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GERMANY

October 2016

Partners

H.E. AXEL DITTMANN, AMBASSADOR OF THE FEDERAL REPUBLIC OF GERMANY: GERMANY IS, AND WILL CONTINUE ˇ ˇ PRESIDENT OF THE SERBIAN CHAMBER TO BE, AN HONEST AND RELIABLE PARTNER TO SERBIA ● MARKO CADEZ, OF COMMERCE: GERMANY IS MORE THAN JUST AN ECONOMIC PARTNER ● DR RONALD SEELIGER, PRESIDENT OF THE EXECUTIVE BOARD OF THE GERMAN-SERBIAN CHAMBER OF COMMERCE: READY TO HELP IMPLEMENT REFORMS ● MARTIN KNAPP, DIRECTOR OF THE GERMAN-SERBIAN CHAMBER OF COMMERCE: A BETTER BUSINESS CLIMATE BRINGS MORE INVESTORS

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CONTENT 06

IMPROVING RELATIONSHIPS AT ALL LEVELS

WE CAN DO IT EVEN BETTER Comment

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NO HIDDEN CONDITIONS FOR SERBIA H.E. Axel Dittmann, Ambassador of the Federal Republic of Germany

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GERMANY IS MORE THAN JUST AN ECONOMIC PARTNER Marko Čadež, President of the Serbian Chamber of Commerce

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READY TO HELP IMPLEMENT REFORMS Dr Ronald Seeliger, President of the Executive Board of the German-Serbian Chamber of Commerce

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HELPING THE WORLD BE WELL Ina Bulat, Director of MERCK, Serbia

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A BETTER BUSINESS CLIMATE BRINGS MORE INVESTORS

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PROJECT MANAGERS Aleksandra Ebilji a.ebilji@aim.rs Ljiljana Knežević lj.knezevic@aim.rs Biljana Dević b.devic@aim.rs

PHOTOS Zoran Petrović TRANSLATORS Snežana Rakić

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SUPPORTING POLITICAL AND ECONOMIC REFORMS

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WE MAKE IDEAS WORK

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Nataša Trifunović n.trifunovic@aim.rs OFFICE MANAGER Svetlana Petrović s.petrovic@aim.rs EDITORIAL MANAGER Neda Lukić n.lukic@aim.rs

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FINANCIAL MANAGER Dragana Skrobonja d.skrobonja@aim.rs EXECUTIVE DIRECTOR Maja Vidaković m.vidakovic@aim.rs GENERAL DIRECTOR Ivan Novčić i.novcic@aim.rs

THE GERMAN PAVILION AT VENICE SEND A POLITICAL MESSAGE Architecture Biennale in Venice 2016

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Berlin

Aqualab Plus Laboratories

NOTHING BUT EXCEPTIONAL Slobodan Anić, Director, DUNKERMOTOREN d.o.o.

Dejan Jocić, Director of Foundcenter Investment Ltd.

WE CARE ABOUT YOU 24/7, 365 DAYS A YEAR

HELP – TURNING ADVERSITY INTO OPPORTUNITY Corporate

Zoran Petrović, Director of Tebodin d.o.o.

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BERLIN: AN URBAN PLAYGROUND Street Art

GERMANY EXPECTS NEW WAVE OF REFUGEES

VEGETARIAN CAPITAL OF THE WORLD

500TH ANNIVERSARY OF THE LUTHERAN REFORMATION Martin Luther, Theologian (1483–1546)

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BELGRADE - WHERE EVERYTHING MEETS

VAT IN THE CONSTRUCTION SECTOR: PRACTICAL APPLICATION OF REVERSE CHARGE LeitnerLeitner

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Refugees

GERMAN DUAL

ART DIRECTOR Jasmina Laković j.lakovic@aim.rs

QUITE A GOOD ENVIRONMENT

German-Serbian Bilateral Relationship

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COPY EDITOR Mark Pullen mrpeditorial@mail.com

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Clemens Sachs, Director of Leoni Wiring Systems Southeast d.o.o.

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EDITORIAL aim team

GERMAN ECONOMY SHOULD CONTINUE TO GROW

FIRST BILATERAL CHAMBER OF COMMERCE IN SERBIA German-Serbian Chamber of Commerce

Germany: Economic Conditions and Macroeconomic Situation 2016

COSMOPOLITAN COUNTRY SHAPED BY A PLURALISM OF LIFESTYLES

Udo Eichlinger, CEO of Siemens Serbia

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FOCUS ON COMPETITIVE ADVANTAGES

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WE ACCEPT CHALLENGES Branimir Mijailović, Director of Energotehnika-Južna Bačka

Martin Knapp, Director of the German-Serbian Chamber of Commerce

Germany

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EDUCATION SYSTEM Education

THE REAL SECRET BEHIND GERMANY’S FOOTBALL SUCCESS Sport

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PRINTING Rotografika d.o.o. Segedinski put 72, Subotica, Serbia IMPROVING RELATIONSHIPS AT ALL LEVELS Published by: alliance international media Makenzijeva 67, 11111 Belgrade 17, PAK 126909, Serbia

COMPANY REGISTER

Phone: +(381 11) 2450 508 Fascimile: +(381 11) 2450 122 E-mail: office@aim.rs www.aim.rs ISSN no: 1451-7833 All rights reserved alliance international media 2016 THIS PUBLICATION IS FREE OF CHARGE


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COMMENT

We Can Do It EVEN BETTER It seems that German-Serbian political and economic relations are stable and constantly progressing. However, it is a concerning fact that German companies that operate here constantly repeat the same criticisms: an insufficiently decisive fight against corruption and crime, the inefficiency of public administration and legal uncertainty

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here is nothing strange in the fact that in order to further improve their performances. Serbia emphatically demonstrates its Low income tax, competitive labour costs commitment to Germany, which is unand the benefits that firms receive are also doubtedly, alongside France, the most highly valued, and in many cases excellent cooperation stands out with the government and important European centre and the leading European economic power. In fact, Serbia and the local governments, and specialised agencies to Western Balkans have more reasons for this support foreign investments – the Development than the countries of Central Europe had. Agency of Serbia and the Fund for the Support of In today’s extremely turbulent situation on Investments in Vojvodina. the continent, Germany seems to be the most arAt first glance, reading the results of regudent supporter of the preservation of the idea of lar surveys conducted by the German-Serbian Europe in its political, security and economic unity. Chamber of Commerce among its members primarily through the cooperation of GIZ, the At the same time, Germany is also the initiator and gives equally strong reasons for optimism. The German-Serbian Chamber of Commerce and the leader in bringing to life the idea of the accession vast majority of companies that have invested Serbian Chamber of Commerce – encourages of the Western Balkan countries, which it consisthere would again make such a decision, a signifithis process by finding suppliers of large German ently supports both through regular channels in cant number of them assess their future prosindustrial complexes in donmestic companies pects as being favourable in comparison with the the integration process and through the Berlin this scenario to an extent represents a repeat of overall business environment, while an enviable Initiative. Germany is also one of the few Eurothe story of CEE. pean countries, actually the only one along with Poland, which passed Progress in German-Serbian economic cooperation is visible, but through the period of the financial that is precisely why the government should try even more to crisis largely untouched, which is exaddress the problems that constantly burden not only German tremely important for all countries companies, but rather the entire business community in Serbia in the region, for whom Germany is the most important export market. number of companies have already invested, or In addition, Germany is, with China, which is also Reading the publication of the Germanintend to invest, money in the further expansion politically and economically active in the Western Serbian Chamber of Commerce “Manufacturing of their operations. Balkans, one of the three countries (with the U.S.) In Serbia: The Experience of German Investors” Yet at least two results support the idea that leading Industry 4.0, as a completely new techprovides an interesting and informative overnological and organisational leap forward in the view of the motives of German companies for Serbia must do much more in order for it to be able global economy. doing business in Serbia: for many of them, the to repeat the success of the CEE countries. First, The countries of Central and Eastern Europe geographical position of Serbia, its relatively the German company in everz survey, including the have become, even before entering the Europecloseness to Europe, the Near East and the Comlatest one, point out that they do not see sufficient an family, a powerful base of German industry, monwealth of Independent States, are some of progress in the fight against corruption and crime, for which strong political and economic motives the most important reasons for locating producthey say that they are frustrated by the inefficiention in Serbia. Another reason is access to a marcy of public administration and concerned about also existed. The Western Balkan countries may ket of 55 million people that is easier for German the lack of legal certainty. not be so successful repeaters of the history as products to cover from a single centre in the BalAnd secondly, according to the latest survey, this region, although essential, is far less of a security and economic interest for Germany. kans. The third important reason is a well-trained conducted in 16 countries of Central and Eastern However, the fact that the Berlin Initiative workforce - and its engagement in direct proEurope, Serbia is ranked only 11th of 20 countries duction and highly qualified personnel. German and has not made any progress in relation to the primarily implies infrastructure linking in the companies are investing substantial resources previous survey.  Balkans and that Germany in various ways –

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INTERVIEW

No Hidden Conditions

FOR SERBIA The normalisation process needs to end with a legally binding agreement on the comprehensive normalisation of relations. This is part of the negotiation framework. This document is available online and anybody who is interested can have a look at the relevant passages - Axel Dittmann

H.E. AXEL DITTMANN,

AMBASSADOR OF THE FEDERAL REPUBLIC OF GERMANY

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RELATIONS

GOAL

PARTNER

Germany is, and will continue to be, an honest and reliable partner to Serbia. Our relations are excellent

The main strategic goal of Serbian foreign policy is to become a member of the EU. This has been stressed many times by the Serbian government

Serbia is a crucial economic partner located in the middle of Europe along key infrastructure corridors

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n spite of Brexit and the turbulence it created in the EU, Germany remains dedicated to fulfilling the Thessaloniki promise - bringing all of the Western Balkans into the EU, says HE Axel Dittmann, adding that such a commitment was reaffirmed in the framework of the Berlin Process at the conference in Paris this summer. • You recently attended the presentation of the programme of the new Government of Serbia. The importance of relations with Germany was referred to repeatedly in the keynote address. How do you see future cooperation? - Germany is, and will continue to be, an honest and reliable partner to Serbia. Our relations are excellent. The best indicator of our good political relations is the numerous visits of German politicians to Serbia: Since my arrival, Chancellor Merkel came to visit and Foreign Minister Frank-Walter Steinmeier visited Belgrade twice, as did many other highranking officials, including the President of the Federal Constitutional Court. Just recently, our State Minister for The fact that the normalisation process has to advance in parallel European Affairs, Michael Roth, with the accession process is nothing new. This was agreed in paid a two days visit to Serbia. the Negotiation Framework between Serbia and the 28 EU German and Serbian officials work together closely on many Member States in January 2014 issues. One recent example is the refugee crisis, during which man factor, of course, with nearly 300,000 Serbs Serbia reacted very responsibly. Germany also supports regional cooperation through the Berlin Proliving in Germany. cess. Serbia and Germany cooperate closely in the If you ask me how these close relationships may field of the economy. German companies are very develop in the future, I can only say that I hope we interested in the Serbian market: this is exemplified will not only maintain, but also sustain the successes by the fact that more than 350 German businesses achieved thus far and that even more German companies will discover Serbia as a partner and that there have invested more than 1.8 billion euros over the will be an increasing exchange on all levels. past 16 years, thus creating 31,000 jobs. However, relations between our two countries • Your compatriot David McAllister insists on the go much further than just the areas of politics and urgent harmonisation of Serbia’s foreign policy business. We enjoy broad cultural exchange: Let’s with that of the EU, especially in terms of sanctions take as an example the on-going Bitef Festival, in against Russia. Do you consider that to be a priority? which two German companies are participating; - As I mentioned, we already collaborate closely with a German conductor will be leading the Belgrade Serbia on many foreign policy issues. For example, Philharmonic Orchestra this season; DJs are constantly collaborating and several dance groups Serbia is an active partner in EU peacekeeping missions, e.g. in Mali. We also strongly welcome Serhave linked up successfully. Finally, there is the huIMPROVING RELATIONSHIPS AT ALL LEVELS

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States in January 2014. At the end of these parallel processes, and before Serbia’s accession to the EU, there needs to be a legally binding agreement on the comprehensive normalisation of relations. This is the benchmark. However, this normalisation process is primarily being done in order to improve living conditions for citizens in Serbia and Kosovo. • Why does the Serbian public view with distrust the numerous statements that recognition of Kosovo’s independence is not a condition for Serbia’s entry into the EU? Research on citizens’ views shows that they expect just the opposite. Finally, that is spoken about openly by some of your colleagues in Brussels and Germany. - As I noted above, the normalisation process needs to end The EU is much more than a common market. Its real strength is with a legally binding agreethat it unites different cultures and traditions that share the same ment on the comprehensive values: the values of human dignity, liberty, democracy, equality, normalisation of relations. the rule of law and respect for human rights This is part of the negotiation framework. This document is available online and anybody bia’s efforts to develop regional cooperation. The main who is interested can have a look at the relevant passages. There are no other hidden conditions. strategic goal of Serbian foreign policy is to become a member of the EU. This has been stressed many times • In your opinion, how much will Brexit slow down by the Serbian government. Facts and figures support the EU enlargement process for the countries of the this decision: 65 per cent of Serbia’s foreign trade is with Western Balkans? EU member states. The EU is also the largest investor - Brexit and EU-enlargement are two different proin Serbia. Serbia has, and should have, good relations cesses that should be addressed separately. Germany with other countries as well, including the traditionally is, and will continue to be, dedicated to fulfilling the good relations with Russia. However, since the strategic Thessaloniki promise: The perspective for all Western decision was made to join the EU, which is a community Balkan countries to become members of the EU when of shared values, including a common foreign policy, progressive alignment with the EU’s foreign policy will be they meet the political and economic requirements. necessary as the accession process advances. When beThe EU perspective of the countries of the Western coming a member of the EU, Serbia’s foreign policy will Balkans has recently been reaffirmed in the framework of the Berlin Process at the conference in Paris. have to be fully aligned with that of the EU, as in all other The outcome of the referendum in the United parts of the joint EU legislation. Kingdom is, of course, disappointing. I am nonetheless • On the eve of the opening of chapters 23 and 24, convinced that the EU will remain strong, that it will messages arrived from Germany insisting that the continue to be the basis for prosperity and the good opening of each subsequent chapter will require evfuture of its citizens. It is, after all, the biggest internal idence of further progress in the dialogue with Pristimarket in the world and, as such, offers excellent conna. Is that the official position and what is expected? ditions for businesses and customers. It also offers - The fact that the normalisation process has to great job and study opportunities to its citizens who advance in parallel with the accession process is can freely move, study and work across the EU. nothing new. This was agreed in the Negotiation Yet, the EU is much more than a common market. Framework between Serbia and the 28 EU Member Its real strength is that it unites different cultures

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and traditions that share the same values: the values of human dignity, liberty, democracy, equality, the rule of law and respect for human rights. Being different countries, EU members do not necessary have to agree about everything when they start discussing an issue. But it is because they share a common set of values that disagreements between them can be solved around the conference table through dialogue and discussion among members. • Are you worried about new tensions in the region and the deterioration of relations between Serbia, Croatia and Bosnia? - For Germany, it is very important that the region cooperates successfully and makes progress towards the I am convinced that we can expand our cooperation even more if EU. With this goal in mind, three years ago Chancellor Merkel Serbia continues to further improve its business climate. 2016 is and Foreign Minister SteinSerbia’s year of the entrepreneur. This is a further incentive for meier initiated the so-called efficient and thorough reform of the economic and legal sectors “Berlin Process”, an annual conference bringing together the ment partner. What position do the Balkans and countries of the Western Balkan Region, where Serbia occupy when it comes to German plans for concrete joint projects and cooperation with the spreading its industrial base? EU are discussed. These conferences, which have - Serbia is a crucial economic partner located in already taken place in Berlin, Vienna and Paris, the middle of Europe along key infrastructure corhave brought substantial progress to regional economic and cultural relations: tangible agreements ridors. Trade and investment are important pillars in the field of infrastructure have been settled, and of our bilateral relations. Germany has been one the regional youth office has been established. of Serbia’s key trading partners in the region for Western Balkan countries have had a turbuyears. In 2015, the trade volume grew to over €3.5 lent recent history and it is precisely because of billion. Additionally, the activity level of German this history that conferences like the Berlin Procompanies in Serbia is stronger than ever. The cess are of such importance. Connecting young companies range from relatively small SMEs to people and bringing together ministers around large factories. I am convinced that we can expand one conference table is an important step for our cooperation even more if Serbia continues to WB-countries towards dealing with their past and further improve its business climate. 2016 is Serbia’s year of the entrepreneur. This is a further inventing their future together. In order to foster incentive for efficient and thorough reform of the good-neighbourly relations, it seems very important to me to solve open bilateral issues between economic and legal sectors. neighbours in the Balkans. At the same time, it is • For Serbia, €1.8 billion worth of German investour firm view that bilateral issues have to be separate from the EU accession process, where the ments is a significant sum, but is still far less than benchmark is the EU acquis the amounts attracted by many of the neighbouring countries. What currently impedes the further expansion of German investments in Serbia? • Judging by several indicators, Germany is challenging other countries, such as Italy, in being - Investment is expanding every year. According to a ranked as Serbia’s number one trade and investsurvey conducted by the German Chamber of ComIMPROVING RELATIONSHIPS AT ALL LEVELS

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many economic reforms and this process must be continued, including the privatisation of state enterprises and public administration reform. Overall, Serbia has embarked on an important reform process within the EU accession process. However, it is important to underline that these reform measures are not being undertaken for the sake of the EU, but rather in order to improve the lives of citizens in Serbia. • How could the German-Serbian Initiative for Sustainable Growth and Employment help this cause? - German-Serbian economic cooperation exists and is active in numerous sectors, like sustainable economic development, good governance or the environment. Since the Within this overall cooperation that will continue, the German- year 2000, we have supported Serbian Initiative for Sustainable Growth and Employment will projects in Serbia with financial focus primarily on private sector development, structural and legal means of over €1.6 billion. Within framework enforcement and employability this overall cooperation that will continue, the German-Serbian Initiative for Sustainable Growth merce, 90 per cent of German firms would invest in Serand Employment will focus primarily on private sector bia again. We welcome the important economic and fiscal development, structural and legal framework enforcement and employability. Of particular importance is consolidation reforms of the last years; it is important German-Serbian cooperation in the field of vocational that these reforms will continue. However, the prerequisite to achieving even faster expansion of investment is training and projects to foster entrepreneurship and the further improvement of the legal framework, including establishment of SMEs in Serbia. investment security, which again has reference to the Having all of this in mind, the German-Serbian development of the rule of law. Companies need stable Initiative will be an additional platform for support of investment conditions, reliability and continuity. If Serbia the ongoing reform process in Serbia. makes substantial progress in the rule of law chapters 23 • What consequences do you expect from the new and 24, it will be able to attract even more investments. wave of refugees heading into EU countries, especially after recent events in Turkey and sharp mes• Where do you see the priorities of the reform process for Serbia’s new government? sages passed between Brussels and Ankara? - First and foremost, and I am glad that the govern- The EU-Turkey Agreement was a very important ment in its programme, as presented to Parliament, achievement. It needs to be continuously implemented – by both sides. That is not only in the interhas placed an emphasis on achieving further steps in est of Germany and Europe, but also in the interest of the area of rule of law. Together with the EU, Serbia Turkey. As a result of this agreement, the number of has developed very detailed action plans in this area. refugees who take the life-threatening route across One thing here is legal amendments, e.g. in order to the Aegean Sea, and then across the Balkan route, ensure the independence, impartiality and efficiency has decreased drastically. We highly appreciate the of the Judiciary and to prosecute corruption cases constructive and humanitarian stance Serbia has more effectively. The other, even more important aspect is the implementation of these laws. taken on the refugee crisis. This is yet another example where Germany, the EU and Serbia cooperate There are, of course, also other important reform successfully in a challenging environment. ■ priorities. The previous government implemented

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INTERVIEW

Germany is More Than Just an

ECONOMIC PARTNER Germany is one of the leading economic partners of Serbia, and more intensive cooperation with the companies, financial organisations and institutions of the strongest European economy is a great privilege for the Serbian economy

