Business Events Africa — June 2022

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SA Chefs reimagined focus is on membership at Hostex 2022 The SA Chefs Association has always taken its responsibility to its members and the wider cheffing sector seriously — and now, as we glimpse at a brighter future beyond the pandemic, we recognise the need for the association to transform and be more relevant and sustainable in our ‘new normal’. By James Khoza, Sandton Sun executive chef, banqueting and conferencing and Hostex Ambassador.


he Covid pandemic changed how people live and how business operates. The future is about adaptability, agility, and for SA Chefs, we’re now more than ever before being driven by the needs and expectations of our membership. The association’s leadership’s role is to be innovative and strategic forward planners who will grow the membership, even in difficult times, and enable our chefs to be resilient and sustainable. It is with this mindset that we’re approaching the offering and features on our Skillery stand at Hostex 2022. We will be guided by hope and faith in the future and doing what’s right for our membership. SA Chefs’ work begins with 40 Business Events Africa June 2022

membership interests and ends with membership satisfaction — and Hostex 2022 will be our launch pad. SA Chefs reimagined We are reimagining SA Chefs — which is fuelling redesign. We’re embracing a reimagined SA Chefs with three key principles in place — membership, product, revenue and profit. Membership We’re exploring and expanding our understanding of membership choices. Do we position human needs and behaviours at the centre of our innovation process, refining the new insights through experimentation and prototyping? Can we use data science to better understand our

James Khoza.