detail. 3. Applying a darker transparent overlay on an image helps makes text more readable.

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A. Don’t rotate the logo. B. Don’t squash or stretch. C. Don’t place elements in the logo clear space.

UNACCEPTABLE USAGE D. Don’t resize any part. A few rules are necessary for maintaining the integrity of the brand. Don’t compromise the overall

E. Don’t rearrange parts or

look of the logo by rotating, skewing, or distorting

create compositions that

in any way – that includes adding unnecessary and

are not already provided.

unattractive text decorations like drop shadows and outlines. Here are a few examples of some ways you should NEVER ever consider using the logo.

F. Don’t add unofficial elements to the logo. G. Don’t use off-brand colors. Reference the Color Usage section. H. Don’t add dropshadows or other text styles. I. Don’t contain the logo in a box when used on a background.

BRAND GUIDELINES


A.

B.

C.

WORK WITH ME

D.

E.

F.

EVENTS

G.

H.

I.

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BOUTIQUE EVENT PLANNING FOR LOVERS OF ELEGANT & TIMELESS DESIGN

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla viverra mattis enim in ullamcorper. Sed viverra lobortis mollis. Proin turpis dui, nisl pharetra blandit rhoncus vel feugiat a luctus a odio.

KAYL AVIE.COM

BRAND GUIDELINES


TYPOGRAPHY Typography is a powerful brand tool when used consistently. This set of typefaces best represent the light and feminine feel of the brand and should be used across all print & web applications.

CONTAX SANS

Use for headlines.

CONTA X S ANS 55 Regular

UPPERCASE

A B

Web letter-spacing: .2em

N O P Q R S T U V W X Y Z

C

D

E F

G H

I J

K L

M

1 2 3 4 5 6 7 8 9 0

BRANDON GROTESQUE

Use for subheaders.

BRANDON GROTESQUE MEDIUM

UPPERCASE

A

Web letter-spacing: .2em

N O P Q R S T U V W X Y Z

B

C

D

E

F

G

H

I

J

K

L

M

1 2 3 4 5 6 7 8 9 0

RALEWAY

Use for body copy.

Raleway Regular

Sentence case

a b c d e f g h i j k l m

Web letter-spacing: 0

n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

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GOLD

CMYK: 16, 19, 33, 0 RGB: 214, 198, 172 Hex: #d6c6ac

COLOR PALETTE Color is an integral part of brand identity. Consistent use of the color palette with not only reinforce the cohesiveness of the brand, but color also serves a

BLUSH

CMYK: 3, 8, 10, 0 RGB: 244, 231, 222 Hex: #f4e7de

psychological purpose by communicating a certain feeling to your audience.

WARM GREY

CMYK: 2, 2, 3, 0 The dusty blue and blush color palette adds an

RGB: 246, 245, 243

overall romantic and feminine air to the brand.

Hex: #f6f5f3

Color psychology also suggested blue evokes a sense of trust and security, which is reflective of

DUSTY BLUE

the way brides and couples will feel working with

CMYK: 18, 11, 13, 0

Kayla on their wedding.

RGB: 206, 212, 211 Hex: #ced4d3

LIGHT ASH

CMYK: 10, 8, 8, 0 RGB: 225, 225, 225 Hex: #e1e1e

BRAND GUIDELINES


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FINAL COMMENTS If ever in doubt, just refer back to this guide or feel free to get ahold of me (corinne@stuckwithpins.com). These guidelines are fairly flexible and should allow for enough creative freedom to use the logos as you see fit while still making sure the brand looks its best across all applications.

BRAND GUIDELINES


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PHOTO BY JOSE VILLA


BRANDING & DESIGN

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BRAND GUIDELINES

Kayla Vie - Brand Guide  
Kayla Vie - Brand Guide  
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