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long approached diners questioning water selection by nineties bottled water was touted by fitness gurus and brand inquiring Evian? Perrier? San Pellegrino? That this the medical community as being more healthful and less phenomenon is taking hold in America is likely pay back caloric than other beverages. Others were turning away from Europeans for our having introduced them to Coke. from tap water because of chlorination and purifying Not all bottled waters come from well-known sources. chemicals even though most bottled waters by federal An estimated twenty to forty percent of bottled water on regulation must go through certain purifying applications. the market today comes from municipal sources. One such The Scarbroughs had another advantage. Their business municipal source is Anniswas located in close proximity ton’s Coldwater Springs. to Coldwater Springs, AnnisDoes bottled water taste remarkably Calhoun Countians Wilkes ton’s drinking water source different from tap water? Is it more and Elaine Scarbrough for known for its excellence. The many years owned and operScarbroughs negotiated a pure? Is it better for us? In most ated Southern Bottled Water unique contract with Anniscases the answer is no, unless you’re Company and marketed ton Water Works and Sewer traveling or residing in third world their own brand, Watkopie Board enabling them to pump Springs. They also were purchased spring water from countries. But waters do taste the major supplier for Winn the source for treatment and differently if tasted blindly with Dixie’s private label water. bottling. bottle labels covered from view. Their involvement in bottled Scarbrough’s contract with water was an outgrowth the city in no way diminished of the family’s Anniston Ice & Coal Company, founded Anniston’s remarkable spring water supply that yields in 1928. Wilkes says he and his wife were looking for a some 32,000,000 gallons daily according to Anniston venture that would be less seasonal than the ice business Water Department officials. Even the Anniston Water when they launched Watkopie Springs in 1990. Department capitalized on the bottled water phenomenon The Scarbroughs’ timing was fortuitous. In the early launching its own brand in 1998 under the Coldwa-

34 Longleaf Style Summer 2010

Longlead Summer 2010  

The Summer 2010 issue of Longleaf

Longlead Summer 2010  

The Summer 2010 issue of Longleaf

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