ALL ABOUT COPPER MEDIA
copper media was formed in 2008 by Bridget Fitzpatrick and Jo Grady. We have a combined experience of twenty five years working within communications in education, as well as extensive experience within the private sector. We’ve worked across the board, providing communications for SMEs, charities and the public sector. We write, design, edit and project manage everything from marketing literature to media relations, and from recruitment campaigns and prospectuses to websites and online marketing.
We’re not a big company, and we think that’s one of our advantages. Our size and organisation means we can respond to our clients’ needs
quickly and work to tight deadlines. We are the people who win the work and do the work, so our clients benefit from a personal service throughout their project. We have great contacts, built up over many years. This allows us to quickly and competitively source any additional services needed such as printing or photography.
Having clients who we work with time and time again is very important to us. We pride ourselves on building long-lasting relationships with our clients, providing them with a high quality service at great value. www.coppermedia.co.uk
WHAT WE DO
MORE EXAMPLES OF OUR WORK CAN BE SEEN AT WWW.COPPERMEDIA.CO.UK MANCHESTER METROPOLITAN UNIVERSITY
We’ve worked with MMU on several projects including writing their careers service website and a brochure for graduate employers; marketing a graduate intern scheme which included media relations, copywriting (magazine feature writing and interviewing) and research; writing their environment website; and designing and writing their Carbon Management Plan.
CARBON MANAGEMENT PLAN
MMU produced a lengthy Carbon Management Plan (CMP) to set out the actions it will take to reduce C02 emissions by 50% in 2020.
What we did - design, writing and editing We were asked to design and write an accessible version of the CMP which would be used to highlight the University’s targets and actions. We wrote a sharp, edited version of the full document, and designed a clean and fresh publication, within MMU’s branding guidelines. What MMU said “copper media were really flexible and helped us to understand our audience and what we really wanted to communicate.” Sam Pickles, Carbon Reduction Manager, MMU www.mmu.ac.uk/environment
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MANCHESTER METROPOLITAN UNIVERSITY ENVIRONMENT WEBSITE
Our previous work with MMU meant that we were recommended to the environment team to look at the structure and copy of its website. What we did We met with the Head of Environment Sustainability and his team to talk about the proposed new structure, and the tone and style of copy, and worked closely with the team for the duration of the project. We then wrote and edited the website which went was launched in March 2011. www.mmu.ac.uk/environment
What we did - writing and editing We were asked to rewrite the University’s careers website to coincide with launch of a new marketing initiative, Talent@, aimed at encouraging more students, graduates, staff and employers to use the careers service. We worked closely with the University’s marketing department to determine the style and tone of copy and the overall structure of the site. We also wrote copy for a microsite, specifically to promote Talent@. What MMU said “It was a pleasure to work with copper media. We agreed on the objectives of the project and they delivered on time with excellent results. I have no hesitation in recommending them.” Catherine Seddon, Market Analyst, Manchester Metropolitan University www.mmu.ac.uk/careers
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ROYAL NORTHERN COLLEGE OF MUSIC UNDERGRADUATE PROSPECTUS 2011/2012 GRADUATE SCHOOL BROCHURE 2011/12
The Royal Northern College of Music is one of the UK’s leading conservatoires.
What we did - design, writing and design We worked closely with RNCM’s marketing department to determine the look and feel of the undergraduate prospectus, and provided several initial design concepts based on a brief from the College. We also worked jointly on the structure of the publication, and commissioned a great photographer. We developed the preferred design concept and identified a new colour palette for the College to use in this and future material. We also wrote a piece in both prospectuses aimed at marketing Manchester – ‘Manchester: A city with a passion for music’.
What RNCM said “We were very satisfied with the work copper media did for RNCM. They were great partners to work with, allowing an exchange of ideas and great at interpreting our brief, and bringing their own knowledge and ideas to the project. “We would use them again as they understand the higher education sector and have particular insight into the student experience.” Liz Grindrod, Head of Marketing, RNCM
JUNIOR PROSPECTUS 2011
We were asked to work with RNCM again, this time on their Junior Prospectus. We worked on the design of the brochure, as well as providing much of the copy.
