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Content Delivery Network Case Study

Formula1.com takes fans live trackside Seven million online Formula 1™ fans, glued to every race as if they were there – with live timing data and driver information streamed seamlessly around the world


“When seconds count, our race day online fans want to see what is happening in every one of those seconds. Our website simply can’t go down – technical glitches and performance issues would have a huge impact on our users and our business. The challenge for Tata Communications is to not only deliver real-time content direct on Formula1.com with ultra-high reliability, getting that make-or-break live timing content to our online viewers seamlessly, but also to give us the potential to offer even more to fans in the future.” …(F1 spokesperson)…

Content Delivery Network Case Study


The solution A fast, secure Content Delivery Network (CDN) accelerating Formula1.com and offering the flexibility of being able to burst bandwidth to easily cope with extra demand.

As the Content Delivery Network Provider for Formula 1™, Tata Communications has designed and integrated a complete bundle of services onto one platform for improved synergy. A CDN and global IP network, connectivity and on-site engineering, all from a single supplier for consistency and flexibility.

Archived video is delivered across the world’s largest Tier 1 network for unsurpassed scale, reliability and performance.

Content delivered to a wide set of devices, including PCs, tablets, mobile devices, set-top boxes and more.

More than 100 Terabytes of website traffic is handled by our network per race – a vast amount of real-time data, shared with up to 7 million simultaneous viewers in over 188 countries, using a variety of devices.

Flexibility is built in. This means that the website can easily go from handling a few thousand visitors off-season, to coping with millions of hits during a race weekend and still deliver a consistent level of performance. Content Delivery Network Case Study


The customer’s view “Our website is critical to bringing Formula 1 to a global audience, keeping them in touch with the latest from races around the world. Tata Communications has proved it has the process and the global infrastructure to take real-time data from any race location and instantly share it with our online users when, where and how they want it. “We’ve put our trust in Tata Communications and its commitment to never let us down. The team has integrated with us in a way we’ve never seen before and is with us every step of the way. “Everybody takes a real pride in their work; for example, the back end architecture built for our website. No-one will ever see it, but it has given us a world of possibilities to add services and improve functionality for users. Our website now has the potential to deliver a truly breath-taking experience for fans, sharing content in new, exciting ways” …Name, Title…

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Content Delivery Network Case Study


Benefits GLOBAL QUALITY Fans around the world, from India to Brazil, enjoy a consistent quality website experience thanks to our global Tier 1 network, global CDN presence, broad device support and multi-bitrate support for video delivery.

PERFORMANCE Our massive content experience means we know how to deliver high quality video without it affecting website performance – vital in the ongoing challenge of supporting races around the globe.

SECURITY Working with equally dedicated and world-class partners, Tata Communications ensures that delivery is not impacted, even during unforeseen incidents such as a hack attack.

INSTANT INSIGHT The devil is in the detail, which is why race teams scour live timing figures to see where they can shave off vital milliseconds. And it’s also why we provide Formula1.com with near real-time facts and figures about how their website is being used. This sort of insight will help drive a joint programme of improvements to enrich the online experience for every fan.

Content Delivery Network Case Study


If we can do this for Formula 1TM, we can do it for anyone. Find out how you could tap into Tata Communications’ global expertise and innovative thinking to drive your business, by contacting

Our Address:

Europe Tata Communications 1st Floor, 20 Old Bailey London EC4M 7AN United Kingdom Tel +44 20 7029 9500 Fax +44 20 7029 9640

For more information contact Tata Communications Account Team, please visit: www.tatacommunications.com or email info@tatacommunications.com

About Tata Communications Tata Communications is a leading global provider of a new world of communications. With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers. The Tata Global Network includes one of the most advanced and largest submarine cable networks, a Tier-1 IP network, with connectivity to more than 200 countries across 400 PoPs, and nearly 1 million square feet of data center and colocation space worldwide.

Tata Communications’ depth and breadth of reach in emerging markets includes leadership in Indian enterprise data services, leadership in global international voice, and strategic investments in operators in South Africa (Neotel), Sri Lanka (Tata Communications Lanka Limited) and Nepal (United Telecom Limited). Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs are listed on the New York Stock Exchange. (NYSE: TCL)

© 2011 Tata Communications Ltd. All Rights Reserved. Tata Communications and the Tata logo are trademarks or registered trademarks of Tata Sons, Ltd. in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners.

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The F1 FORMULA 1 logo, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula One group company. All rights reserved.


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