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PICTO

TIME PASSES DESIGN LASTS


STEEN GEORG CHRISTENSEN & ERLING ANDERSEN

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The background shows the first original sketches of PICTO.

Erling Andersen (left) and Steen Georg Christensen in 1984 with their revolutionary new PICTO WATCH and CLOCK.


- a picture of time Ever since the first mechanical clocks were made in the 1200s, they have consisted of a face and two hands. Until Steen Georg Christensen and Erling Andersen set out to challenge the traditional understanding of a mechanical watch. The year is 1984. Steen Georg Christensen has just acquired his father’s watch factory busy producing watches for great Danish designers such as Arne Jacobsen, Henning Koppel and Erik Magnussen. Despite the bustle, Steen and his partner Erling had a mission: to design a watch that challenged traditional thinking. The watch should be as minimalistic as possible and only consist of a dial and one hand. The result is PICTO. PICTO means picture, and the name is extremely well chosen for the watch. With its minimalist, clean graphics PICTO manages to provide a picture of time like no other watch.

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1984 Actually PICTO is the world’s first wristwatch that displays the time as a pictogram - or an icon of the time in perpetual motion.


TIME PASSES -


DESIGN LASTS

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London, Big Ben


TIME PASSES - DESIGN LASTS

Berlin, Kaiser Wilhelm Gedächtniskirche

The rotary dial gives an illusion of the earth moving around as time passes.


THE ART OF MINIMALISM With its clean, minimalist graphic lines PICTO sets a new standard for the way of showing time. The hour is marked with a dot on the rotating dial, while the minutes are indicated by a conventional hand. A technical design that is unique for a watch. More than 30 years later PICTO still manages to stand out with the revolutionary dial. The PICTO watches are up until this day a permanent part of the modern design exhibitions. When PICTO was launched in 1984, it quickly became a sensation on the international design scene: Admitted to Haus Industriform Essen Design Gallery, Tyskland – 1986 Acquired by The Danish Arts Foundation – 1987 Assigned Sonderschau FORM International Frankfurt Messe, Tyskland 1987 Admitted to Neue Sammlung München, Tyskland – 1989 Admitted to Danish Design Museum permanent exhibition – 2004

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PICTO IN TWO DIFFERENT SIZES 8

The PICTO wristwatch is available in 2 sizes as they both give a different expression on the wrist. 30 mm is for women who want a little feminine watch with an edge. 40 mm is for both men and women who like simple design with a twist. Limited Edition is available in 45 mm: In the colors red, white and orange for both men and women wanting a statement watch.


Ø 30MM

Ø 40MM 9


PICTO Polished stainless steel. Black graphic silicone strap. 40 MM: 43370-P

PICTO

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Polished stainless steel. White graphic silicone strap. 40 MM: 43364-P

WHEN TIME IS NOT PICTO Polished IP Black. Orange silicone strap. 30 MM: 43373 40 MM: 43374 45 MM: 43375


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AN

BJECT PICTO was created by the two young hippies Steen and Erling in the 80s. In a time when everyone was busy talking about “time is money”, and “every minute counts”, the two creators went in the diametrically opposite direction. With PICTO you are not a slave of time. Here, the day is not divided into minutes and seconds. It is rather an indication of time. Once you’ve tried it, you become addicted.


PICTO with silicone strap

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PICTO Polished stainless steel. Black silicone strap. 40 MM: 43370


PICTO Polished IP Black. Black silicone strap. 30 MM: 43360 40 MM: 43361

PICTO Polished stainless steel. Black silicone strap. 30 MM: 43369 40 MM: 43370

PICTO Polished IP gold. Black silicone strap. 30 MM: 43385 40 MM: 43387

PICTO Two-tone Polished IP light gun and stainless steel. army silicone strap. 30 MM: 43356 40 MM: 43357

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PICTO with silicone strap

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PICTO Polished IP rose gold. White silicone strap. 40 MM: 43383


PICTO Polished IP rose gold. White silicone strap. 30 MM: 43381 40 MM: 43383

PICTO Polished stainless steel. White silicone strap. 30 MM: 43363 40 MM: 43364 45 MM: 43365

PICTO Polished stainless steel. Red silicone strap. 30 MM: 43366 40 MM: 43367 45 MM: 43368

PICTO Polished IP rose gold. Blue silicone strap. 30 MM: 43389 40 MM: 43391

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TIME PASSES -

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DESIGN LASTS

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PICTO with leather strap

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PICTO Sandblasted matt IP Black. Black leather strap 40MM: 43379


PICTO Sandblasted matt IP Black. Black leather strap. 40MM: 43379

19 PICTO Sandblasted matt IP gold. Brown leather strap. 40 MM: 43376

PICTO Sandblasted matt IP gold. Red leather strap. 40 MM: 43377


PICTO with leather strap

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PICTO Sandblasted matt IP gold. Light brown leather strap. 40 MM: 43378


PICTO Sandblasted matt IP gold. Light brown leather strap. 40 MM: 43378

21 PICTO Sandblasted matt rustfrit stĂĽl. Blue leather strap. 40 MM: 43380

PICTO Sandblasted matt IP rose gold. Bordeaux leather strap. 40 MM: 43382


PICTO with denim strap

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PICTO Sandblasted matt IP gold. Light denim strap. 40 MM: 43330


PICTO Sandblasted matt IP gold. Light denim strap. 40 MM: 43330

PICTO Sandblasted matt IP gold. Dark denim strap 40 MM: 43332

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PICTO

www.pictowatches.com


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Picto watches brochure