What RNCM said “I just wanted to say a heart-felt thank you for all your hard work on the Junior RNCM prospectus- it looks superb! It will be distributed to all our Open Day visitors tomorrow with great pride”. Karen Humphries, Head of Junior RNCM www.rncm.ac.uk
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THE UNIVERSITY OF MANCHESTER We’ve worked with many different departments of The University of Manchester including Student Recruitment and Widening participation, Communications, Marketing and Public Relations and Development and Alumni Relations. We’ve written, edited and designed publications for the University. What we did - recent projects, design and layout The University wanted to publicise its National Science and Engineering week to local schools so we came up with a poster design. The widening participation department wanted an interactive design for some workshops it runs for Year 10 pupils in the region. We designed and produced a questionnaire based on a teenager’s notice board.
What they said “I was very impressed with quality of work copper media produced for us and the speed in which it was turned around. We would definitely use them again!” Stephanie Lee, Undergraduate, Recruitment and Widening Participation Manager The University of Manchester
North West British Hairdresser of the Year Sharon Peake asked us to help promote the launch of her flagship salon in Chorlton. We designed postcards, posters and advertising and provided media relations support.
What ethos said “copper media made our salon relocation more successful than we could ever imagine. Every client knew where we were going and when. The local awareness of our arrival was second to none, our potential new clientele knew as much as we did about our move. Bridget and Jo were really easy to work with securing us great advertising deals with all of the relevant magazines. The next time we open a new salon we'll be right back with them!” Sharon Peake, Owner, ethos hairdressing
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CROMA Independent pizza restaurant Croma was launched in Manchester in 2000. It promptly won the City Life Newcomer Award, and has gone on to build a reputation as one of the city’s favourite restaurants. Croma's lively and welcoming restaurants in Manchester, Chorlton and Prestwich serve traditional and innovative Italian pizzas.
What we did - website development and writing, menu and publicity design We met with the Board of Directors at Croma and discussed the look and feel of the website, and worked out how Croma wanted to present itself via the web. We also introduced Croma to Fat Heads Creative Studio- a team of web designers- who were able to translate their ideas into a new website. We worked on the copy for the website, making it friendlier and more engaging, and managed the relationship between Croma and Fat Heads.
We also re-designed and produced Croma’s main menu, dessert menu and specials publicity materials.
What Croma said “I found copper media to be efficient, professional and intuitive as to what we wanted, and would have no hesitation in recommending them.” Lottie Hollinworth, Joint Owner, Croma
A bowl of Marinated Olives
Baked Dough Balls
Freshly baked pizza dough brushed with garlic butter With pulped tomato and fresh basil
With melted mozzarella and fresh basil
Served with vine tomatoes, olives, fresh basil and extra virgin olive oil Large serving with dough balls
Tail-on tiger prawns cooked in garlic butter, Tabasco, Worcestershire Sauce and white wine, with spinach and red onions served with olive bread
Home made tuna and black olive pâté served with rocket and toasted Italian bread
Goat’s cheese baked on olive bread, served with mixed salad leaves, olives, roasted pine kernels and sun-blushed tomatoes, with a tomato and balsamic vinaigrette Strips of tandoori chicken breast, cashew nuts, green peppers, red onions, cos lettuce, coriander, a yoghurt and mint dressing, and a lime wedge served with baked dough balls
Flaked tuna, olives, boquerone anchovies, capers, free range egg, mixed salad leaves, vine tomatoes and cucumber served with a creamy vinaigrette and baked dough balls Strips of warm Peking duck, rocket and spinach, spring onions, fresh coriander, cucumber, croutons and sweet chilli jam served with baked dough balls
Smoked Haddock & Potato Salad
Greek Feta, Tomato & Olives with Flat Bread
Bury Black Pudding & Chorizo Salad
Rocket & Parmesan
Tomato & Onion Salad
Mixed Leaf Salad
Naturally smoked haddock served warm with new potatoes, cos and spinach, cherry tomatoes, leeks and fresh green chillies, a crème fraiche and mayonnaise dressing, garnished with chopped chives
