RKA-AD-MM-022420.pdf
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2/24/20
5:12 PM
Homeownership, in Keough’s mind, is the key to creating a more prosperous Memphis. “If you look at crime rates and success rates, owning a home is the best way for families to accumulate wealth,” she explains. “Families who never have an opportunity to do that are not able to pass that down and let their children inherit anything they’ve earned, and it’s something that really holds communities back.” Keough remains committed to boosting the Memphis community, but she and the WTNHBA are equally committed to their membership base. “Another good way we can help Memphis is to make sure our members have the resources and benefits to be the best at what they do,” she says. “We keep them up to date with what the newest building trends are, what the latest technology might be.”
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We are so much more than countertops. Kanette Keough
Builders, developers, and remodelers make up a third of the membership roster, but the association encompasses so much more. The rest are businesses that support the homebuilding industry, and Keough believes it’s important for them to have a seat at the table. “Anybody that participates in the industry in any way is welcome to join. That might be someone who operates a lighting fixture company, to somebody that owns a mortgage company, or a realtor, an architect, or an interior decorator.”
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ffordable housing can provide a major boon to families in Memphis, but first, the right professionals must be in place to build them. And one way to bolster both the home building industry now and in the future iss to train a new generation of builders. The WTNHBA works closely with one such organization to help high school students become job-ready right after graduation. The Tennessee Builders Education Foundation (TBEF), run by former WTN-