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little black book Fall 2015 Edition from the creators of (cool) progeny

on the cover: Dress from Panache, Cuff bracelet from Trillium “Mom”del: Stacey Seward-Vandiver Hair by Uno The Salon Make-Up by Kristen Floyd Styling by Mikey Monaghan and Heather Walsh Photography by Laura Black

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Fresh in 5 A quick and easy morning make-up look that will have you looking fresh — even if the java hasn’t kicked in. style around town We asked four moms about town their favorite style advice… my style: bridget Publicist Bridget Forney Deise is a PR-mom-on-the-go who loves the Dandy Warhols. o u r f a l l f a s h i o n g u i d e : p l a n n e r . m om s t y l e No matter what your day looks like, we’ve got a look that will work for you. Guess what? Everything you see here is from a local Baltimore boutique. Because shopping small is (cool). my style: stacey There is one thing consistent about every work day for Soul Body Co-Owner and Founder Stacey Seward-Vandiver it ends at 3:30. That’s when school pick-ups start. how to rock the pony We partnered with our friends at Soirée to come up with three quick-and-easy ponytail solutions for crazy mornings. The challenge? They all had to take less than five minutes to do and couldn’t involve any heating tools. my style: jen Freelance creative stylist Jen Hausner’s guilty pleasure? Bravo TV. THE (Cool) list The 411 for all of the stores and stylists that make an appearance in this ezine. In one place.You’re welcome.

“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” - coco chanel

from the editor What if we did things differently? That’s what our team asked ourselves when we started to think about evolving our popular (cool) mom style series into a quarterly ezine. There are tons of magazines out there that feature women’s fashion. There even more blogs and websites that look at “mom” life. What happens when you combine the two and take it for a (cool) spin - - all with Baltimore flavor? The (cool) mom style little black book. The first thing I do when my favorite magazines arrive is flip through for the articles. It’s kind of like picking crabs — you have to sift through to find the ‘meat.’ What did we do differently? There are no ads in this ezine. Instead, we decided to work directly with boutiques and salons to create content specifically for local moms. Every business featured in our little black book contributed financially to the project. Our team put together the styles and shaped the direction of the tutorials. A real content partnership. It’s all local. If you read (cool) progeny, you know we’re all about shopping small and supporting local businesses. So we used all local partners — even our models were local moms! See something you love? Click on the link.You’ll go directly to the boutique or salon’s website for more information. Last but not least, we had so much fun making it. We’re all moms. We know what it’s like to try and get out the door in the morning. So we have hair and make-up tutorials that can be done in a snap.Your day? It’s crazy. We have outfits that coordinate with every item on your planner. Those moms in your life that always look so pulled together despite the organized chaos? We asked them their secrets. {And they told us!} Enjoy! And let us know what you’d like to see in our holiday style edition. We’re already working on it!

xo, Heather Walsh

@cool progeny



looking fresh in 5 by:heather walsh photos by: laura black

The whole house woke up late and you have exactly 20 minutes to get everyone - including yourself - - ready for drop-off.You could grab the shades and hide behind them… or you could streamline your makeup routine and look ah-mazing. {Looking it is half the battle, right?} Kristen Floyd, esthetician and make-up artist, put together this fabulous ‘fresh face’ look. And it all comes together in under 5 minutes. Consider it your newest ‘mom life’ hack. Customize it for your skin and spend less time in front of the mirror every morning. … and maybe have time for a HOT cup of coffee for once?


Start with a moisturizer. Hydration is key, especially when you're feeling rushed or blasé. Then follow-up with a tinted moisturizer that works with your skin tone. {Yes! You should use both!}



Use a highlighter to lighten those dark circles. Create a “v” under each eye to brighten. Don’t forget the eyelids!

Eyeshadow! Lighter and bright is the key to looking cheery and awake… even if that first cup of java hasn’t kicked in.



Apply a layer of your favorite foundation.You can use a sponge applicator or your fingertips… just be sure to blend.

Cream blush is the key to a fresh-looking face! Don’t be afraid to go darker and brighter with the tone and blend, blend, blend!

6 Time for mascara. Go big or go home when it comes to eyes. A great black mascara is all you need for definition. Don't forget the bottom lashes.


Mascara. Go big or go home, right? Darkening those lashes will make a big statement. Don't forget the bottom ones.

