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Corina Rivera


PROJECT STATEMENT Client:

Solution:

National Wildlife Federation’s Trees for Wildlife

To create an informational graphic poster that adult educators could use to show children the importance of trees and climate change.

Client Background: National Wildlife Federation’s mission is to inspire Americans to protect wildlife for our children’s future. For 76 years, National Wildlife Federation has been a leader in conservation and environmental education shaping the future of stewardship for the earth in the United States. Through our educational programs, publications and multi-media outreach, NWF is dedicated to three objectives; connecting people with nature, safeguarding wildlife and wild places, and providing solutions to climate change.

Objective: NWF seeks to improve their graphics to clearly represent the statistics about trees in an intriguing way for children.

Target Audience: Children ages 8-12

Tone: Friendly, Educational, Illustrative

Media: Oversize Poster (aprox. 11” x 25”)


INFOGRAPHIC EXAMPLES


COMPETITION


PROCESS


PROCESS


STYLE GUIDE

Sample Colors Nixie One AaBbCcDdEeFfGgHhIiJjKk LlMmNnOoPpQqRrSsTtUu VvWwXxYyZz Body Copy - Myriad Pro AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz


PROCESS


PROCESS


PROCESS


FINAL


O

O

Healthy trees provide habitat for wildlife.

O

O

O

O

One large tree can provide a supply of oxygen for two people.


oxygen for two people.

O O

O

O

O

O

O

O

O O

Trees improve our water quality by absorbing and filtering rainwater.

There are about 23,000 species of trees in the world.


There are about 23,000 species of trees in the world.

Top 5 Most Common Trees in the U.S.

Red Maple

Loblolly Pine

Sweetgum

Trees are native to your area and provide critical habitat for wildlife. By planting one tree, you are helping to ensure wildlife can survive and thrive for years to come.

Douglas Fir

Quaking Aspen

www.nwf.org/Trees-for-Wildlife.aspx


RESOURCES “Benefits for Wildlife.” Trees For Wildlife. National Wildlife Federation, n.d. Web. 12 Oct. 2012. <http://www.nwf.org/Trees-for-Wildlife/Benefits-for-Wildlife.aspx>. “Christmas Trees and More.” Christmas Tree Facts. University of Illinois, n.d. Web. 17 Oct. 2012. <http://urbanext.illinois.edu/trees/facts.cfm>. ‘Evans, Erv. “Trees.” Trees. NC State University, 2004. Web. 12 Oct. 2012. <http://www.ces.ncsu.edu/depts/hort/consumer/factsheets/trees-new/index.html>.

“Forests and Forestry.” U.S. Department of Agriculture. USDA, n.d. Web. 12 Oct. 2012. <http://www.usda.gov/wps/portal/usda/usdahome?navid=FOREST_FORESTRY>. “Interesting Facts About Trees.” Savatree.com. SavATree, n.d. Web. 17 Oct. 2012. <http://www.savatree.com/tree-facts.html>. “Tree Facts.” American Forests. American Forests, n.d. Web. 17 Oct. 2012. <http://www.american forests.org/discover-forests/tree-facts/>.

Trees For Wildlife  

Infographic for children

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