Issuu on Google+

CUNY Medgar Evers College Adult & Continuing Education Department Distance Learning Certificate Programs in Technical Communication

In collaboration with

McMurrey–Brockmann Educational Resources Certificates Available Technical Communication Essentials Social Media Communication Online Information for Blogs, Help, and the Web Technical Publishing Technical Communication Career Startup


Distance Learning Certificate Technical Communication Essentials Certificate Description In the Certificate in Technical Communication Essentials, you practice the essential skills for work as a technical writer and lay the foundations for a career in technical communication. Courses in this certificate include developing a technical writing style; using headings, bulleted and numbered lists, and special notices; adding tables, graphs, and charts to documents; creating info-graphics to clearly explain data; and, most importantly, practicing clear succinct direct writing that is carefully adapted to its intended audience. You leave this set of courses able to write instructions that are clearly written, professionally formatted, and complete with graphics.

Certificate Highlights

Course Descriptions 

Technical Writing Foundations

Grammar, Usage, Punctuation

Capitalization, Numbers, Abbreviations

Style, Headings, Bullets, Lists

Tables, Graphs, Charts, Figures

Info-graphics for Data Presentation

Graphic positioning, Screen-capturing

Images, Color Theory, Anchoring

Photoshop for Image Editing

This certificate consists of three courses, each lasting six to eight weeks. These courses can be taken in any order as well as concurrently.

TW100: Grammar, Usage, Mechanics for Technical Writers (required)

Tuition Cost: Individual course Total certificate cost – 3 courses

$ 395.00 $1,185.00

**See back page for printed certificate details and tuition refund policy Registration Contact: David McMurrey 512.476.8691 E-mail: dmz@McBrock.com www.McBrock.com

This course includes quick reviews of grammar, usage, and punctuation as well as units on technical style (such as capitalization, numbers vs. words, and abbreviations). During this course, you write several short documents. This course includes studies in Joseph M. Williams' excellent Style: Ten Lessons in Clarity and Grace. If you are proficient in the "basics" covered earlier in this course, you can spend most of your time on this book, which is valuable to even the most experienced of professional writers. This course can be modified depending on your needs and includes one-onone tutoring with faculty.

TW101: Technical Communication Fundamentals (required) This course is an introduction to the format, writing style, content, and organization common to technical writing as it is practiced in the technicalpublishing industry. In this course, you complete a number of short writing projects in which you practice headings, lists, notices, tables, highlighting, and other format and style common to technical writing. This course can be modified depending on your needs and includes one-on-one tutoring with faculty.

TW102: Graphics for Technical Communicators (required) Learn important skills for creating graphics in your technical documents. These skills include creating info-graphics; screen-capturing; cropping and sizing; creating tables, graphs, and charts; applying color theory; changing graphic file format; positioning and anchoring, combining, adding text labels to and images. The course introduces software such as Photoshop for editing graphics. This course can be modified depending on your needs and includes one-on-one tutoring with faculty.


Distance Learning Certificate Social Media Communication Certificate Description The certificate in Social Media Communication prepares you for a career as a social media specialist, manager or strategist. Courses include learning to use social media tools such as WordPress blogs, Facebook, Twitter, LinkedIn, and others; developing social media strategies to promote organizations, products and services; using analytics and reporting to monitor and improve those social media strategies; keeping up with emerging technologies in social media; and, practicing clear succinct direct writing that is carefully adapted to its intended audience.

Course Descriptions

Two Required Courses: TW400: Social Media Tools I: Design and Implementation (required course) Learn how to promote businesses using social media tools such as WordPress, Facebook and Twitter. Adhere to rules of online etiquette, learn how to build a community and curate its contributed information so that it reliably provides online support for products or services. By the end of the course, you will have designed and implemented a social media strategy and will be equipped to manage a social media campaign that builds a strong online presence. (This course can be modified depending on your needs and includes one-on-one tutoring with faculty.)

TW401: Social Media Tools II: Monitoring and Analysis (required course) Learn how to develop and manage social media strategies based on the campaign created in TW400. Use analytical tools to measure results of your strategies. Maintain and modify social media venues such as Facebook, Twitter, blogs, LinkedIn and others. Analyze data, identify promoters of, and threats to, the organization’s reputation and brand. Develop policies regarding best practices and ethics for social media strategies. Put what you learn into practice by using reporting and user analysis tools to prove or disprove campaign results. (This course can be modified depending on your needs and includes one-on-one tutoring with faculty.)