Slice of Greek feta cheese with fresh tomatoes, black olives, cucumber, whole hot green peppers, extra virgin olive oil, lemon juice, parsley and oregano served with flat bread
Roast black pudding and chorizo sausage with toasted olive bread, salad leaves, and rocket with a mustard mayonnaise dressing
Rocket leaves and parmesan shavings dressed with extra virgin olive oil, lemon juice and balsamic syrup Vine tomatoes and red onions dressed with extra virgin olive oil, balsamic vinegar and fresh basil Mixed salad leaves, vine tomatoes and cucumber with our own creamy vinaigrette
Italian prosciutto ham, olives, parmesan shavings, mozzarella, tomato and fresh rocket Pepperoni sausage, mozzarella and tomato With hot green peppers
Tuna & Black Olive Pâté
Served with button mushrooms, red onions and sun-blushed tomatoes topped with basil pesto and shaved parmesan
Sun-blushed tomatoes, red onions, green olives, green peppers, fresh chilli, feta cheese, mozzarella (no tomato)
Slices of grilled aubergine baked with buffalo mozzarella, provolone cheese, parmesan, tomatoes, garlic and pine kernels, served with Italian bread
Strips of tandoori chicken breast, cashew nuts, green peppers, red onions, mozzarella, tomato, fresh coriander, limes, with a yoghurt and mint dressing
A selection of cold meats and marinated olives, served with olive bread
Mushrooms, mozzarella and tomato
Croma Baked Mushrooms
Oven roasted field mushrooms baked with garlic butter and Worcestershire Sauce, topped with rocket
Mozzarella, tomato and fresh basil
Bury Black Pudding & Chorizo
Black pudding and chorizo baked with field mushrooms, garlic butter,Worcestershire Sauce and tomatoes served with olive bread
From the pizza oven
Peking duck, plum and hoisin sauce, spring onions, cucumber, mozzarella and fresh coriander (no tomato)
Tuna, king prawns, anchovies, capers, olives, red onions and tomato (no cheese) Fresh spinach, free range egg, olives, garlic, parmesan, mozzarella and tomato
Pancetta, sliced field mushrooms, mozzarella and tomato Sliced chorizo, hot green peppers, jalapenos, fresh green chillies, mozzarella and tomato Strips of chicken breast and mozzarella, baked then topped with caesar salad and parmesan shavings (no tomato) Fresh tomatoes, mushrooms, peas, leeks, parmesan, red peppers, olives, mozzarella and tomato
Courgette & Goat’s Cheese
Courgettes, roasted red onions and red peppers on a tomato base with mozzarella and goat’s cheese, topped with rocket and balsamic syrup Thai chicken pieces, red pepper, fresh beansprouts, mozzarella, tomato, spring onions, sweet chilli sauce, fresh coriander and lime
Naturally smoked haddock, leeks, free range egg, emmenthal cheese, chopped parsley, lemon juice, crème fraiche (no tomato)
Tuscan sausage, mozzarella, tomato, sun-blushed tomatoes, shaved parmesan, with a chilli jam dressing topped with rocket Spicy marinated chicken breast, red onions, green peppers, jalapenos, field mushrooms, garlic, mozzarella, and tomato
Garstang Blue & Goat’s Cheese
Red onion, field mushrooms, sun-blushed tomatoes, goat’s cheese and local award-winning Garstang Blue cheese, with garlic and tomato
Slices of peppered rump steak with field mushrooms, crème fraiche and mozzarella, topped with fresh watercress
Extra ingredients available per item Tuna, pine nuts, haddock, prawns, duck, rocket, steak Any other ingredients
Mushroom & Goat’s Cheese Penne
Topped with rocket and finished with cream and parmesan shavings With chicken
Our own lasagne filled with roasted peppers, aubergines, courgettes and onions, in a creamy béchamel and tomato sauce finished off with Grana Padano cheese
Peroni Gran Riserva
Aperitifs 50ml/Spirits 25ml
Brandy or Digestifs 25ml
Coca-Cola/ Diet Coke 330ml bottle
Pomegranate and Raspberry Fruitiser, or Peartiser Hot Chocolate Espresso
Glass of House Wine or Peroni or Soft Drink
Salmon & Spinach Lasagne
Roast Vegetable Lasagne
Smoked salmon, spinach, spring onion, parsley, béchamel sauce, mozzarella and a little tomato
*Decaffeinated also available
Bacon, free range egg, Cumberland sausage, mozzarella,Worcestershire Sauce and tomato
Oven baked pasta Layers of pasta, beef bolognese, béchamel, parmesan, tomato and mozzarella
Garlic Bread or Dough Balls or Mixed Leaf Salad
Any Pizza or Salad from our Menu
Coffee or Tea
Available Monday to Thursday 4-7pm
Expresso lunch menu*
Any Soft Drink
Margherita, Funghi or American Pizza
Available Sunday to Friday 12-4pm
*not available with any other offer
Manchester • Chorlton • Prestwich
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CHORLTON PARK PRIMARY SCHOOL We worked with the staff, pupils and governors of the largest primary school in Manchester to develop a new brand within a limited budget.
