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20 Winter 20 Get in touch! O: 623.322.0773 F: 623.321.5912 6412 Brandon Ave. #339 Springfield, VA 22150

OVERVIEW OF SERVICES Strategic Planning From membership surveys to board workshops, we’ve got you covered.

F & B Solutions Executive Recruiting Training and Development Renovation / New Facility Consulting


WELCOME

Thank you for your interest in RCS Hospitality Group and our custom consulting and training solutions. Please find within, an overview of our services; each of which has helped build our reputation as the most innovative club consulting club in the industry, and to our recognition by industry peers as an award-winning solution provider. Our solutions will enhance your service and raise customer/member satisfaction to new heights. Please feel free to reach out to any RCS team member, including myself to discuss your needs and explore our process further. I look forward to continuing our discussion about how RCS can best support your efforts at this time.

With warmest regards, WHITNEY REID PENNELL

Please note that much of this document has clickable links to help you navigate easier.

WHITNEY REID PENNELL 2014 Recognized as a Top Female Club Influencer 2018 Recognized as Gary Player Educator of the Year 2019 Recognized as a Top Club Influencer

Founder and president of the award-winning consulting company, RCS Hospitality Group (RCS), Whitney is internationally recognized as an expert in hospitality management with a sharp focus on club operations, strategic planning and implementation, and food and beverage management. She has been acknowledged twice in the past five years as a top club influencer and was recognized as Gary Player Educator of the Year in 2018. Her ability to develop, articulate, and deliver outstanding experiences has been Whitney’s career trademark. She has extensive hands-on experience managing multi-million dollar renovations and clubhouse remodeling projects, along with successful new club openings. Whitney is a frequent presenter for CMAA, Golf Inc. and NGCOA conferences, and regional chapters. Her ‘Food and Beverage Boot Camp™ ’ training series and over 30 staff and management development courses delivered in-person and virtually, are a testament to her training expertise. Whitney has worked with hundreds of clubs of varying types and sizes with budget development, strategic planning, operations troubleshooting, events, and opening success.

Look for the link symbol

www.consultingRCS.com

RCS Consulting - O V E R V I E W O F S E R V I C E S 623.322.0773


MEET OUR TEAM

JOYCE HAL AMA, CCM

With over 25 years of experience in the private club industry, Joyce specializes in overall club management and has an extensive background in topics as diverse as board of directors management, club politics, finance and budgeting, executive recruiting, transforming the overall hospitality operational experience, and food and beverage service. Joyce brings an unwavering commitment to customer service. She has been an invited speaker/educator for numerous CMAA chapters throughout the USA.

BRIAN ARMSTRONG, CCM

Brian is a Certified Club Manager with over 17 years of management experience in all types of clubs. Brian began on the golf course and continued as he worked his way up through the PGA program. Brian has a wellrounded expertise in club management, serving in many club leadership roles including General Manager. He was elected President of the National Capital Club Manager’s Association in 2012 and 2013, served over 5 years on the Board and countless others on various committees.

S H E L LY R O B I N S O N

R A C H E L S T O FA N

J I L L H A M I LT O N

With a keen eye for numbers and an attention to detail, She has 12 years of financial analysis experience and 15 years in the real estate industry, achieving her NC Real Estate Broker license. Shelly has a naturally hospitable personality, showcased during her years as a real estate leasing professional. She has a Bachelor of Arts degree in Communications from the University of North Carolina at Charlotte.

As a true digital native born in the era of computers, Rachel serves as the marketing and social media specialist for RCS. She delights in being able to be a part of building brand loyalty and telling a company’s story. Rachel has nearly a decade of experience in marketing, advertising and social media strategy; in addition to a background in sales. She holds a degree in Communications Studies from Clemson University.

Jill is a skilled operations specialist with a strong food and beverage, sales and marketing, and health and wellness background. She has served as interim manager, project manager, consultant and trainer with RCS for over 15 years. When not working with RCS, Jill can be found at her very own Pure Barre studio.

CHEF MARY HOWLEY

RACHEL CARTER

Rachel has over 20 years of professional club experience. Recognized as one of the “Most Influential Women in the Club Industry” by BoardRoom Magazine, Rachel is a contributing writer for Golf Business, Club Director and BoardRoom Magazine, and is a selection panelist for Distinguished Clubs. A graduate of the University of Nevada, Reno with additional marketing education at Stanford’s Graduate School of Business, Rachel brings not only a wealth of knowledge from her professional experience but also an academic perspective to her work.

