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ADVERTISING FEATURE

‘Connemara deserves to be shared with the world’ The Idea Boutique Ltd, an Irish expansion of the award-winning American publishing house, has just opened a new office in Clifden – so, what’s the big idea?

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ith a newly opened of- located in Suite 1 of the fice in Clifden, The Grain Store building on Idea Boutique Ltd. is Bridge Street in Clifden. proud to offer a full Connemara native Sharon range of marketing, Duane, whose knowledge advertising and pub- and love of the area and its lishing services to the people bring insight and Connemara region and beyond. To launch its expertise to the company, endeavor as a premier publishing manages the branch. After house in Ireland, The Idea Boutique training at The Idea BouLtd. will publish its first annual edi- tique’s US headquarters in the northtion of Connemara Life magazine, west region of Florida, Duane expected to hit newsstands in June returned to oversee daily operations 2015. of the Ireland office and provide Connemara Life will be a lifestyle, local businesses with information travel and human-interest publica- about available services. The comtion that showcases the beauty and pany’s goal is to partner with locals personality of the Connemara region in promoting the area as a destination for locals, visitors and readers for tourism, thereby bringing revaround the world to enjoy. enue to its businesses and bolstering The Idea Boutique Ltd. office is a thriving regional economy.

The goal of the Idea Boutique is to partner with locals in promoting Connemara as a destination for tourism, thereby bringing revenue to its businesses and bolstering a thriving regional economy From the finest artistically bound books to paperless digital publications, The Idea Boutique provides comprehensive publishing services to authors and organisations. This boutique publishing house delivers complete service from review of the initial manuscript through to distribution of the finished publication. As the publisher of VIE, an awardwinning magazine in the United States, The Idea Boutique is meticulous in its conception, design and writing services; these skills are a benefit to its clients’ publishing ventures and will shine through in the inaugural edition of Connemara Life. The Idea Boutique has photographers, writers, designers and editors to take the personality of Ireland’s western community and showcase it in a beautiful package with highquality photography, compelling stories and eye-catching design. ‘I first visited Connemara as a teenager. My sister and I spent a summer here with our grandparents, great-aunts and uncles, and second cousins,’ said Lisa Burwell, owner and founder of The Idea Boutique. ‘We fell in love with them and this magical place. Several more trips to Ireland ensued over the years, and we now have a cottage in Letterfrack. Opening a satellite office in Clifden is intended to grow our business internationally, as well as enable us to spend more time here. My goal in publishing Connemara Life is to nurture, protect, celebrate and embody the Connemara way of life – where the region’s beauty and its people seem to restore the soul. ‘It is an honor for me to be a part of and to showcase its

rich culture – a heritage that I am fortunate to have discovered.’ The Idea Boutique Ltd. has joined Magazines Ireland, a trade organisation of over 35 Irish publishers working to promote and protect the industry and to create employment opportunities in the country. Irish magazine publishers generate between €150 and €200 million annually for the Irish economy. Lisa adds: ‘An area as beautiful and intriguing as Connemara deserves to be shared with the world. Connemara Life will explore stories about the genuine hospitality and unique character of its people, the majesty of its landscape and the history of its landmarks.’ The magazine will be available to readers throughout Ireland in print, as well as online for readers around the world to enjoy. The Idea Boutique is proud to spread the word of Connemara’s splendor to the rest of the country and beyond.

About The Idea Boutique® The Idea Boutique® was established in May 1994 as Cornerstone Marketing and Advertising, Inc., a boutique fullservice marketing, advertising, public relations and publishing firm located in Grayton Beach, Florida. In 2014, the company held the grand opening of its first international branch in Clifden, County Galway, Ireland. Its mission statement includes producing and creating the most unique, creative and effective marketing available today, all while enhancing the clients’ revenue potential. For more information on The Idea Boutique®, please visit www.TheIdeaBoutique.com

Connemara Journal  

(Issue 30, March 2015)