PALAZZO MONTEMARTINI ROMA
From Art Hotel to
THE HOTEL INDUSTRY HAS EXPERIENCED A LARGE INCREASE IN COMPETITIVE COMPETITION AND THE ENTRY OF NEW FIERCE ACTORS IN RECENT YEARS. RECENTLY, THE CRISIS HAS INTRODUCED NEW RULES. THE PLAYERS ARE FORCED TO CONFRONT WITH; THAT IS WHY WE BELIEVE THAT THE KEY POINT TO ANALYZE THE LAUNCH OF A NEW HOTEL ACTIVITY IS ABOUT IDENTITY. TO AFFIRM IMMEDIATELY AN INNOVATIVE AND UNIQUE PERSONALITY WITHOUT PREJUDICE, CLEARLY, FOR ALL THE IMPORTANT ASPECTS THAT EACH HOTEL MUST HAVE, WE BELIEVE WILL BE A GOOD AND INNOVATIVE START UP.
The failure of the «Art Hotel» The rise of « Contemporary Art & Design Luxury Hotel»
CONTEMPORARY CULTURE (INTENDED AS VISUAL ART, DESIGN, MUSIC AND INNOVATIVE HANDMADE CRAFT), CONSIDERED AS A TRENDSETTER PHENOMENON, ALWAYS CHANGING, VERSATILE AND FASHION, IS IN OUR OPINION THE BEST SUITE FOR A NEW INTERNATIONAL BRAND. THIS SECTOR ATTRACTS MORE AND MORE CURIOUS EVERY DAY, AND PEOPLE WHO APPROACH IT, ALTHOUGH VERY DIFFERENTIATED, ARE ALL UNITED BY A CULTURAL LEVEL ABOVE THE AVERAGE AND HIGH INCOME.
THE WORLD OF CONTEMPORARY ART IS ALSO CHARACTERIZED BY THE CENTRALITY OF THE RELATIONAL FACTOR. INSIDERS TEND TO FREQUENT THE SAME PLACES, HOPING TO MEET THE RIGHT PERSON TO DO BUSINESS. MOST OF THE TIME BEST AGREEMENTS ARE CONCLUDED BEFORE A GOOD MEAL OR A GLASS OF WINE, AND CERTAINLY IN A GOOD HOTEL THAT CARES ABOUT CONTEMPORARY CULTURE. CONTEMPORARY ART IS THEN TIED TO A MAJOR SPIN-OFF TOURISM WHICH ANNUALLY GENERATES FLOWS OF PEOPLE AND MONEY IN ALL THE "CAPITALS OF THE CONTEMPORARY." (NEW YORK, MIAMI, DUBAI, BERLIN, BASEL, MADRID, LONDON, PARIS, MILAN, ROME, VIENNA, BRUSSELS )
Tourists interested in art and contemporary culture
Tourists are accustomed, when traveling for work/passion, to visit locations in each city with a strong contemporary personality and therefore generate a large incoming to all operators whose image and whose services are somehow related to contemporary. But only a few of these places , however, follows the rules of the industry of contemporary art, meaning to be focused on quality, international and compliance to the roles. Most of these spaces are nothing but the very normal, hotels, bars, restaurants, with some little-known artists hanged on the walls. In the worst cases you even get to mention a cultural program, offering exhibitions of relatives, friends, cousins that have nothing to share with the world the international art world.
WE TAKE CARE OF YOUR BODY AND KNOWLEDGE
THE PLACE TO ENRICH YOURSELF
A CONTEMPORARY INTERNATIONAL ART & DESIGN COLLECTION .
Are to prefer artists who have the following reflections as basis of their artistic research, intellectual and emotional, with a strong popular base and contemporary
CONTEMPORARY ART MARKETING PHASE 2
CONTEMPORARY MERCHANDISING Contemporary Art & Design Luxury Hotel
• Jewels • Sculptures Books
• Prints • Decoration • Fashion
THE HOTEL APP. PROXIMITY MARKETING
CONTEMPORARY CORNER SHOP
â€˘ A place where catalogues, books, gadgets and limited
editions of the artworks of the collection eventually produced by the hotel, are exhibited and sold; but also a place where guests can consult contemporary and design megazines and be informed about main events in the city â€˘ SHOP ONLINE
REGARDS THE LUXURY HOTEL AS A PATRON
â€˘ The "Contemporary
Luxury Hotel", aims to be identified , on the local and international scene as the one and only "PATRON" hotel in the world. It promotes emerging artists, spreads and cultivates the contemporary culture using innovation and environmentally friendly tools.
â€˘ The hotel purpose is to present
a series (at least 3) temporary exhibitions, set-up in a multi-purpose common space, called "(name of the hotel) regardsâ€?. When the temporary exhibition is over, one or more art works will enrich the permanent collection of the hotel.
CONTEMPORARY CULTURE MARKETING MANAGER
An extraordinary master of many disciplines, always ready to learn a new, just to improve the business. Incorporates itself another important figure: the Art Director
The enhancement of the collection through design, promotion, management (from the point of view of marketing and management) Collection and Brand
Design and coordination of the communication of the brand, from corporate to the website, Socials, App, from the creation of brochures and promotional materials to advertising strategies, national and / o international.
Email Artist Management and buyer, Mailing List generalist and specialist
Management advertising on contemporary guides and magazines
Research and coordination Sponsorship, sponsors and sponsee.
Planning and coordinating exhibitions (see chart below)
Certification of the works in the collection
exhibitions of contemporary art & design •
Vision / mission and objectives of the customer and the event.
Research sponsors for public and private exhibitions.
Selecting works, quantity and exhibition thematic
Works database / artists, works requirements
The communication of the event: catalog, quotes, graphic design, critical texts, biographical text; Press release, website, Invitations, Mailing list .
Coordinates transportation works, logistics, security
Coordinate mounting exhibition, lights and path shows
Organize the Opening
Sale and contact with buyers?
Evaluation of the event