MARKO ČADEŽ, PRESIDENT OF SERBIAN CHAMBER OF COMMERCE

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his is not only because of the capital they have invested and the export results of Serbia that German companies have increased, and the business they have brought to our companies and the jobs that they have provided for our citizens, but also because of the transfer of knowledge, technologies, modern business standards and business models that they have provided to the domestic economy,” says Marko Čadež, president of the Serbian Chamber of Commerce. • Germany has been the biggest investor and the most important economic partner of Serbia for a long time. Apart from that, what has a stronger connection with the German economy brought Serbia? - Economic and political cooperation with Germany is today at the highest level in the last decade and a half. Germany is at the top of the list of investors

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and foreign trade partners, and is also the largest bilateral donor, which all together also make it a strong supporter of the Serbian economy in terms of strengthening regional connections and capacities for the process of European integration. Germany has invested more than three and a half billion euros in Serbia through investments and grants supporting development projects and growth, and strengthening the capacities of the Serbian economy. Commodity exchange and exports, supported by the investments and export activities of German companies that operate here, and increased interest of the German market in Serbian products, have recorded a ten year high. In the first seven months of this year, exports of goods from Serbia to Germany have exceeded a billion euros (at the end of 2015, they were 1.5 billion), so it is certain that this year’s results will be a record. • With what degree of certainty can we talk today about possibilities for building stronger relations between the two countries in the field of industry? - In my opinion, the questions of possibilities and potentials are no longer raised. It is up to us to find ways to further valorise this mutual interest and strengthen our economy, in order to be able to best utilise the chance that is created through partnership with a much more developed industry. This is even more important given that the Serbian economy has been traditionally reliant on


German technology - 75 per cent of machines and equipGerman companies operating here, as well as new ones ment in our factories are of German origin and German that have arrived recently and recognised that. There capital is invested in a growing number of companies that are no better indicators than the data of the survey published in the middle of the year by the German-Serbian operate in Serbia. Since the beginning of this year, more Chamber of Commerce stating that 90 per cent of those than a thousand German companies and individuals have surveyed say that they would invest in Serbia again and ownership stakes in nearly 950 companies and more than that satisfaction is slowly growing, not only with current 400 companies from Germany have been present in all business operations, but also with positive expectations vital sectors of the Serbian economy. Most of the 1.8 billion euros of investments, both relevant to the number of and the number of those who have new investment projects for this market. The government, in cooperation implemented projects and the amount of investments, with the economy, will continue with reforms in order to has been used for manufacturing plants production – automobiles, electronics, food processing, pharmaceutical, make the public administration more efficient and to improve legal security even more, and to make the tax systhe chemicals industry etc. It is particularly important tem more stimulating and the tax administration more that German companies, be they large or small, come with responsive to the requirements of the business commulong-term programmes when they decide to make investments: to produce here, to export from here, to engage nity for the purposes of further reducing corruption and local factories and people, and to stay here, constantly increasing transparency in public procurements. strengthening their production capacities and business The German-Serbian Chamber of Commerce has operations in all sectors, from manufacturing to services. actively participated in the work of the Mixed Chambers Council that was established by the Chamber of They send the best message to other German businesspeople who have yet to come to Serbia. Recently, Prime Commerce and Industry of Serbia as a permanent platform for open, constructive and high quality dialogue Minister Aleksandar Vučić personally received yet more strong confirmation that large company Tönnies will arrive in Serbia, Germany has invested more than three and a half billion euros in Serbia which is a chance for our industry. through investments and grants supporting development projects and Moreover, the arrival of a retail growth, and strengthening the capacities of the Serbian economy chain like Lidl will be a great opportunity for our manufacturers. with the government and state institutions in order to • Despite the fact that, according to DSW research, consider and resolve the problems and initiatives of German companies have a positive opinion about the business community jointly and on a regular basis. the climate for doing business in Serbia, what would • German manufacturers in Serbia point out the you say are the major obstacles that still exist for need to engage a larger number of domestic suppliGerman companies operating in Serbia; and what ers. What can the Chamber do to increase the numdoes Serbia intend to do specifically in this respect, ber of domestic companies able to be engaged in the as well as through cooperation between the Chamber of Commerce and the Government? supply chains of German manufacturers? - Serbia has made significant progress in reforms and - The internationalisation of our economy is one of the has improved the regulatory framework and overall strategic objectives of the Chamber of Commerce and business environment, which is highly appreciated by Industry of Serbia. Based on sectoral analyses of export

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and for their mutual networking. Also, in cooperation potentials and individual market research, we carefully with the German Chamber of Commerce and the Recreate tools to support our companies to produce and gional IHK Chambers, we have organised a large numexport more. In the process of representing the economy, we are greatly committed to removing obstacles for ber of conferences in several German states in recent investments and business operations, and to increasing years, in order to introduce the Serbian market to German companies and to establish closer cooperation sales of our goods on foreign markets. We are also working on a new concept for representing our economy in between businesspeople from the two countries. the world. In parallel, we are intensifying activities on the We are grateful to German institutions, organisations promotion of investment and export potential, opening and experts on their assistance in strengthening the capacity of our economy through the introduction of dual ednew markets, mutually interconnecting our companies ucation, the training of export managers, the inclusion of and their connection with potential buyers and investors our industry in European environmental integrations and, from abroad, and on the involvement of our companies of course, in the reform of the chamber system in order to in the production and supply chains of large companies. become more efficient as a service for both future invesThe Days of Suppliers that we organise have also tors and companies that already operate here. In particuproved to be greatly beneficial to large international lar, I would like to emphasise the importance of the initiacompanies, such as Germany’s Siemens and Eberspächer, tive of the Chancellor of Germany, Angela Merkel, and the and enabled them to meet with local suppliers and local progress of the Berlin Process for the stability, prosperity businesses that have presented their potentials. The and European path of Serbia and the entire region. cooperation that we have established with the strong association that is the National Association for Materials Management, Purchasing and Logistics (BME e.V.), which • What specifically does the infrastructure and business connection of the countries of the Western brings together around 9,000 German companies - potential buyers of our products, is of great significance and importance, The German-Serbian Chamber of Commerce states that 90 per cent and provides tremendous opportuof those surveyed say they would invest in Serbia again, and that nities for our economy. The BME can also help us in raising knowledge satisfaction is slowly growing and skills regarding how to do business with German companies. Balkans within the framework of the Berlin initiative • How do the German-Serbian Chamber of Combring to the region’s economies? merce and the CCIS cooperate in the fulfilment of - From the perspective of the economy, all the benefits this objective? of strengthening regional cooperation and establishing - Together with the Delegation of German Industry and strong relations in the Western Balkans can be summarised in two words: better competitiveness, not only of Commerce, which has now become the German-Serbian Chamber of Commerce (AHK), we organised the individual companies, but also of the economies of countries that are members of the Berlin Process and of the participation of our companies in business meetings region as a whole. Our companies have a natural interest with potential German partners in the framework of in cooperating and our future is definitely in the slogan of the project “German Initiative for Finding Suppliers in the Chamber Investment Forum: “One Region – One Econthe Countries of the Western Balkans” last year in Munich and this year in Dortmund. For talks with German omy”. Our economies are small and fragmented and our companies this year, of more than 400 companies that companies individually have relatively modest potential applied, 169 companies, including 43 from Serbia, have and relatively limited resources and production capacities to be able to compete more seriously with developed been selected from the metal processing, mechanical companies and those on the global market, and to gain engineering and electrical industries, the industry of business in regional and international tenders. Therefore, automobile parts and the processing of rubber and it is important that we do not close our national borders plastic. Companies from Germany have shown a lot and that we work on improving the business environment of interest in including Serbian manufacturers in their and raising the attractiveness of the region for new investsupply chains by attending this event, and that includes ments and the creating of new jobs. We should connect by large and reputable multinational companies. means of infrastructure and businesses, and strengthen In fact, cooperation with the German-Serbian our capacities in order to produce and export more and to Chamber of Commerce is very intensive. It is based appear before investors and customers together as more on our common goal of assisting in improving the business environment for our member companies in Serbia competitive, as one region and as one economy. ■

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INTERVIEW

Ready to Help

IMPLEMENT REFORMS The cooperation between the German and Serbian economy has lasted for 15 years, and it is clear to us that we should support not only companies but also the Government of Serbia to implement and apply all the reforms underway

DR. RONALD SEELIGER, PRESIDENT OF

THE EXECUTIVE BOARD OF THE GERMAN-SERBIAN CHAMBER OF COMMERCE

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he attractiveness of a market from an investors’ perspective is measured by a safe political, legal and economic setting, but also by ratings and analyses by relevant and respectable international institutions and organisations. Serbia fairs well on both plans and German companies are ready to support the Government on the reform path, says Dr. Ronald Seeliger, president of the Executive board of the German-Serbian Chamber of Commerce.

• From your perspective, what are the most important reform priorities for the new government of Serbia? - When it comes to reforms, it is very important to bear in mind that the Government of Serbia has been dedicated to the European course of the country and that ’recognitions’ for such a firm attitude have already arrived in the form of opening several important negotiation chapters, in a very short time. This is, in a way, confirmation of the reform course and good direction that Serbia has chosen. What is imperative, in my opinion, which I also mentioned in my communication with representatives of institutions and about which I have spoken in public, is the consistent implementation of what has already been

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exact data on trends in the economy. There is a distinct adopted and the continuation of work on the announced willingness to implement reforms in a full scope. changes. For me, as a businessman and as a director of the leading pharmaceutical company in the market, • In this context, what do you consider as being the the effects of reforms are very important, meaning priorities of the business community when it comes the speeding up of administration and the issuance of to fulfilling the obligations arising from the opening licences, the complete implementation of the adopted of chapters 23 and 24? legal norms that will lead to final positive changes in the - Opening of chapters 32 and 35 had a great psychological country’s legal system. So it all means that the atmosimpact on the atmosphere in the society. Although I am phere of economic certainty of business operations is not formally a Serbian citizen, I have been working here what matters. for years now, and I felt this positive energy related to the Of course, another thing which should not be specifopening of the negotiation chapters. However, the openically emphasised but I am going to mention is the fight against corruption. We, and when I say ‘we’ I refer to Gering of chapters 23 and 24, which are often regarded the most important ones, the Alpha and Omega in a process man companies, are ready on our part, and we have emof a country’s joining the European Union, is the undoubted phasised that many times, to help the implementation progress on such a path. When the decision about the 23rd of reform. Experience tells me that fundamental change and the consequent improvement of the economic setand 24th chapters was made in July, I understood that the ting is only possible in a partnership relation of economy and institutions. It The German-Serbian Chamber of Commerce is the true is a situation in which domestic invesrepresentative of the interests of both German and Serbian tors think about new investments and companies, and at the same time an interlocutor and partner of foreign investors think about coming to Serbia in order to further develop their the Government in reform processes business. I think that we are already on that path. EU had also expressed assurances that strategically Ser• How important for German businesspeople already bia is undoubtedly on the path to membership and an estioperating in the country and potential investors is the mation that it is an irreversible process. fact that the IMF recently approved the 4th and 5th revisions of the arrangement with Serbia and that further • How much does the opening of the German-Serbimacroeconomic projections are favourable? an Chamber of Commerce contribute to a more posi- The same as negotiations with the EU, the arrangement tive image of Serbia from the perspective of German with the IMF represents a significant signal for the busicompanies? - The German-Serbian Chamber of Commerce is the ness community that economic and financial development first bilateral chamber of commerce in Serbia. The are not only positive but such that it is possible to anticiidea for the transformation from an association into a pate things and plan strategically and in the long run. chamber was initiated by the German and Serbian Governments, and this speaks for itself about the interest • How much do German businesspeople that operate in of German companies to invest in Serbia. The establishSerbia feel the impact of reform and the relatively positive indicators of economic growth in their operations? ment of the Chamber has been a clear sign that Serbia - German companies have so far invested more than is a reliable partner, a fact also proven by the Chamber’s EUR 1.8 billion and employ here about 30,000 people. management through work in their companies, which During the last 15 years, Germany donated more than are a bridge for further cooperation. EUR 1.7 billion in financial assistance to Serbia. This Its establishment represented both the continuity year, we have established the German-Serbian Chamof cooperation and at the same time a new beginning. Four months since its establishment, we can say that we ber of Commerce, binding the German investors more have already passed into a continuity zone because we firmly to Serbia in institutional terms. All of this is not have developed new ideas about the improvement of the result of personal hints and instincts, although that bilateral relations between the two countries, with a fotoo is sometimes important for business, but rather

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ter. Within a decade of its operations within the STADA Group, Hemofarm has positioned itself as a reliable and responsible partner and become a strategically important link between STADA and certain markets. Medicines with Hemofarm’s brand travel to three continents, to more than 30 countries, therefore the shareholders of STADA have made a good decision to make Hemofarm the Centre for Southeast Europe. Through our knowledge, experts, logistics and good management processes, we will be responsible for markets of more than 10 countries, where more than 3,500 people are employed. • How could the formation of the Council of mixed chambers of commerce contribute to a better and more effective dialogue between the government and businesspeople, and speeding up the process of improving the busiDue to our knowledge, experts, logistics and good management ness environment? processes, Hemofarm as the regional centre of STADA in the - The establishment of the GermanSEE market will be responsible for the markets of more than 10 Serbian Chamber of Commerce is a sigcountries and 3,500 employees nificant step forward in the economic cooperation between the two countries, within good and comprehensive relations. The chamber is also the true representative cus on mutual improvement in the business, investment of the interests of both German and Serbian compaand trade climates. In forming this kind of association, German businesspeople, members of the Chamber of nies and at the same time interlocutor and partner of Commerce, have additionally expressed their attitudes the Government in the reform processes. The creation about doing business in Serbia and their own economic of the German-Serbian Chamber of Commerce was a future, which they have in a way tied to this country. desire of the governments of the two countries and this Speaking about these things, I would like to menmutual desire has been realised to institutionalise and improve the business and economic cooperation. The tion also the example of STADA and Hemofarm. By previous priorities within the existing business associathe decision of the STADA Group, as an expression of trust and confirmation of the excellent position of Hetions and agreements about representing the German economy remain the same, but the Chamber is a better mofarm in the regional market, and primarily as the rebase for articulating such interests and providing sersult of good operations of the company that I manage, Hemofarm has recently become the regional centre of vices to companies from both countries. STADA in the market of South East Europe. Here is another example of cooperation with local institutions. Since the year 2016 was declared ‘The Year of Entrepreneurship’, the Chamber is helping, in coop• Through this new reorganisation that you mention, Hemofarm has not only become the centre of STADA eration with companies, the application of the German for Southeast Europe, but the CEO of Hemofarm has experience in implementing dual education in Serbia. been appointed as Vice President of the STADA Group. Companies wishing to invest in Serbia are also in foThese are two pieces of good news. In your opinion, cus of our work in the Chamber. In the last two or three what had a crucial impact on those decisions? years, German companies created about 5,000 jobs. I - Changes in the global pharmaceutical market and sucwould add that the cooperation between the German and Serbian economy has lasted for 15 years and that cesses of Hemofarm. Up till now, STADA was organised it is clear to us what we should do in order to support in three zones: Western Europe, Germany and East. not only companies but also the Government of Serbia After serious analyses, we estimated that a different to implement and apply all the commenced reforms. ■ rearrangement of regional responsibilities would be bet-

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CORPORATE

INA BULAT, director of MERCK, Serbia

Helping The World

BE WELL

Our approach is aligned with our mission and values and focuses on four key priorities: access to medicines, environmental sustainability, employee health and well-being, and ethics and transparency

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ur core values are driven by a desire to improve life, achieve scientific excellence, operate with the highest standards of integrity, expand access to our products and employ a diverse workforce that values collaboration.

researching this therapeutic area. Merck is also a leader in the field of endocrine disorders, and in addition to contemporary treatment for thyroid gland disorders, the Company has medicine that treats growth hormone deficiency.

bring savings in the budget of the country, but it is necessary to consider the total cost of treatment, and not only expenditure on drugs. Merck, as a socially responsible company, will seek, as before, to improve the health system of Serbia, through donations for the benefit of patients in the form of medicines, equipment, training of health care providers, etc.

• Merck Serbia is engaged in innovative • There is much talk these days about the medicines. Which medicines are you folack of innovative drugs for some of the cused on in Serbia? most serious diseases in Serbia. How can • What are the standards and procedures - Innovation is what creates success for Meryour company help with that? that Merck Serbia follows and are they difck, which is why the company invests more ferent from other 140 Merck offices in the - I am proud of the fact that Merck produces than a billion euros a year in development. world? medicines that ease patients’ daily lives and With comprehensive experience worldwide, - Merck is the oldest pharmaceutical and with their proper use we can prevent the proMerck has the option to transfer its experience to the SerWe focus on what's important, and that is to provide the right bian health system. We are very medicine to patients in need. I am proud of the fact that every year pleased that we were able to we have to offer something new to our market, a fact that is not a introduce a gold standards in the simple process treatment of many diseases in Serbia, in line with world practices, for example in neurodegenerative diseasgression of the disease. To us, the patients chemical company in the world, having exes like multiple sclerosis, malignant diseases isted for 350 years. It has been present in and their well-being comes first, and we are and endocrinology. Serbia since 2006. The main goal of the doing everything we can to improve the quality of life of our patients, so that they can, One of the areas the company is dedicompany is to make quality and innovative cated to is multiple sclerosis. Skills, time and with timely treatment in most cases, live and medicines available to a larger number of resources are required for the development work normally, avoid costly and complicated patients. The highest standards and patients are in the forefront in all our offices, of new, revolutionary medicines. We want to procedures, and enjoy daily activities. and these values characterise Merck as a improve the efficiency of the treatment of Innovative solutions can often achieve company. ■ patients in the world and in our country by and improve medical care for patients and still IMPROVING RELATIONSHIPS AT ALL LEVELS

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INTERVIEW

A Better Business Climate

BRINGS MORE INVESTORS At the moment, German companies see Serbia primarily as a procurement market and as an interesting location for investment. This happens certainly because of the improvement of the investment climate, but also due to various international factors

MARTIN KNAPP,

DIRECTOR OF THE GERMAN-SERBIAN CHAMBER OF COMMERCE

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he founding of a bilateral chamber of commerce instead of a Representative Office of the German Chamber Association, DIHK, shows that Germans recognise Serbia as having become a normal trading partner, no longer considered a transition country. • In which ways can the Chamber contribute to the further deepening of German-Serbian

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economic relations and the strengthening of lishment of a bilateral Chamber of Commerce. ties between the two countries? In order to realise that goal, a certain number - We use many ways to promote Germanof factors had to come together - such as a Serbian economic relations. This includes critical mass of companies with German capital participation; a corresponding chamber law the classic match-making service for Serbian and German companies, but also invesand, on the German side, sufficient interest in tor consulting, training of export managers, the country concerned. together with the Serbian Chamber of Commerce, and Even 15 years ago, when we first came to Belgrade, it was clear that vocational education in general, where we support Ger- the goal was the establishment of a bilateral Chamber of Commerce. In order to realise that goal, a certain number of factors had to come man development agency GIZ in the training of midtogether - such as a critical mass of companies with German capital level professionals, which participation; a corresponding chamber law and, on the German side, are urgently needed by the sufficient interest in the country concerned investor community. • How much did the previous experiences of German companies in Serbia contribute to the decision to establish the Chamber and what do the results of your regular surveys say about that? - Even 15 years ago, when we first came to Belgrade, it was clear that the goal was the estab-

• How optimistic are German companies already doing business in Serbia when it comes to their operations? - Like every year, in this year’s survey our member companies again assessed the economic situation of their own companies as being much better than the general economic situation. In addi-

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man companies with selected suppliers from the region. As in 2015, the success was again impressive, and there will be many more collaborations between Serbian and German companies, especially in the metals sector. • Given that there are already some existing examples of cooperation between German and Serbian companies, where does the greatest potential for stronger industry linkages lie from the standpoint of German companies? - So far, most partnerships are taking place in the metal sector, but there is also cooperation in other fields, such as plastic, wood, textiles, foodstuffs and IT. • Where are the potential bottlenecks in this cooperation, and in which areas should Serbian companies that aspire to We carried out the so-called “Buyers Initiative for the Western become suppliers of German Balkans” for the second time this summer, where we brought companies primarily imtogether German companies with selected suppliers from the region. prove their operations? - The purchasing initiative As in 2015, the success was again impressive, and there will be many has shown that there are more collaborations between Serbian and German companies, fewer obstacles than we especially in the metals sector had originally expected. Of course, the manufacturers tion, almost all companies declare that they would must possess all the necessary certificates, since choose Serbia again if they had to select a location today nothing goes in international trade without for their investment. What else could we want? certificates and labels. • What are the chances that companies from Serbia and the other countries of the Western Balkans could become suppliers of German companies and form a German industrial base, as is the case with Slovakia, Hungary, the Czech Republic and other new EU member states? - We carried out the so-called “Buyers Initiative for the Western Balkans” for the second time this summer, where we brought together Ger-

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• What kind of impact will the migrant crisis have on future economic movements in Germany, and in which segments could that be reflected in economic cooperation with the countries of the Western Balkans? - I am not a prophet. Concerning the refugee crisis, everything depends on how long the crisis will last and what proportions it assumes during the upcoming years and even decades. ■


GROUPAGE ROUTES Milšped Group is a leading logistics provider in the Western Balkan region, comprising companies in Serbia, Montenegro, Croatia, Slovenia, Albania, Bosnia-Herzegovina, Russia and Germany (specialised in automotive logistics). Milšped has operated for 23 years and has over 1,800 employees, offering integrated services of air, sea, rail and road transportation (domestic and international; full, partial and groupage transport), customs brokerage, storage and distribution. The strategic orientation of the company is based in high values of corporate culture, respect for partnerships with clients, the application of advanced technologies and socially responsible business. The Western Balkan region itself is connected to Europe by established cooperation with partners of eminent global repute and via this is connected to the whole world. With 34 lines from/to Europe, scheduled and also flexible for special requests, the system is set so that an optimal time-cost ratio is provided to our clients and customers. The regional transportation network is based on daily connections between main hubs and terminals, providing conditions for continual transportation flow regardless of the origin and destination of shipments. Different customs regimes throughout the region are supported by specialists in this field in each country, by which the integration of all transportation modes is covered and realised. Our domestic transportation networks, supported by specially designed route planning approaches, ensure an on-time quality delivery service. These networks combined into a unique whole are organised with a common goal: logistics processes with high quality service, transparent shipment status, minimal transport time, and high safety and security requirements. Supported by IT solutions that are continually developed and improved, as well as qualified and respectable human resources, this concept makes Milšped Group the region’s leading service provider.


