Page 1

MORE THAN MEETS THE EYE

Eric Chen Portfolio 2014 - 2018


“THERE’S MORE TO THE PICTURE, ,THAN MEETS THE EYE.” - ‘Hey Hey, My My’ by Neil Young


MORE THAN MEETS THE EYE

A student majored in communication, who found the best medium is no more than things meeting the eye. So he started to create graphic, photography, filming and any other visualised design. Born on a chromatic island, the colours are the nurture, making his works much more than black and white. Believing that creating is the greatest thing a human being could ever accomplish, he makes up his mind to major in design.

Eric Chen Portfolio 2014-2018

GUAN-TING ERIC CHEN


01

MORE THAN MEETS THE EYE

Branding

Dept. of Bio-Industry Communication and Development, NTU

Eric Chen 2016 Client Department Office of B.I.C.D., NTU

agriculture

amplify

Eric Chen Portfolio 2014-2018

B.I.C.D. is a department under the College of Bio-Resources and Agriculture, NTU. It’s the only social science-related department in the college. The department dedicates to market agricultural products and be as the bridge betwen consumers and producers.

1


PROJECT 01

MORE THAN MEETS THE EYE

Inspiration

Branch

Agricuture Eric Chen Portfolio 2014-2018

+

Gold Leafs

Marketing

+

The logo starts with a circle, which stands for “Global Vision”. The crossing branch inside the logo represents the foundation of department: agriculture. Following the Amplification

amplified image is two yellow leafs, which visualises the process of agricultural products are given a whole new value through marketing and communication. The

Communication

department dedicates to market agricultural products and be as the bridge between consumers and producers. This logo shows the spirit of it.

2


PROJECT 01

MORE THAN MEETS THE EYE

Symbol

Patterns

Bio. Green Pantone® P161-8U

Pantone® P10-8U

Logotype

Typeface Chinese Font

Arphic JinXiHei

Latino Font DIN

生物產業傳播暨發展學系

Bio-Industry Communication and Development

生物產業傳播暨發展學系

Bio-Industry Communication and Development

生物產業傳播暨發展學系

Bio-Industry Communication and Development

生物產業傳播暨發展學系

Bio-Industry Communication and Development

Eric Chen Portfolio 2014-2018

Com. Yellow

生物產業傳播暨發展學系

3


PROJECT 01

MORE THAN MEETS THE EYE

Application Official Stationary

Eric Chen Portfolio 2014-2018

4


02

MORE THAN MEETS THE EYE

AFPLA Forum 2016

Branding

Eric Chen 2016 Client Asian Future Political Leaders’ Association

Eric Chen Portfolio 2014-2018

in National Taiwan University Asian Future Political Leaders’ Association Forum is an annually forum hold by AFPLA. The association is formed by students majoring in social science from 5 Asian Pacific Universities, including University of Tokyo, Seoul National University, Fudan University, Peiking University and National Taiwan University. The forum dedicates to provide a platform for those who might be the future politican to communicate, to discuss about Asian future.

5


PROJECT 02

MORE THAN MEETS THE EYE

Inspiration

Geographical Connection

Blueprint

Vision and Programme

Eric Chen Portfolio 2014-2018

Map

Chinese Character

Mutual Culture Icon

The logo, which inspired by Chinese character “明”, anual theme word of the forum, combines the imagine of blueprint and projection of Asia-Pecific map. Those five spots on logo show the relative position of five members of the forum, and the red one represents the organiser of year, National Taiwan University. This logo try to emphasise the unique bond among member universities which sharing the common vision and value. To cooperate, the future politicans can build Asian future hand-in-hand.

6


PROJECT 02

MORE THAN MEETS THE EYE

Logo

Logotype

Typeface PingFang (Traditional Chinese)

蘋方-繁

PingFang (Traditional Chinese)

蘋方-繁

PingFang (Traditional Chinese)

蘋方-繁

PingFang (Traditional Chinese)

蘋方-繁

PingFang (Traditional Chinese)

蘋方-繁

PingFang (Traditional Chinese)

Eric Chen Portfolio 2014-2018

蘋方-繁

Colours Palatte

AFPLA BLUE

AFPLA PINK

AFPLA RED

C90 M70 Y0 K0

C0 M30 Y5 K0

C0 M90 Y50 K0

C90M70 - M90Y50

C90M70 - C90M70K50

7


PROJECT 02

MORE THAN MEETS THE EYE

Application

Eric Chen Portfolio 2014-2018

The EasyCard image copyright belongs to EASYCARD Corp.

8


03

MORE THAN MEETS THE EYE

Branding

NTU Challenge 16’ - 17’

Eric Chen (Domain Identity & Executive) Wei-Cheng Yu (Challenge Identity & Executive) 2016 Client

Eric Chen Portfolio 2014-2018

“NTU Challenge” is a design thinking-based startup competition hosted annually by NTU D-School and NTU Entreprenuership Center. Any NTU sudent who has idea to open a startup business could form a team and sign up for it. After profile review, the Challenge would decide the first 80 teams to start the competition.

9


PROJECT 03

MORE THAN MEETS THE EYE

Inspiration “The Challenge” Identity

Prism

Ascending

Innovative Thinking

Uplifting

Discending

Concretising

Unknown Possibility

Eric Chen Portfolio 2014-2018

Arrow

10


PROJECT 03

MORE THAN MEETS THE EYE

The participant teams are divided into 5 theme domains of competition according to their ideas.