7 Just add gloss! A sheer shine and you’re ready to take on the day. {Or at least, look it!}

Make-up artist Kristen Floyd with Heather Walsh, (cool) progeny editor-in-chief

Mia Antalics Owner, Garnish Boutique Favorite local place to shop? My boutique neighbor in Ruxton, JG Sassy. The owner Kearny has a great sense of style and the best designer roster. Every time I run in to say "hi", I always leave with some new piece of clothing or a great accessory.

Thara M.Taylor Vice President, Development and Communications, Living Classrooms Foundation What’s your go-to work outfit? Our office is very casual, but I also spend a lot of time meeting with local executives, so I have to find a balance. If I wore a suit, I would definitely stand out in my office, but if I wore jeans, my meetings wouldn't take me seriously. I usually wear a dress that can be dressed up or down- with sandals, or tights and boots, depending on the season, or with a nice pair of wedges. Comfort and versatility are key. 

CAROLINE ARBAUGH Yoga Instructor at the MAC, Political Panelist onWMAR ABC, Gameshow Host

Who is your style icon? I love the way Reese Witherspoon dresses. Her style is like mine, very feminine and classic, with bright hues and clean lines. I just ordered some things from her new clothing line, Draper James. Also, Kate Hudson. I love her yoga line Fabletics for day and her old Hollywood glamour look for evening.

Jenifer Harrington Sales Consultant, Mid Atlantic Media

What’s your favorite lipstick color? Anything bold and matte. Currently loving LAQA & Co. in Minotaur.





COLOR t o w e a r?

Black. …but love pops of color here and there.

Bridget Forney Deise publicist

Mom, Dandy Warhols fan, and PR girl who loves Veronica Mars’ style, Bridget Forney Deise is a woman-on-the-go. Usually up around 5 AM, Bridget starts her day with coffee on the deck with the dachshund. She then makes sure her two kiddos get breakfast and stands over her computer in the dining room, paging through Facebook, Instagram, the Baltimore Sun, and Wall Street Journal. That’s when the important conversations arise with her son — you know, dinosaurs, trains, and the like. After school drop off, she heads to work. It’s a day of TV interviews, emails, pitches, content development, social media management, interviews, and meetings. All before a sushi lunch. Afternoons are usually full of meetings before one more email check and heading home to the kiddos. Dinner is either at her in-law’s house (it’s just two blocks away) or a Plated box ready to unpack and cook. Then it’s time for a walk with the kids, soccer in the backyard, baths, stories, bed… get BRIDGET’S LOOK

Blanket Coat from Magda Fine Fashions • Tank and Leggings from Panache • Necklace from Bijoux Jewels • Boots from Matava Shoes • Handbag from Becket Hitch Stores at Green Spring Station

… and maybe three pages of a book. If she can keep her eyes open.

Hair by Uno The Salon, Make-Up by Kristen Floyd, Styling by Mikey Monaghan and Heather Walsh, Photography by Laura Black

fashion GUIDE style by: jen hausner photos by: laura black

If you’re a mom, no one day looks the same. One day you are heading to the office bright and early. The next you’re squeezing in a doctor’s appointment, field trip, conference call-in-the-car, coffee with friends, and then soccer. All bets are off if the school calls. No matter what your day looks like, we’ve got a look that will work for you. Guess what? Everything you see here is from a local Baltimore boutique. Because shopping small is (cool). Our fall style guide… “mom planner” edition.


morning meeting The dreaded early morning meeting (usually a Monday, right?). Not enough coffee to start your day. But you CAN dress yourself to improve your day! This feminine Ella Rose Richards Sorose dress will make you smile every time some one compliments you. Stay cozy walking from the parking lot to your office in style wearing this Harris Wharf London Flairy Coat. Accessorize with a Made square shift brass necklace and Morra Designs gold oval earrings — all from The Girl Next Door in Cross Keys. Finish your look with Seychelles Lucky Penny Booties from Sassanova.