GERMANY

Cosmopolitan Country Shaped By a

PLURALISM OF LIFESTYLES Germany is a cosmopolitan country shaped by a pluralism of lifestyles. Demographic change is set to play a major role in the coming years

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ith some 81.2 million inhabitants, Germany is the most acceptance regarding alternative ways of life and different sexual populous nation in the European Union. The modern, cosorientations. Advances are being made in terms of gender equality mopolitan country has developed into an important imand traditional gender role assignments are no longer rigid. People migration country. A good 16.4 million people in Germany with disabilities are taking an ever greater role in social life. have a migratory background. Germany is now among those nations with the most liberal immigration rules. According to a 2014 study DEMOGRAPHIC AND SOCIOECONOMIC CHANGE by the Organisation for Economic Co-operation and Development In future, demographic change is set to shape Germany more than (OECD), it is the most popular immigration country after the USA. virtually any other development. The birth rate has been constantly low Most people in Germany have a high standard of living, on an interRights, duties, and volunteering: anyone living in Germany is national comparison, and the corfree to decide how he or she wishes to live. People have many responding freedom to shape their freedoms that enable them to help shape the country own lives. The United Nations’ Human Development Index (HDI) 2014 ranks Germany sixth of 187 countries. In the Nation Brands Index since the late 1990s at 1.4 children per woman, and life expectancy is rising. By 2050 the population in Germany is estimated to shrink by around 2014, an international survey on the image of 50 countries, Germany seven million people. At the same time, the growing number of elderly tops the scale – also owing to its high values in the areas of quality people is presenting social welfare systems with new challenges. of life and social justice. Germany considers itself a welfare state, Socioeconomic change in Germany in recent years has led to the whose primary task is to protect all its citizens. emergence of new social risks and stronger social diversification NEW WAYS OF LIFE according to economic living conditions. Although in 2014 unemployment was at the same low level as in 1991 (on average 2.7 million), alGerman society is shaped by a pluralism of lifestyles and ethnomost one in six in Germany is at risk of poverty, particularly young cultural diversity. New ways of life and everyday realities are changing daily life in society. Immigrants enrich the country with new people and single parents. Moreover, social differences continue to perspectives and experiences. There is great social openness and exist between east and west.

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COSMOPOLITAN GERMANY a “Grand Coalition” of the major parties, the CDU/CSU and the SPD. Rights, duties, and volunteering: anyone living in Germany is free Coalition governments are a feature of the German political system. to decide how he or she wishes to live. People have many freedoms Since 2005 Dr. Angela Merkel, leader of the CDU p ­ arty, has headed the German government as Federal Chancellor; she is now in her that enable them to help shape the country. third term. Her role is to shape the principles of German politics. AnMen and women have the same rights, and all inhabitants – and gela Merkel is the first woman in the history of the Federal Republic the state – must comply with the law in this “state under the rule of of Germany to hold this office. law”. You are free to choose your opinion and your religion: the constitution guarantees these rights and they are valued particularly New ways of life and everyday realities are changing daily life highly. Civil society also defines in society. Immigrants enrich the country with new perspectives modern Germany. Millions of and experiences. There is great social openness and acceptance young people are active in their regarding alternative ways of life and different sexual orientations free time – in clubs, church or political associations, and nonThe cabinet consists of 14 ministers as well as the Head of the Fedgovernmental organ­isations. eral Chancellery. The SPD provides certain key individuals, including the For political refugees, the right to asylum is anchored in the Deputy Chancellor in the person of Sigmar Gabriel, who is also the Minconstitution. Particularly high numbers of refugees arrived in 2015. ister for Economic Affairs and E ­ nergy, and the Foreign Minister in the In many towns and cities volunteers helped those arriving from war person of Dr. Frank-Walter Steinmeier. The “Coalition Agreement” titled zones and crisis regions. However, hostile tendencies were vis­ible in Shaping Germany’s Future forms the basis for the tasks the “Grand the debate on refugees and immigration. Coalition” seeks to tackle up to 2017. Coalition governments use such agreements to reach an understanding on the political objectives of the GERMAN POLITICS legislative period before they enter into government together. There are many important issues and projects on the agenda for German politicians face huge challenges. Alongside social and Germany’s Federal government. environmental policy, one of the most important tasks is to manSince the Bundestag elections of 2013 Germany has been ruled by IMPROVING RELATIONSHIPS AT ALL LEVELS

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age the huge influx of refugees. In 2015 well over 800,000 people also works extremely closely with countries in Asia, southeast came to Germany seeking asylum. They came mainly from crisis Europe, and 
Latin America. Germany has increased the budget for development cooperaand conflict regions, primarily from Syria. Germany recognises its tion by €8.3 billion through 2019. This means that in 2016 a good humanitarian responsibilities towards people who are forced to 0.4 per cent of the gross domestic product will be channelled into flee their homelands. The German Federal Government is working development cooperation. On an international scale, the $16.25 at many levels to achieve an international – and specifically a panEuropean – solution as part of its immigration and refugee polic­ies. German development policy is geared as a cornerstone of a global At the same time, German politistructural and peace policy to help improve living conditions cians are working to rectify the in partner countries. It aims to overcome hunger and poverty situations that cause such flows worldwide and strengthen democracy and the rule of law of migrants. SUSTAINABLE DEVELOPMENT German development policy is geared as a cornerstone of a global structural and peace policy to help improve living conditions in partner countries. It aims to overcome hunger and poverty worldwide and strengthen democracy and the rule of law. The Federal Ministry of Economic Cooperation and Development draws up the guidelines and concepts. Politically and financially, the main emphasis is on bilateral cooperation with partner countries. As part of government development cooperation, Germany works with 50 partner countries in jointly agreed country programmes that can involve all the various government tools for development cooperation. Africa is a key region, but Germany

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billion Germany allocates annually puts it third among the largest donor countries for public development cooperation, behind the USA and Great Britain. As a rule, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and the KfW Group are the implementing organisations and manage the projects in the various countries. Global development in the coming years will be decisively influenced by the 2030 Agenda as resolved by the 70th Session of the UN General Assembly at the end of September 2015. The 2030 Agenda will replace the United Nations’ Millennium Development Goals, which defined development in developing and emerging nations for the period 2000 to 2015, and indeed go far beyond them. ■


CORPORATE

UDO EICHLINGER, CEO of Siemens Serbia

Focus On

COMPETITIVE ADVANTAGES There are many reasons why we have a factory in Subotica, one is because Subotica has always been a kind of incubator for industrial production of this kind

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e maintain our relations with the Government on a continuous basis, which is necessary in order to drive growth opportunities and roadmaps forward and to ensure that Serbia is developing in Automation, Electrification and Digitisation. • In the past few years, Siemens has increased number of employees in its wind generators factory in Subotica and expanded production capacities, so you must be satisfied with the business environment in Serbia. However, what would you, as an experienced manager, add to the programme of reforms that are underway? - Siemens was established more than 130 years ago and our factory in Subotica exists for 13 years. At the beginning, it was just a small workshop with a few people. However, step by step, we grew and we now have a total of more than 1,850 employees, of which 1,700 are employed in the factory in Subotica, and we are satisfied with the results. However, with positive results you also need to prepare organisation and pay attention to global requirements, so we decided to transform that factory into a fully responsible contract manufacturer with all the related processes. We are exporting 100 per cent of our production abroad. In parallel to the factory, we are working with our Divisions on the Serbian Market and surrounding markets. This business is still volatile and we need to grow way beyond the levels of Serbian GDP growth. We are currently working within many strategic fields and bringing competences to Serbia that are actually required in order for a government to be able to make informed decisions and in-

vest in the right technologies and fields. And, yes, there are still investments that I find not to be really based on existing strategy, but rather based on actual needs. • You recently invited local companies to get involved in the network of Siemens’ suppliers. In which sectors do you see potential candidates and how was the response? - This is all in line with the transformation process of our factory. Shifting responsibility to Serbia also means establishing contacts with our suppliers. We currently have 350 suppliers, all of which are located abroad. Because of that, we are very interested in having suppliers from Serbia (or its surrounding markets) that will be involved in Siemens’ supplier network and will deliver parts to our factory in Subotica.

For example, the Belgrade Waterfront, as one of the largest projects, is progressing, and I see that it creates a positive impact on the city’s infrastructure. Of course, there are other important infrastructure projects as well, that are raising the quality of life for citizens. Belgrade is on course to become a city that will have a lot of intelligent infrastructure projects in the years to come, and Siemens is there to offer its advanced technologies in that area. • The last business year was a successful one for Siemens. Considering economic and political developments, what kind of expectations do you have regarding the dynamics of the kind of large investments in which Siemens most commonly participates? - Our current business here is successful. We are not

The policy of our company is to create successful and sustainable business on our own, and this is the reason we have never taken over any government subsidiaries The best companies should win these contracts, but this will also have a positive impact on the Serbian economy and support its further development. • How do you see Siemens’ business prospects in Serbia, both on the international and the domestic markets, now that Serbia, and especially Belgrade, envisages some new major investments? - We are active in four different divisions, plus healthcare, and in each we see a positive ramping up of the project pipelines, but we need to focus on specific areas. There are new massive construction projects going on in Belgrade, some of which are stunning.

unhappy, but we have to point out that the market was also impacted by the fact that the government was restructuring for five months of this year. I am very proud that we made tremendous efforts in reaching our targets and also had an opportunity to work on projects abroad. We see that all former Yugoslav countries are coming closer together in the eyes of certain investors and that there will be a kind of consolidation process. If you would like to be successful during industrialisation, then you should focus on something in which you really have competences and where you have a competitive advantage over other countries. ■

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EDUCATION

German Dual

EDUCATION SYSTEM The German Dual Education System is one of the cornerstones of the successful brand ‘Made in Germany’ due to which a small nation of only 80 million people is able to be the world champion in exports for several years

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he system is widely practiced in Germany for over 350 offiBENEFITS FOR STUDENTS cially-recognised training occupations. It is adopted in sever• The student is an intern of an assigned company right from the al European countries, notably Austria, Switzerland, Netherbeginning of the programme and receives projects and assignments lands and France, and for some years now in China, India and according to his growing abilities. other countries in Asia. • The student can also benefit by acquiring the hard skills and soft The Dual Education System has helped Germany maintain a low skills of more experienced co-workers. youth unemployment rate, has secured a supply of skilled labourto • The student develops under real conditions, being a part of live its companies and has thereby increased the competitiveness of projects in industry. Therefore, he can judge whether he is competent Germany’s economy. at the job quite early. The model fosters joint educational responsibility between the Benefits for Collaborating Companies training centre and collaborating companies, which creates the most unique The Dual Education System has helped Germany maintain combination and synergy between a low youth unemployment rate, has secured a supply of learning and working. It also leads to a skilled labourto its companies and has thereby increased the constant modernising of the curricula competitiveness of Germany’s economy and guarantees an up-to-date learning that follows the developments of the economy. The training develops the practical skills of the trainees to meet Theory imparted in the classroom is complimented with hands-on the company’s specific requirements. experience at the workplace, so that real-life situations immediately • Companies can prevent personnel fluctuation by offering training, since trainees develop strong ties to their company during their training period. test the effectiveness of classroom theory and vice versa. The system seeks to impart structured knowledge and active competence, • Companies can review trainees carefully and choose the best in their proper context. ones for permanent employment, thereby reducing the chances of In choosing the dual system, the student chooses a safe future. wrong hiring decisions. 100% of the students receive a job placement immediately after By offering company-specific training, companies can eliminate completion of the programme. the costs they would normally have in inducting new employee. ■

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CORPORATE

BRANIMIR MIJAILOVIĆ, Director of Energotehnika-Južna Bačka

We Accept

CHALLENGES The position of leader obliges us not only to respect professional standards, but also to operate continuously, innovatively, socially and with social responsibility

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or more than fifty years, company Energotehnika-Južna Bačka has been accepting projects and tasks that others do not have the courage to take on. In the last decade the company has made remarkable penetration on the market of the region, expanding its range of services and cooperating with renowned European companies. Thanks to the knowledge and experience of its 259 employees, it successfully uses the energy that drives the world. • Which standards and values reflect the business model of EnergotehnikaJužna Bačka? - As a leader in the field of energetics and one of the biggest companies in the region, we are obliged to set the best business standards, but also to encourage others to use business rules and further develop towards a professional and socially responsible future. The foundation of the company and the good reputation we have built over the years are based on the following key postulates: quality, trust, transparency, continuous learning, being innovative, care for employees and the community. I would also like to mention that those postulates are clearly defined by an ethical and moral code and are a standard part of our work contracts, which is thus mandatory for all of our employees to follow. • What are the direct strategic priorities of the company until 2020?

- As key strategic priorities, I would highlight adopting new technologies and maximising the market share of projects related to renewable energy, ecology, and similar. As of now, we are present on the territory of the Balkans and Germany, and one of our defined goals is to expand on other markets, mainly to the east (Russia, Kazakhstan, etc.). Other strategic goals are related to continuous improvements in the quality and efficiency of every part of the company, the

sive partnership is with the KfW development bank of Germany in the project of district heating in Serbia. We are also partners with GIZ in the field of education and special training courses required by the work ethic in Germany. • Where do you see room for improvement and state support for the faster growth of Energotehnika-Južna Bačka? - On one hand, it is important that the state

We finalised a five-year business plan that we are convinced will provide stable and more efficient management, and continuous growth and development introduction of new programmes and the development of scientific research activities as an important part of the company’s growth. • Which German companies have you worked with so far, and what is your experience in doing business with those companies? - We work with numerous German companies, but first I would like to point out our partnership with company “R+S Solutions” from Fulda. Not long ago, we signed a contract worth €2.6 million with company “FAM” from Magdeburg, related to a mining project in Kolubara. Partnership with Siemens is also important to mention, and we operate with them on a daily basis. We are proud of our partnership with the German government, where the most inten-

recognises and stimulates the export side of the business, but at the same time the economic part of diplomacy has to start proactively promoting companies like Energotehnika-Južna Bačka. On the other hand, the state has to make management easier through legal regulations, while at the same time continuing to participate actively in the process of finding new investors and the process of launching capital infrastructure projects. We also expect better economic protection and state subventions when it comes to local industry, especially in the field of agriculture. Great progress has been made so far and, considering all the activities and proreform course of our government, we are sure that this environment will be created. ■

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GERMANY: ECONOMIC CONDITIONS AND MACROECONOMIC SITUATION 2016

German Economy Should

CONTINUE TO GROW

According to Deutsche Bundesbank’s monthly report for August 2016, the German economy grew at a slower pace in the second quarter of 2016. The Federal Statistical Office’s flash estimate, that real GDP in the second quarter rose by a seasonally and calendar- adjusted 0.4% on the quarter, after recording a steep 0.7% increase in the first quarter. However, the economy should continue to grow in the third quarter in line with the fairly robust underlying cyclical upthrust

A

ggregate capacity utilisation, therefore, at an above-average level. The weaker economic momentum was mainly attributable to a clear drop in investment in both machinery and equipment and in construction. Private consumption also grew less strongly than at the beginning of the year. By contrast, the outcome of the referendum on the United Kingdom’s continued membership in the European Union (EU) did not appear to have had any effect on the German economy in the second quarter. The future impact of the referendum result will – at least in the short term – probably also be quite minimal. The weaker demand for new machinery and equipment probably represents a natural rebound from the surge in investment at the beginning of the year. Another possible factor is that industrial activity has not yet experienced a sustained recovery. For its part, the downturn in construction investment was largely due to weather-related factors, after exceptionally mild temperatures in the winter months had allowed additional building output in the

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IMPROVING RELATIONSHIPS AT ALL LEVELS

first quarter. The slower pace of private consumption may also owe something to the turnaround from falling to rising oil prices, as this cancelled out the previously realised gains in purchasing power. On the other hand, the fairly robust export momentum had a stabilising effect on overall economic activity. The key factor here was the greater demand from within the euro area, which was sufficient to offset the sluggish momentum stemming from non-euro-area countries in the second quarter. German exports proved to be a major mainstay of economic growth in the second quarter. This would indicate that the lull in demand observed in the second half of 2015 has now been overcome. Goods exports were markedly up on the quarter again in price and seasonally adjusted terms, with the regional figures available for April and May pinpointing exports to other euro-area countries as being the main driving force behind the positive result. Exports to other EU countries declined, however. Here, a sharp drop in the value of exported goods to the United Kingdom stood out in particular, although


year. The underlying economic conditions are still intact, however, owing to the ongoing positive outlook for income and the labour market. Additional support will also be generated this year by rising government transfer payments. The slump in the second quarter was probably due first and foremost to the turnaround in crude oil prices. Oil prices rose again perceptibly for a time following the sharp decline around the turn of 2015-16, eroding consumer purchasing power. Retail sales went up only marginally, and even posted a slight decrease in real terms. Footwear and clothing were the sole exception here, the demand for which saw a sharp rise following a lull in the winter months – probably due to the weather. By contrast, passenger car sales are likely to have continued exerting a positive influence on private consumption. This is shown by the increase in the second quarter in the number of new non-commercial motor vehicle registrations for the third period in succession. Imports fell substantially in the second quarter after adjustment for seasonal variations. This reflected the temporary slump in domestic demand. The real decline was stronger than in nominal terms, which was due to the fact that energy prices, and thus also import prices as a whole, rebounded following the slump around the turn of the year. In regional terms, the decrease in nominal goods

exchange rate effects probably played a part in this. Outside the EU, German exporters suffered substantial losses in their trade with Russia, but above all with the United States. The latter may have been in connection with the inventory adjustments in the United States, which generally have a strong impact on import demand. A noticeable increase was, however, recorded in exports to China. Exports to the OPEC countries also recorded strong growth following the period of stagnation at the beginning of the year, possibly in connection Goods exports were markedly up on the quarter again in price and with the higher crude oil prices. seasonally adjusted terms, with the regional figures available for Investment activity tailed April and May pinpointing exports to other euro-area countries as off in the second quarter of being the main driving force behind the positive result 2016. This was especially true in the case of machinery and imports was quite broadly based. There was much less demand for equipment, where a countermovement took place following the goods from countries outside the EU, in particular, especially the brisk start to the year. Enterprises were, among other things, probably more reluctant to invest in their motor vehicle fleets, which newly industrialised economies in Asia, Russia, the OPEC countries, would explain the very sharp drop in new commercial motor vehicle the United States and China. registrations following a strong increase in the previous quarter. Construction investment also lost significant momentum in the ORDERS RECEIVED AND OUTLOOK second quarter. This, however, was due to a considerable extent The German economy should continue to grow in the third quarter in line with the fairly robust underlying cyclical upthrust. Despite to a correction to the weather-related surge in output in the first the low level of new orders received in the second quarter, the mood quarter. On the whole, the construction sector still appears to be in German industry has improved distinctly. Notwithstanding the inin good shape. Seasonally adjusted private consumption was less tense public discussion about the economic implications of the United buoyant in the second quarter than in the first three months of the IMPROVING RELATIONSHIPS AT ALL LEVELS

