BUSINESS PARTNER
MAGIC CODE
BUSINESS
With Quality There Is NO COMPROMISE Magic Code is a young company that has, in less than ten years, grown from being a small family-run enterprise to become an importer and distributor of many global brands, including Japanese facial care brand Hada Labo Tokyo
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proper development and find a way to reach consumers. t’s not a great art to find a brand today, but rather to In order to build a brand it is necessary – alongside havdirect it towards proper development and find a way ing a lot of knowhow and experience – to be familiar with to reach consumers. In order to build a brand it is necconsumers, as well as their habits and needs. essary to be familiar with consumers, as well as their The expectations and needs of consumers, as well as habits and needs their different lifestyles, help Magic Code’s management In less than a decade, Magic Code has grown from a small to be innovative and to provide their customers with even family enterprise into a company that achieves enviable more enjoyment in their daily care and beauty rituals. As results, taking one sure step forward every day, accordthe company management say themselves, they take care ing to the slogan that guides it. Their success represents to ensure that these are brands that always keep up with an extension built on the foundations of a healthy family, the times, and their aim is to work in which is very important, serious work, cooperation with manufacturers to a strategic approach and commitment Hada Labo products easily always bring something new, modern to all segments of operations. On this found the right route to and high quality, because product development path, from whichever point you set off, you need - apart from consumers, first in Serbia, then quality always wins and is the most important part of every story. a lot of work - to have a clear vision, later in the region and in Thanks to Magic Code, Japanese tenacity and patience to persist in EU countries facial care brand Hada Labo Tokyo achieving your goals, and they had all is available to women in Serbia and of that at Magic Code. Among their the region. This cosmetics product is very well received, advantages that were immediately recognised by customwhich is yet more confirmation that quality is recognised ers is the desire to be unique in their choice of brands and always and everywhere. As importer and distributor, the thus to suggest changes that have been accepted very responsibility and credit of Magic Code for this is extremely positively on our market. high, because a brand that is considered as being the bestFurthermore, Magic Code is known as a reliable distribuselling in its own country – in this case Japan’s number tor, because it is dedicated to taking care of all the brands one – should be represented as it is. it represents, but is also known as a serious importer who Market circumstances are perhaps different in other chooses only the highest quality for its customers. They countries, but in all of them Hada Labo Tokyio, as a brand really choose brands carefully, with the aim of bringing of renowned Japanese pharmaceutical company Rohto something new and different, taking into consideration Group, is presented as a powerful brand, Japan’s No. 1 product quality, as the first and foremost criteria. It’s not a brand with identity. great art to find a brand today, but rather to direct it towards 31
