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The Brand Book

The Food The Essence

Eats & Rhymes goes beyond the labels. We provide convenient options for balanced meals that truly are nutritious, healthy and good for the environment. We believe in taking responsibility by having respect for what we eat, where it comes from and those who toiled to cultivate it. We hope that you would join us in being green, not just by recycling, but also by eating in such a way that heals the mind, body, soul, and planet. Our menu canges daily, based on the market, and attending chefs will happily pull up a chair and chat with diners who want to learn more about the our local prduce and seasonal dishes.

The Atmosphere The Essence

Music is one of the more powerful, artistic elements of eats & rhymes next to the cuisine. It’s intended to trigger a range of feelings, from soothing to excitement. Music is an element all of its own that can either stand alone as the focal point for others or perhaps work as a background element that is conducive to an the overall atmosphere.

While getting large acts and performers would be wonderful eats & rhymes sees a true potential and a natural appeal in local, indie, and breakout acts the flow well with the aesthetic make up and essences of eats & rhymes from the staff to the patrons. Aside from music our “fine dining setting” will also ad to the nostalgia of eats & rhymes. Fine china, glassware and flatware (absolutely no paper, plastic, or Styrofoam) will be standard. While tablecloths are hard to escape in fine dining, the rest of the atmosphere will showcase art from local artist. Music playing subtly in the background would reflect your theme, modern, hip, and trendy. The lighting will also be subtle, leaning toward dim for a romantic casual setting during daytime service, and vibrant and formal casual during lunch and afternoon service.

The Strapline

The Color Palette

*Upper-class restaurants can use softer versions of orange, such as peach, apricot, terracotta or coral to encourage appetite and conversation or deeper reds for elegance and appetite stimulation. Combine with some form of green, aubergine or cream for a stylish and elegant effect.

I decided to use warm colors ranging from red to an “orange-ish” yellow. Studies have shown colors from the red range are stimulating to the appetite and encourage people to eat more. Colors from “The Color Palette” are stimulating to social communication and conversation as well as encouraging people to eat more. These colors also says ‘affordable’, yet excellent quality. To really push the effect of the colors I’ll combine them with complementary colors.






R: 64 G: 27 B: 34

R: 166 G: 85 B: 94

R: 209 G: 131 B: 115

R: 219 G: 190 B: 101

R: 247 G: 220 B: 136

American Typewriter is a style of typeface created in 1974 by Joel Kaden and Tony Stan for International Typeface Corporation based on the form and monospaced feature of the early Sholes’s patent of the typewriter. They adapted the friendliness and immediacy of this style into the proportionally spaced font. This face was never made as foundry type, but appeared first as cold type and has subsequently been made into digital type.

The Font Family

All in all i felt this was a wholesome and modest font, direct and straight forward, all whilst maintaing a unique essence with each character and every word, check it out below

American Typewriter Bold

abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()__+= { } | : ” < > ? [ ] \ ; ’ , . /

American Typewriter Regular

abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()__+= { } | : ” < > ? [ ] \ ; ’ , . /

American Typewriter Light

abcdefghijklmnopqrstuvwxyz 12 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ _ + = { } | : ” < > ? [ ] \ ; ’ , . /


Eats & Rhymes goes beyond the labels. We provide convenient options for balanced meals that truly are nutritious, healthy and good for the...