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be short-term consequences if, for example, uncertainty causes German enterprises and consumers to postpone investment and spending decisions. However, the latest survey results indicate that this has barely been the case so far. Ifo Institute data suggest that although business expectations in manufacturing weakened in the wake of the referendum in the UK, they remain in positive territory and are still up on the first quarter of 2016. Output and export expectations in industry have likewise deteriorated only slightly. The ifo Institute’s surveys even showed a slight recent improvement in business expectations in wholesale and other services excluding trade. Moreover, according to a special survey conducted by the Chambers of Industry and Commerce,4 most firms in Germany are not planning to scale back their investment or headcount while negotiations between the UK and the EU take place. Consumers also remain confident. The consumer climate indicator, as estimated by the market research institution Gesellschaft für Konsumforschung (GfK), showed almost no change for August compared to July. The majority of the employees surveyed by the GfK do not fear that the result of the Brexit referendum will put their own jobs at risk. However, there may be certain consequences for foreign trade already in the short term, since it is being influenced by exchange rate changes and the increased levels of uncertainty in the UK. This uncertainty is depressing demand in the United Kingdom, which in turn is dampening imports – and thus Germany’s exports. Germany exported €89.3 billion worth of goods to the UK in 2015. The gross

Kingdom’s announced departure from the EU, German firms have so far only slightly moderated their positive expectations. This supports the assessment that the economic consequences of the Brexit vote for Germany are likely to be very limited in scope, at least in the short term. German firms’ positive expectations regarding foreign sales suggest that exports, too, will grow solidly in the third quarter. Overall, production by industrial firms should once again make a marked contribution to aggregate growth between July and September. Given that capacity utilisation is already above its average level, this should lead to more investment in machinery and equipment. Con- Despite the low level of new orders received in the second quarter, struction investment should also the mood in German industry has improved distinctly. This provide a greater mpetus in the supports the assessment that the economic consequences of the third quarter after the effects of the Brexit vote for Germany are likely to be very limited in scope, at weather-related second-quarter least in the short term bump in building activity have petered out, as is indicated by the positive sentiment and orders situation in the construction sector. In addivalue added of these exports is equivalent to around 2% of Gertion, private consumption should once more be a significant driver of many’s aggregate output, with the automotive sector accounting for domestic economic growth after faltering in the second quarter. Both the lion’s share. The negative impact of the sharp depreciation of the employees’ income prospects and the labour market situation remain British pound on German exports is being offset by the positive effects of the euro’s depreciation against many other currencies. favourable, and the preceding rise in crude oil prices has reversed. The German economy may also be affected, for example, if the At present, it is difficult to gauge the real economic impact that UK’s plan to leave the EU influences foreign direct investment and the UK’s decision to leave the EU will have on Germany. The future labour mobility. ■ framework for economic cooperation is still unclear and the associated negotiations will probably last several years. There might Source: Deutsche Bundesbank, Monthly Report, August 2016

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CORPORATE

CLEMENS SACHS, Director of Leoni Wiring Systems Southeast d.o.o.

Quite a Good

ENVIRONMENT We feel a strong willingness to support our company LEONI as much as possible, in order to further develop our business here in Serbia and to avoid obstacles wherever necessary

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n seven years, Leoni has invested 50 million euros in buildings, infrastructure and production equipment. Construction of a third factory is set to begin soon in Niš, while it employs 5,500 workers and plans to increase that number to 9,000, making it the biggest private employer in Serbia.

of these cities and their surrounding will be able to find employment at LEONI. • How much has LEONI so far invested in Serbia and does the company plan to expand its operations in our country? - LEONI was established in Serbia in 2009. During this period, we invested almost 50 million euros in buildings, infrastructure and production equipment. More than 5,500

is the biggest private employer in Serbia. • Which of the company’s activities in the field of green technology and CSR would you like to single out? - LEONI is using the most modern production equipment. Based on our high knowledge of F&E activities, we always use materials that have no negative impact on the environment. LEONI is constantly improving

• How would you describe the business environment in Serbia and do you have any suggestions on how it can be improved? - From LEONI’s point of view, the As a point or suggestions, the next steps of the Government of Serbia Serbian business environment should be to develop supplier companies that will deliver production is quite good. equipment to LEONI, with the aim of increasing the local content Quite good is the term I and avoiding import tax and long lead time. It will help to optimise choose to use when describing processes and achieve rapidity in daily work, because LEONI’s business the cooperation, efforts and is a JIT business as a standard in the automotive world commitment of the government and decision makers to supporting foreign investors. Their administrative support is prompt and workplaces for employees in an ergonomic people are working for LEONI today. Due to organised proactively in all aspects of the way. Our buildings are built as state of the exceptional (favourable) preconditions, Serbia became a strategic country for LEONI business. art facilities, with a low consumption of when it comes to Wire Harness production. Great support is always provided by the energy. All these parameters are in accordance with ISO 14001. Based on the mentioned facts, the LEOmunicipalities in the locations where LEONI NI board of directors has decided to build a One of the crucial principals of our comis situated. We would also like to highlight the pany is to promote and implement CSR in third factory in the city of Niš. Construction support of the National Employment Service, which strongly supports new employees all segments of our business. LEONI is a will start by the end of 2016 and will be finished by the end of 2017.The planned investof our plants during the training phase. strong supporter of its community, local ment totals more than 20 million euros. The A huge advantage is the labour market, activities, events and donations. One of our expected head count for LEONI Serbia will with an unemployment rate of 46% in Prokuproudest donations is the construction proplje and 36% in Niš, which is able to support ject for a new children’s playground in one then be raised to approximately 9,000 employees. We will not hide the fact that LEONI our growing activities. In return, the citizens of our locations. ■ IMPROVING RELATIONSHIPS AT ALL LEVELS

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GERMAN-SERBIAN BILATERAL RELATIONSHIP

Supporting Political And

ECONOMIC REFORMS

MARTIN KNAPP, Director of the German-Serbian Chamber of Commerce, JULIA ARNOLD, Managing Director International Economic Relations (DIHK), MARKO ČADEŽ, president of the Serbian Chamber of Commerce, H.E. AXEL DITTMANN, German Ambassador, ŽELJKO SERTIĆ, former Serbian Economy Minister, and ROLAND SEELINGER, President of the German-Serbian Chamber of Commerce

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ermany has been a key partner of Serbia in the EU since the country’s transition to democracy in autumn 2000. In recent years, Germany has become Serbia’s biggest bilateral donor, providing more than €1.6 billion in bilateral development cooperation since 2000. Germany is also providing humanitarian aid to Serbia to help the country deal with the refugee crisis. In addition, there are close ties between Germany and Serbia on account of the large number of Serbs and citizens of Serbian origin residing permanently in Germany as well as former guest workers who were employed for many years in Germany and often have a good command of German. An estimated total of between 300,000 and 500,000 people of Serbian descent currently live in Germany. Serbia and Germany have different positions on the issue of an independent Kosovo, which is recognised by Germany but not by Serbia. ECONOMIC RELATIONS AND DEVELOPMENT COOPERATION For years, Germany has been among Serbia’s principal economic partners. German companies such as STADA, METRO, Henkel, Siemens, Bosch and Messer have made major investments in Serbia. The

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A key element of German and European policy towards Serbia is providing support for political and economic reform. The aims are to further advance the process of democratic change and promote the rule of law in Serbia as well as making progress in the country’s European Union (EU) accession process

German-Serbian Business Association now has more than 250 members. In Belgrade, there is a Delegate Office of German Industry and Commerce for Serbia as well as a local representative of the German business promotion agency Germany Trade & Invest. Since development cooperation with Serbia began in 2000, the Federal Government has provided more than €1.6 billion, making Germany the largest bilateral donor. German support has also helped the country make substantial progress, including modernisation of the country’s public utility infrastructure, strengthening of the local economy through programmes to promote small and medium-sized enterprises, modernisation of vocational training measures and improvement of the investment climate through legal reforms. Germany’s objectives in providing this support include: • supporting Serbia’s efforts to move closer to the EU • promoting a market economy and the rule of law and encouraging democratic and ecologically sustainable development in Serbia • s trengthening regional cross-border cooperation Cooperation focuses on the following priority areas:


ROLAND SEELINGER, President of the German-Serbian Chamber of Commerce (left), H.E. AXEL DITTMANN, German Ambassador, and MARTIN KNAPP, Director of the German-Serbian Chamber of Commerce

• ­­improving public infrastructure, in particular the environmentally has stepped up its activities by launching its Special Programme friendly and efficient supply of energy and water for Serbia. In October 2008, the DAAD opened its own Information • promoting economic development, including supporting legal Centre there. Scholarship and exchange programmes meet with reform, strengthening the financial sector, and modernising vokeen interest. cational training In Serbia, 27 partner schools belong to the Schools: Partners for • promoting the development of municipalities the Future network (PASCH). Besides the German School Belgrade, its • promoting youth work, for example through youth exchange members comprise 20 German Language Certificate (DSD) schools Most of the German-funded development cooperation projects overseen by the Central Agency for Schools Abroad (ZfA) and six FIT in Serbia are implemented by the KfW Development Bank (http:// There are close ties between Germany and Serbia on account of www.kfw.de), the Deutsche Gethe large number of Serbs and citizens of Serbian origin residing sellschaft für Internationale permanently in Germany, as well as former guest workers who Zusammenarbeit, (GIZ) and the were employed for many years in Germany. An estimated total Centrum für internationale Miof between 300,000 and 500,000 people of Serbian descent gration und Entwicklung (CIM). CULTURAL COOPERATION Cultural life in Serbia is rich and wide-ranging and cultural cooperation with Germany is close. The Goethe Institute in Belgrade offers an extensive and highly attractive programme, with well-attended events such as exhibitions, lectures, concerts and theatre productions. German artists and performers are frequent guests at Belgrade’s theatre, music and film festivals. Events organised by the German Embassy are very well received. Volunteers working for the Federal Foreign Office’s Kulturweit (Bridging Cultures) volunteer programme are also active in Serbia. There is a German Evangelical congregation in Belgrade as well as several German cultural associations. Another important element of cooperation is academic and scientific exchange. The German Academic Exchange Service (DAAD) has three lecturers working in Serbia, and since 2008 the DAAD

currently live in Germany

schools overseen by the Goethe Institute at which German instruction is being established or expanded. Seven seconded teachers/advisors look after the DSD schools and a Goethe Institute Teaching Expert serves the FIT schools. Some 225 children and young people from Serbia, Germany and other countries are taught at the German School Belgrade, which was founded in 1954. The school was officially recognised as a domestic educational institution by the Serbian Ministry of Education in 2005. In summer 2012, students at the German School were able to take the German university entrance examination (Abitur) for the first time. Germany supports the school by providing both funding and personnel (currently seven foreign-service teachers). The new school building was officially opened on 11th September 2015. ■ Source: German Federal Foreign Office

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REFUGEES

Germany Expects New

WAVE OF REFUGEES Germany expects up to 300,000 refugees this year. The projected figure is far less than the 2015 total, with the good economy and improved services expected to help the country absorb arrivals

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Frank-Jürgen Weise, the head of the Federal office for miing that meets German standards, they’re unlikely to find a good job. grants and refugees BAMF, said that Germany’s healthy Experience shows that in their first year in Germany, only 8 per economy and improvements to refugee services over the cent of asylum seekers manage to find work. Even the chancellor has past year meant the country was well placed to absorb complained that big companies are much too hesitant to take on refugees. Around 100 German companies have joined efforts in an initiative new arrivals, particularly as their numbers have dropped off. known as “Wir zusammen” (Us Together), but so far they have only man“We are preparing for between 250,000 and 300,000 refugees aged to find jobs for 450 refugees. Merkel is now openly addressing this year,” he said. “We can ensure optimal services for up to 300,000. the problem. At a refugee conference in mid-September, she appealed Should more people arrive, it would put us under pressure, then we to the executives of top German firms to make more training opportuwould go into so-called crisis mode. But even then we would not have nities and jobs available to refugees. conditions like last year.” The closure of the so-called Balkan migrant trail and an EU deal with Turkey Around 1.5 million refugees have arrived in Germany in the last to keep refugees from reaching Greece 10 months. Around 75 per cent of them are under the age of – a main entry point into the bloc – has 30, and most of them are male. Only around 2 per cent of the driven down arrivals from the Middle migrants speak German, and only a few have any professional East and Afghanistan. qualifications or even a proper education BAMF had made major strides in working through a large backlog The study by the Berlin institute shows that, more than simply referin asylum claims but that it would not manage to clear the remaining ring refugees to job opportunities, what really helps is initiatives where 530,000 cases by the end of the year. To integrate those allowed to stay citizens take time for refugees - as well as better cooperation between in Germany into the labor market would be a lengthy and costly process. the various initiatives. One surprising result of the study: Around 60 Around 1.5 million refugees have arrived in Germany in the last 10 per cent of all the jobs for refugees arose out of personal networks of months. Around 75 per cent of them are under the age of 30, and most friends and acquaintances. Only around 20 per cent were the result of of them are male. Only around 2 per cent of the migrants speak German, and only a few have any professional qualifications or even a state work placement efforts. And both researcher Klingholz and trainer Kornatzki agree that the most important instrument of all in the job proper education. “Most of them also want to earn money as quickly as search and successful integration remains the ability to speak German. ■ possible. It’s hard to make them understand that without proper train-

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CORPORATE

ZORAN PETROVIĆ, DIRECTOR OF TEBODIN D.O.O.

We Make

IDEAS WORK Thanks to our major, long-term clients, as well as the trust that we have earned and our strong commitment to our work, we have managed to live through the crisis and survive on the investment-constricted Serbian market

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he Serbian market has many comparative advantages that are not sufficiently exploited, such as numerous intergovernmental free trade and other agreements. There is a development potential here, but it just needs to be fully utilised. We should not forget the educated workforce that speaks foreign languages better than their regional counterparts and has a great desire to continue learning.

to our major, long-term clients and the quality of our work, we have managed to survive on the Serbian market, which is pretty constricted investment wise. • Your company has grown the most in the last three years. Which factors contributed the most to that? - Finding your very first client is the biggest problem, but when you find one and they trust you, you should do your best not to let them down. Doing our first job well is a great reference for other investors who are looking for a good and reliable partner. That’s how you let your work speak for itself and that’s how your business grows. We keep

din leverages the best of both worlds: drawing upon German discipline and precision, while at the same time harnessing Dutch entrepreneurship and pioneering spirit. At the moment, the demands are clearer and more ambitious than ever before, and our company is doing its utmost to continue growing. Our main focus continues to be developments for the private sector in the industrial and real estate markets. It is important that investors also see us as a reliable partner that can offer a full range of services in line with the best international standards of practise…

• What are your plans for the decade ahead • Which moments from your decade-long opand what developments on the Serbian erations in Serbia do you consider crucial? market could possibly influence them? - The most important moment for us was when Knauf InsulaWe are a Dutch company that was acquired by Germany’s Bilfinger tion commissioned us to do our Group in 2012. Tebodin leverages the best of both worlds: drawing first project in Serbia. That’s upon German discipline and precision, while at the same time when Tebodin decided to set up harnessing Dutch entrepreneurship and pioneering spirit a company here. Up until that point, we only had companies in - We will continue to develop industrial sectrack of our clients’ development and we neighbouring countries. We did well and did tor which is important for creation of new grow as they grow. Apart from quality, our not stop working even during the 2008 crisis, jobs and the overall growth of the Serbian commitment to our work is something that because we believed in the Serbian market. economy. Our goal is to double our turnover truly sets us apart from the competition. As it turns out, this was a good decision, because in 2012 we started working with Tigar and employee base in the next decade. We Tyres on developing their projects. This is aim to strengthen our capacities in the engi• What business principles applied in your neering design services, which will complestill an ongoing engagement. At the same mother company did you manage to use on ment our Project Management capabilities, time, we entered the real estate segment, the local market and establish as new standards in your business segment in Serbia? fully taking care of the entire project lifecywhere we are currently working on one of cle. We expect our company to continue de- We are a Dutch company that was acquired the biggest commercial developments in veloping in line with the Serbian economy. ■ by Germany’s Bilfinger Group in 2012. TeboBelgrade, ABLOK in New Belgrade. Thanks IMPROVING RELATIONSHIPS AT ALL LEVELS

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INTERVIEW

DEJAN JOCIĆ, Director of Foundcenter Investment Ltd.

Belgrade

- WHERE EVERYTHING MEETS After Berlin and Los Angeles, Belgrade was selected as the city of choice for the best ideas and the greatest talents. That’s because it is the centre of Southeast Europe, where the potential of the entire region intersects, and it has excellent workers and good energy

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he concept of Foundcenters’ work next year in Southeast Europe, but also on how much potential they have and whether differs from others in that they do an international level, and we are already they have management skills. When we see not combine money and ideas, but working on that. We differ from other conthat they possess that, we move on to the ferences, because we do not connect invesare rather investors themselves. next step, and that is to see what kind of tors and start-ups, but are rather investors Therefore, they have the right to choose the idea they have. Sometimes even if they have best, to decide and to invest. The competiourselves. We contact start-ups, make decia bad idea, but good quality people, they can tion they carried out in Belgrade has already sions regarding investments and invest. This modify their idea and fix it. The reverse is largely proved to be exceptional, attracting system does not exist in the West, and we impossible – if it comes to people who are a large number of stakeholders, which gave the Fund’s manageThe main reason why we are looking for something in this part of ment wind in their sails to start Europe and outside Berlin and Los Angeles is the potential of this planning the next big internaregion. There is a lot of talent and ideas, but all of these markets tional event, and to make this alone are too small and too weak competition a tradition. • You have launched a competition for the best business idea. The competition will be finalised by the release of this publication. What is the aim of this competition and will it become a tradition? - We are surprised by how much interest there is. More than 900 companies from across the region applied for the competition that we posted. This has motivated us to consider making everything traditional. That’s why we need to plan a great event

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do not do that only in Serbia, but also in Germany and around the world. What we need to emphasise is that this concept is well received everywhere. • What is it that you offer customers, other than money, that they cannot do without you? - Money is in itself very important and it is a big deal, but our investment philosophy has four steps. In the first step, we analyse whether people are capable of doing the job,

IMPROVING RELATIONSHIPS AT ALL LEVELS

not flexible enough, they are able to destroy the best idea. If you like the idea, the next step is very important, and that is to ensure that everything is feasible. Then we conduct detailed analysis, because some things are fantastic, but currently unrealistic. If we go through these three steps and see that they are good, we deal with us - the question of what we can contribute other than money. We always have something more to contribute. This is the fourth law. We need


to contribute strategically - whether it’s connecting to the market, helping in management, marketing and the financial system. However, it is important to say that we are not entrepreneurs. Each of the investors is an entrepreneur, because they have made their millions by themselves, but we, as investors, do not enter actively into the management of the company. In this case there would be no liability for those who run the project, and on the other hand it would be an unmistakable sign that we have done something wrong if we become entrepreneurs in the companies in which we invest.

