Walk the walk
Project Runway Thailand
Thailand’s ﬁrst adaptation of Project Runway is on its way to recently acquired and rebranded digital free-TV network, JKN18. The Fremantle format is part of Thai mogul Anne Jakkaphong Jakrajutatip’s burgeoning beauty and style business. When Project Runway makes its way to free-TV screens in Thailand for
The Thai series will be hosted by JKN chief executive and social media
the ﬁrst time in early 2022, the fashion competition/reality format joins a
inﬂuencer, Anne Jakkaphong Jakrajutatip, making her debut as the ﬁrst
burgeoning beauty and style division of JKN Global Media’s ﬂourishing
transgender host on a Project Runway.
media empire. The Thai adaptation, announced in a deal with Fremantle just ahead of this year’s ContentAsia Summit, will be produced in Bangkok by JKN
Award-winning fashion designer and professor Tawn Chatchavalvong “Tawn C” (Thai Tim Gunn) is on board as mentor. Judges and contestants’ casting is under way.
Best Life Co, a new unit set up in April to manage both digital terrestrial
Project Runway Thailand comes four months after the listed JKN Glob-
TV services and the distribution/manufacturing of health, beauty and
al Media acquired loss-making digital terrestrial station, New 18 (now
known as JKN18), from DN for a total of THB 1,060 million/US$34 million.
The series will air exclusively on JKN18, the free-to-air digital terrestrial
DN entered the sale with loan/debts of approx THB2.4 billion/US$76
DTT channel acquired from DN Broadcast Company earlier this year and
million. According to documents ﬁled with Thailand’s Stock Exchange,
now wholly owned and operated by JKN Best Life.
DN lost more than THB907 million/US$29 million in 2018/9 and 2020.
Project Runway is the ﬁfth Asian edition of the franchise, following adap-
The entry into Thailand’s DTT environment came a month after JKN
tations in the Philippines, Malaysia, South Korea and Vietnam. The show’s
rented air time on DN’s New18 digital channel to sell its products and air
most recent completed version in Asia Paciﬁc was in New Zealand.
news and documentaries.
contentasia september 2021