Issuu on Google+

case study


Project Statement Client Barsuk Records

Background Barsuk Records was established in 1994 as an independent record label based out of Seattle, Washington. The label was originally created by Christopher Possanza and Josh Rosenfeld to release their own band’s materials. The label was named after their black Labrador dog which is also featured in their logo. Barsuk is now featuring major indie artists such as Death Cab for Cutie, Rocky Votolato, Rilo Kiley, and Ben Gibbard.

Objective Barsuk Records is looking to refresh their appearance on the web. They hope to bring excitement to their fan base through an engaging web design.

Solution Develop a web site that shows the attitude of Barsuk’s original Seattle music scene. Large, high resolution images of the artists, live shows, and tours will be a primary focus on the new website to create an excitement around the music.

Media Web


COMPETITION Fueled By Ramen


COMPETITION Saddle Creek


COMPETITION Tooth and Nail


Inspiration Seattle & Pacific North West Illustrations


Inspiration Music Festival & Illustrated Web Pages


Layout Sketch


Layout Sketch


design Sketch


design Sketch


scratchboard Sketch


Style choices death cab for cutie November 2, 2012

Mustache ethical yr, next level pitchfork fap letterpress odd future sel vage echo park. Polaroid direct trade +1 typewriter sriracha locavore. Ethical viral single-origin coffee, messenger bag 8-bit flexitarian high life

learning curve Helvetica Light

death cab for cutie November 2, 2012

Mustache ethical yr, next level pitchfork fap letterpress odd future sel vage echo park. Polaroid direct trade +1 typewriter sriracha locavore. Ethical viral single-origin coffee, messenger bag 8-bit flexitarian high life

pablo skinny Helvetica Bold

color choices

Ostrich sans medium DEATH CAB FOR CUTIE November 2, 2012 Mustache ethical yr, next level pitchfork fap letterpress odd future sel vage echo park. Polaroid direct trade +1 typewriter sriracha locavore. Ethical viral single-origin coffee, messenger bag 8-bit flexitarian high life

Death cab for cutie November 2, 2012 Mustache ethical yr, next level pitchfork fap letterpress odd future sel vage echo park. Polaroid direct trade +1 typewriter sriracha locavore. Ethical viral single-origin coffee, messenger bag 8-bit flexitarian high life

Futura Medium

Ostrich sans bold Futura Medium


Lo-fi layout

HOME

ARTISTS

MEDIA

SHOP

News New Album Releases

HEADING November 2, 2012 Mustache ethical yr, next level pitchfork fap letterpress odd future sel vage echo park. Polaroid direct trade +1 typewriter sriracha locavore. Ethical viral single-origin coffee, messenger bag 8-bit flexitarian high life tumblr bushwick tofu thundercats semiotics gentrify whatever. WilComming Soon to Seattle

HEADING November 2, 2012


Lo-fi layout

HOME

ARTISTS

MEDIA

SHOP

CURRENT ARTISTS | PAST ARTISTS | ALL

BAND NAME

BAND NAME

BAND NAME

BAND NAME BAND LINKS -MEDIA -SHOP -WEBSITE


Lo-fi layout

HOME

ARTISTS

MEDIA

SHOP ALBUMS

DEATH CAB FOR CUTIE

IN THE BAND

Mustache ethical yr, next level pitchfork fap letterpress odd future sel vage echo park. Polaroid direct trade +1 typewriter sriracha locavore. Ethical viral single-origin coffee, messenger bag 8-bit flexitarian high life tumblr bushwick tofu thundercats semiotics gentrify whatever. Williamsburg irony american apparel, VHS forage shoreditch stumptown high life cred ethical. Authentic biodiesel chambray, godard semiotics fanny pack butcher Music / tour / news


Lo-fi layout

HOME music

ARTISTS

filter by artist

band name

album

MEDIA

SHOP Videos

song

track time

filter by artist

store

band name song year

band name song year

band name song year

band name song year

band name song year

band name song year


Lo-fi layout

HOME categories

ARTISTS

MEDIA

SHOP

new & Featured

artists Music apparel DVD/video posters Stickets Misc. Store info

band name

band name

band name

band name

band name

album

album

album

album

album

$12

$12

$12

$12

$12

band name

band name

band name

band name

band name

album

album

album

album

album

faq returns customer service mail orders


HI-fi layout


HI-fi layout


HI-fi layout


HI-fi layout


HI-fi layout


web example


Barsuk Records Case Study