- The capital comes from private investors - from me and some important German businessmen. Our investments go through the whole world - this is just one part of our investment, where we see great potential and undiscovered treasure. • How much do you know about the Serbian market and how do you assess the investments? - I’m familiar with the Serbian market, but also with all the markets of the Balkans, and I can say that they all have something in common – they are quite small and not as developed as those of the West. This is, on the one

a system in which to operate, and financial support of course. ••In addition to offices in Berlin and Los Angeles, which parameters contributed to reaching a decision to open an office in Belgrade? - We chose Belgrade as the centre of Southeast Europe where all markets in the region could be combined. On the other hand, Belgrade is my city. Therefore, although many people often point out that networking and connectivity is important, we are the only ones in this area that embraced this big challenge to unify all the potentials to become more visible to the rest of the world. For this reason, we created

• What are the main goals of your visit to Belgrade and what Our investment philosophy has four steps and if we find a you will be focused on in the combination of all four steps, then we say - yes, we will suggest placement of funds? this for investment, because it meets all the criteria that we feel - There is huge untapped potenare important to realise the idea and make it become viable tial. People are hesitant because of the general impression that hand, a challenge for everyone, but on the quality often has no real chance, and these a concept where we can launch good ideas and other hand it also reduces the chances for people have great potential in every profestalent from the region to the Western world, sion - medicine, the IT profession, and other anyone who wants to build something here, which is large enough for these ideas and activities. Those same people in another even with great ideas and people. The Serwhere their realisation does not have to be an bian market operates as more of an import market could be big players. And this is the impossible mission, but rather, on the contrary, market than an export one, which is a bad aspotential that we want to utilise and instantperfectly packaged synergies. We believe that ly give a basis that is healthy and that the sumption for every economy. We think that if you revise market funds in Southeast Europe market is healthy. the market may still have something to ofit almost does not exist. If you compare this to fer - and that is people, talent and ideas that other parts of Europe, it is a great opportunity. • What type and whose capital is the base could compete on the international market if This enormous potential leads us to ask where of your fund? given good support, if they are provided with it all meets, and that is Belgrade. ■ IMPROVING RELATIONSHIPS AT ALL LEVELS

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BERLIN

Vegetarian Capital OF THE WORLD Last year Berlin was named the new vegetarian capital by the prestigious U.S. magazine “Saveur”. The international award from the magazine for food connoisseurs honours the culinary development of the German capital, now home to over 40 vegan and over 340 vegetarian restaurants and snack stands

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he vegan lifestyle is becoming more popular every day in Berlin. As of this summer, there are 43 restaurants in the German capital that use no animal products in their cooking. That’s 31 more than five years ago More than 340 restaurants in Berlin also feature animal-free dishes on their menus. Vegan ingredients are not only the basis of the latest food trends in the German capital, but the city’s also becoming a centre for designing and making fashion, shoes, and cosmetics without animal products. One of the latest trends is raw food. At Rawtastic in Prenzlauer Berg,

with avocado and corn, every dish is 100% sugar- and gluten-free. Fashionable without animal products: Umasan Healthstyle in Mitte is the world’s first label offering only organic vegan goods under fair trade conditions. Instead of leather, twin sisters Anja and Sandra Umann experiment with innovative fibres. The matching vegan shoes to an outfit can be found at avesu in Prenzlauer Berg. Und Gretel produces high-quality make-up with natural ingredients, dazzling colours, and durability. Founders Christina Roth and Stephanie Dettmann use only natural materials, without synthetic preservatives, chemical ingredients, and, of course, no animal testing. One of the latest trends is raw food. At Rawtastic in Prenzlauer The latest vegan trends in Berg, Berlin’s first raw vegan restaurant, the food is not heated food and lifestyle can be checked above 42°C. The careful handling of the food ensures that it not only out every year at Berlin’s Vegan held on Alexretains its nutritional value, but also gains flavour Summer Festival anderplatz (19th - 21st August), at Green Market Berlin in the old Berlin’s first raw vegan restaurant, the food is not heated above 42°C. Kindl Brauerei (autumn event being held 17-18 September), and the VeggieWorld trade fair (26th - 27th November) at Station Berlin. ■ The careful handling of the food ensures that it not only retains its nutritional value, but also gains flavour. The menu includes such things as Koodles (noodles made from carrots and zucchini) and a ‘shroom burger made from mushrooms. Daluma in Mitte works with super foods with higher nutritional content than other foods. In addition to detoxifying power smoothies, the menu includes dishes based on lentils, pasta, rice, or quinoa. Just a few doors down at Super Foods & Organic Liquids, there are plenty more nutritious things to enjoy on the spot or to take away. Liquid Garden in Prenzlauer Berg, meanwhile, specialises in super food juices and smoothies. Clean eating, which focuses on natural, unprocessed food, is offered at The Bowl in Friedrichshain – on a vegan basis. Whether you choose an Italian bowl with vegetable noodles and tomatoes or a Mexican bowl

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CORPORATE

AQUALAB PLUS LABORATORIES

We Care About You 24/7,

365 DAYS A YEAR With their impeccable work and exceptional results, Aqualab Plus laboratories are getting closer to their goal of becoming the leading institution in highly specialised lab diagnostics in Serbia and the region

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Aqualab Plus’s strategic partner since 2012. he Aqualab Plus System comprises ADVANTAGES Thanks to this partnership, our patients can over 20 laboratories in Serbia and Apart from routine tests and analyses, our take advantage of over 4,000 very specialthe region that offer biochemical, specialist area is also testing for very rare metabolic, endocrinological, hematological, oncologised tests and analyses in one place. transfusion, microbiological, genetic and histopathologic tests. ical and immunological diseases. We are known NATERA Aqualab’s team of professionals infor complementary medical tests like risk faccludes seven Ph.D. holders, four of whom are tors for cardiovascular disease, stress indicaAqualab Plus Laboratories are also a retors, allergic diseases, food intolerance (espegional partner of Natera, USA for Serbia, BosUniversity professors, two doctors specialising in clinical biochemistry, one doctor specially lactose), trace elements and vitamins. nia-Herzegovina and Montenegro. Natera is cialising in transfusiology, three doctors specialising in microbiAqualab Plus Laboratories contributes to the better health of people ology, three doctors specialisby providing high quality laboratory tests. Our mission is implemented ing in pathohistology, one doctor through devoting considerable attention to customers. We improve specialising in medical cytology, our quality continuously by having an innovative approach 20 medical biochemists and 60 laboratory technicians. renowned worldwide for its genetic diagnosApart from that, we also do the following tests: tics. Panorama is a market-leading non-invathe latest tumour markers, such as nagalase, QUALITY CERTIFICATES sive prenatal screening test (NIPT) that recalprotectin and 8-hydroxydesoxyguanosin, We are widely recognised for our pleasant atmosphere and staff, top quality equipveals a baby’s risk for genetic disorders. This and specific autoantibodies (celiac disease, ment from globally renowned medical manis a brand new and very reliable technological collagenosis, antiphospholipid syndrome). Furufacturers and efficient home care services. thermore, we always follow the latest microbisolution available at a very affordable price. ological trends, such as monitoring current viOur laboratories in Belgrade, Novi Sad and By using Panorama, we support families from rus strains like the Zika virus and influenza viBanja Luka are open 24/7, 365 days a year. We the moment they start planning to have chilrus A and B, while offering targeted microbioldren and during the prenatal period all the are particularly focused on children, pregnant ogy diagnostics. way through to pregnancy, the postnatal pewomen and pensioners, as well as on disease riod and adulthood. ■ prevention through our campaign called ‘The SYNLAB Calendar of Health’. We possess quality certificates ATS-ISO 15189:2014 and TÜV-ISO We want you to recognise us as The European leader in laboratory diagnostics, Synlab Holding GmbH, has been your laboratory! 9001:2008. IMPROVING RELATIONSHIPS AT ALL LEVELS

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GERMAN-SERBIAN CHAMBER OF COMMERCE

First Bilateral Chamber of

COMMERCE IN SERBIA Germany has for years held the position of one of Serbia’s leading partners in all sectors of the economy. Hard work, and with that a significant role in fostering German-Serbian economic cooperation, can also certainly be attributed to the institution that is considered one of the largest and most important bilateral organisations in Serbia: the German-Serbian Chamber of Commerce (AHK Serbia)

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lthough officially founded as the first bilateral chamber on 14th April this year, since the establishment of the then German Business Delegation to Serbia and the German-Serbian Business Association (DSW) in 2001, which comprise the German-Serbian Chamber of Commerce, it has functioned as a representative of the interests of its network of member companies and advocates for the promotion of German-Serbian trade exchange and cooperation in all economic fields. Apart from the fact that the activities of AHK Serbia enable inter-

action between member companies and institutions, they also contribute to building a broad platform for contacts, training, exchange of experiences and ideas, discussion of current issues in the context of the many informative events, workshops and seminars, events which have for many years been carefully conceived and constructed, among other things, according to the model of other German chambers of commerce around the world, of which there are over 130 in 90 countries, and whose network AHK Serbia belongs to. It currently has over 310 members, with growth tendencies.

EVENTS & ACTIVITIES OF AHK SERBIA Establishment of the German-Serbian Chamber of Commerce

At a formal ceremony in the presence of numerous guests and members, on 14th April this year, the three existing pillars of the German economy in Serbia that comprised the Delegation of German Industry and Commerce, its sister company DEinternational, and the German-Serbian Business Association (DSW), officially formed the first bilateral chamber in accordance with the new Law on Chambers of Commerce in Serbia: the German-Serbian Chamber of Commerce (AHK Serbia). Attendant honorary speakers, among them Serbia Minister of the Economy Željko Sertić, German Ambassador Axel Dittmann, AHK Serbia President Ronald Seeliger, Serbian Chamber of Commerce President Marko Čadež and the head of the sector for international markets at the German Industry and Commerce Chamber (DIHK) Julia Arnold, welcomed the assembled members of AHK Serbia and assessed the establishment of the new chamber as a great gesture of trust and a contribution to the development of new ideas on the improvement of bilateral relations between the two countries, with a focus on improving the climate for doing business, investing and trading in both countries, together with their members and partners in Serbia and Germany. After the founding assembly, formal ceremonies and honorary speeches, a cocktail reception followed in honour of the newly founded German-Serbian Chamber of Commerce.

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MARTIN KNAPP, Director of the German-Serbian Chamber of Commerce, JULIA ARNOLD, Executive Member of the AHK Management Board, MARKO ČADEŽ, President of the Serbian Chamber of Commerce, H.E. AXEL DITTMANN, German Ambassador, ŽELJKO SERTIĆ, former Serbian economy minister, and Dr RONALD SEELIGER, President of the German-Serbian Chamber of Commerce


Expert Conferences - Connecting German and Serbian Experts

The German-Serbian Chamber of Commerce (AHK Serbia) has for many years organised professional conferences with the participation of delegations of German companies, mostly in the field of energy efficiency and renewable energy sources. The goal of these conferences is for Serbian companies and institutions to obtain information on the latest technologies from German experts and companies, as well as information on the situation in the market from renowned experts in Serbia. One of the goals is certainly also the establishment of cooperation between German entrepreneurs and potential business partners in Serbia, because in the days following the conferences, The first and only multi-congress in Serbia, “Serbian Visions”, represents a specific concept of bringing together civil society organisations and businesses in one place, with the aim of strengthening the role of civil society in the country and creating a more favourable business environment. This weekend event, with as many as 60 two-hour events, was first organised in May 2015 and attracted over 3,000 visitors. It included numerous themes: human rights, the economy, education, culture, health, environmental protection, EU integration, security, innovation and other segments that make up the vision of a better future for Serbia. The second “Serbian Visions” is scheduled for 26th and 27th November 2016 at the Radisson Blu Old Mill, with a tendency for it to be more thematically orientated towards the economy than last year, and to be especially suitable for expert organisations and associations, as the holders of the economic development of the country. Entrance to all events for interested citizens will again be free of charge this year.

AHK Serbia organises numerous B2B meetings for the delegations of German entrepreneurs with Serbian state institutions and local companies, with the aim of introducing them to the Serbian market, achieving cooperation and the exchange of experience and knowhow. In 2016 the chamber organised two professional conferences that attracted great interest: the “Biomass and Biogas in Serbia” Conference, held on 5th April, and the conference “Energy Efficiency in Construction with Regard to the Use of Geothermal Energy for Heating and Cooling”, held on 24th May. These conferences are organised under the patronage of the German Federal Ministry of the Economy and Energy. Serbian Visions - first multi-congress in Serbia

DORIS DANILOVIĆ, Deputy Managing Director, AHK and MARTIN KNAPP, Director of the German-Serbian Chamber of Commerce

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AHK Members Dinner – Regular Gathering of Members With a Current Topic

Seminars And Workshops - Education And Information

Throughout the year, AHK Serbia, in cooperation with members, organises numerous seminars and workshops with the aim of educating and informing participants – employees of member companies. Current issues from the economy or useful topics for improving operations are selected. The co-organiser member thereby engages the audience and potential clients, while participants gain new insights and useful information.

The business dinner for representatives of member companies is one of the most popular events among the membership. An honorary speaker from the domestic economic-political scene opens the event with a short presentation on a current topic, which is followed by discussion and a cocktail reception in a relaxed atmosphere, in order for the exchange of experiences and opinions among members to be more intensive. As of the beginning of 2016, AHK Serbia has had the honour of hosting honorary speakers that include the CEO of Komercijalna Banka AD, Alexander Picker; EU Ambassador to Serbia Michael Davenport and representatives of the Hemofarm Foundation and the national campaign “The Most Important Call”. Each of them has contributed in their own way to better informing the Chamber members on current topics important to business and society in general.

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AHK Working Groups – Additional Support For Industries

HR working group is certainly a favourite event among the HR managers of member companies, which is organised four times a year. The group engages in interesting interactive lectures in the field of human resources, starting with legal regulations, such as the Labour Law and workers’ rights, to developing talent and HR management in general. In addition to lectures, participants discuss all issues that have been the topics of lectures and exchange experiences in an informal atmosphere, which greatly eases and improves their daily work processes. This year’s

great hosts and co-organisers of HR meetings have been Chamber members Doba Faculty and company Dr Oetker Serbia. The next meeting is scheduled for 26th October, to be hosted by the Law Office TSG - Tomić Sinđelić Groza. The great success of the HR working group encouraged the Chamber to establish another working group that will deal in the future with current issues of energy efficiency. The first meeting of the EE working group was held on 21st September this year on the premises of Siemens, the host of the first gathering. Speed Business Meeting – 10 Quick Meetings in 100 Minutes

This is an interesting event that the German-Serbian Chamber of Commerce organises for its members, in cooperation with other chambers and business associations in Serbia. The concept of multiple fast, ten-minute, meetings between representatives of companies from various sectors is a kind of innovation in the way of expanding the network of contacts towards other chambers and associations, as

well as initiating future cooperation between member companies. At a Speed Business Meeting each participant gets a chance to become acquainted with representatives of ten companies, mostly from other chambers, in individual B2B meetings, where they represent potential business partners, share information and establish the first communication essential for possible future cooperation. IMPROVING RELATIONSHIPS AT ALL LEVELS

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AHK Welcome – Everything Begins With a Welcome Breakfast

For all new members, AHK Serbia organises a welcome breakfast with the aim of familiarising them more with the institution itself, its activities, events, services, opportunities for promotion and support in doing business. Following presentations by representatives of companies, AHK Sommerfest and Christmas Party – Celebrations Before a Short Break

Every year sees AHK Serbia organise its Sommerfest in June and Christmas party in December. At Sommerfest, a networking event with relaxed summer sounds, members come together in a relaxed atmosphere before a short summer break. Dinner, music, contests and cocktails are an integral part of this popular event among members. The Christmas party, also a very popular event, brings together members prior to the Christmas and New Year holidays, and in a festive atmosphere, with the presence of an honorary speaker – a senior representative of political and economic life in Serbia, summarise their impressions and round off the one-year work cycle. The Christmas reception represents a gathering of members in an elegant ambiance and a festive atmosphere, and it is always followed by a humanitarian campaign.

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new member companies have the opportunity to present their company, which is followed by an informal breakfast in a pleasant atmosphere and mutual introductions in a relaxed atmosphere. During this year, over thirty representatives of new member companies have been hosted.


AHK Football Tournament - Team Spirit in The Ranks of Membership

Representation at Trade Fairs in Germany

For the eighth consecutive year, AHK Serbia is nurturing the sporting spirit and organising this event of a fun and sporting character, bringing together football teams of member companies for a full day of competing in football and cheering. This is also a nice opportunity for family gatherings among employees, because a programme for children is organised, as well as team building, with mutual introductions among employees of member companies and socialising with AHK in a slightly different way. This year’s tournament brought together 24 teams and 288 players, with 68 games played. Even the changeable weather could not dampen the spirits of the competing teams, and victory in the first AHK football tournament went to the team from DAD Dräxlmaier.

German trade fairs are famous throughout the world, as they attract a large number of visitors and exhibitors from all regions. They represent one of the most important instruments of international trade, a place where contacts and exchanges of experience are established and fostered. A large number of trade fairs, knowhow and many years of experience in trade guarantee the desired success. The Chamber enables companies from Serbia to present their business at the biggest German fairs, offering a range of advisory services, and is a representative of the international trade fairs in Munich, Cologne and Nuremberg (Toy Fair). The Chamber’s support for Serbian companies starts from detailed information on fair events, registration and the reserving of stands, design and construction of stands, to logistics, customs clearance and travel organisation, and it rounds off its service with the organising of B2B meetings with potential business partners at the fair. IMPROVING RELATIONSHIPS AT ALL LEVELS

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AHK Oktoberfest - Window to The Munich Oktoberfest

MARTIN KNAPP, Director of the German-Serbian Chamber of Commerce, NEMANJA LAZIĆ, former CEO of Delta Auto, H.E. AXEL DITTMANN, German Ambassador, and Dr RONALD SEELIGER, President of the German-Serbian Chamber of Commerce

The German-Serbian Chamber of Commerce provides its members with a special treat every year by recreating a tradition dating back almost 200 years at the unique AHK Oktoberfest in Belgrade, which is organised in mid-October in the style of the famous Munich Oktoberfest. With close to 1,500 guests from sponsor companies, members and guests from economic and cultural life, it represents the largest and most authentic business event in Serbia. It is held under the patronage of the German Ambassador in Serbia and with the support of a member-partner, as well as other members as sponsors. Members and their guests have the opportunity to enjoy traditional Bavarian fare, original German beer, with good music and a positive atmosphere, all in a tent decorated in the Oktoberfest

manner for the occasion. With this AHK Serbia offers the possibility for members of the German business community in Serbia and their partners, fans of Oktoberfest, to gather and socialise in a different and special way, slightly adapted to our environment. The AHK Oktoberfest is also supported by numerous sponsors, who are able to utilise this exclusive event for promotions and to host their business partners in a special way. All those who have the opportunity to attend say that this is the best social networking event of the year. This year, the first AHK Oktoberfest is scheduled for 14th and 15th October, at the Belgrade Fair, with the support of partner-member company Stihl, which this year celebrates the special anniversary of 90 years of its existence.

Senior Expert Service

Mr KREISER – Belgrade Shipyard

MR. GÖTZ visiting Ivatex d.o.o. (Garinello)

Aware that many Serbian businesspeople have limited funds to hire consultancy companies in the framework of their own operations, the Chamber has since 2005 been represented by its Senior Expert Service (SES), with the desire to help our businesses adapt their operations to the requirements of the modern market. SES is a non-profit organisation with more than 9,000 senior experts, which is subsidised by the

German state and which has the main task of mediating of sending senior experts and their involvement in small and medium-sized enterprises and institutions in Serbia. The basic costs of engagement are covered by SES central, with the principal bearing only the costs of accommodation, food, local transportation and per diem expenses. In the past two years, nearly 50 German experts have been engaged in Serbia.

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CORPORATE

LeitnerLeitner

VAT in the construction sector:

PRACTICAL APPLICATION OF REVERSE CHARGE

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LeitnerLeitner is one of the most influential tax consulting and auditing companies in Central and Eastern Europe, which is becoming more and more recognised in Serbia due to its professionalism and the high quality of services provided to clients

he internal calculation of VAT was recently extended to the area of construction services, by abolishing the condition that the provider and the service recipient must have the status of contractor or investor. Now it is only necessary for the supply to be made between two VAT payers. The proposed solution is one of the steps towards harmonisation with EU regulations in the tax domain. The Act on the classification of business activities determines which supplies are considered as services from the construction area, by listing business

activity codes. In practice, this approach does not reflect the essence of construction services, since the activities in the Act are determined on a statistical basis. One of the main issues is how to interpret the Act, mainly due to the fact that the Act does not have a numerus clausus approach. For instance, construction of green areas is not expressly listed as a construction service, but under the business code for green areas it is specifically listed that this code doesn’t include construction, which represents a service from the F Sector of the classifica-tion. While interpreting

the Act, not only the linguistic method should be used, but also logical and systematic methods. Another dilemma is how to classify supplies conducted within primary supply, which is classified as supply in the construction area. The Ministry of Finance took the view that each supply should be considered separately and the tax debtor is de-termined for each supply. However, this is not applicable if the service supplier levies the cost of the services provided by the third party (auxiliary services) to the recipient. These problems are still to be solved in the coming period. â–

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MARTIN LUTHER, THEOLOGIAN (1483–1546)

500 Anniversary th

OF THE LUTHERAN REFORMATION Next year sees the 500th anniversary of Martin Luther nailing his 95 theses to the door of Wittenberg’s Castle Church, an act of defiance against the Catholic Church that transformed theology and divided Christians in the west

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orn in Germany in 1483, Martin Luther became one of the most influential figures in Christian history when he began the Protestant Reformation in the 16th century. He called into question some of the basic tenets of Roman Catholicism, and his followers soon split from the Roman Catholic Church to begin the Protestant tradition Martin Luther was born on November 10, 1483, in Eisleben, Saxony, in modern southeast Germany. His parents, Hans and Margarette Luther, were of peasant linage. In 1484, the family moved to Mansfeld where he entered school. In 1498, he returned to Eisleben and enrolled in a school, studying grammar, rhetoric and logic.

