The Big List 2019 - Tech

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NAGRA 8 Shenton Way AXA Tower #34-02 Singapore 068811 T: +65 6829 0800 F: +65 6829 0801 W: dtv.nagra.com : @nagrakudelski : company/nagra/

Who’s who...

Stephane Le Dreau SVP, Regional GM APAC T: +65 6829 0803 E: Stephane.ledreau@nagra.com

Stephane Le Dreau

DRIVE MONETIZATION USING DATA

135

NAGRA ASIA BOOK 2019 In a world where the lines between pay-TV and OTT are increasingly blurring, pay-TV service providers are uniquely positioned to create a truly unified experience and become the central gateway to all the content that consumers love. NAGRA solutions effectively support pay-TV service providers and content owners in this journey, enabling them to become ‘smartly digital’ and effectively claim their new role as superaggregators and ensuring efficient on-boarding of OTT content, effective content value protection and an elegant data-driven approach to content discovery that actively drives service loyalty and monetisation. Leveraging the latest cloud, OTT and data technologies, they ensure end-to-end content value protection, active content monetisation and personalisation of premium video services and new business models across the entire content value chain from origin to consumption. In addition, NAGRA’s extensive products portfolio provides the best of both worlds when it comes to advanced and off-the-shelf offerings. Service providers can choose from tailor-made solutions that leverage modular products and naturally blend into the environment of larger operators, or lean, off-the-shelf standard Conax solutions optimised for fast time-to-market. NAGRA’s unique content value protection concept features security headends tailored to the business needs of the pay-TV service provider with common security clients adopted across device ecosystems for both broadcast and connected networks. The NAGRA cloud.SSP security platform takes CAS and DRM technology to the next level to enable secure premium content delivery over any two-way network to any device while offering an elegant migration from an off-the-shelf system to a modular headend as services evolve. It also guards against any type of threat and vulnerability to Android TV deployments. This holistic approach to content security also addresses the growing piracy threat against the media industry. Leveraging NAGRA’s more than 30 years of unique expertise in this field, our approach combines deep intelligence about global pirate networks with real-time monitoring, take-down and litigation services, and forensic watermarking technologies to fight online content sharing piracy, while protecting service providers’ and content owners’ reputation and bottom line. NAGRA’s range of user experience solutions are built around the concept of three key journeys to take your business to the next level: content discovery, content monetisation and content deployment. Our diverse set of user experiences can be as simple or as sophisticated as needed to deliver a best-in-class service to consumers. What’s more, NAGRA’s OTT TV ecosystem, offers an end-to-end solution framework and Android TV Operator Tier solution for easy on-boarding of apps and SVOD services in a unique and operatorbranded user experience. And with NAGRA Insight, an AI-driven, pay-TV data analytics platform, service providers can make better and smart business decisions to improve their bottom line, take control of the data they own and create personalised actions that drive monetisation, along with subscriber value, content, quality of experience and targeted advertising. With NAGRA’s smart solutions, pay-TV service providers, studios or sports rights owners can effectively embrace true digital transformation to remain successful and to aggregate, distribute, protect and monetise their video services.

C

NTENT ASIA

131

Tech

NAGRA is the digital TV division of the Kudelski Group and the world’s leading independent provider of content protection and user experience solutions for pay-TV providers and content owners. Our comprehensive technology portfolio is designed to address today’s ever-evolving pay-TV and OTT market and includes: the NAGRA Security Services Platform, the Conax Contego content security platform, Anti-Piracy Services featuring our NexGuard forensic watermarking, the OpenTV Signature Edition OTT video ecosystem, the Conax GO Live OTT solution, direct-to-TV solutions including TVkey, a broad cloud TV offering, the DVnor media asset management and NAGRA Insight AI-based pay-TV analytics platform.


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