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E M I LY B A R B E R

Emily Hassel Barber has been a Private Club Manager for the past ten years at private country clubs in Texas, North Carolina, and Georgia. She has served from Dining Room Manager to Assistant General Manager and everything in between. After graduating with her degree in Recreation, Parks and Tourism Management, Emily served two terms in AmeriCorps, working as a volunteer coordinator for Delaware Seashore State Park. She also spent six months in the Walt Disney World collegiate internship program where she gained valuable customer service skills and training.

Mary is a former Executive Chef of her own catering company, several privately owned country clubs, and fine dining restaurants. At RCS, she is the resident culinary consultant providing guidance on menu engineering, overall food & beverage management, back of house operations, and training. She had the honor to serve as research and development chef for Food Unlimited, and held the position of Pastry Chef in two James Beard Dinner Events.

RCS Consulting - O V E R V I E W O F S E R V I C E S 623.322.0773


ELEVATE YOUR SERVICE AS CLOSE AS YOUR

Our Partners

O U R S T R AT E G I C PA R T N E R S H I P S P R O V I D E G R E AT E R E X P E R T I S E I N F I N A N C I A L / TA X C O N S U LT I N G A N D S O C I A L M E D I A S T R AT E G Y.

NEAREST COMPUTER

RCSUniversity.com | 623.322.0773

J O S E P H A B E LY

D AV E D U VA L

ASHLEY HOWL AND

Principal, Club Board Professionals

Principal, Club Board Professionals

Founder, Howland Marketing Group

Joe is a CPA and over his 40-year career he has been a partner in a major international accounting firm and served as CEO/COO/CFO of multiple entities. He has served as an officer of a private club for 12 years, holding several leadership positions.

Dave is a CPA and over his 40-year career, he served as EVP/CFO and as a partner in venture capital firms that helped 80+ portfolio companies fund and execute carefully crafted plans. He has also served as an officer of several private clubs and homeowner associations.

Ashley is an innovative marketing professional with 14 years of experience in the industry. A private club member herself, she brings a customer-focused approach to utilizing digital marketing and communications platforms to engage with members.

Please see accompanying brochure for work done by PHX Architecture.

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RCS Consulting - O V E R V I E W O F S E R V I C E S 623.322.0773


Testimonials

About Us

A FEW WORDS FROM RECENT CUSTOMERS.

“Working with RCS has been a remarkable success for us. Our decision to invest in their review and audit program has been richly rewarded. Each facet of the process, from the preparation stage, to the on-site visits and then the follow-up reports provided exceptional value.” - M A R K KO G A N , C H A I R M A N , O T T O C A R C L U B

RCS Hospitality Group, founded in 2000, has over 185 years of cumulative club and hospitality experience within its service team. Our consultants and trainers are all current or former “club people” who have served in a variety of management roles and possess a keen understanding of all facets of club management and development. Just in the years since our founding, our industry has witnessed many changes, from changing demographics, to shifting discretionary spending, to the opportunities inherent in increasingly diverse memberships. Everything we knew about this business 20 to 30 years ago has been turned upside down, yet the fundamental principles of hospitality have remained the same. All club managers are seeking ways to fuse service with technology and solve the puzzle of economics, culture, and member needs. That’s where RCS comes in. We believe the road to success is paved with understanding. Understanding our societal changes; understanding the needs of our members; understanding that we cannot manage our businesses as we have in the past if we want to survive; understanding how the labor force is changing year to year; understanding that

www.consultingRCS.com

technology is as much a part of people’s lives as electricity; and understanding that we must evolve or we will lose relevance. At the same time, new approaches must align with long-standing traditions and eternal club values, and cannot alienate either long-term employees or long-standing members, or worse, miss the bottom-line objectives. As a company, RCS Hospitality Group believes in building upon the traditions of the past while remaining attuned fully to the realities of the present. The blending of state-of-the-art approaches to club management with the longstanding traditions of the club experience is the only way to remain relevant and viable in the future. We understand that this business depends above all else on integrity and lasting relationships and we value our network of associates, colleagues, resources, and customers. Every one of our consultants and trainers have day-to-day experience in hospitality industries, and we bring that practical know-how to everything we do.

