The Dots #12 - Social & Green Design Guide. Dutch Design Week 2015

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THOMAS WIDDERSHOVEN Creative Director Design Academy Eindhoven “At the end of the day, we are and will remain designers, whatever issues we take on” p. 4 INTERVIEW

NINA TELLEGEN CEO DOEN Foundation “I believe everyone has a responsibility to ensure that we can all live together and that we don’t place an excessive burden on the world” p. 6 PORTRAITS

Roland Pieter Smit • Dick van Hoff • Nadine Sterk & Lonny van Ryswyckl • Manon van Hoeckel • Goof van Beek & Laurentius de Ruiter

the dots Social & Green Design Guide Connecting the Dots showcases all Social & Green presentations at Dutch Design Week 2015

p. 7 – p. 9 INTERVIEW

ARNE HENDRIKS Curator Age of Wonderland “Every product we buy, every single thing we eat or drink or prepare or sell has an influence on how the world functions” p. 11 GUIDE




Aanvraag DOEN? Bedenk jij vanuit de kunst creatieve oplossingen voor maatschappelijke vraagstukken? Of betrek jij je publiek actief bij de koers van je culturele instelling? Kijk dan op of wij misschien iets voor je kunnen DOEN.

In het Mycelium Project onderzoekt Studio Eric Klarenbeek de mogelijkheden om met mycelium, het wortelstelsel van fungi, en andere levende materialen een 3D geprinte meubelcollectie te maken. DOEN steunt het Mycelium Project omdat het grensverleggend onderzoek verricht naar duurzame toepassingen van 3D printen. (Foto’s: Maartje Dros)


What’s in a name? • What is social design? This question came up again and again during the interviews and conversations with editors for this second edition of the Social & Green Design Guide. We have been talking about it for years, but the more this term goes around, the more Babel-like the confusion becomes. We interviewed Thomas Widdershoven, creative director of Design Academy Eindhoven, and prior to our conversation he asked us what we meant by ‘social design’. During the interview it quickly became clear that the term social design bothered him: ‘Social design is a vogue word that is past its peak.’ The time has come for a better term; read the interview by Sanne van der Beek (p. 4) and discover the alternative.

Social designers often follow the same paths as furniture or product designers, even though they are active in a different field. The word design can relate to anything that humankind has produced; the word social can relate to anything in which several people relate to each other; and together these words mean what we want them to, but the term is not the least bit explanatory. Whatever term we use, the fact is that Dutch Design Week serves more and more as a platform for solutions for the social

You could dismiss this as a semantic dispute, but that would repudiate the CONNECTING THE DOTS #12 Social & Green Design Guide during Dutch Design Week 17 – 25 October 2015

importance of language for designers and innovators. Language may be seen as a roadmap for our way of thinking. A new word with a new meaning may offer new insights, which could set new developments in motion.

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EDITOR IN CHIEF David Heldt, CONTRIBUTING EDITORS Sanne van der Beek: interview Thomas Widdershoven; Annemiek van Grondel: interviews 5 designers, interview VanBerlo; David Heldt: interview Nina Tellegen; Jane Hardjono: interview Arne Hendriks


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domain, and less and less as one for the private domain. This, for me, is what makes Dutch Design Week unique and it is why we are eager to map out these socially motivated presentations, in collaboration with the DOEN Foundation. It is, perhaps, too early to simply have politicians shop around for solutions in Eindhoven, but it is possible to teach them to see problems from a new perspective, as, for example, in Manon van Hoeckel’s In Limbo Embassy (p. 8). In a travelling site hut, refugees are offered a space for debate, dialogue and cultural exchange. Van Hoeckel, exhibitor at the Design Academy’s Graduation Show, says: ‘Most people asked the Ambassador, “How can I help? Can I give clothes, food?” But most refugees want to take part in society and contribute instead of relying on others.’ I would, therefore, like to invite all politicians to visit GRAPHIC DESIGN Haller Brun (Sonja Haller, Pascal Brun, Milana Herendi) COVER PHOTO SandBank by Atelier NL. Photo by Mike Roelofs PRINTING RODI rotatiedruk

the presentations listed in this year’s guide. In addition to Van Hoeckel’s work, we’ve selected four designers for interviews that have been included in this edition and can be viewed online ( In the interview with Nina Tellegen, CEO of the DOEN Foundation, she says: (p. 6): ‘Social design is becoming more and more accepted as an important movement. […] What stands out for me is that there aren’t many funds that include social design as a programme’. Perhaps this points to a movement that is still undergoing rapid development. And perhaps a more appropriate designation could take this new offshoot a step further in the creative sector. David Heldt

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We create alternatives • INTERVIEW: SANNE VAN DER BEEK

This is an interview about social design, without discussing ‘social design’. You see, Thomas Widdershoven, head of the Design Academy Eindhoven and owner of graphic design studio Thonik, doesn’t like the term. ‘Social design is a vogue word that is past its peak.’

