Business Events Africa — June 2022

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Camaraderie, optimism and fortitude mark 20 years of IMEX in Frankfurt The first IMEX in Frankfurt since 2019 proved to be a momentous occasion for the global meetings, events and incentive travel industry this week. It was marked by an outpouring of camaraderie, celebration and, most importantly, business.


fter an enforced break of three years due to the pandemic, this IMEX show was always going to feel special. The question was, how special? Feedback from exhibitors and buyers made that abundantly clear. Day one saw Messe Frankfurt land two unexpected contracts, an endorsement of the team’s decision to exhibit on their own stand for the first time in 20 years and to promote their venue more assertively. Daniel Reid, assistant vice president of global sales Europe for Shangri-La Group was delighted with the quality of business leads: “For example, we had six really strong enquiries from big brands for large groups. They include Google, Herbalife and a big telecoms company. 20 Business Events Africa June 2022

Those enquiries span London, Abu Dhabi, Tokyo and Dubai. I’d sum it up as serious business from serious buyers,” he said. Christine Spitzenberg, senior sales manager at Messe Frankfurt, who were exhibiting on their own stand for the first time, said: “This is my 17th IMEX, and the best IMEX in years. My first appointment on Tuesday was a direct enquiry with a new client for a medical congress for 5,500 people with 15,000 sqm of exhibition space for 2028 or 2030.” Similarly positive feedback came from Lourdes Bizarro, meetings and bids manager, Los Cabos Tourism Board: “This is our first IMEX and it’s been fantastic to meet planners and to educate them on Los Cabos, because our destination

Ray Bloom, chairman of the IMEX Group.

Carina Bauer, chief executive officer of the IMEX Group.