“…Culture eats strategy for breakfast” and the leadership team at Sea Pines CC got our culture cup filled. The result of your efforts is we have an empowered team armed with a great base of knowledge with a mindset ready to handle any and all challenges. Our team’s core values have been reinforced by your visit and for that we are grateful. We are ready to book the next chapter.” - R O B B I E A M E S , G E N E R A L M A N A G E R / C O O, SEA PINES COUNTRY CLUB

“As we continued to expand our dining venues and menu options, it became apparent that we needed a dedicated Restaurant Manager to handle the dynamic environment of our à la carte dining experiences. To assist in this process, the Club decided to hire a firm that could offer strong, meaningful, qualified candidates that could meet our standards of excellence and fit with our existing management team. RCS Hospitality was that firm. From the very start, they managed to quantify the qualifications and traits we desired in a candidate. They provided professional summaries for our committee members, guided us through the interview process, and assisted us in negotiating a final deal with the chosen candidate. Their professionalism, attention to detail, responsiveness and knowledge were invaluable during our recruitment process.” - M A R K B A D O, M C M , G E N E R A L M A N A G E R ,

T H R O U G H T E A M W O R K , D E D I C AT I O N , A N D

M Y E R S PA R K C O U N T R Y C L U B

H A R D W O R K , W E H AV E PA R T N E R E D W I T H S O M E O F T H E W O R L D ’ S M O S T S P E C TA C U L A R FA C I L I T I E S A N D O U R T E A M L O O K S F O R WA R D T O H E L P I N G Y O U R T E A M TA K E T H E N E X T S T E P S I N Y O U R C L U B ’ S J O U R N E Y.

RCS Consulting - O V E R V I E W O F S E R V I C E S 623.322.0773


Our Values And Principles RCS Hospitality Group (RCS), founded in 2000, has over 185 years of cumulative club and hospitality management experience within its service team. Our team includes those with management backgrounds in golf operations, food and beverage, special events, kitchen and culinary operations, membership marketing, real estate, financial analysis, and social media. We bring this practical institutional knowledge to everything we do.

EXECUTIVE SEARCH

Why Hire a Recruiter?

Our Recruiting Promise

The best way to connect your club’s brand and a sound bottom

• Listen to your needs when filling a management position.

line future is through your greatest asset ... your people. Management-level turnover can place strain on your operation, slow down team development, and affect service, productivity, and profits. Many managers simply do not have the time necessary to conduct a thoughtful and thorough recruitment effort. RCS knows where to locate the best candidates and we are dedicated to finding the perfect D U R AT I O N : A typical search is completed within 10 – 12 weeks. W H AT ’ S I N C L U D E D : As a full-service consulting and training company, RCS offers our search customers the opportunity to select services that will best support their new manager, such as a Board Workshop, Updated Strategic Initiatives, Staff or Management Training, Membership Survey, or Virtual Training.

Get in touch!

O: 623.322.0773 | F: 623.321.5912 6412 Brandon Avenue #339 Springfield, VA 22150 info@consultingRCS.com

DELIVERABLES: At the conclusion of the executive search, your club will be positioned for success. We work with your new manager to outline his or her 30, 60, and 90 days goals to put them on the path to success immediately.

match for you. We will only present qualified industry leaders who exemplify your values and meet your needs.

Our Executive Recruiting Process

• Find the best person for the position using our network of resources throughout the country. • Present only qualified candidates that are interested in the position. • Provide additional training as necessary to ensure your manager will be successful in his/her new position. • Offer support for you and your new manager to ensure a smooth transition.

The RCS Hospitality Group’s Executive Search Program helps clubs forge enduring and productive partnerships with top level managers. Our time-tested approach is based on sophisticated technology, custom candidate profiling, our international database of talent, and a thorough understanding of your club’s culture and needs.

www.consultingRCS.com www.consultingRCS.com

RCS Consulting - O V E R V I E W O F S E R V I C E S 623.322.0773


EXECUTIVE SEARCH

Searches Include

How We’re Different

F O O D A N D B E V E R A G E M A N A G E M E N T/ DIRECTOR

• Candidate recruiting and placement • One half-day Food and Beverage Boot Camp™ • Three months complimentary RCSU Subscription G E N E R A L M A N A G E M E N T, E X E C U T I V E C H E F, A N D C L U B H O U S E M A N A G E R

HIRE RIGHT

• Candidate recruiting and placement • One half-day Food and Beverage Boot Camp™, and one half-day manager teambuilding program • Six months complimentary RCSU Subscription

T R A I N F R E Q U E N T LY MEASURE FEEDBACK

Recognized with an Award of Excellence for Staff Training Company by BoardRoom Magazine for the past three years running, RCS is the premier hospitality, management, and food and beverage trainer in the private club industry. Hiring right is just the first step to developing a stellar team. RCS provides the ongoing training and measurement tools to ensure success of your new manager. So, our recruiting isn’t just about placing someone and walking away, because that’s not helpful. And we don’t recycle candidates; we find the perfect fit for you and your needs. In short, we are your partner. Your partner in recruiting, training, and measuring feedback using robust Players 1st Technology; which provides real time results, drill down options, and reporting features. Your new manager will be able to instantly train staff and then immediately measure the results allowing him or her to identify opportunities quickly.