school field trip Lucky you! You get to ride the bus with 100 incredibly well-behaved (right?) children! Despite the instinct to grab the oldest clothes possible from the depths of your closet, don’t do it. Step away from the yoga pants, too. Jeans will NEVER go out of style. When you find a great pair (whatever the cut!), own them. Keep your style current with on-trend tops and shoes. If you buy only one thing this fall, it should be this European Culture french terry blazer. The soft-knit Velvet striped top pairs perfectly with the IRO jeans. The Un Billion camo bag will hold plenty of bandaids and tissues— plus the kids will think it’s cool. And these Superga quilted sneakers? Perfect for walking around and around. Post field-trip, dress it up a bit with a Made brass bracelet and a Printed Village sundial scarf. Then RUN to happy hour! This entire look can be found at The Girl Next Door.


the interview You just scored THE interview. Fantastic! Now, what to wear? A lot of people automatically think suit. But say ‘hell no, we won’t go’… out wearing a suit. (Actually, there are some great suits out there. But that’s for a different story). Ted Baker knew what he was doing when he designed this Fyra Cherry dress. The adorable details say “Hey, I’m intelligent AND I have style.” With a statement like that, all you need are some opaque tights and these L.K.Bennett Harley suede pumps. Carry your iPad and planner in this Botkier Soho tote — then ditch the tote, grab your favorite clutch, and celebrate your new gig with dinner at your favorite restaurant! (Of course you’ll get the job — you’ll look killer in this outfit!) This entire look can be found at Sassanova.


work happy hour If you know you’re going out after work with your colleagues or a client, you should definitely wear something that fabulously transitions from office to social. Don’t fade into the background.Your clients want to see that you have style. This sleeveless plaid dress by W by Worth will help keep you cool while you’re busy chatting. When you get cold, or get to step out for some fresh air, grab your W by Worth boiled wool cape jacket. This Badgely Mischka quilted crossbody (The Little Shoebox) well for post-office shindigs. But don’t keep it all tailored. Show a little edge with this Rachel Mulherin Spiked Chain and Valdini Sinead tall boots from The Little Shoebox. Amazingly comfortable.


the presentation Have to speak in front of your coworkers, moms group, PTA, or neighborhood association? Don’t fear. This outfit is an immediate confidence booster. You’ll look great, too. We’re pretty confident that the designers at Theory made this Nitee sleeveless top and Testra navy pants just for those who need to look amazing while giving a speech. {It’s possible, right?} The tie neck is IN this season and the top’s length with a slim tunic is flattering on everyone. Hold all your essentials in this simply elegant Kate Spade Chatham Street bag. Subtle accessories are a perfect way to add a touch of sparkle. We suggest Julie Vos hoop earrings paired with Tinsley and Soho bangles. All available at JG Sassy. The shoe that was made for this look? Butter’s Navy Suede Pump, from The Little Shoebox.


lunch time If you are meeting a client for lunch — or even your favorite gal pals — you want to look effortlessly trendy yet comfortable. If you’re wearing uncomfortable clothes, chances are you’re going to fling that sushi across the room a la Julia Roberts and the ‘slippery little sucker’ incident in PrettyWoman. Might throw a curve ball into landing that new account… Separates are a great way to mix and match and show your own personal style. This seemingly simple J.McLaughlin Sataya sweater gets some personality with quilted patchwork on the sleeve. Pair it with J.McLaughlin’s Bonnebell tweed skirt and Nika Reversible faux fur vest for a fabulous finish. Need a little bit of glam? The Jon Josef leopard bootie (The Little Shoebox) will do the trick with the Rachel Mulherin Elizabeth labradite and jasper necklace. Don’t forget your phone and your wallet! They’ll fit perfectly in this compact J.McLaughlin Fielding crossbody bag.


the pta meeting A glance at the planner and you realize you’ll be immediately running straight to a PTA meeting from work. Two things come to mind: comfort and style. Not a dress - - or even a skirt. The situation calls for the perfect pant and top combo. These Amy Matto Dempsey pants from Sassanova? Love at first sight. Pair them with this Ella Moss long sleeve fringe top and a Julie Vos Baroque cuff so you’ll be ready for navigating parents and colleagues all day and evening. Loeffler Randall Lia thick heel bootie gives you a lift with the comfort of a larger heel. Exactly what you need for a long day on your feet. This gorgeous Hammit Daniel Tote carries everything. Diapers. Contracts. Snacks. {Don’t forget the snacks.} Find this entire look at Sassanova.


