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Table of Contents

This is a guide to the basic elements that make up Homes.com Chapter 01: Core Brand Elements 02 Logo 05 Colors 07 Tyopgraphy


Logo

Our logo is a valuable asset to Homes.com Vertical Orientation Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut dui elit, sodales sit amet convallis a, posuere sed erat. Morbi quis odio massa. In viverra velit quis leo ullam. Horizontal Orientation Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut dui elit, sodales sit amet convallis a, posuere sed erat. Morbi quis odio massa. In viverra velit quis leo ullam.

Chapter 01: Core Brand Elements

02


m

m m

White Space Our logo should have the following minimum amounts of space around it. The height of the ‘m’ forms the white space.

m

m

m m

Chapter 01: Core Brand Elements

m

03


PMS: 716c CMYK: 0 • 60 • 100 • 0 HEX: #F7841B RGB: 247 • 132 • 127

PMS: 2945c CMYK: 100 • 52 • 2 • 100 HEX: #0054A RGB: 0 • 84 • 160

CMYK: 7 • 5 • 3 • 0 HEX: #E9EAEE RGB: 233 • 234 • 238

CMYK: 0 • 60 • 100 • 0 HEX: #0054A RGB: 170 • 170 • 170

CMYK: 49• 41• 41 • 5 HEX: #888888 RGB: 136 • 136 • 136

CMYK: 60 • 51 • 51 • 20 HEX: #666666 RGB: 102 • 102 • 102

CMYK: 0 • 0 • 0 • 85 HEX: #484848 RGB: 72 • 72 • 72


Colors

Our Colors are what gives us our personality. Primary

Orange

PMS: 716c CMYK: 0 • 60 • 100 • 0 HEX: #F7841B RGB: 247 • 132 • 27

Chapter 01: Core Brand Elements

Blue

PMS: 2945c CMYK: 100 • 52 • 2 • 100 HEX: #0054A RGB: 0 • 84 • 160

05


Gray

Dark Gray

PMS: Black 85% CMYK: 0 • 0 • 0 • 85 HEX: ##484848 RGB: 72 • 72 • 72

Gray 2

CMYK: 60 • 51 • 51 • 20 HEX: #666666 RGB: 102 • 102 • 102

Gray 3

CMYK: 49 • 41 • 41 • 5 HEX: #888888 RGB: 136 • 136 • 136

Gray 4

CMYK: 0 • 60 • 100 • 0 HEX: #AAAAAA RGB: 170 • 170 • 170

Light Gray

CMYK: 7 • 5 • 3 • 0 HEX: #E9EAEE RGB: 233 • 234 • 238

Light Gradient

TOP: 0 • 0 • 0 • 0 HEX#: F4F5F7 BOTTOM: 0 • 0 • 0 • 5 HEX: #FFFFFF

Accent (Limited Use)*

Red

CMYK: 1 • 99 • 97 • 0 HEX: # ED1C24 RGB: 0 • 84 • 160

Chapter 01: Core Brand Elements

*Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut dui elit, sodales sit amet Green convallis a, posuere sed erat. CMYK: 88 • 34 • 100 • 28 Morbi quis odio massa. In HEX: # 006600 RGB: 0 • 102 • 0 viverra velit quis leo ullam

06


Typography

Our Typeface is an integral part of our online presence.

Aa Aa Aa

Open Sans Light

Open Sans Regular

Open Sans Semibold

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%&@’*(.,:;#!?)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%&@’*(.,:;#!?)

Chapter 01: Core Brand Elements

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Aa Aa

Open Sans Bold

Open Sans Extra Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%&@’*(.,:;#!?)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%&@’*(.,:;#!?)

Chapter 01: Core Brand Elements

08


Homes.com Style Guide