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ALL OTHER MANAGEMENT POSITIONS ( T E N N I S , G O L F, S U P E R I N T E N D E N T, E T C )

• Candidate recruiting and placement • One half-day management teambuilding program • Three months complimentary RCSU Subscription

SPECIALIZING IN THE PERFECT MATCH • • • • • • • • • • • •

General Manager/COO Clubhouse Manager Food and Beverage Director Food and Beverage Manager/Assistant Manager Member Service Director Executive Chef/Sous Chef Banquet Chef Golf Course Superintendent Director of Golf Head Golf Professional Director of Agronomy Spa and Tennis Director

Our search and recruitment process is extensive. RCS maintains an international database of talent and offers club professionals the opportunity to present their resumes via our Job Board. Additionally, we are proud members of: RCS Consulting - O V E R V I E W O F S E R V I C E S 623.322.0773


EXECUTIVE SEARCH

The Collaborative Search Our Process 1. Q U E S T I O N N A I R E

Each candidate completes an in-depth questionnaire where we gain a significant amount of critical data on the candidate. This questionnaire also dives deep in to the candidate’s management and leadership philosophy. 2. R C S H A S PA R T N E R E D W I T H S PA R K H I R E

The fastest growing video interviewing platform in the country. The hiring manager has the ability to interview each candidate live in real time OR record questions that are asked of all qualified candidates during their video interview. Video interviews can be shared with other pertinent managers to gain feedback from a group.

RECRUIT | TRAIN | SUPPORT The best way to connect your club’s brand and a sound bottom line future is through your greatest asset, your people.

THE PROBLEM:

HOW DO WE DO IT?

A challenge to find good talent with limited time and/or resources to conduct a professional search

RCS maintains a growing database of talent, both domestic and international, and offers club professionals the opportunity to present their resumes via our Job Board. We actively recruit candidates through our website, social media, and our extensive network of contacts.

THE SOLUTION:

Through its long-time relationships and professional experience in the club industry, RCS identified that managers were facing a new challenge: to find good talent.

3. P E R S O N A L I T Y A S S E S S M E N T S ( PA S )

RCS addressed the issue by creating The Collaborative Search, the first of its kind in the industry. In our 30+ years of working closely with the leaders of the private club industry, we have seen this trend develop and are proud to be the first to offer a solution. Our method allows clubs to work with a trusted advisor to help operational leaders find quality candidates.

For each qualified candidate. RCS has relationships with the hospitality industry’s leading assessment companies and can provide the correct assessment for your unique hiring situation. Assessments provide an in-depth analysis of each candidate. Detailed PAs help companies identify the most talented hospitality managers. Used in conjunction with existing employees PAs, can help identify the “right fit” for the existing team.

◆ Worldwide Talent Database ◆ Sophisticated Technology ◆ Custom Candidate Profiling

RCS Will Provide for Each Candidate: 1 . C A N D I D AT E Q U E S T I O N N A I R E

2. V I D E O I N T E R V I E W S O R D E TA I L E D I N T E R V I E W NOTES (DEPENDENT ON NEEDS) 3. PERSONALIT Y ASSESSMENTS

You select the top candidates and conduct the interviews. The club and RCS check references. *RCS can facilitate on-site interviews for an additional fee. R E C R U I T I N G F O R T H E 21 S T C E N T U R Y–

FACTS

WHY IT WORKS AND HOW RCS SUPPORTS YOU:

www.consultingRCS.com

30%

24

12

1

of an employee’s salary is spent to turn that position over

weeks of a manager’s time to replace a position; leaving a gaping hole in productivity

week average to fill a management position with a recruiter

one year guarantee on our placements

Recruiting puts a strain on management and an empty position can hurt the operation. During this time, busy managers need another set of [experienced] hands to fill the position quickly. We look for the PERFECT fit, not just a fit. We don’t place someone and leave; we provide support as your recruiting partner. Ongoing support is included in the club’s investment.

RCS Consulting - O V E R V I E W O F S E R V I C E S 623.322.0773

Profile for consultingrcs

RCS Services Guide-Executive Search  

Nothing is more important to a company’s success than the quality of its senior management. But finding and hiring the right people is often...

RCS Services Guide-Executive Search  

Nothing is more important to a company’s success than the quality of its senior management. But finding and hiring the right people is often...

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