Sun shines on MiccGreenTec Waseem Ashraf Qureshi, Director and CEO of MiccGreenTec, says the company is setting the stage for cheaper renewable energy.
ubai-based MiccGreenTec, a technology company involved in the research, development and manufacturing of solar power systems, is giving conventional fossil-fuel-powered systems a run for its money. Within just six years after launching, the company has made significant strides in gradually transforming the UAE’s energy market, while also attracting interests from other parts of the world. “Before we set up the company, solar power systems were only seen either in small gadgets or large-scale power plants. There was no one servicing the middle segment, which comprises houses, factories and the likes. MiccGreenTec was born out of a desire to provide sustainable energy solutions to this market,” said Waseem Ashraf Qureshi, Director and CEO of the company. Micc, which stands for Monitor Inverter Convertor Charger, is the core of MiccGreenTec’s technology. Qureshi said the company developed a control system that manages energy collected from the sun through solar panels. The system then converts that energy into an efficient form of electricity that can be used to power all types of household and industrial equipment from air conditioners and microwave ovens to refrigerators, and many others. Offering a practical and cheaper solution to energy concerns, the MiccGreenTec technology took three years to develop and was designed to allow customers to get the minimum payback period and maximum return on investment (ROI). MiccGreenTec’s core product comes at a time when the appeal of alternative energy sources is starting to gain some attraction across the UAE and the wider GCC region.
In Abu Dhabi, for example, the government aims to derive 7% of its energy from renewable sources by 2020. Dubai, on the other hand, recently raised its target for renewables in its overall energy mix, from 5% to 15% by 2030.
“BEFORE WE SET UP THE COMPANY, SOLAR POWER SYSTEMS WERE ONLY SEEN EITHER IN SMALL GADGETS OR LARGE-SCALE POWER PLANTS. THERE WAS NO ONE SERVICING THE MIDDLE SEGMENT, WHICH COMPRISES HOUSES, FACTORIES AND THE LIKES. MICCGREENTEC WAS BORN OUT OF A DESIRE TO PROVIDE SUSTAINABLE ENERGY SOLUTIONS TO THIS MARKET.” Projects developed MiccGreenTec mainly caters to the solar energy requirements of the private sector. In 2012, the company started marketing its proprietary technology and in May of the same year made its first sale, which was a desert safari camp in the UAE. “It was a green tourism project and the first ever desert camp in the country using solar power. It was a successful project and remains in operation and has been shortlisted for the Dubai green tourism award 2014,” said Qureshi. One of our project “a labour camp in Ajman” was awarded Solar Project of the Year by Middle-east Electricity 2015. In other parts of the UAE, the company also provided the technology to a camel farm, which uses solar energy to power water pumps for agricultural purposes; a 200-seat fine-dining restaurant in Ajman;
and a Dubai Municipality park in Al Lehbab. In addition, MiccGreenTec took a Dubai-based industrial factory off the grid and allowed it to get 100% of its energy needs from the sun. The MiccGreenTec factory, located in Al Qusais, has the largest solar rooftop panel installed by any any private establishment in the UAE. Soon, the company will also extend its services to sign boards across Sheikh Zayed Road in Dubai. Outside the country, the technology firm is very active in Pakistan, where it has helped provide renewable energy to a school, a four-bedroom villa, a commercial office and motorway toll gates. In India, Sri Lanka, Bangladesh and the Philippines, MiccGreenTec has been involved in providing solar power to popular public transport vehicles. Automobiles and air conditioners Qureshi said the automobile industry is another growth potential for them. By installing solar panels on petrol stations with a dedicated charging point, MiccGreenTec can accommodate the power needs of electric cars. “We developed a super-capacitor (super-cap) battery capable of charging an electric car within 16 seconds. This addresses the problem with electric cars, where after the vehicle has run for around 300 kilometres, it takes about eight hours for it to be fully charged,” he said. With the super-cap battery, charging an electric car requires about the same time it takes to fill up an ordinary car’s fuel tank, Qureshi added. This technology is expected to be launched in the UAE in April 2015. In addition, the company has conducted extensive research on developing so-
Published on Mar 31, 2015
CEO Report presents future outlooks and insights from the most innovative companies in the United Arab Emirates and GCC countries. This Engl...