RETURN TO THE ESSENCE OF SOCIAL DESIGN Widdershoven explains why he is so critical: ‘Certain phenomenon are relevant for longer than language can communicate that urgency. You have to reformulate language regularly, because at a certain point it loses its edge. Social design had a particular appeal because you get the belong together. The moment these two things are connected, it gives you a jolt that shakes you up. When the effect of that jolt has worn off, you are left with the melancholy feeling that you remember how much fun it used to be.’ Struggling to free yourself from ideas and concepts, to return to the essence seems typical for Widdershoven’s approach. The iconic imagery that he created with his partner, Nikki Gonnissen, for the city of Amsterdam, the Socialist Party and the Holland Festival, are stripped of any finery, allowing the message to be communicated as clearly as possible. His approach as head of Design Academy Eindhoven, which he has been running for 2.5 years, is also characterised by thorough re-evaluation. ‘I really want to give myself time to articulate the message about the school that I want to communicate. In the beginning I felt what it should be, but I had not found the right words for it yet.’ The trilogy of exhibitions that Widdershoven organised with the Van Abbe Museum – Self / Unself in 2013, Sense / Nonsense in 2014 and Thing / Nothing, which will be presented during this Dutch Design Week – have served as a public study of the position of today’s designers and the field of force in which they currently find themselves.

the times. Designers do not think in direct solutions, but, at the same time, are able to concretise matters very well, which exceeds the planning stage and translates into physical interventions. That which is being made becomes freer than the plans produced by, for example, urban planners or politicians. In that sense, I believe design to be the perfect catalyst.‘ ALTERNATIVES INSTEAD OF SOLUTIONS Digging deeper to disrupt existing systems, that is how Widdershoven sees the added value of contemporary design, which is not limited to the ‘social’ label. A focus on the world that may not always lead to concrete solutions, but does lead to the development of alternatives that Widdershoven describes as ‘perhaps less focussed, but not less relevant’. He states: ‘Being able to mean something in the greater system crises that characteris this age requires a freer way of thinking. Take a look at the economic crisis of 2008, for example. I don’t get the feeling that we took away any fundamental lessons from that. The same goes for the ecological crisis that we have been facing since the 1960s. We are just waiting for the next crisis. It is time to start thinking differently.’ His contemplation leads Widdershoven to the word that he believes better describes the mentality of the social impact that design can have, than the term ‘social design’. ‘I think the word “alternative” is very interesting at the moment, because it carries a certain amount of unaccountability. It does not mean you will be solving

all existing problems. It creates space for free thinking. Problems that are greater and deeper than you can solve quickly require free thinking to reach fundamental measures.’ In his speech to the newly graduated designers of 2014, he also encouraged them to keep thinking small and freely, despite all the weight of the world on their shoulders. One of the designs at this Graduation Show illustrates this. The ‘High Waters’ project by Giuditta Vendrame seems very simple and conceptual – you do not see much more than containers of water – but it is powerful because it thoroughly questions our relationship to ownership. As it happens, the water in the containers originates from international waters, the last bits of earth that do not belong to any state. The only thing this represents is an alternative idea, but perhaps that is enough. THE POWER OF SMALL-SCALE According to Widdershoven, the catalysing effect of an idea like High Waters rests in two words: small scale. ‘What is extraordinary is that, today, many small-scale initiatives are launched that can have a great impact thanks to technology such as social media, which can circulate them. Take, for example, a simple idea like De Krat [ The Crate ], which delivers a crate of products from local farmers to consumers’ homes every week. 10 or 20 years ago, this kind of initiative was small-scale in the negative sense of being marginal. Now, their small scale is their power.

