Sales Script Writing When I talk about the concept of a sales script most salespeople frown upon the idea. The truth is, we all use scripts, even you. This often-misunderstood idea can dramatically increase your sales results. “If you do what a millionaire does you will get what a millionaire has. If you invest your money where millionaires currently have their money invested, what will you become?” . I have asked this question of over 1,000 people. Every single one of them has always answered a millionaire. Isn’t that powerful? If you didn’t fully grasp the power of the example above let me restate my point. You can create PREDICTABILITY in your sales presentation. That is what the sales superstars do. They use the same sales scripts over and over again because they work. Would you like to learn a sales script that generates quality referrals over 95% of the time? I knew you were going to say, “Yes.” How did I know? I knew because human beings respond in predictable ways. Here is the script.
Sales Script Writing That is what the sales superstars do. They use the same sales scripts over and over again because they work. Would you like to learn a script that generates quality referrals over 95% of the time sales ? I knew you were going to say, “Yes.” How did I know? I knew because human beings respond in predictable ways. Here is the script. “As you probably know, I work with referrals. A good referral for me is _____ (share with them what a good referral is, for example I say, “a sales manager with six or more people on their sales team). When you think of a good referral think of _______ (jog their memory, for example I say, “other offices in your company, where you have worked in the past). Of everyone you know, who would be the best referral for me?” This sales script produces a quality referral almost every time.
Sales Script Writing We provide different types of scripts: 1. Objection handling 2. Referral 3. Closing 4. Rapport 5. Identify customer needs 6. Appointment setting 7. Entire sales presentation
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Published on Sep 18, 2013
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