casual day Whether it’s casual day in th office or you’re working from home, the first thing we all think of is JEANS! Denim is so easy to wear. But don’t grab any old t-shirt or sweater. As the old adage goes, dress for success.You don’t need a formal dress and heels, but you’ll be shocked to see how much more productive and creative you can be if you put a little effort into your look. An effortless chic Joie Jacinta silk top and Joe’s Charlie flare jeans are the perfect solution! Running out for lunch? Throw on this Bailey 44 Waverly faux fur vest and toss your notebook and wallet in this Annabel Ingall Isabella Tote. All available from JG Sassy. Final touches? Dean Davidson’s spectrum pendent and hoop earrings with Bettye Muller Leopard heels from The Little Shoebox. {Because they look and feel fabulous.}


date night FINALLY! It’s Friday (or a random Tuesday) and you’ve scored a sitter.You and your fav person are going out on the town. Or five miles down the road. Or to the neighborhood bar down the street. 
 Wherever you’re headed, remind your partner why they fell for you in the first place. This J.McLaughlin Poppy Dress in manhattan plaid works for the office with a blazer and transitions to date night with zero effort. Add a funky leather Sonya Renee leather wrap bracelet (The Little Shoebox) and cashmere poncho (J.McLaughlin) for a less traditional vibe. What’s left? The L.K. Bennett Faris ankle boot from Sassanova— a fab alternative to the pump — and quilted leather Big Buddha bucket tote from The Little Shoebox.

Stacey Seward-Vandiver co-owner/founder of soul body

Stacey Seward-Vandiver is a hippie at heart who takes her coffee strong — with a bit of warm almond milk. “Fleetwood Mac is my all-time fav!” said Stacey. You’ll find Ibiza playlists and Lenny Kravitz playing on her Spotify, too. Mom to four and co-owner of Soul Body, a wellness consulting group and barre certification program, Stacey finds that no one day looks quite like another. After getting her kids off to school, she will either teach a class, train someone privately or, on the rare morning, workout herself. (Side note, if you’ve taken a barre class at Under Armour’s Performance Center, Merritt, or Beach Fit, it was probably a Soul Body class!) The rest of the day is reserved for meetings, demos, meet ’n greets, or catching up on work in her home office. Although each day is different, one thing is constant: her work day ends at 3:30 PM. That’s when her ‘mom’ job kicks into high gear. “I find myself driving a lot after school!” said Stacey. Bedtime? Usually after 11 PM. This busy mom is a self-proclaimed night owl. Hair by Uno The Salon, Make-Up by Kristen Floyd, Styling by Mikey Monaghan and Heather Walsh, Photography by Laura Black

get stacey’S LOOK

Top and Leggings from Panache • Necklace from Bijoux Jewels • Ring from Misha & Co • Fringe Boots from Matava Shoes • Handbag + Scarf from Trillium • Notecard + Mug from The Pleasure of Your Company Stores at Green Spring Station

what is my ‘go to’

outfit? jeans, a cool tee/top and


… they really make the outfit in the end.

(cooL) moms guide to

rocking the pony by:heather walsh photos by: laura black

It’s not often that I have more than exactly three minutes to do my hair in the morning. While the ‘messy bun’ is sometimes replaced by the ‘sleek pony,’ I’m not sure I’m exactly rocking the pony tail. But hey, it’s better than bed head. We partnered with our friends at Soirée to come up with three quick-and-easy ponytail solutions for crazy mornings. The challenge? They all had to take less than five minutes to do and couldn’t involve any heating tools. Take a look at what stylist Ashley Godwin came up with! Love. Simple and easy styles that will have you rocking the pony — not just sporting it! Stylist Ashley Godwin (Soirée) with our ‘mom’del, Nicole Belan.

a simple twist

Separate hair into three sections.

Secure middle section with a hair tie.

Wrap side section around middle section.

Secure with a bobby pin.

Wrap other side section around middle. Secure with bobby pin and spray with your fav hairspray.

Add a little texture to your hair with a comb.

Pull the top half of your hair into a pony tail. Secure it with a band.

Pull the bottom half of your hair into a pony tail a few inches below the first. Secure it with a band.

Tease, baby! Add volume to each pony tail with your fingers or a comb.

