Page 7

SHOWCASE

UX designers, developers, and design researchers. The

it was and immediately decided that SCAD was where I

spend three to five years as a designer in Atlanta and later

internship gave me a new look on digital design and

needed to be. I originally applied and was rejected but

return to school to receive a Graduate degree in graphic

allowed me to experience a unique and exciting design

that only made want to attend SCAD even more. I was

design. I would love to eventually come back to SCAD

culture,” he said.

accepted two years later and was incredibly excited,” he explained.

Luckily for him, this wasn’t his first time getting to work

“PUT YOUR WORK IN FRONT OF OTHER PEOPLE AND ALLOW YOURSELF TO BE CHALLENGED.”

Atlanta and teach in the graphic design department. I’ve been so encouraged by the professors here and would love to be able to

with other designers. SCAD’s Collaborative Learning

Graphic design called to him

Center (CLC) gives students the chance to work with

through its ability to have meaning

real-world companies on actual projects. Peitzman

and spark change. He said, “I chose to study graphic

how.” He’s not sure of exactly where in Atlanta he wants

was able to experience this program before his time at

design because I’ve always seen it as something that is

to work, but he’s certain that he wants to eventually buy a

IBM. “I participated in a CLC class led by Lisa Babb

very powerful. It has the ability to positively affect lives

house with his wife and dog.

and Patrick Fulbright in which we created a luxury

everyday and I found that challenge very intriguing.”

marketing campaign for Berkshire Hathaway Home

SCAD was able to help push him to become a better

Peitzman’s advice to current students is to be vulnerable.

Services Georgia. This was my first experience of working

designer through rigorous coursework combined with a

He explained, “Put your work in front of people and allow

with a large client with a tight deadline. I was also very

talented support system. He recalled, “It’s been the most

yourself to be challenged. Vulnerability is something that

challenged because it was my first experience of working

challenging thing that I’ve ever done but all the sleepless

has allowed me to be pushed forward by my professors

with other students,” he said.

weekends have been worth it. I’ve had the opportunity to

and fellow students to become a better designer, thinker,

Peitzman’s discovery of art began in the middle of his formatory years. “I’ve always been interested in art,” he

“I CHOSE TO STDY GRAPHIC DESIGN BECAUSE I’VE ALWAYS SEEN IT AS SOMETHING THAT IS VERY POWERFUL.”

said. “As a child, before I could express myself verbally, I shared my thoughts and

listen to and work with some of the world’s

give back to the program some

and problem solver.”

best designers and have made friends that challenge me and support me everyday.” He’s also had the privilige of attending an exclusive workshop with renowned designer Stefan Sagmeister who visited

SCAD Atlanta last spring quarter.

feelings visually through drawings or other crafts.” As an local citizen of Atlanta, he eventually became curious

As Peitzman finshes up his time here at SCAD, his plans

about the school. “I did some research to find out what

for the future seem pleasantly simple. He said, “I hope to

www.jerrypeitzman.com

5

Fall 2016  

SCAN is the student magazine of SCAD Atlanta

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