Inspiration

Each domain has a secondary identity system based on “Challenge” Identity.

“Challenge Domains” Identity

Environment

Smart Pink

Environmental Green

Pantone® 1765c

Pantone® 354c

Health & Care

Medical Red Pantone® 1788c

Food & Agriculture

Agricultural Brown

Society & Culture

Eric Chen Portfolio 2014-2018

Smart Life

Social Blue Pantone® 300c

Pantone® 7511c

11


PROJECT 03

MORE THAN MEETS THE EYE

Infinity

Cross

“Des Glaneuses”

Chinese Knotting

“Sustainbility”

“Medicine”

“Harvesting”

“Culture Icon”

quantum

Tai-Chi

Hands

Wheat

Hand Shaking

“Tomorrow Tech.”

“Human & Earth”

“Caring”

“Agriculture”

“Cooperation”

Eric Chen Portfolio 2014-2018

Evolution

“Humanity”

12


PROJECT 03

MORE THAN MEETS THE EYE

In the Challenge, Out of Challenge Proposals Exhibition

Eric Chen Portfolio 2014-2018

13


PROJECT 03

MORE THAN MEETS THE EYE

NTU Challenge Summit 2017 Final Presentation & Exhibition

Eric Chen Portfolio 2014-2018

14


04

MORE THAN MEETS THE EYE

Branding

“A Bigger Family�

Eric Chen 2016 Client Hsu-Cheng Fan (Candidate 2)

Eric Chen Portfolio 2014-2018

This is a project that designed the image, identity and propogandas for a candidate in Chairman Election of NTU College of Social Science Student Association, 2016. And finally it helped the candidate won the election.

15


PROJECT 04

MORE THAN MEETS THE EYE

Inspiration

Landscape Texture

Colours Texture

Campus of Social Science, NTU

Campus of Social Science, NTU

This logo was inspired by the building of College of Social Science. The departments of the college are seperated to different buildings around the area, including a new concrete building designed by famous Toyo Ito and several iconic red bricks buildings of NTU.

Eric Chen Portfolio 2014-2018

Run ingSlogan

To represent the image of “unity”, this logo forms by the textures of buildings and landscape around, and combines them into the running slogan. It’s not just about some students; it’s about all people in this college could bond together and build a brighter future.

16


PROJECT 04

MORE THAN MEETS THE EYE

Application Facebook Fanpage Graphics

1 2

3

1 Political Views Graphic 3 Presentation PowerPoint

Eric Chen Portfolio 2014-2018

2 Reminder Graphic

17


PROJECT 04

MORE THAN MEETS THE EYE

Running CF “About CHANGE” 2’15” Filming and Editing Eric Chen

Eric Chen Portfolio 2014-2018

“Political Views” 3’55” Filming and Editing Eric Chen

18


05

MORE THAN MEETS THE EYE

Branding

“To Be Continue, To Forward�

Eric Chen 2016 Client Hung-Hsu Gavin Chen (Candidate 2) Eric Chen Portfolio 2014-2018

This is a project that design the image and identity for candidate 2 in 26th Chairman Election of NTU Student Association. The project included social network contents, candidate

image

photographs,

systems and internet commercial.

visual

identity

19


PROJECT 05

MORE THAN MEETS THE EYE

Inspiration

30 100 80 35

Eric Chen Portfolio 2014-2018

niversity go Forward 10 75 60 0

This logo was inspired by the running slogan: ” To Be Continue, to Forward.” The reverse part in central is a 45 degrees “U” which represents “university”, and arrowhead in it means “going forward”.

20


PROJECT 05

MORE THAN MEETS THE EYE

Application

Eric Chen Portfolio 2014-2018

Facebook Fanpage

Candidate Debate Propoganda Graphic

21


PROJECT 05

MORE THAN MEETS THE EYE

Running Commercial

Eric Chen Portfolio 2014-2018

“I wish NTU...” 0’47”

Propaganda Postcard

Filming and Editing by Eric Chen

22


06

MORE THAN MEETS THE EYE

Posters

Eric Chen Portfolio 2014-2018

“Wanted: an Experiment of Gestalt”

“Temperature, Is Always Better Than Picture”

“EXTRAVAGANZA: BICD Night 2015”

23


07

MORE THAN MEETS THE EYE

Filming

Eric Chen Portfolio 2014-2018

Intro of NTU Mission

Prom of College of Management

Coss Night Propoganda

2016

2016

2017

24


MORE THAN MEETS THE EYE

Eric Chen Portfolio 2014-2018

08

Photography

“Homo Chromatic”

25


MORE THAN MEETS THE EYE

“Homo Rebellious”

“Homo Pious”

Eric Chen Portfolio 2014-2018

“Homo Punctual”

“Homo Massive” 26


MORE THAN MEETS THE EYE

Eric Chen Portfolio 2014-2018

09

Photography

“Chromatic Isles”

27


MORE THAN MEETS THE EYE

Eric Chen Portfolio 2014-2018

28


MORE THAN MEETS THE EYE

Eric Chen Portfolio 2018  
Eric Chen Portfolio 2018  
Advertisement