(Pre-requisite TW400) Tuition Cost: Individual course Total certificate cost – 3 courses Total certificate cost – 4 courses Total certificate cost – 5 courses

$ 395 $1,185 $1,580 $1,975

**See back page for printed certificate details and tuition refund policy Registration Contact: Jill Brockmann E-mail: jill@McBrock.com 512.963.7808 www.McBrock.com

This certificate consists of three or more courses, each lasting six to eight weeks.

Elective Courses — Choose one or more of the following courses TW402: Emerging Technologies in Social Networking (elective) Investigate emerging technologies such as cloud, consumerization, and crowdsourcing. Focus on trends that are transforming the way organizations apply technology and interact with their target audience. Learn about trends that have implications for technical writers and are driving deeper changes in business models and interaction between workers, customers, and the broader marketplace. Learn how to use social media venues to enable real-time communication, thus allowing companies to have a broader reach to different kinds of audiences and receive instant feedback and input from their audiences (customers). This course can be modified depending on your needs and includes one-on-one tutoring with faculty. Prerequisites: TW400 and TW401.

TW403: Search Engine Optimization (SEO) Fundamentals (Prerequisites-TW400 and TW401) (elective) Investigate, develop and implement ways to optimize the position and visibility of your website, blog or other social media platform by increasing your rankings on search engines such as Google, Yahoo!, and Bing. Monitor, analyze and grow online communities and research how they access important information about your company. Learn how to create relevant content to ensure that your target audience sees your site at the top of the list when searching or conducting research. Learn strategic, step-by-step guidelines that ensure your site is search engine friendly and fully optimized for search engines. (This course can be modified depending on your needs and includes one-on-one tutoring with faculty.) Prerequisites: TW400 and TW401.

TW302: Creating Blogs with WordPress. (Elective) Design, implement, monitor and manage content for a WordPress blog. Experiment with themes, color theory, layouts, and customization using HTML and CSS. Link other social media platforms to your blog such as Facebook, Twitter, and LinkedIn company pages. Activate RSS feeds for e-mail subscribers and create e-newsletters from repurposed blog content. Create static blog pages for forums, online portfolios, and permanent content. (This course can be modified depending on your needs and includes one-on-one tutoring with faculty.) Prerequisites: TW400 and TW401.


Distance Learning Certificate Online Information for Blogs, Help, and the Web Certificate Description In this certificate, learn the basics of creating a web page from scratch by using HTML and CSS as well as by using a macro-based HTML editor or a website development application such as Adobe Dreamweaver. Learn to support software products by creating online help with one of the leading help-authoring applications. And finally, practice creating and using blogs with the current leading application, WordPress.

Certificate Highlights

Course Descriptions

Create Web Pages Using HTML and CSS

Learn HTML and CSS

This certificate consists of three courses, each lasting six to eight weeks.

Use HTML 5 features

Use an HTML Text Editor

Get an introduction to Adobe Dreamweaver

Create Online Help Applications

Practice Using RoboHelp

Create and Design a WordPress Blog

Customize a Blog using HTML and CSS

Link Your Blog to Other Platforms

In this course, learn how to create web pages directly using XHTML and CSS. You get an introduction to some labor-saving techniques with macro-equipped text editors and an introduction to the most in-demand web-page and web-site development tool (currently, Adobe Dreamweaver). Also, you explore useful features in HTML 5 and see how well they are supported in browsers. This course can be modified depending on your needs and include one-on-one tutoring with faculty.

Create an Online Portfolio

TW301: Online Helps and Help-Authoring Tools (required)

TW300: Technical Documentation with XHTML and CSS (required)

Tuition Cost: Individual course

$ 395

Total certificate cost – 3 courses

$1,185

**See back page for printed certificate details and tuition refund policy Registration Contact: David McMurrey 512.476.8691 E-mail: dmz@McBrock.com www.McBrock.com

In this course, you focus on learning the tools needed to develop user assistance for a small computer application or component. Although it is highly recommended to use Adobe RoboHelp to create helps in this course, you can use other help-authoring applications such as Madcap Flare, Help & Manual or Author-it. In this course, you develop online helps. This course can be modified depending on your needs and includes one-on-one tutoring with faculty. Prerequisite: TW300.

