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Sean Connolly / Live Brief

Eastpak

OUGD503 Responsive

COMPETITION BRIEF // YCN // EASTPAK The Brief We’d like you to connect our heritage story with our wider, more eclectic product story that “enables and enriches urban life”. Make the target audience aware of the vast array of products that Eastpak has to offer other than the Padded Pak’r. Considerations Create a campaign to complete this brief through whatever media necessary. Target Audience “Emerging”, aged 19-24 Mandatories Keep the campaign in line with Eastpaks brand promise, purpose and values. Keep our logo as is – our Legal team don’t like us messing around with it, so please keep it intact; Deliverables Design boards showcasing my idea. Create a video to show the “Eastpak Challenge” that I have come up with.


Sean Connolly / Live Brief

Eastpak

COMPETITION BRIEF // YCN // EASTPAK

OUGD503 Responsive


Sean Connolly / Live Brief

Eastpak

OUGD503 Responsive

COMPETITION BRIEF // YCN // EASTPAK The idea behind this image is that the bus shelter would have bag straps hanging off of it where the public could strap themselves in and take a photo. Once the photo was taken, they would upload it to either Facebook, Instagram or Twitter and hastag it #ExploreEastpak. This would then enter them into a random prize draw by Eastpak for a chance to be part of a competition that would result in a trip around the world. The idea was that each different bus stop would have the different selection of bags that Eastpak has to offer. When people then looked at #ExploreEastpak, they would see a large range of photos of people strapped into different bags.


Sean Connolly / Live Brief

Eastpak

OUGD503 Responsive

COMPETITION BRIEF // YCN // EASTPAK Through social media, the hastag #ExploreEastpak would take effect. People would click on the hashtag on a selected social media site and be able to see the wide variety of bags that Eastpak has to offer.

1eastpak designboard  
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