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“INCLUSIVITY IS NOT SIMPLY A MORAL IMPERATIVE; IT’S A BUSINESS IMPERATIVE.”

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YVE-CAR MOMPEROUSSE FOUNDER & CEO, KREYÒL ESSENCE // NORFOLK, VIRGINIA A Haitian-American, Yve-Car Momperousse grew up using her mother’s supply of Haitian black castor oil to keep her hair and skin healthy, but as she got older she realized there was no way to get the oil in the US. Recognizing a gap in the market and an opportunity to empower women, Momperousse founded Kreyòl Essence, a company that makes natural and ethical beauty products and supports female suppliers of castor oil in Haiti. The thriving enterprise has products on shelves at mainstream retailers like Whole Foods and is lauded as a beauty-industry leader by Sephora. She has created work for more than 3,000 farmers and 80 female castor-oil producers, and has seen a 600 percent increase in sales in the last year alone. HEAR Momperousse on the World-Changing Women Podcast

Photo courtesy of Kreyòl Essence

What role should business play in advancing racial equity? “The Millennial generation is the most diverse in US history, and in 2050 we will live in a minority-majority country. Inclusivity is not simply a moral imperative; it’s a business imperative.” Advice for social entrepreneurs of color: “It’s a great time to be in business as the ecosystem is realizing that our voice and perspective is needed. Enter the room with confidence knowing you have an advantage. It’s what I call ‘cultural fluency.’ We people of color often have the gift of understanding what our community needs in addition to ‘mainstream’ communities. If your business model caters to diverse audiences, own it and be proud. The fallacy that doing so makes you a niche company is being dispelled. Walker & Company, Carol’s Daughter, and Sundial Brands — Shea Moisture is under Sundial — have all sold to Unilever, L’Oréal, and Procter & Gamble, focusing on women of color. Don’t let anyone pigeonhole you. If you don’t want to solely focus on diverse communities, that’s okay, too.” CONSCIOUS COMPANY MAGAZINE

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Q2 / SPRING 2019

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Profile for Conscious Company

Conscious Company Magazine | Spring 2019  

The Q2/Spring 2019 issue of Conscious Company is all about the racial wealth gap, diversity as a competitive differentiator, game-changing f...

Conscious Company Magazine | Spring 2019  

The Q2/Spring 2019 issue of Conscious Company is all about the racial wealth gap, diversity as a competitive differentiator, game-changing f...