Eisenach Martin Luther (1483) and Johann Sebastian Bach (1685) were both born in the same town of Eisenach, Germany. Bach was a passionate Lutheran who shared many of Luther's beliefs and experiences centuries after the Great Reformer's death.

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act of defiance and at a meeting with Cardinal In 1501, Martin Luther entered the University Thomas Cajetan in Augsburg, Martin Luther was of Erfurt, where he received a Master of Arts deordered to recant his Ninety-Five Theses by the gree (in grammar, logic, rhetoric and metaphysauthority of the pope. Luther said he would not ics). Caught in A horrific thunderstorm where he recant unless scripture proved him wrong. The feared for his life, had a life-changing experience meeting ended in a shouting match and initiated for young Martin. He cried out to St. Anne, the his ultimate excommunication from the Church. patron saint of miners, “Save me, St. Anne, and Throughout 1519, Martin Luther publicly deI’ll become a monk!” The storm subsided and he clared that the Bible did not give the pope the was saved. The decision to become a monk was exclusive right to interpret scripture, which was difficult driven by fears of hell and God’s wrath. a direct attack on the authority of the papacy. He felt that life in a monastery would help him Finally, in 1520, the pope issued an ultimatum find salvation. threatening Luther with excommunication. LuThe first few years of monastery life were ther publicly burned the letter. difficult for Martin Luther, as he did not find the In January 1521, Martin Luther was officially religious enlightenment he was seeking. At age excommunicated from the Roman Catholic 27, he was given the opportunity to be a delegate to a church conference in Rome. He came away more The Ninety-Five Theses laid out a devastating critique of the disillusioned, and very disindulgences as corrupting people’s faith. Aided by the printing press, couraged by the immorality copies of the Ninety-Five Theses spread throughout Germany within and corruption he witnessed there among the Catholic two weeks and throughout Europe within two months priests. Upon his return to Germany he excelled in his studies and received a doctorate, becoming a Church and on 8th May, 1521, the council released the Edict of Worms, banning Luther’s writings and professor of theology at the university. declaring him a “convicted heretic.” This made him Two years later, while preparing a lecture a condemned and wanted man. Friends helped on Paul’s Epistle to the Romans, he read, “The him hide out at the Wartburg Castle. While in sejust will live by faith”, he realised that the key clusion, he translated the New Testament into the to spiritual salvation was not to fear God or be German language, to give ordinary people the openslaved by religious dogma but to believe that portunity to read God’s word. faith alone would bring salvation. This period Though still under threat of arrest, Martin remarked a major change in his life and set in motion the Reformation. turned to Wittenberg Castle Church, in Eisenach, In 1517, Pope Leo X announced a new round of miraculously managed to avoid capture and began indulgences to help build St. Peter’s Basilica. Marorganising a new church, Lutheranism. He gained tin Luther nailed a sheet of paper with 95 theses many followers and got support from German on the university’s chapel door. The Ninety-Five princes. In 1525, he married Katharina von Bora and Theses laid out a devastating critique of the inover the next several years, they had six children. dulgences as corrupting people’s faith. Aided From 1533 to his death in 1546, Martin Luther served as the dean of theology at Universiby the printing press, copies of the Ninety-Five ty of Wittenberg. During a trip to his hometown Theses spread throughout Germany within two of Eisleben, he died on 18th February, 1546, at weeks and throughout Europe within two months. the age of 62. ■ The Church eventually moved to stop the

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STREET ART

Berlin:

AN URBAN PLAYGROUND

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The German street art scene, with its overwhelming numbers of experimental, highly innovative and perfectionist artists, has always kept pace with those of New York, Paris and London

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raffiti has been a defining characteristic of Berlin since the 1980s, but it’s over the last decade that Berlin has emerged as one of the top street art destinations in the world. Everywhere you look—from the sides of buildings, to doorways, rooftops and bridges—you’ll find murals, stencils, etchings

and design experiments staring right back at you. Sometimes works are intended as pure art, other times as social statements. Some will make you pause; others still may give you pause. Berlin street art is a mix of legal and illegal acts. For the illegal or underground artist, street art and graffiti are about leaving your mark, IMPROVING RELATIONSHIPS AT ALL LEVELS

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creating and propagating a symbol and attracting an audience to recognise your work, all while protecting your identity. The dance is one part mystique, another part practicality to avoid run-ins with the authorities. Non-commissioned street artists—of which there are an estimated 6,000 in Berlin—often follow a code of ethics that includes never disrespecting someone else’s work by painting on top of it. Then, there are the legally commissioned works of street art that

If you take a moment to reflect on what you’re looking at, you just might find the artist’s intended deeper meaning, a message to society you’ll find on the sides of buildings or perhaps along the remnants of the Berlin Wall at Eastside Gallery. Many of these artists have come from across the globe to add a validating feather in their artist’s cap and to make their mark on Berlin, a city whose visual landscape is everevolving. Although you’ll find street art throughout Berlin, the top neighbours for it include Kreuzberg, Friedrichshain, Mitte and Neukölln. And as with most street art, if you take a moment to reflect on what you’re looking at, you just might find the artist’s intended deeper meaning, a message to society. ■

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CORPORATE

CORPORATE

Slobodan Anić, Director, DUNKERMOTOREN doo

Help – Turning Adversity Nothing But

INTO OPPORTUNITY EXCEPTIONAL

©ADHZanettini

For 35 years, “Help – Hilfe zur Selbsthilfe” has been committed to providing people in need with fast, effective and sustainable aid worldwide. Help has been active in Serbia since 1999, with the goal of empowering socially vulnerable members of society to develop their own potential through the creation of jobs and income

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elp provides entrepreneurs with start-up grants and business training to create self-employment and income opportunities. And it has done so with great success, as a 2016 impact analysis shows: 74 per cent of small and micro businesses supported by Help between 2004 and 2013 are operational and generate income, while many have created additional jobs. In the past years, Help also ran successful programmes aimed at poverty reduction and the social inclusion of marginalised groups like Roma. In 2013, Help initialised projects with the goal of reintegrating former convicts into society. The results are very positive and greatly appreciated by the supported communities. Help also provides emergency relief, e.g. during the 2014 Balkan floods and during the migrant crisis on the Balkan route in 2015/16. Within German Cooperation, Help expanded local capacities to assist migrants in Serbia through the reconstruction of two transit centres. Help also improved healthcare for refugees and the local population through the rehabilitation of medical facilities and by providing medical equipment and vehicles. With its experience and capacities, Help is a strong partner for putting Corporate Social Responsibility into practice, both in Serbia and Germany. We are a long-standing member and partner of the AHK. Do not hesitate to contact us for more information. ■ Stanislava Kulidzan, skulidzan@help-serbia.org.rs Yasmin Smith, smith@help-ev.de

Our experiences are positive and that is the reason why our operations in Serbia will grow significantly in the near future

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ompany Dunkermotoren has been developing and producing precision motors for over 50 years. This manufacturer develops and produces brushless DC motors, brushed DC motors and also a broad range of planetary and worm gearboxes, as well as brakes and encoders.

• As the representative of German company Dunkermotoren in Serbia, you have been dealing with the production of micro motors since 2010 and you have an enviable portfolio of clients. What have your experiences been like to date? - At Dunkermotoren we are not producing only micro motors, but we are giving clean energy to the world. We are improving the quality of lives and we are pioneers of modern technologies. We need people that are ready to learn continuously, that are committed to quality, who never say “that is impossible” and we’ve found that here, in Serbia. Our customers are brands recognised worldwide and they don’t accept anything but exceptional. We found the business environment here to be very supportive to any investor. • You have announced the expansion of production and the hiring of more than 100 new workers. What new projects are you planning? - Dunkermotoren is part of global company Ametek and we started operations in Serbia with 20 employees. Today we have 145 employees and our peer business unit from Ametek started its operations with 100 additional employees. Ametek has recognised all the aforementioned potentials and in the near future we will start with production of the wider Ametek portfolio in Serbia. Apart from that, we are also recommending bringing our suppliers to Serbia. All of this assures me that there is a bright future for Ametek, Subotica and Serbia. ■

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ARCHITECTURE BIENNALE IN VENICE 2016

The German Pavilion at Venice

SENDS A POLITICAL MESSAGE

MAKING HEIMAT, GERMAN PAVILION AT THE BIENNALE DI VENEZIA 2016

The German contribution to the 2016 Architecture Biennale in Venice aims to send a political message: This is a country of immigrants. How does a culture of openness translate into architecture?

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arge and airy with only minimal furnishings - just a few white plastic outdoor chairs are scattered around the room: This is how the German Pavilion welcomes its visitors at the 2016 Architecture Biennale in Venice. A makeshift information desk has been created out of wooden palettes filled with rubble stones. Jute bags, books and other trinkets are for sale there, too. Most noticeably, there is a light that shines into the building, a breath of wind constantly rushing into the room. The look is reminiscent of what one might experience at a train station’s reception hall, a transitory place where you can come and go or stay as you please. Openness is on the agenda. That’s why four large openings have been broken into the walls of the building that stands under protected status. The goals of this project, called “Making Heimat. Germany, Arrival Country,” were set a while ago. Peter Cachola Schmal, director of the German Architecture Museum in Frankfurt and General Commissioner of the German Pavilion, worked with Oliver Elser and Anna Scheuermann as curators to prove the thesis that Germany has long been a country of immigrants. They believe arrival needs to be made easier for new immigrants: The exhibit is a wink and nod to architects and city planners as

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well as, or perhaps foremost, to politicians. Just how torn apart Germany would be as a result of the refugee question was not something the curators expected. After more than a million people arrived in Germany in 2015, the nation’s landscape shifted. Since then, the political right has been strengthened, borders are going up again and the notion of a welcoming culture has become history. Fast-paced developments that have occurred in recent months have made it difficult for the curators. Still, they defiantly claim, their statement remains more necessary than ever. THOUGHT-PROVOKING EXHIBITION A garden filled with old trees leads to the entrance of the German Pavilion, set up in an old building which gained severity through its renovation in 1938, during the Nazi era, under Ernst Haiger. Bring plenty of time for a visit: The curators have put together an exhibit bound to provoke thinking. The sparse, factory-like presentation is split into three parts. Hand lettering, texts and photos are taped on the walls without adornment, exploring eight theses on the country of arrival. “The Arrival City,” as one of the core sentences states, “is a city within a city.” Whether in Hamburg, Stuttgart, Frankfurt or Cologne, many cit-


ies have neighbourhoods in which a large percentage of foreigners live and which have become known as “problem areas.” Still, these areas have much to offer for those newly arrived immigrants to build a new community: cheap housing, jobs, small industry spaces, good public transit connections, a network of people from their native countries - and a culture of tolerance. Schmal and his team are trying to put a new light on Germany’s immigrant communities, building on the work of the Canadian journalist Doug Saunders, who visited 30 mega-cities around the globe to research the conditions of migration for his book, “Arrival City.” Saunders’ motto: “Migration in cities is not something to be viewed as a blight on civilisation but as a step forward.”

BREAKING DOWN WALLS AT GERMANY’S PAVILION Many newly arrived are initially accommodated in reception centers and collective living quarters, places which have cropped up throughout Germany in recent months - seemingly out of nowhere. That’s why Peter Cachola Schmal’s team of curators have also taken a look at the quality of the housing built for refugees. A growing number of designs and project reports have been gathered into a public database, makingheimat.de, which aims to inspire cities and communities for their own projects. Biennale visitors are invited to discover some of the most stunning examples as well. There’s a lot to take in at the German Pavilion at the Architecture Biennale 2016. This year’s director, Chilean architect Alejandro Aravena, has called on participants for “Reporting from the Front.”

GERMANY’S ARRIVAL CITIES Just where immigrants should live and "The Arrival City," as one of the core sentences states, "is a city how they will live together with Germans within a city." Whether in Hamburg, Stuttgart, Frankfurt or Cologne, in the future remains to be seen. Lessons can be learned from the city many cities have neighbourhoods in which a large percentage of of Offenbach, a prototype of the German foreigners live and which have become known as "problem areas." arrival city. One of the rooms of the German Pavilion gathers short portraits featuring people who have “made it” there - people whose mothers, fathers The German curators have offered their own interpretation of this or grandparents came to the country as foreigners. motif through their exhibition on immigration, arrival cities, and building One picture shows the café owner Osman Göverim, who has Turkfor refugees. ish roots and outs himself as a Star Wars fan. Another portrait is of the For those who can never get enough of theory, there is lots to be read Popescu family from Moldavia. “We invest as much as we can in our chilas a follow-up; the publisher Hatje Cantz has produced a bound catalog dren,” says father Dimitru, who works as a truck driver. Arthur Seitz is not to accompany the exhibition. to be missed: The former custodian from Hermann-Steinhäuser-Street In the meantime, a fresh wind is blowing through the opening in the is pictured in a gray tunic and brown corduroy cap. He says he has seen wall at the German Pavilion, a hole which reveals a view of the lagoon and a lot in his 80 years. “I’m happy with my people,” he says in a dialect, “And the Vaporettos bobbing in the canals. With some luck, Germany’s Biennale entry could bring back home that same fresh wind into the refugee them with me.” Source: DW debate. ■  “Offenbach,” the motto of these people seems to go, “is okay!”

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SPORT

The Real Secret Behind

GERMANY’S FOOTBALL SUCCESS

2014 FIFA WORLD CUP BRAZIL

Germans are the standard bearers in the world of football today. The German national team are the best football side we have seen in quite some time, and some may even go as far as say that their game is a reflection of pure perfection

T

heir triumph in the 2014 FIFA World Cup Brazil was a testament to their unmatched brilliance. Germany’s right to claim the title of World Champions is barely ever debated and almost always acknowledged by their competitors. So how exactly was this team of world beaters formed? You can’t create a squad of champions overnight. As a matter of fact, their road to the echelon of world football was one of repeated struggles, relentless perseverance and timely adaptations. A NEW BEGINNING It all began in the year 2000, when the German team failed to win a single match in the Euros. It was then that the Germans realised that they could no longer solely depend on their hustle and hard work to flourish. They needed to adapt and adapt they did. When Jurgen Klinsmann took charge of the German team in the year 2004, German football went through a massive renovation and brilliant reinvention. Klinsmann’s vision was to produce a team of fast passing attacking players that would dazzle the opponents with their flair. Soon, the en-

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IMPROVING RELATIONSHIPS AT ALL LEVELS

tire nation, including little kids in the villages, was adhering to Klinsmann’s new style of football. SO CLOSE, YET SO FAR Klinsmann’s departure didn’t mark the end of Germany’s industrious and penetrating football. His successor and former depute, Joachim Low kept Klinsmann’s philosophy well and truly alive in the team. As a result, the German team performed significantly better in the years that followed and were deemed as legitimate title contenders for every international tournament they took part in. The effectiveness of Klinsmann and Low’s tactics are reflected in Germany’s string of impressive and consistent performances in the 2006 World Cup, the 2008 Euros, 2010 World Cup and the 2012 Euros where they reached the last four on each occasion. However the narrow defeats in the semifinals and finals of these major competitions raised the eyebrows of critics and caused repeated frustration among the players and the fans.


THE BAVARIAN EFFECT Klinsmann and Low weren’t the only masterminds behind Germany’s rise to prominence in world football. The accomplishments of the German team can also be accredited to a certain historical club in Munich. Bayern Munchen has played a huge role in moulding a German team full of superstars. BAYERN MUNICH WON THE 2013 CHAMPIONS LEAGUE Munchen boasts one of the world’s best youth even those on the bench played a significant role towards steerfootball academies. Players like Phillip Lahm, Bastian Schweinsteiger, Thomas Muller and Toni Kroos have all come through the ing Germany to victory. Other nations had far better players in ranks in the Bayern youth teams. their squads but no one had the team chemistry of the Germans. A rock solid defensive unit, a fluid and free flowing bunch of midTHE PERFECT GAMEPLAN It was in Munchen that the German It was in Munchen that the German players mastered the art of players mastered the art of blending blending various styles of football to create the perfect hybrid strategy. various styles of football to create the Each coach at Bayern added a different dimension to their game perfect hybrid strategy. Each coach at Bayern added a different dimension to their game. Louis Van Gaal gave them fielders and a few handy forwards with killer instincts allowed a tactical structure to build upon. Jupp Heynckes on the other hand Germany to outsmart and overpower their opponents. Their 7-1 ignited the fire and fury of counter attacking football at Bayern. thrashing of Brazil was the perfect example of how tactics can Then arrived Pep Guardiola, who taught the players the art of tiki trump talent. When tactics alone didn’t suffice in hard fought taka i.e. attacking football based on precise and composed passing at regular intervals. Bayern’s ability to dominate the game was matches against opponents like Algeria and Argentina, the players reached deep within to find their fighting German spirit and channelled into the German national team. dragged themselves to the finishing line ahead of the opposition. Germany’s conquest of world football is no fluke. It’s a result TASTING VICTORY of years of failure, hardwork and development. Their triumph in With a team consisting of world class athletes, Germany Brazil 2014 is only the tip of the iceberg. It certainly is a great didn’t have to rely on one or two individuals to attain success in time to be a German football fan. ■ their World Cup matches. Every single player on the pitch and IMPROVING RELATIONSHIPS AT ALL LEVELS

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ENERGOMONTAŽA A.D. Aleksandar Novković Živojina Žujovića 14, 11050 Beograd + 381 11 3814 909

EUROMEDIC APOTEKA, Z.U. Vjekoslav Vukajlovic Kralja Milutina 57, 11000 Beograd + 381 11 2182 108 vjeko@euro-medic.net EUROPCAR FRANCHISE- PRIMERO RENT A CAR Vladimir Ilic Vase Pelagića 38, 11040 Beograd + 381 11 7852 788 sales@europcar.rs; www. europcar.rs EVOLVEA D.O.O. Avel Lenttan Prizrenska 7, stan 4, 11000 Beograd + 381 11 3623 114 info@evolvea.rs; www.evolvea.com FAIROX GMBH Marcus Thiemann Bahnhofstraße 19, 29643 Neuenkirchen 4951 95 972 65 91 info@fairox.de; www.fairox.de

FALKE SERBIA D.O.O. Olaf Kaiser Tekstilna 71, 16000 Leskovac + 381 16 3150 050 falke.serbia@falke.com www.falke.com FALKENSTEINER HOTEL BELGRADE / ALBA INVEST D.O.O. Aleksandar Vasiljević Bul. Mihajla Pupina 10k 11070 Beograd + 381 11 2250 000 belgrade@falkensteiner.com www.belgrade.falkensteiner.com FARMALOGIST D.O.O. Silvana Džudžević Mirijevski Bul. 3, 11060 Beograd + 381 11 3315 000 office.centar@farmalogist.co.rs www.farmalogist.rs FERDINAND BILSTEIN SEE D.O.O. Zoran Petrović Brđanska 412, 11232 Ripanj, Beograd + 381 11 8652 874 office.see@bilsteingroup.com www.febi.com FESTO GMBH OGRANAK BEOGRAD Ivan Zekavica Omladinskih brigada 90v 11070 Beograd + 381 11 7853 900 info@festo.rs; www.festo.rs FINVEST D.O.O. Dušan Radovanović Generala Anrija 34a, 11141 Beograd + 381 11 3098 117 office@finvest.rs; www.finvest.rs FLUX PRO D.O.O. Đorđe Mitrović Majora Zorana Radosavljevića 374 11273 Beograd, Zemun + 381 11 6557 837 office@flux.rs; www.flux.rs FOND ZA PODRŠKU INVESTICIJA U VOJVODINI Nataša Pavićević Bajić Narodnog Fronta 23 d, 21000 Novi Sad + 381 21 4723 240 office@vip.org.rs; www.vip.org.rs FRESENIUS MEDICAL CARE SERBIA D.O.O. Prof. Dr Rajko Hrvačević Beogradski put bb, 26300 Vršac + 381 11 3951 000 danijela.stajic@fmc-ag.com www.fmc-ag.com FROFEX HANDELSGESELLSCHAFT MBH Detlef Düring, Katharina Düring