Adjust the top pony tail so it ‘hides’ the bottom. You’re ready to go!

the double pony

side spiral

Separate your hair into two sections.

Sweep the top section to the side.

Secure with a hair tie.

Twist the second section along the nape of your neck.

Secure with bobby pins.

I’m adventurous but i hate

to wear leopard. I only wear it as an .


Jen Hausner freelance



Morning run? She makes it some mornings. Other mornings the snooze button wins. After tag-teaming lunch prep with her husband and starting a cup of dark roast coffee with cream and two sugars, she gets two bites of cereal in before “MAMMA, can you…” starts. Then it’s a race to get the kiddos ready and out the door. She'll walk the kids to school, reheat the coffee and head to work at The Girl Next Door or a styling project in her home office. It’s a busy day of marketing work and more until 3:30. Work ends at school pick-up. Then it's homework, dinner, 5 o’clock catch up calls with her favorite girls, and racing to Core Power Yoga so she can get back before bedtime. Like lunch making, she and her husband tagteam gym time. When the kids are in bed and he’s hitting the treadmill, she indulges in some quality Bravo television. There's nothing more entertaining than the Housewives… of (pick your favorite city).

get Jen’S LOOK

Dress from Trillium • Heels from Matava Shoes • Glasses and Dresser from Becket Hitch Stores at Green Spring Station

If she's lucky, she's sleeping peacefully by 11:30 PM. And hopefully making her run the next morning!

Hair by Uno The Salon, Make-Up by Kristen Floyd, Styling by Mikey Monaghan and Heather Walsh, Photography by Laura Black

the (cooL) LIST

local style directory clothing, shoes + accessories Bijoux Jewels

10749 Falls Rd, Lutherville • 410-823-5545 Green Spring Station Website • Facebook • Instagram

JG Sassy

7701 Bellona Avenue, Towson • (410) 321-8100 Website • Facebook • Instagram

J. McLaughlin

7623 Bellona Avenue, Ruxton • (410) 825-5485 Website • Facebook • Instagram

Magda Fine Fashion

10749 Falls Rd, Lutherville • (410) 337-2008 Green Spring Station Website • Facebook

Matava Shoes

2360 W Joppa Rd, Lutherville • (410) 583-5582 Green Spring Station Website • Facebook

Misha & Co.

810751 Falls Rd, Lutherville • (410) 484-8686 Green Spring Station Website • Facebook


10751 Falls Road, Lutherville • (410) 321-0110 Green Spring Station Website • Facebook

Rachel Mulherin

Baltimore Jewelry Designer Website • Facebook • Instagram Find a local stockist


805 Aliceanna St, Baltimore • (410) 244-1114 Website • Facebook • Instagram

The Girl Next Door

69 Village Square, Baltimore • (443) 873-9942 Village of Cross Keys Facebook • Instagram


2360 W Joppa Rd, Lutherville • (410) 821-9696 Green Spring Station Website • Facebook

W by Worth

Janet Brandt Majev, It Beats Shopping LLC. email: • (443) 204-7440 Website • Facebook • Instagram

The Little ShoeBox

7625 Bellona Ave, Towson • (410) 825-3191 Website • Facebook

salons + stylists Make-Up and Skin by Kristen Floyd

Tranquille Hair & Body, Towson • 410.832.2639 Facebook • Instagram


9832 York Road, Cockeysville • 410.628.6061 Website • Facebook • Instagram

Uno the Salon

10751 Falls Road, Lutherville • (410) 821-9080 Green Spring Station Website • Facebook More style fun at

home goods + gifts want more local style fun for moms + Kids? visit us at Becket Hitch

2360 W Joppa Rd, Lutherville • (410) 296-4818 Green Spring Station Website • Facebook • Instagram

The Pleasure of Your Company

10749 Falls Rd, Lutherville • (410) 821-6369 Green Spring Station Website • Facebook

stay tuned…

our holiday style + gift guide is coming!

want to be

i n v o l v e d?

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little black book from the creators of (cool) progeny website • facebook • instagram • twitter

(cool) mom style little black book fall 2015  

What if we did things differently? There are tons of magazines out there that feature women’s fashion. There even more blogs and websites th...

(cool) mom style little black book fall 2015  

What if we did things differently? There are tons of magazines out there that feature women’s fashion. There even more blogs and websites th...