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DESCRIPTORS Everchanging, always moving, energetic. My design dynamic uses orthodox principles and applies motion to them. I want my work to tell a story, to imply movement and catch the eye.

I have always prided myself on my natural ability to modern predict and understand trends. I am always the first to know about new trends in pop culture, design, and art (as well as the first to know when things are no longer in style). With this talent, I am able to inform my creativity, and gives shape to the ideas in my mind.

My favorite part about myself is my sense of humor, I have Funny always been able to make even the grouchiest of people crack a smile. Regardless of the assignment I always try to stay true to myself, which lets my natural knack for finding humor shine through.

intuitive - When I start a project, I research the client until I feel

like I know as much about them as they do. Websites, blogs, articles, social media; I want my design to adhere to not only brand guidelines, but to the personality of the brand. When I finish a project I want the client to feel like its something they’ve produced themselves, with the same amount of care and attention to detail they’d expect from their own team.


COLOR PALETTE

TAGLINE

“Everything happens so much” TYPEFACES

Enzo OT Bold

Enzo OT Bold

Enzo OT Light

Enzo OT Light

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Balboa Plus Fill

Balboa Plus INline

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Logo

I’ve always enjoyed constellations, and their beautiful asymmetry. They perfectly represent the delicate balance of geometry and creativity that I try to incorporate into my designs.

I created this design using the taurus constellation, my zodiac sign, as well as the big and little dipper, constellations I have fond memories of from stargazing as a child with my father


Elevator pitch “Hi there! My name is Connor Johnson, I’m a recent graduate of Appalachian State University. I have a degree in Creative Advertising, and a minor in Internet Studies. I’m looking for a position in digital marketing, design, or social media. I’ve had two internships including one at a Fortune 100 company, and I’d love to give you a copy of my resume if you have the time to read it.”


CONNOR JOHNSON

OBJECTIVE A marketing/advertising position that allows me to share my communication skills, knowledge, and creative problem solving ability with others while gaining valuable experience.

WORK EXPERIENCE Wells Fargo, Digital Content Intern, 2017 Worked with Corporate Communications to develop content strategy and use cases, performed informational audits spanning the entire employee intranet, designed user experience banners & ads while adhering to brand and corporate technology standards, performed simple coding fixes for employee websites. EKG Marketing, Advertising Intern, 2017 Gained experience in creating online ads, using Google AdWords, and meeting deadlines. Wrote captivating and persuasive copy based on the needs and goals of the client. Demonstrated strong collaboration skills as well as ability to work independently. Ulta Beauty Supply, Merchandising, 2015-2016 Valuable experience in merchandising, customer service, and exposure to brand personality, packaging and effective display techniques. Used product knowledge to meet sales goals. Spoon University, Social Media Chair and Content Aggregator, 2016 Used Twitter and Instagram to promote editorial content on Spoon University’s website, created listicles and recipes that were published nationally. Freelance Work, 2016-Present Espresso News Online Campaign – 2016 Pi Sigma Epsilon Promotional Materials – 2016-2018

SKILLS Well versed in Adobe Photoshop, Illustrator, InDesign, and Premiere

Charlotte NC +1.704.962.9909 connordjohnson18@gmail.com connorjohnson.me linkedin.com/in/connorjohnson3

EDUCATION Appalachian State University B.A. Advertising, Communications Minor in Internet Studies May 2018 Relevant Coursework: Advertising Campaigns Social Media Strategies Copywriting Persuasion Media Graphics Media Publishing Internet Communication Communication Law International Advertising Communication Research Methods Ethics in Advertising Psychology

ACTIVITIES Vice President, HR Chair– Pi Sigma Epsilon Professional Sales and Marketing Organization Community Service – Adopt-a-Street, Watauga Humane Society, Horse Helpers, helped organize and promote annual golf tournament to benefit Grayson C. Huffman Memorial Scholarship Fund Appalachian State Advertising Club – 2015-2018

CERTIFICATIONS Google AdWords HootSuite Social Media Citi Social Science Research HubSpot Microsoft Office Suite Instagram Advertising


posters


storyboard In keeping with my humorous attitude, I wanted to create something that reflected that. Similar to a corny 80’s/90’s care commercial, I had a friend voice over serious shots of me, panning up and down and announcing my benefits and attributes.

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