2013 Super Bowl Commercials Company
* Doritos *
"Goat 4 Sale" "Fashionista Daddy"
30 s 30 s
"Stuck" "Epic Playdate"
30 s 90 s
* Oreo * Go Daddy
"Cream or Cookie" "Perfect Match"
30 s 30 s
* Go Daddy
"Journey" Budweiser "Brotherhood" Budweiser Black Crown "Coronation" "Celebration" Audi Wonderful Pistachios * E-‐trade
"Prom" "Gangnam Style" "Save It"
1 m 1 m 30 s 30 s 1 m 30 s 30 s
Volkswagen worker talks in Jamaican accent Guy buys goat that loves doritos as much as he does Group of dads plays dress up for Doritos Kids with different abilities get a football team together to tackle bully Dangers/gross things from being behind other cars Family goes on an outing filled with adventures People in a library get into a brawl over whether the cookie or the cream is better Bar Refaeli makes out with nerdy guy Couples have the same ideas around the world and the first one to get a domain gets rich Zoe Saldana, Stevie Wonder, two guys take a lucky chair to be bewitched Stevie Wonder sends a guy to the game with a voodoo doll Guy raises a clydesdale horse Celebrating beer at a swanky, urban dinner People drinking at a club setting Guy goes to prom alone, but Audi gives him courage to kiss the prom queen Psy dances with pistachios Talking baby again
Dir. Ben Callner Dir. Mark Freiburger Innocean
Wieden & Kennedy Deutsch NY
Venebles, Bell & Partners The Fire Station Grey NY
* Axe * Toyota Coca Cola
"Lifeguard" "Wish Granted" "Security Camera"
30 s 1 m 90 s
* MilkPEP Calvin Klein * Skechers
"Got Milk?" "Concept" "Man vs. Cheetah"
30 s 30 s 30 s
* Speed Stick
"Unattended Laundry" 30 s
* Century 21
Jeep/USO Beck's Sapphire Subway *
"Whole Again" "Serenade" "A Story 15 Years in the Making" "Februany"
2 m 30 s 30 s 30 s
Lifeguard saves girl on beach, but an astronaut takes her away BBH London Kaley Cuoco as RAV4 genie Saatchi & Saatchi LA Security cameras show people doing kind acts Wieden & Kennedy Different groups in desert race for coke, viewers can vote for who wins Red sings "I Would Do Anything for Love" as Naya Rivera tries to eat him BBDO Brown introduces Red to a girl at a party that tries to eat him Couple wins lottery in a mini mart and agent helps them get a good house Red Tettemer & Partners Husband not ready to be married without his agent After a night together, a guy tries to get his t-‐shirt off a sleeping girl DeVito Verdi The Rock has to get milk for breakfast before saving lives Deutsch NY Model Matthew Terry flexes Baron & Baron Man outruns cheetah and ties it into a knot Siltanen & Partners Customers get offered drama, a wolf cub, but they don't want it McGarry Bowen "Handle It" Twitter campaign, guy gets caught with girl's underwear Red Fuse Oprah narrates, families wait for troops to come home Global Hue Fish sings "No Diggity" to a bottle Mother Celebrities congratulate Jared for keeping the weight off for 15 years Independent MMB Celebrities can't say "Februany"
"Miracle Stain" "Farmer"
1 m 2 m
"The Next Big Thing"
* Kia Sorento * Kia Forte
"Space Babies" "Hotbots"
1 m 30 s
* Best Buy
* Time Warner * Mio Fit
30 s 30 s
"The Walking Dead" "Change" "What Blackberry 10 Can't Do"
Man gets Joe Montana stain on his jersey, but his Raven's fan wife washes it Paul Harvey's narration of "God Made a Farmer" The devil tries to get a man to exchange his soul for a car, but it's cheap enough to buy. Kate Upton, Usher. Paul Rudd and Seth Rogan pitch ideas, but the next big thing is Lebron James. Kid asks where babies come from and dad makes up an elaborate story Robot kicks person for kicking the car Amy Poehler asks probing questions about products Walking Dead characters integrated into a household Tracy Morgan highlights change in our society
Blackberry 10 gives a man supernatural powers
AMV BBDO London
"Soda Stream Effect"
"Stickers" "Steer the Script" "Phoenix" "Redd's Bar"
30 s 30 s 30 s 20 s
Locker room of basketball players eat McDonald's Parents come home to a party, but join because Pepsi Next has less sugar Bottles of soda explode when a person uses Soda Stream instead People asked how old the oldest person they know is People tweeted their best road trip memories Phoenix and hawk compared to the car Guy gets hit with an apple
* Tide Dodge Ram
* Pepsi Next
* Redd's Apple Ale
Saatchi & Saatchi The Richards Group
Merkley Partners 72andSunny David & Goliath David & Goliath Crispin Porter & Bogusky Ogilvy & Mather Taxi NY
TBWA Chiat Day Pale Dot Voyage, Alex Bogusky Prudential Advertising (in house) Hudson Rouge Cavalry
* Old Spice
* Allstate (didn't air)
* Wheat Thins * Taco Bell Pizza Hut
"Night Vision" "Viva Young" "Hut, hut, hut"
30 s 60 s 30 s
Guy with wolves on his back is irresistible to a woman Coach turns into a loopy Robin Williams when hungry Allstate agent needed for mayhem caused in Eden Man does a stake out so his Wheat Thins aren't stolen Senior citizens have a night on the town Different people playing football
Wieden & Kennedy BBDO NY Leo Burnett AKQA Deutsch LA The Martin Agency