Am Holzhafen 11 b 27570 Bremerhaven 491 71 788 05 54 kd@frofex.de; www.frofex.de G.P. GRAĐEVINAR D.O.O. Nenad Ćirić Trnska 25, 11000 Beograd + 381 11 3446 615 office@gradjevinar.rs www.gradjevinar.rs GAUFF RAIL INZENJERI D.O.O BEOGRAD Karlheinz Fleischmann Imotska 1, 11040 Beograd + 381 11 3956 330 dgligorov.gre@gauff.com www.gauff.com GEA FARM TECHNOLOGIES SERBIA D.O.O. Thomas Czutta Konstantina Jovanovića 10 11080 Beograd + 381 11 4053 618 luka.bjeletic@gea.com www.gea.com GEBRÜDER WEISS D.O.O. Dragan Simović Beogradska bb, 11272 Dobanovci + 381 11 3715 235 office.beograd@gw-world.com www.gw-world.com GENERALI OSIGURANJE A.D.O Dragan Filipović Vladimira Popovića 8, 11070 Beograd + 381 11 2220 555 kontakt@generali.rs; www. generali.rs GEOURB GROUP D.O.O. Saša Milenković Vatroslava Jagića 14, 11000 Beograd + 381 11 2445 504 office@geourbgroup.rs www.geourbgroup.com GEZE D.O.O. Vanja Milić Elemirski drum bb, 23000 Zrenjanin + 381 23 519 600 i.albunovic@geze.com; www. geze.com GFA SOUTH EAST EUROPE D.O.O. Zoran Kapor Kolarčeva 7, 11000 Beograd + 381 11 328 30 17 zoran.kapor@gfa-group.de www.gfa-see.com GFK D.O.O. BEOGRAD Marijana Agić-Molnar Bul. Mihajla Pupina 10b/VI, 11070 Beograd

IMPROVING RELATIONSHIPS AT ALL LEVELS

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+ 381 11 7155 888 info.serbia@gfk.com; www.gfk.com

helgeziehe@hotmail.com www.helgeziehe.com

GI GROUP HR SOLUTIONS D.O.O. Olga Svoboda Prote Mateje 52, 11000 Beograd + 381 11 2443 980 office@gigroup.com www.gigroup.rs

HEMOFARM A.D. Dr Ronald Seeliger Beogradski put bb, 26300 Vršac + 3811 13 811 200 svakodobro@hemofarm.com www.hemofarm.com

GIZ - DEUTSCHE GESELLSCHAFT FÜR INTERNATIONALE ZUSAMMENARBEIT GMBH Dr Siegmund Müller Brzakova 20, 11000 Beograd + 381 11 3698 128 giz-serbien@giz.de ; www.giz.de GLOB METORPOLITEN TOURS Mirjana Ljubinković Makenzijeva 26, 11000 Beograd + 381 11 2430 899 glob@metropoliten.com www.metropoliten.com GRADING D.O.O. Miroslav Mihajlović Dimitrija Marjanovića 26 35250 Paraćin + 381 35 8871 401 bgoffice@grading.rs; www. grading.rs GRAH AUTOMOTIVE D.O.O. Aca Zlatić Kneza Miloša Obrenovića 9a 34227 Batočina + 381 34 501 060 aca.zlatic@grah-automotive.com GRAMMER SYSTEM D.O.O. Pierluigi Ghione Fabrika I -22. decembar bb, Fabrika II - Tihomira Đorđevića bb 18220 Aleksinac + 381 18 809 100 bobana.petrovic@grammer.com www.grammer.com GRAND MOTORS D.O.O. Stanko Radić Milutina Milankovića 21, 11070 Beograd + 381 11 2090 661 office@grandmotors.rs www.ford.rs, www.grandmotors.rs GRUNER SERBIEN D.O.O. Vladica Stanković Marka Oreškovića bb, 16210 Vlasotince + 381 16 230 800 info@gruner.de; www.gruner.de GUSTAV KÄSER TRAINING INTERNATIONAL D.O.O. Nikola Mirčić 8. marta 9/51, 11250 Beograd + 381 63 221 910 serbia@gustavkaeser.com www.gustav-kaeser.com/rs-rs/ HELGE ZIEHE BERGBAUBERATUNG GMBH Helge Ziehe Eburonenwinkel 14, 52074 Aachen + 381 65 5197 427

64 |

HENKEL SRBIJA D.O.O. Gordana Brašić Bul. oslobođenja 383, 11040 Beograd + 381 11 2072 200 info@rs.henkel.com; www.henkel.rs HILL INTERNATIONAL D.O.O. Mina Čandrlić Ruzveltova 45, 11000 Beograd + 381 11 3294 504 hill@hill.rs; www.hill.rs HÖDLMAYR ZASTAVA D.O.O. Markus Wäger Trg Topolivaca 4, 34000 Kragujevac + 381 34 323 239 serbia@hoedlmayer.com www.hoedlmayr.com HOFFSCHMIDT FLAGPRINTER D.O.O. Rüdiger Hoffschmidt Batajnički drum 23, 11080 Beograd + 381 11 4144 428 dimitrije.nikolic@flagprinter.rs www.flagprinter.rs HOLIDAY INN BELGRADE, BELEXPOCENTAR D.O.O. Slavica Bogosavljević Španskih boraca 74, 11070 Beograd + 381 11 3100 000 info@hibelgrade.rs www.ihg.com/holidayinn HOLLEMAN TRANSPORT D.O.O. Dejan Tubić Milinka Kušića 1/III, 11250 Beograd + 381 11 657 13 07 info@holleman.rs; www.holleman.rs HÖRMANN SERBIA D.O.O. Bojan Simović Udarnih desetina 32 11271 Beograd, Surčin + 381 11 8440 800 info@hormann.rs; www.hormann.rs HRG SERBIA & MONTENEGRO (BT - PEGROTOUR D.O.O.) Predrag Španjević Topličin venac 19-21, 11000 Beograd + 381 11 2028 090 office@rs.hrgworldwide.com www.hrgworldwide.com

11070 Beograd + 381 11 6305 885 office@hts-crane.com www.hts-crane.com IB INTERBILANZ CONSULTING & AUDIT DOO Marco Egger Bul. Mihaila Pupina 115d/VII, 11070 Beograd + 381 11 655 70 43 office@ibgroup.rs; www.ibgroup.at IHK CHEMNITZ Hans -Joachim Wunderlich Straße der Nationen 25, 09111 Chemnitz 49 371 690 00 chemnitz@chemnitz.ihk.de www.chemnitz.ihk24.de IHK OSTWÜRTTEMBERG Klaus Moser Ludwig-Erhard Straße 1 89520 Heidenheim 4973 213 240 zentrale@ostwuerttemberg.ihk.de www.ostwuerttemberg.ihk.de IHK ULM Otto Sälzle Olgastraße 95-101, 89073 Ulm 49 731 173 0 info@ulm..ihk.de; www.ulm. ihk24.de IMO D.O.O. Mirko Vincetić Stevana Markovića 8, 11080 Beograd +381 11 2106 404 imo@eunet.rs www.merdevineiskele.com INDUSTRIE- UND HANDELSKAMMER ZU KÖLN Alexander Hoeckle Unter Sachsenhausen 10-26 50667 Köln +492 21 164 05 50 international@koeln.ihk.de www.ihk-koeln.de INFOSTUD 3 D.O.O. Branislava Gajić Stanojević Aleja Maršala Tita 26/3-1 24000 Subotica +381 24 4155 615 poslovi@infostud.com www.infostud.com INFOTERM D.O.O. NIŠ Dr Džo Mikulović Prvomajska 11/III, 18000 Niš +381 18 250 422 tbrkanovic@infoterm.rs www.infoterm.rs

HRLE ATTORNEYS ADVOKATSKA KANCELARIJA Vladimir Hrle Simina 1, 11000 Beograd + 381 11 3283 295 office@hrle-attorneys.rs www.hrle-attorneys.rs

INPRO- SRB D.O.O. Boris Lavrič Bul. revolucije 22a, 11224 Beograd-Vrčin +381 11 3419 096 dejan.ilijev@inpro.pro; www. inpro.com

HTS SOLUTIONS D.O.O. Dejan Dević Uroša Martinovića 21,

INTEGRALTEHNIC Nikola Sebić 29. novembra 16, 37230 Aleksandrovac

IMPROVING RELATIONSHIPS AT ALL LEVELS

+ 381 11 3611 525 office@itcbg.co.rs; www.itcbg.co.rs INTERNATIONAL COMMUNICATIONS PARTNERS Kristina Vukanović Obilićev venac 4, 11000 Beograd + 381 11 2620 366 office@icp-co.com www.icp-co.com ISKRATEL PROINTER D.O.O. Ana Radonjić Dunavska bb, 11060 Beograd + 381 11 2765 732 office@iskratel-prointer.rs www.iskratel-prointer.rs IVA 28 D.O.O. Bojan Erčević Jurija Gagarina 231/322 11070 Beograd + 381 11 3015 640 office@iva28.rs; www.iva28.rs JIE ENGINEERING D.O.O. Jordanka Belić Bul. Mihajla Pupina 10e, 11070 Beograd + 381 11 3112 378 info@jie-engineering.com www.jie-engineering.com JOKEY BG Miljan Đorđević Četvrta industrijska 22, 22330 Nova Pazova + 381 22 321 181 info@jokey.com; www.jokey.com JUGO KAOLIN D.O.O. BEOGRAD Nebojša Ilinčić Uroša Martinovića 17/19, 11000 Beograd + 381 11 4081 519 m.mladenovic@jugokaolin.rs www.jugokaolin.rs JUGO-IMPEX E.E.R D.O.O. Ninoslav Milenković Bul. Sv. Cara Konstantina 82-86 18000 Niš + 381 18 4150 126 office@ereciklaza.com www.ereciklaza.com K.E.SZ. INTERNATIONAL D.O.O. Breier Szabolcs Bul. kneza Aleksandra Karađorđevića 23, 11000 Beograd + 381 11 3674 408 vasicj@kesz.hu; www.kesz.rs KAIROS BIROOPREMA D.O.O. Gordana Planinčević Cara Dušana 164, 11080 Beograd + 381 11 3161 172 planincevic@gmail.com www.mojakancelarija.com KFW PREDSTAVNIŠTVO SRBIJA Arne Gooss Brzakova 20, 11040 Beograd + 381 11 3698 122 kfw.belgrade@kfw.de www.kfw.de

KLASTER MODNE I ODEVNE INDUSTRIJE SRBIJE, FACTS Slađana Milojević Omladinskih brigada 14/35 11070 Beograd + 381 11 2698 390 info@clusterfacts.org.rs www.clusterfacts.org.rs KLETT IZDAVAČKA KUĆA D.O.O. Gordana Knežević Orlić Maršala Birjuzova 3-5/IV 11000 Beograd + 381 11 3348 384 office@klett.rs; www.klett.rs KNAUF INSULATION D.O.O. BEOGRAD Tihomir Civkaroski Batajnički drum 16b 11080 Zemun-Beograd + 381 11 3310 800 office.belgrade@knaufinsulation.com www.knaufinsulation.rs KNAUF ZEMUN D.O.O. Todor Delovski Batajnički drum 16b, 11080 Beograd + 381 11 2074 500 info@knauf.rs; www.knauf.rs KOMERCIJALNA BANKA AD BEOGRAD Alexander Picker Svetog Save 14, 11000 Beograd + 381 11 3080 101 izvrsni.odbor@kombank.com www.kombank.com KPMG D.O.O. BEOGRAD James Thornley Kraljice Natalije 11, 11000 Beograd + 381 11 2050 500 info@kpmg.rs; www.kpmg.rs LA LUBENICA D.O.O. (BERLITZ) Aleksandar Nikolić Vladimira Popovića 44, 11070 Beograd + 381 11 3121 145 office@berlitz.co.rs; www.berlitz.co.rs LABORATORIJA DOO VRČIN Svetomir Petrović Beogradska 186, 11224 Vrčin, Beograd + 381 11 6301 576 office@testo.rs; www.testo.rs LAYHER D.O.O. Dragan Carić Bul. Arsenija Čarnojevića 78/18 11070 Beograd + 381 11 212 96 88 info@layher.rs; www.layher.rs

+ 381 11 6555 105 office.belgrade@leitnerleitner.com www.leitnerleitner.rs LEONI WIRING SYSTEMS SOUTHEAST D.O.O. Jörg Pächnatz Pane Đukića 1, 18400 Prokuplje + 381 27 319 111 jasmina.milosavljevic@leoni.com www.leoni.com LIDL SRBIJA KD Dragan Čigoja Tošin bunar 272v, 11070 Novi Beograd + 381 11 6554 000 kontakt@lidl.rs; www.lidl.rs LIFT TRUCK CO Aleksandar Peters Autoput za Novi Sad 100d 11080 Beograd + 381 11 3076 636 info@still-ltc.rs; www.still.rs LINDE GAS SRBIJA A.D. Zoran Popov Petrovoselski put 143, 21220 Bečej + 381 21 6811 000 office@rs.linde-gas.com www.linde.rs LINDE VILJUŠKARI D.O.O. Vesna Jovanović Moše Pijade 17b, 11224 Vrčin + 381 11 8055 706 info@linde-mh.rs www.linde-mh.rs LINDNER D.O.O. Vojislav Popović Bore Stankovića 17 11030 Beograd + 381 11 40 88 943 office@lindner-beograd.com www.lindner-group.com LMB SOFT D.O.O. Klaus Jentsch Radna zona Donje Međurovo bb 18254 Niš-Palilula + 381 18 577 630 dragan.jankovic@lmb.de www.lmbsoft.rs LOSBERGER GMBH Berndt Zoepffel Gottlieb-Daimler-Ring 14 74906 Bad Rappenau 49 706 698 00 export@losberger.com www.losberger.com

LEGI-SGS D.O.O. Sebastijan Babić Novo naselje 10, 11194 Beograd + 381 11 800 16 73 office@legi.rs; www.legi.rs

LUFTHANSA GERMAN AIRLINES Bernhard Wodl P.O.Box 25, 11103 Beograd + 381 11 3248 625 Katarina.bailla@dlh.de www.lufthansa.com

LEITNERLEITNER CONSULTING D.O.O./LEITNERLEITNER AUDIT D.O.O. Pavo Djedović, Jelena Knežević Knez Mihajlova 1-3, 11000 Beograd

M+W PROCESS ENGINEERING D.O.O. Marko Elez Milutina Milankovića 136 A/B 11070 Novi Beograd


+ 381 11 6557 910 marko.elez@mwgroup.net www.pi.mwgroup.net MACS ENERGY&WATER Nikola Ćatović Knez Mihailova 33/II 11000 Beograd + 381 11 4075 521 nikola.catovic@macsonline.de www.macsonline.de MANPOWER GROUP Aleksandar Hangimana Bul. Mihaila Pupina 115v 11070 Beograd + 381 11 4143 093 office@manpower.rs www.manpower.rs MARINA BOŠNJOVIC PR AGENCIJA ZA KONSALTING Marina Bošnjović Djordja Stanojevića 11dj/29 11070 Beograd + 381 11 6302 185 marina@bosnjovic.com MARSH DOO Aleksandra Raca Omladinskih brigada 88b 11070 Beograd + 381 11 3130 409 marsh.serbia@marsh.com www.marsh.com MAŠINOPROJEKT KOPRING A.D. Slobodan Lalić Dobrinjska 8a, 11000 Beograd + 381 11 3635 700 office@masinoprojekt.co.rs www.masinoprojekt.co.rs MBK MEDIA Aleksandra Anđić Kneza Mihaila 30, 11000 Beograd + 381 63 444 035 sandrina.andic@gmx.de www.mbkproduction.com MEDINIC D.O.O. Ljiljana Belčević Daničareva 57, 11000 Beograd + 381 11 3047 744 ljiljana.belcevic@medinic-b.com www.medinic.co.rs MEHLER PROTECTIVE SYSTEM D.O.O. Zoran Popović Bagljaš aerodrom 13187/3, 23000 Zrenjanin + 381 23 532 870 mehler@mehler.rs www.mehler-protectivesystem.ls.rs MENADŽMENT CENTAR BEOGRAD Bojan Šćepanović Ustanička 189, 11050 Beograd + 381 11 3047 126 office@mcb.rs; www.mcb.rs MERCK D.O.O. Ina Bulat Omladinskih brigada 90v, 11070 Beograd + 381 11 2175 761 merck@merck.rs; www.merck.rs MERKUR GAMES D.O.O. Branko Kokir Mileševska 64, 11000 Beograd + 381 11 6304 0 21 tantic@merkur-casino.com www.merkurautomatklub.rs

11080 Beograd + 381 11 377 74 00 reception@metro.rs www.metro.rs METROPOL PALACE D.O.O. Athanasios Pantasis Bul. kralja Aleksandra 69, 11000 Beograd + 381 11 3333 100 office@metropolpalace.com www.metropolpalace.com MIELE D.O.O. Vassilis Georgopoulos Bul. Zorana Đinđića 64a 11070 Beograd + 381 11 6556 086 info@miele.rs www.miele.rs MILSPED GROUP Nebojša Iković Savski nasip 7, 11070 Beograd + 381 11 2015 100 office@milsped.com www.milsped.com MMM MÜNCHENER MEDIZIN MECHANIK GMBH Robert Eibl, Michael Geutler, Thomaß Hasselkuß Semmelweisstraße 6 82152 Planegg-München 49 898 991 80 info@mmmgroup.com www.mmmgroup.com MOKROGORSKA ŠKOLA MENADŽMENTA Srđan Janićijević Naselje Mećavnik bb 31243 Mokra Gora, Užice + 381 11 3623 628 office@msm.edu.rs www.msm.edu.rs MOVEM & CO D.O.O. Njegoslav Trifković Milentija Popovića 9, 11070 Beograd + 381 11 4147 013 office@movem.co.rs www.movem.rs MUEHLBAUER TECHNOLOGIES D.O.O. Hubert Forster Evropska 17, 22300 Stara Pazova + 381 22 2155 160 info@muehlbauer.de www.muehlbauer.de NDP AUDIT & CONSULTING D.O.O. Vladimir Dabić Topličin venac 3/IV, 11000 Beograd + 381 11 3085 780 office@ndp-audit.rs www.ndp-audit.rs NEIMAR PROJEKT D.O.O. BEOGRAD Goran Đorđević Vojvođanska 152, Vazduhoplovaca bb 11070 Novi Beograd, 18000 Niš + 381 60 0465 877 office@neimarprojekt.com www.neimarprojekt.com

MESSER TEHNOGAS A.D. Ernst Bode Banjički put 62, 11090 Beograd + 381 11 3537 200 postoffice@messer.rs www.messer.rs

NEW COMPANY D.O.O./IN HOTEL Ružica Petrović -Dedijer Bul. Arsenija Čarnojevića 56 11070 Beograd + 381 11 3105 300 frontoffice@inhotel-belgrade.rs www.inhotel-belgrade.rs

METRO CASH & CARRY D.O.O. BEOGRAD Roberto Mancuso Auto-put za Novi Sad 120,

NINAMEDIA KLIPING D.O.O. Zdravko Kotur Vojvode Mišića 9, Novi Sad;