What we did - project management, research, branding, design, writing and production The design of the school logo drew on what the children and adults liked about their old one and developed a fresh, lively new logo that reflects the diversity and vibrancy of the school. We also came up with typefaces and a range of colours for the school to use themselves with the stationery templates we devised for them.
We wrote, designed and project managed a new welcome guide and prospectus for the school, alongside banners and posters to â€˜launchâ€™ the brand. An important part of the Chorlton Park brand is the powerful photography, provided by our close collaborator, Paul Cliff.
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HAGLEY SIXTH FORM PROSPECTUS The sixth form of Hagley Catholic High School in Worcestershire teaches 200 students in 25 subjects. Its results are consistently high and students progress on to top universities. What we did - design and production We worked with the sixth form when it needed a new design for its prospectus. We introduced a clean and crisp style, alongside a new colour palette, which was rolled out across its marketing material. We designed both the 2010 and 2011 publications as well as an exhibition stand to complement the prospectuses. What they said “The quality of work is extremely high. We'll certainly use you again. Thanks!” Andrew Fitzpatrick, Deputy Director of Sixth Form, Hagley Catholic High School
An incredibly useful and versatile A-level that will make you think What you study
The beauty of our modular A-level Mathematics is that it allows you to study three very different main areas of Mathematics. The largest of these studies is Pure Mathematics which is the basic tool kit to solve and interpret mathematical problems. It combines the algebra and trigonometry previously studied and takes the topics far beyond GCSE. In addition you will discover new topics such as Calculus which enable us to find gradients of curved lines. The second area of study is Statistics and Probability. Here you will analyse and interpret information and data. You will model real life situations such as passing your driving test and winning the lottery to different probability models. The third module within the A-level is Mechanics where you will use mathematical models to demonstrate and interpret the real world of dynamics and forces.
How you study
Within year 12 you will be taught by two teachers who will cover different sections of the course. The pace will be fast therefore you will have to spend an equivalent amount of time doing questions at home, as you do in lessons, to reinforce your understanding. To study Mathematics at A-level you must have a love of the subject and enjoy doing the practice. Throughout year 12 you will sit three written exam papers two Pure Maths exams one in January and one in June and then a Statistics paper also in the summer. With this current modular system there is no coursework element. Traditionally the Sixth Form Mathematicians help out as responsible ambassadors on the year 7 Drayton Manor Trip. Small teams of lower school students are helped and encouraged by Sixth Formers to complete an outdoor mathematics trail within the theme park.
56 Hagley Catholic High School
Department strengths and resources
Every member of the department is very supportive of the A-level and will always help and advise you. In addition to your lessons we run a voluntary after school work shop each week where homework can be done and help sought. Near your examinations a highly valued set of mark schemes and model answers for past exam papers are supplied. We regularly have a small number of students taking the further Mathematics AS and A-level. This allows us some flexibility in giving the opportunity to take a Decision Maths Module. This is a different type of Mathematics which can be useful with computing.