TW302: Creating Blogs with WordPress (required) Design, implement, monitor and manage content for a WordPress blog. Experiment with themes, color theory, layouts, and customization using HTML and CSS. Link other social media platforms to your blog such as Facebook, Twitter, and LinkedIn company pages. Activate RSS feeds for e-mail subscribers and create e-newsletters from repurposed blog content. Create static blog pages for forums, online portfolios, and permanent content. This course can be modified depending on your needs and includes one-on-one tutoring with faculty. Prerequisite: TW300.


Distance Learning Certificate Technical Publishing Certificate Description For the Certificate in Technical Publishing, you learn two different desktop publishing systems in demand by employers; write a user guide typical of those written at Dell, IBM, and Apple; learn the automation tools to generate tables of contents, indexing, and numbering streams; and choose from an indexing course or an editing course to get an introduction to the craft of creating back-ofthe-book indexes or an introduction to the craft of the professional editor.

Course Descriptions This certificate consists of three courses, each lasting six to eight weeks. These courses can be taken in any order as well as concurrently.

Certificate Highlights

TW200: User Guides and Adobe FrameMaker (required)

Create User Guides Using Adobe FrameMaker

Develop User Guides in Microsoft Word

Create User Guides Using Adobe InDesign

In this Adobe FrameMaker user-guide course, learn the structure and design of user guides as well as how to create a fully "automated" book using FrameMaker. You will have to purchase or make arrangements to access a reasonably current version of FrameMaker. (This course can be modified depending on your needs and includes one-on-one tutoring with faculty.)

Automate Table of Contents

Choose one of these required courses:

Develop Automated Indexes, Tables, Figures

Learn Comprehensive Editing Techniques

Create Style Sheets and Style Guides

Learn Copyediting and Proofreading

Write Review Summaries

Create User Guides and book-length technical documents with Microsoft Word: create automated tables of contents, indexes, table and figure numbers, and cross-references; use fields for other numbering streams; learn other Word features for increased productivity and rapid updating. (This course can be modified depending on your needs and includes one-on-one tutoring with faculty.)

Create Cross-References

OR

TW201: User Guides with Microsoft Word (elective)

TW202: User Guides with Adobe InDesign (elective) Tuition Cost: Individual course Total certificate cost – 3 courses

$ 395 $1,185

**See back page for printed certificate details and tuition refund policy Registration Contact: David McMurrey 512.476.8691 E-mail: dmz@McBrock.com www.McBrock.com

Create book-length technical documents with Adobe InDesign: create automated tables of contents, indexes, table and figure numbers, and crossreferences; use fields for other numbering streams; learn other InDesign features for increased productivity and rapid updating. (This course can be modified depending on your needs and includes one-on-one tutoring with faculty.)

Choose one or both of these required courses:

TW203: Indexing for Technical Writers (elective) Review the essential functions of back-of-the-book indexes; practice brainstorming and rough-drafting techniques for indexing; practice revision, clean-up, and fine-tuning techniques for indexes; develop indexes for one or more brief technical documents. (This course can be modified depending on your needs and includes one-on-one tutoring with faculty.)

OR

TW204: Technical Editing (elective) Learn the roles of the technical editor in the development of technical information; practice copymarking, copyediting, proofreading, and comprehensive editing (substantive editing); practice editing material such as online documents, tables, figures, and other visual-design features; learn how to review and comment on documents electronically; learn how to create style sheets and style guides and how to write edit review summaries. (This course can be modified depending on your needs and includes one-on-one tutoring with faculty.)


Distance Learning Certificate Technical Communication Career Start-Up Certificate Description In this certificate, you study the history and current status of the profession of technical communication. You explore current issues facing the profession as well as where it may be headed. You study and practice the process of technical publishing, learning from the leading voices in the profession. And finally, you prepare for work as a technical writer and a career in technical communication by developing resumes and portfolios, searching for jobs, and practicing interviewing skills.

Course Descriptions This certificate consists of two courses, each lasting six to eight weeks, including:

Certificate Highlights     

Learn about the technical writing profession from experts such as JoAnne Hackos and Ann Rockley. Develop a documentation project from proposal to final deliverable. Develop a career-targeted resume for a professional technical writing position. Practice interview skills Explore trends and future avenues that will require technical writing expertise.