Robert Bosch d.o.o. Milutina Milankovića 9ž, 11070 Beograd; www.bosch.rs; Phone: +381(11)2052-600 Vojvode Milenka 21, Beograd 21000 Novi Sad + 381 21 4754 200 office@ninamedia.rs www.ninamedia.rs NITEA D.O.O. Vesna Ječmenica Maršala Birjuzova 38, Djordja Stanojevića 12, 11000 Beograd + 381 11 2287 388 office@nitea.rs www.nitea.rs NORMA GRUPA JUGOISTOČNA EVROPA D.O.O. Laszlo Vincze; John Stephenson Batinska 94, Slobodna zona 24000 Subotica + 381 24 644 500 info.rs@normagroup.com www.normagroup.com NOVOS D.O.O. Nenad Vuković Cara Dušana 207, 11080 Beograd - Zemun + 381 11 3773 503 novos@novos.co.rs www.novos.co.rs OFFICECOM D.O.O. Kai Aufenberg Ratarski put 8a, 11080 Beograd - Zemun + 381 11 3770 525 prodaja@officecom.rs www.officecom.rs OPEL SOUTHEAST EUROPE LLC, PREDSTAVNIŠTVO BEOGRAD Dragan Nenadović Bul. Mihaila Pupina 165g, 11070 Beograd + 381 11 3015 202 marija.lazic@opel.com www.opel.rs OSTEUROPAVEREIN DER DEUTSCHEN WIRTSCHAFT E.V. Ute Kochlowski-Kadjaia Reinhardtstraße 14, 10117 Berlin 49 30 720 151 50 info@osteueuropaverein.org www.osteuropavereinorg OVATION BBDO Nataša Filipović Velisava Vulovića 16, 11000 Beograd + 381 11 4146 160 office@ovationbbdo.rs www.ovationbbdo.rs P3 COMMUNICATIONS ENGINEERING D.O.O. Vladimir Obradović Majora Gavrilovića 1, 14000 Valjevo + 381 14 292 101 vladimir.obradovic@p3-group.com www.p3-group.com/de PALCO D.O.O. Goran Negovanović Nova 9 bb, 15000 Šabac

+ 381 15 355 150 info@palco.rs; www.palco.de PANASONIC LIGHTING DEVICES SERBIA D.O.O. Dirk Bantel Karla Rojma bb, 35210 Svilajnac + 381 35 8150 100 Ana.Marincic@vsu.vosslohschwabe.com www.vossloh-schwabe.com PANE AG Patrik Aksentijević Vinogradska 57v, 11271 Beograd + 381 65 8447 017 office@veigel-balkan.com www.veigel-balkan.com. PEDERSEN & PARTNERS D.O.O. BEOGRAD Jelena Kralj Đušina 2, 11000 Beograd + 381 11 3037 432 belgrade@pedersenandpartners.com www.pedersenandpartners.com PERI OPLATE D.O.O. Mile Bojanić Zmaja Ognjenog Vuka 2, 22310 Šimanovci + 381 22 408 200 office@peri.rs; www.peri.rs PERIHARD INŽENJERING D.O.O. Bogdanka Pešić Kneginje Zorke 24, 11000 Beograd + 381 11 2760 016 bogdanka.pesic@perihard.com www.perihard.com PERTINI TOYS D.O.O. Aleksandar Ignjatović Sinđelićeva 4, 11000 Beograd + 381 11 2448 384 office@pertinitoys.co.rs www.pertinitoys.com PEWO ENERGIETECHNIK GMBH Egbert Petrick Geierswalder Straße 13 02979 Elsterheide 49 35 714 89 80 srbija@pewo.com; www. pewo.com PFB PROPERTIES D.O.O. Mislav Mikašek Vase Čarapića 2-4, 11000 Beograd + 381 11 4003 000 reception.belgrade@marriott.com www.courtyardbelgrade.com PFEIFFER D.O.O. Slobodan Pilipović Kumodraška 241b, 11000 Beograd + 381 11 3982 667 office@pfeiffer.rs www.ludwigpfeiffer.com PHIWA D.O.O. Sabine Schuster Matije Korvina 17,

24000 Subotica + 381 24 647 231 phiwa@phiwa.com www.galleria-center.com PHOENIX PHARMA D.O.O. Tomislav Živanović Bore Stankovića 2, 11250 Beograd + 381 11 3538 100 office@phoenixpharma.rs www.phoenixpharma.rs PIP D.O.O.NOVI SAD Rodoljub Ivković Tekelijina 43, 21000 Novi Sad + 38 12 1423 330 pip@pip-ns.com www.pip-ns.com POLY-VERBUND -PREMIX D.O.O. Nemanja Milekić Put za rit bb, 21240 Titel + 381 21 860 154 premix.titel@gmail.com www.premix.co.rs PORSCHE SCG Manolito Vujičić; Elmar Geisler Zrenjaninski put 11, 11210 Beograd + 381 11 3042 400 info@porschescg.rs www.porschescg.rs PREDSTAVNIŠTVO PAUL HARTMANN AG Alfred Raček Bul. Arsenija Čarnojevića 70, stan 7 , 11070 Beograd + 381 11 4043 680 nikola.stankovic@hartmann.info www.si.hartmann.info PRE-PRINT D.O.O. Stanko Krstin Josifa Marinkovića 10, 21000 Novi Sad + 381 21 6447 999 office@pre-print.rs www.pre-print.rs PRICEWATERHOUSECOOPERS D.O.O. Biljana Bogovac Omladinskih brigada 88a , 11070 Beograd + 381 11 3302 100 rs-office@rs.pwc.com www.pwc.rs PROCREDIT BANK A.D. BEOGRAD Svetlana Tolmacheva Dingarac Milutina Milankovića 17, 11070 Beograd + 381 11 2077 855 info@procreditbank.rs www.procreditbank.rs PROFINE D.O.O. Bojan Predojević Batajnički drum bb, 11080 Beograd + 381 11 2101 986 serbia@profine-group.com www.profine-group.com


SALESIANER MIETTEX BOGSIM D.O.O. Stefan Marković,Victor Ioane Batajnički drum 23, 11185 Beograd + 381 11 7858 940 d.milosevic@salesianer.rs www.salesianer.rs

PROMINENT REPRESENTATIVE OFFICE SERBIA Otto Horvath Mokroluška Nova 1b, 11010 Beograd + 381 62 8551 855 s.milovic@prominent.co.rs www.prominent.co.rs

SAP WEST BALKANS D.O.O. Predrag Ćirković Omladinskih brigada 88b, 11070 Beograd + 381 11 3536 900 info.wb@sap.com www.go.sap.com/westbalkans

PROTEKTORWERK FLORENZ MAISCH GMBH & CO. KG Dr. Christof Maisch, Dr. Andreas Metzger, Martin Barsch, Dr. Heiner Willerschied, Viktoriastraße 58 76571 Gaggenau 49 72 259 770 info@protektor.com www.protektor.com PST BOHR D.O.O. Milan Lazarević Ljermontova 19, 11050 Beograd + 381 11 2892 079 mlazarevic@t-online.de www.bhg-brechtel.de RADISSON BLU OLD MILL HOTEL BELGRADE Thomas Swieca Bul. Vojvode Misica 15, 11000 Beograd + 381 11 6357 357 info.belgrade@radissonblu.com www.radissonblu.com/en/hotelbelgrad REGIOCOM ENERGY SERVICES D.O.O Dr.Klaus-Christian Werner Topličin venac 19-21, 11102 Beograd klaus-christian.werner@regiocom. com www.regiocom.com REHAU D.O.O. Nikola Ivošević Stražilovska 7, 11272 Dobanovci + 381 11 3770 301 beograd@rehau.com www.rehau.rs REISSWOLF SERBIA D.O.O. Milan Bogavac Volarsko polje bb, 22300 Stara Pazova + 381 22 317 720 office@reisswolf.rs www.reisswolf.rs REPRO MARKET D.O.O. Slobodan Milenković Patrijarha Varnave 49, 11000 Beograd + 381 11 3444 963 office@repromarket.rs www.repromarket.rs RILEX CO D.O.O. Dragan Ristivojević Sime Igumanova 60, 11000 Beograd + 381 11 3836 884 office@rilex.co.rs; www.rilex.co.rs ROBERT BOSCH D.O.O. Jovanka Jovanović Milutina Milankovića 9ž, 11070 Beograd + 381 11 2052 600 contact@rs.bosch.com www.bosch.rs S&FRIENDS D.O.O. SCHOLZ&FRIENDS BELGRADE Tijana Adamov Makedonska 34, 11000 Beograd + 381 11 322 96 68 belgrade@s-and-friends.com www.s-and-friends.com www.s-f.com S.A. EUROCLEANER VETASTIL Milan Stamenković Novo naselje Trnava 2 b.b. 35000 Jagodina + 381 35 8820 835 office@eurocleaner.rs www.eurocleaner.rs

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SLOVAS D.O.O. Slobodan Vasilijević Bul. oslobođenja 106, 32000 Čačak + 381 32 374 444 slovas@slovas.rs; www.slovas.rs SOPREX D.O.O. Smilja Stoiljković Takovska 45A, 11000 Beograd + 381 11 3342 545 smilja.stoiljkovic@soprex.com www.soprex.com

SAUTER BUILDING CONTROL SERBIA D.O.O. Mladen Vukanac Prote Mateje 64, 11000 Beograd + 381 11 3863 963 info@sauter.rs; www.sauter.co.rs

SOS DEČIJA SELA SRBIJA Vesna Mraković Jokanović Prvomajska 46A, 36103 Kraljevo + 381 36 375 452 vesna.jokanovic@sos-decijasela.rs borka.lukic@sos-decijasela.rs www.sos-decijasela.rs

SCHENKER D.O.O. Neven Marčesku Treća logistička 1, 22300 Novi Banovci + 381 11 4141 870 sales@schenker.rs dusan.vanevic@ dbschenker.com www.dbschenker.com/rs

SPIEGELFELD INTERNATIONAL D.O.O. U SARADNJI SA FIRST FACILITY D.O.O. Radivoje Nijemčević Milentija Popovića 5a, 11070 Beograd + 381 11 660 37 20 sofija.vojnovic@spiegelfeld.eu www.spiegelfeld.eu

SCHMITZ CARGOBULL D.O.O. Vujo Crnomarković Autp-put za Novi Sad 211, 11273 Beograd + 381 11 3774 630 office@cargobull.rs www.cargobull.rs

ŠTAMPA SISTEM D.O.O Vasilije Jezdro Bul. Milutina Milankovića 19, 11070 Beograd + 381 11 7159 509 office@stampa.rs www.mojkioskstampa.rs

SCHNEIDER ELECTRIC SRBIJA D.O.O. Dragoljub Damljanović Vladimira Popovića 38-40, 11070 Beograd + 381 11 3773 100 podrska.klijentima@schneiderelectric.com www.schneider-electric.com

STAR IMPORT D.O.O. Rolf-Jürgen Seyerle Omladinskih brigada 33, 11070 Beograd + 381 11 3019 001 informacije@starimport.rs www.mercedes-benz.rs

SCIRENT CLINICAL RESEARCH AND SCIENCE D.O.O. Jovan Vesković Alekse Nenadovića 31/10, 11000 Beograd + 381 11 3088 667 info@scirent.org; www.scirent.org SECURITAS SE D.O.O. BEOGRAD Aleksandar Hajduković Milentija Popovića 9, 11070 Beograd + 381 11 2284 050 office@securitas.co.rs www.securitas.co.rs SELECT MILK Milovan Bulatović Dunavska 45, 22320 Inđija + 381 22 554 563 office@select-milk.com www.select-milk.com SGS BEOGRAD D.O.O. Marinko Ukropina Jurija Gagarina 7b, 11070 Beograd + 381 11 7155 277 sgs.beograd@sgs.com www.sgs.rs SIEMENS D.O.O. BEOGRAD Udo Eichlinger Omladinskih brigada 21 11070 Beograd + 381 11 209 63 05 office.rs@siemens.com www.siemens.rs SINGI INŽENJERING D.O.O. Aleksandar Marinović Molerova 74, 11000 Beograd + 381 11 2449 054 prodaja@singi.rs; www.singi.rs SIXSENTIX D.O.O. Branko Milikić Temerinska 102, 21000 Novi Sad + 381 64 6441 186 info.serbia@sixsentix.com www.sixsentix.rs

STIHL D.O.O. Dijana Peškir Batajnički drum 194b, 11080 Beograd + 381 11 6556 384 office@stihl.rs; www.stihl.rs SUPERIOR D.O.O. Nebojša Đinović Bul. Oslobodjenja 132, 11320 Velika Plana + 381 26 4150 150 office@superior-seeds.com www.superior-seeds.com TAHOGRAF BG D.O.O. Stevan Jovićević Aleksinačkih rudara 51, 11070 Beograd + 381 11 4142 242 office@tahografvdo.rs www.tahografvdo.rs TAKOVO A.D. Slavoljub Milosavljević Hajduk Veljkova 7 32300 Gornji Milanovac + 38 13 2720 220 office@nigo.co.rs; www.takovo.rs TEBODIN D.O.O. Zoran Petrović Bul. Zorana Đinđića 73/VI 11070 Beograd + 381 11 3132 465 tebodin.rs@tebodin.com www.tebodin.bilfinger.com

TEHNOVAR D.O.O. Milutin Aničić Miloja Pavlovića 4, 11130 Beograd, Kaluđerica + 381 11 3414 255 office@tehnovar.rs kaja.anicic@tehnovar.rs www.tehnovar.rs

TRC PRO (TECHNICAL RESEARCH CENTER) Hotimir Ličen Preradovićeva 31, 21131 Petrovaradin + 381 21 6433 774 hotimir.licen@trcpro.rs; www. trcpro.rs

VPC EAST D.O.O. Dr. Daniel Seibt/ Denis Vukašinović Nemanjina 34/2, 11000 Beograd + 381 11 3618 132 marta.markovic@vpc-group.biz www.vpc-group.biz

TEHPRO D.O.O. Zoran Šukalo Lole Ribara 120, 11250 Beograd + 381 11 2580 785 office@tehpro.rs www.tehpro.rs

TRUCK - LITE EUROPE D.O.O. Sven Mühlhausen Carice Milice 10, 11000 Beograd 493 69 2087 150 sven.muehlhausen@truck-lite. eu.com www.truck-lite.eu.com

WACKER NEUSON KRAGUJEVAC D.O.O Robert Halajko Milice Miljojkovic 13, 34000 Kragujevac + 381 34 6170 110 info.srb@wackerneuson.com www.wackerneuson.com

TELENOR D.O.O. Ove Fredheim Omladinskih brigada 90, 11070 Beograd + 38163 900 svetlana.tesic@telenor.rs www.telenor.rs TELEOPTIK - GASNA OPREMA D.O.O. Lela Lakić Tršćanska 21, 11080 Beograd + 381 11 3160 016 teleoptik.gasna@mts.rs www.teleoptik.co.rs TELESIGN BEOGRAD D.O.O. Nenad Vučinić Trešnjinog cveta 1, 11070 Beograd + 381 11 7857 500 okrstic@telesign.com www.telesign.com TERMOINŽENJERING D.O.O. Nebojša Miletić Miloja Đaka 2, 11040 Beograd + 381 11 2065 400 office@termoinzenjering.com www.termoinzenjering.com TERMOMED D.O.O. Igor Božović Braće Jerković 101, 11000 Beograd + 381 11 2411 510 office@termomed.co,rs www.termomed.co.rs THALES TRANSPORTATION SYSTEM GMBH Volker Schenk Thalesplatz 1, 71254 Ditzingen 4971 18 694 68 90 henrik.klaner@thalesgroup.com www.thalesgroup.com TMF SERVICES D.O.O. BEOGRAD Jelena Čuk, Predrag Krdžić Bul. Zorana Đinđića 64a, 11070 Beograd + 381 11 2209 300 serbia@tmf-group.com www.tmf-group.com TMS CEE D.O.O. Boško Gavović Rudnička 2, 11118 Beograd + 381 11 244 11 11 office@tms.rs www.tms.rs TÖNNIES INVEST D.O.O. Emilija Stefanović Knez Mihailova 1-3, 11000 Beograd + 381 11 6555 106 emilija.stefanovic@toenniesinvest.rs www.toennies.de

TECON SISTEM D.O.O. Slađana Petrović Antifašističke borbe 21b, 11070 Beograd + 381 11 3017 874 office@tecon.rs; www.tecon.rs

TPA HORWATH SRBIJA Bojan Žepinić Makedonska 30/III, 11000 Beograd + 381 11 6558 800 office@tpa-horwath.rs www.tpa-horwath.rs

TEHNO-COOP D.O.O. Mitar Nikolić Tuk Ugarnice 58a, 24000 Subotica + 381 24 576 536 office@tehnocoop.co.rs www.tehno-coop.co.rs

TRANSFERA D.O.O. Duško Radovic Milana Jovanovica 17, 11000 Beograd + 381 11 4149 800 office@transfera.com www.transfera.com

IMPROVING RELATIONSHIPS AT ALL LEVELS

TURISTIČKA ORGANIZACIJA NEMAČKE (DZT) Boris Camernik Knez Mihailova 9, 11000 Beograd + 381 11 6555 461 tijana.djuricic@germany.travel www.germany.travel TÜV RHEINLAND INTERCERT D.O.O. Vladimir Todorović Kosovska 10, 11000 Beograd + 381 11 3616 156 info@rs.tuv.com www.tuvrheinland.rs UDRUŽENJE ZAPOŠLJAVANJE I POSREDOVANJE Jovan Stojanović Trg Nikola Pašića 5/V, 11000 Beograd + 381 11 3233 528 office@zip.org.rs; www.zip.org.rs UNICREDIT BANK A.D. Claudio Cesario Rajićeva 27-29, 11000 Beograd + 381 11 3777 888 kontakt@unicreditbank.rs www.unicreditbank.rs UNIFARM MEDICOM D.O.O. Dragana Jaćović Cara Dušana 264, 11080 Beograd + 381 11 3168 206 office@unifarm-medicom.rs www.unifarm-medicom.rs VAILLANT D.O.O. Zoran Biserčić / Mario Opačak Radnička 59, 11030 Beograd + 381 11 3540 050 info@vaillant.rs www.vaillant.rs VALMAN D.O.O. Ratimir Davidović Gospodara Vučića 35/III, 11000 Beograd + 381 11 7446 094 info@valman.rs www.valman.rs VIA OCEL D.O.O. Predrag Šeljekić Tadeuša Košćuška 56, 11000 Beograd + 381 11 6557 929 office@viaocel.rs; www.viaocel.rs VICTORIA GROUP A.D. Claudio Scarrozza Bul. Mihajla Pupina 115b, 11070 Beograd + 381 11 3532 700 office@victoriagroup.rs www.vitoriagroup.rs VIESSMANN D.O.O. BEOGRAD Bojan Grujički Tabanovačka 3, 11000 Beograd + 381 11 3097 887 viessmann.srb@sbb.rs www.viessmann.rs VIP MOBILE D.O.O. Dejan Turk Omladinskih brigada 21, 11070 Beograd + 381 11 2253 333 komunikacije@vipmobile.rs www.vipmobile.rs

WEISHAUPT D.O.O. BEOGRAD Igor Herman Omladinskih brigada 88, 11070 Beograd + 381 11 3533 430 info@weishaupt.rs www.weishaupt.rs WELTEX D.O.O. Ivan Savić Bul. Tanaska Rajića 160, 32103 Ljubić + 381 32 5458 586 contact@weltex.net www.weltex.net WEST PROPERTIES Vladimir Vukićević Karađorđeva 89, 11000 Beograd + 381 11 3243 274 office@westproperties.rs www.westproperties.rs WIG D.O.O. BEOGRAD Snežana Gavrilović-Pirec Bul. Arsenija Čarnojevića 26 11070 Beograd + 381 11 3953 000 info@wig.rs; www.wig.rs WILO BEOGRAD D.O.O. Dragan Simonović Tetovska 72, 11000 Beograd + 381 11 2853 258 office@wilo.rs; www.wilo.rs WINTERHALTER GASTRONOM YU D.O.O. Zorica Mitrović Zrenjaninski put 84c, 11210 Beograd + 381 11 2710 479 info@winterhalter.rs www.winterhalter.rs WOLF GMBH Bernhard Steppe, Rudolf Meindl, Christian Amann, Gerdewan Jacobs Industriestraße 1, 84048 Mainburg 49 875 17 40 info@wolf-heiztechnik.de www.wolf-heiztechnik.de WOOD MASTER D.O.O. Ivan Stojaković Majora Gavrilovića 1, 14000 Valjevo + 381 14 292 100 stojakovic@woodmaster.rs www.woodmaster.rs XELLA SRBIJA D.O.O. Dragan Lazić Diše Đurđevića bb, 11560 Vreoci + 381 11 4427 400 ytong-serbia@xella.com www.ytong.rs ZOP INŽENJERING D.O.O. Zoran Opačić Karađorđeva 61 , 11000 Beograd + 381 11 6286 802 office@zopinzenjering.com www.zopinzenjering.com


Germany - Partners 2016