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The Cool Media Group

Reach over 2 million individuals looking for ideas on holidays and weekend breaks in the UK.


The Cool Media Group The Cool Media Group was set up by the founders of two famous and highly successful series - Rough Guides and Cool Camping. Experts in the creation of high quality, critical and commercial UK travel content, we have put together a team of talented writers, photographers and content producers to create definitive resources for individuals looking for the very best places to explore and experience the UK. Through our digital platforms – www.coolplaces.co.uk and www.coolcamping. co.uk – we provide opportunities for brands to connect to key consumers. We can also generate dynamic and commercial media options for third parties – whether you’re a small boutique business or a large company.


Content services and marketing solutions We create compelling content across all platforms, digital and print. We have in-depth knowledge of travel and tourism and work with businesses on all aspects of white label or branded content in all media – text, images and video – either based on our existing deep database of UK travel content or using our network of over 50 writers and producers all over the country to develop fresh and original content. Our team can work with you to create features, smartphone apps and websites, content feeds and digital and print content across all platforms tailored for your audience, and using social media both to generate income and market products and services. We work with DMOs – tourist authorities, national parks, destination marketers – and travel sector businesses. Most recently we have produced videos for Visit England and Theakstons Brewery, created brochures and smart-phone Apps for the Broads Authority, blogs and microsites for Halfords and other retailers, and put together unique features and digital content for businesses in the highly competitive holiday cottage market.


App made in association with the Broads Authority

We can provide the following:

Original content creation, either co-branded or white label.

Print content: booklets, guides, themed maps and more.

Digital content: smart-phone apps for IOS and Android platforms, websites, e-books and other digital products.

Video content, commercial and documentary style

Follow-up marketing, PR and social media support.

Discount and special offer ad campaigns

All projects quoted separately on application


Communicate with the UK holiday market With a combined total of up to 2 million page impressions every month, the Cool Media Group provides two significant and informed online platforms to reach an engaged target audience looking for quality holidays and weekend breaks in the UK. Domestic tourism was valued at over £125 billion in 2013, with UK residents contributing £90 billion (Visit Britain 2013) – figures that are set to rise significantly as UK residents continue to explore their own country on significant excursions and extended weekend breaks. Festivals, international sporting events, local markets, gastro pubs, restaurants and greatly improved accommodation facilities have all contributed to the growing popularity of holidays in the UK.


www.coolplaces.co.uk There is no other online resource for holidays in the UK quite like Cool Places. It promotes the best places to stay, eat, drink, shop and much more across Britain, celebrating the contemporary strengths of Britain as a holiday destination and currently attracting just under 1m unique visitors a year. We work with businesses to promote their products and services, offering them a range of additional features and promotional opportunities for an annual subscription. We also offer leader-board banners, skyscrapers and other ads, partial or entire site sponsorship, and we work with brands to create high quality content designed to showcase their products to an engaged audience of people interested in UK travel – on our own site, on other digital platforms, and through targeted email and social media campaigns.

www.coolcamping.co.uk In the last six years Cool Camping has grown from being a niche camping guidebook to one of the most trusted camping brands in the UK. A team of authors seek out special places to camp in the UK and Europe, and showcase them in detail on the Cool Camping website for an annual subscription. The result is a beautiful collection of Europe’s best camping and glamping sites that attracts over 1.1 million unique visitors a year. Much of the website’s popularity is due to the fact that featured sites are trusted recommendations, but it’s also down to its highly visual and contemporary look. Cool Camping has been named in the Top 50 Travel Websites by the Independent and the No 1 UK Camping Website by the Mail.


Native advertising and sponsored features Every month you can reach hundreds of thousands of unique visitors using great images and stories about your brand or range of products or services. With a team of talented writers based all over the country, both Cool Places and Cool Camping are ideally placed to construct a series of stories that help to promote your brand or product. Online consumers are now far more receptive to non-interruptive advertising in the form of original stories and well-written, engaging articles. These features would be clearly marked as promotional and would link back to your own site and relevant special offers.

Newsletter by email

Facebook


The articles would be written by writers as briefed with associated key words and phrases. Articles can be updated on a regular basis and feature special offers to drive SEO. Features written on application in compliance with client brief and marketing objective. PRICES FROM ÂŁ250.

Twitter

Native advertising

Native advertising


Advertising and promotional opportunities We work with brands to engage with an audience of primarily UK-based holidaymakers, offering a variety of options, including highly targeted advertising on both sites, site sponsorship, site takeover, sponsored features and other content. We also work with partners to create competitions, feature special deals and promote specific messages to your customer, through our own user base, social media and other channels. With both Cool Places and Cool Camping you have total flexibility regarding your promotional needs, which might be seasonal, regional, budgetary or focused on a specific target audience. You can run your campaigns for anything from a month to a year, or you can simply set a target of guaranteed page impressions or click-throughs, with a £5 CPM rate at a minimum of £250 or a £0.25 per click through rate, again at a minimum of £250.


What’s the damage? Featured Listing on Cool Places to include content, pics, details and website link £79.00 Listing on Cool Camping to include review, user comments, pics and links £199.00

www.coolcamping.co.uk www.coolplaces.co.uk

Advert

Page Impressions

50,000 100,000

500,000 Pro Rata

Cost

£250

£2500

Click Throughs

1000 2000

5000

Cost

£250

£1250

Sponsored Feature

From £250 per campaign.

Section or regional takeover

Price on Application.

Site Take Over

Price on Application.

Email newsletters:

£25 per thousand; Solus and joint rates

on application

Ad + Feature Ad + Feature

£500

£500


Contact us www.coolplaces.co.uk enquiries@coolplaces.co.uk www.coolcamping.co.uk enquiries@coolcamping.co.uk Cool Media Group 3 The Yard Pegasus Place London SE11 5SD 0207 820 9333

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@coolplacesuk CMYK / .ai

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coolplacesinuk

Cool Places UK


Cool Media Group