Progression to university
Maths is said to be the most powerful and marketable subject anyone can study in the world today. It relates with Economics, Engineering, Computer studies and the Sciences..
90% to 100% pass rate for the last 10 years. Students from the past who have gone on to study Mathematics at University are Kelly Tucker (Wolverhampton), James Russell (Essex) and Jessica Deery (Manchester.)
GCSE entrance requirements Grade B or above at Higher Level GCSE.
Subjects Maths combines well with
Physics, Chemistry, Biology, Economics and Computing
Scheme of assessment for AS and A-level Awarding body: OCR Specification: 3890/7890 AS/A2 unit when taken content
% of total A-level marks
AS unit 1
Core Maths 1 Indices and surds, Polynomials, Coordinate geometry, Differentiation
AS unit 2
Core Maths 2 Trigonometry, Sequences and Series, Algebra, integration
AS unit 3
Probability and Statistics 1 Representation of data, 33.3 Probability, Discrete random, variables, Bivariate data
A2 unit 4
Core Maths 3 Algebra and functions, Trigonometry, Differentiation and integration, Numerical methods
A2 unit 5
Core Maths 4 Algebra and graphs, Differentiation and integration, differential equations, vectors
A2 unit 6
Mechanics 1 Forces, Newton’s Laws of motion, equilibrium, kinematics, momentum
A-level Mathematics is one of the most interesting and enjoyable subjects at Hagley, while also giving one of the most well respected qualifications. Maths is a subject that really counts. Phil Garfield A2 Maths and A2 Further Maths 2009-10
Sixth Form Prospectus 2011 Courses 57
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CHILD’S EYE MEDIA Child’s Eye Media specialises in making innovative and highly engaging documentaries for young children. Their educational DVDs for children, teachers and parents including preschool and primary teaching resources have won many awards.
What we did - design and production We’ve worked with Child’s Eye regularly over the last three years. We designed the packaging for its DVD Box set of ‘Young Writer’s Role Play’ pack, as well the packaging for its role play outfit collection and publicity material to promote the series. We also designed several advertisements for use in educational publications and websites. www.childseyemedia.com
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TAMPOPO Tampopo is a national chain of restaurants serving authentic South East Asia healthy, high quality food at value-for-money prices with quick, friendly service.
What we did - design and writing of customer email marketing We overhauled the design and copy tone of its monthly customer newsletters, and continue to do so. Weâ€™re also working on the design of new customer loyalty material.
Weâ€™ve also worked with the Greater Manchester Strategic Alliance (a new logo), Musicalchairs (a range of marketing material for this leading classical music website), Drama in Education (leaflets, newsletters and stationery for professional development in drama for education company), Wish You Were Here design agency (copywriting), Great Marketing Works (writing and editing, Innospace (writing and editing).
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Bridget’s wide-ranging career has incorporated brand and corporate identity development and management, design, writing and introducing editorial style guides, as well as writing and producing award-winning prospectuses, brochures, posters, annual reports, display material and websites. Previous employers include The University of Manchester, The University of Greenwich and King’s College London. She has been a HEIST judge for both undergraduate and postgraduate higher education prospectuses.
Jo is an experienced writer, editor and communications project manager. She’s written for an impressive array of publications including national arts-based magazines and websites. She is experienced in producing award-winning corporate publications, including annual reports, city guides and education recruitment marketing material. Previous employers include The University of Manchester, iSOFT, iTCHY Media, BurnitBlue, Yorkshire Forward, iD Magazine and City Life.
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We’d love to hear from you.
CONTACT DETAILS www.coppermedia.co.uk
Bridget Fitzpatrick firstname.lastname@example.org 07884 427 009 Jo Grady email@example.com 07850 942 879
Copper Media Ltd Innospace Minshull House Chorlton Street Manchester M1 3FY
Copper Media Ltd • Registered in England and Wales • No 7160561 Registered address: 3 Kelvin Street • Manchester • M4 1ET
The content and methodology contained with this proposal is the copyright of copper media ltd and may not be reproduced or used in whole in part without prior written consent March 2011