Tuition cost: Individual course

$ 395

Total certificate cost – 2 courses

$ 760

TW900: Documentation Process and Content Management (required) Learn about the process for developing and publishing technical information from the leading voices in the technical communication profession such as JoAnne Hackos and Ann Rockley. Develop your own documentation project from competitive proposal straight through to completion, moving through important phases such as project estimating initial proposal, documentation plan, scheduling, prototypes, style guide, drafts, edits, revisions, and final deliverables. This course can be modified depending on your needs and includes one-on-one tutoring with faculty. Prerequisite: Contact the instructor for advice on taking this course.

TW901: Technical Communicators: Careers and Professionalism (required) **See back page for printed certificate details and tuition refund policy Registration Contact: David McMurrey 512.476.8691 E-mail: dmz@McBrock.com www.McBrock.com

In this course, you prepare for a career as technical writer (or other related job titles) by developing a resume and portfolio, searching for jobs in the profession, practicing interview skills, joining and/or attending meetings of a technical society, reading about the key issues in the profession, learning about the history of the profession, and exploring the future of the profession. This course can be modified depending on your needs and includes one-on-one tutoring with faculty. Prerequisite: Contact the instructor for advice on taking this course. David McMurrey, Ph.D. E-mail: dmz@McBrock.com

simplifying IT


Additional Information Distance Learning Certificates All certificates are non-credit and are issued to students upon the successful completion of the

Our Instructors

required courses by Adult and Continuing

David McMurrey, Ph.D., Instructor

Education at Medgar Evers College of the City

David McMurrey has a Ph.D. in comparative literature, spent 11 years in new product publications at IBM–Austin, joined Austin Community College in 1995 to teach technical communication, and is now department chair for Business & Technical Communication. He has over sixteen years of experience teaching online courses, primarily through Brooklyn College, CUNY. He specializes in technical editing, desktop publishing systems, and online information. He has published five books on various aspects of professional writing. See details here.

University of New York.

Jill Brockmann, Instructor Jill Brockmann is an Adjunct Associate Faculty member at Austin Community College (ACC) and co-creator of the Social Media Communication Associate Degree program at ACC. She is also the President & CEO of a company that designs, implements, monitors and analyzes social media strategies for small businesses. She has a degree in Technical Communication and she is a contributing author of A Guide to Writing as an Engineer, Fourth Edition (Wiley), where her writing focuses on the fundamentals of building a cohesive online reputation as an engineer by using various social media platforms. Brockmann is the instructor and co-creator of the Social Media Certificate Program for the Texas Association of Nonprofit Organizations.

Refund Policy Students must contact their instructor, in writing, within seven days of registration to receive a 100% refund of tuition. No refunds will be permitted after the seventh day.


Online Convenience and Academic Integrity Unite Now you can take courses from CUNY Medgar Evers College anytime and anywhere 100% online! CUNY Medgar Evers College's Adult & Continuing Education department is working in collaboration with McMurrey–Brockmann Educational Resources to provide certificates that enable you to earn valuable credentials when it is convenient for you and your busy schedule! Course lessons are available as online recordings or live, one-on-one sessions, through an innovative video-based environment and e-learning software that is available to you 24/7. That means no classroom attendance is required!

Interactive Online Technology Makes the Difference Through our state-of-the-art e-learning system, you will be immersed in a multi-media environment that lets you study from anywhere. Each course is carefully designed to maximize your interaction with instructors. In fact, many students find they participate and enjoy themselves more in this online program than they ever did in a traditional classroom.

Live Online Support Through virtual office hours, instructor-monitored chat rooms, online audio-video meeting applications like Google+ Hangouts, discussion boards and e-mail, your instructors are just a click away. This virtual learning environment is set up so you can get the help you need, when you need it. It is a great way to meet, collaborate, and network with professionals from across the nation and the world.

McMurrey–Brockmann Educational Resources, LLC www.McBrock.com 512.476.8691

CUNY Medgar Evers College City University of New York Distance Learning Certificate Programs in Technical Communication Working in collaboration with McMurrey–Brockmann Education Resources E-mail contact: dmz@McBrock.com jill@McBrock.com

http://www.Facebook.com/McBrockEdu http://Twitter.com/McBrockEdu http://www.McBrock.com


Distance Learning Certificate Programs at Medgar Evers College