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James Hoggett Business Manager, Content and Code Reed Elsevier: Case Study


Reed Elsevier: Case Study Helping Reed Elsevier better showcase their value to their target audience


Who are Content and Code?  We solve business challenges with creative IT solutions  We deliver solutions based on SharePoint, Microsoft Online Services (Office 365) and related Microsoft platforms  We have over 70 SharePoint specialists and have delivered over 200 enterprise SharePoint implementations  We are 2010 Microsoft UK partner of the year and winners of Microsoft SharePoint worldwide partner awards in 2009 and 2010

 We enable organisations to reduce costs, mitigate risk, work more efficiently and create a competitive advantage


Our Clients


Our Awards


Reed Elsevier: Overview  Reed Elsevier is a world-leading provider of professional information solutions in the science, medical, legal, risk and business sectors  Objective is to help its customers advance science and improve healthcare by providing world class information and innovative solutions  Publishes over 1,800 scientific and medical journals, used by over 11 million researchers each year  In 2010, Elsevier published over 2,400 new book titles and clinical reference works both in print and online


The Challenge  Reed Elsevier’s image was that of ‘the world’s biggest publisher that nobody knows,’  they recognised that the limited functionality and information architecture of their website was hindering their key messaging

 RE wanted to effectively communicate with their customers and showcase their innovative product range


The Solution  Reed Elsevier Selected SharePoint to create a new website to raise awareness of who they are  It was the platform of choice due to its flexibility and robustness  They wanted their team to be familiar with a single platform for both internal and external content  Content and Code developed a branded SharePoint website complete with customisable web parts and other features that afford visitors a clearer and more immediate view of the business


Features  Features of the website include: • Rich-media areas for video and animation • Simple tab-based navigation that allows users to access extensive company information directly from the homepage • Share price feed on every page, updated every 20 minutes • ‘Investor Centre’ with financial reports, press releases, annual reports and presentations • News area searchable by subject and date


The Benefits  Engaging and impactful website  Improved clarity and navigability  Interactive carousels show-off the company and its products  The information architecture makes it easier to find information  Analytics show that users now spend longer browsing the site then previously


What RE say… • The technical team at Reed were very impressed with the ease of use of the product • There are already plans to introduce Web 2.0 features: • including blogs • forums and • extra rich-media elements


What RE say…  “Through our engagement with Content and Code, we have achieved what we wanted to achieve. We have great faith in the technical capability of Content and Code. Their expertise has made it much easier for our team to expand on the code they delivered for us…  … Users now spend longer on pages than they did before. That improved level of engagement is exactly what we wanted.”  - Piers Thornewill, Corporate Website Manager, Reed Elsevier


Webtrends Reed Presentation - 5th Dec 2011  

Webtrends Reed Presentation - 5th Dec 2011

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