TIME FOR FUNDAMENTAL QUESTIONS Despite the fact that Widdershoven does not like to talk about ‘social design’, he sees ‘design with social relevance’ as playing an important role ‘I believe that the influence of design on society is becoming greater and greater. Design has the power to shape social and technological innovation.’ However, Widdershoven does not see this as a one-to-one influence. ‘You should not allow yourself to be limited to reducing the world to solvable problems. It is not enough if you really want to bring about change at a fundamental level. That requires cultural perspective and design can offer that.‘ Widdershoven believes that design currently has a clear added social value because it coincides with the Zeitgeist. He sketches a historical development in which the field of design belonged to a small niche at first and then went on to include the cultural field – the high end in particular – which turned out to have a need for unique items. It was a need that design took upon itself because the arts could no longer cope. His own speciality, graphic design, also went through a period in which it coincided with social trends, when branding became one of the most important economic driving forces in the 90s. ‘It is inviting to think that design’s focus on society is not just a random trend, but is part of a greater whole’, Widdershoven believes. But more importantly, Widdershoven sees in this a reevaluation of the position of artistic design education, to which he attributes a great role as a partner in the development of design with social relevance. ‘The expertise of the designer is perfect for the inclusion of this momentum in the current spirit of


Bastiaan De Nennie, Digital Virtuosity – A proposal for a new set of principles for the design process, which is fast digitalising. His method takes physical objects, deconstructs them in the computer and puts the different parts from different objects back together. Digital Virtuosity, with its man-made choices and computer generated distortions, leads the way.


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Photo: Lisa Klappe

It is no longer necessary for De Krat to be rolled out like a chain, the only thing that has to be picked up is the idea. De Krat can just as easily be started in Paris as in Amsterdam, and although that might take on a completely different form, it does contribute to the same basic objectives. As an open source business model, something like this can roll out all over the world, creating a multiplier effect. ‘‘Do not underestimate the impact of “small” projects’, Widdershoven warns. ‘It is very anti-economical for people to share ideas and to be able to realise ideas in different locations. You will not solve social problems through increase in scale. It has to remain small-scale to bring about a different type of economy. SOCIAL RESPONSIBILITY IN EDUCATION It seems to be a heavy responsibility that not only rests on the shoulders of young designers, but also of educational institutions. How do you teach the bearing of social responsibilities? Widdershoven laughs: ‘We do not have to teach our students social responsibility. They see these crises too and are motivated to get their teeth into them. Incidentally, that is something of the last five years.’ Moreover, according to Widdershoven, this generation of students has a certain innate feeling for the use of technology and the sharing of knowledge in order to circulate ideas throughout the social system, allowing them to change it from the inside out. This has dramatically changed his role as head of a knowledge institute. ‘I believe that the traditional top down model of knowledge transfer is old-fashioned. I see it as our task to bring together the knowledge and abilities that all the students have within them and the knowledge that the older generation has to offer. To do so, we try to keep the structure of education as simple as possible to allow focus on substance.’ However great and fundamental the issues that the students want to tackle are, for Widdershoven the craft remains at the heart of education. ‘Becoming skilled with clay might seem to have nothing to do with social impact, but by creating something you learn something indispensable. You go through all kinds of psychological steps during the practical creation process that you also go through when creating design with social impact. You have to have great inner strength to create something and to be able to distance yourself from it at the same time.’

Giuditta Vendrame, “What is the purpose of your visit?”

When I mentioned the words ‘homo universalis’ as a description for the wide range of skills that designers need to have to tackle social issue, Widdershoven perks up. ‘The term homo universalis is extremely dangerous. It makes you lose sight of what it is really all about, namely collaboration involving parties with a wide variety of backgrounds. These collaborations only work if everyone has his or her own expertise. This is not only the prerequisite for collective intelligence, but also to make the project sustainable for the future. In many cases, designers’ expertise regards aspects that give form, i.e. bringing that which already exists into a configuration. In short: at the end of the day, we are and will remain designers, whatever issues we take on.’

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The Social Value of Design • INTERVIEW: DAVID HELDT

David Heldt • What does the DOEN Foundation do? Nina Tellegen • The DOEN Foundation is the trust fund of the Charity Lotteries – the Dutch Postcode Lottery, the BankGiro Lottery and the Friends Lottery. DOEN finances innovative initiatives that contribute to a green, social and/or creative world in the Netherlands and abroad.

Photo: DUS architects

Does the desire to become a millionaire go hand in hand with social involvement? Yes. Because, through the DOEN Foundation, part of the budget of the BankGiro Lottery makes its way to projects devoted to social improvement. It seems a better world starts with a new school of designers. David Heldt spoke with Nina Tellegen, CEO of the DOEN Foundation, about social design.

DH • Social design is a relatively new and particularly broad concept; how would you describe it? NT • For me, social design means artists’ and designers’ involvement in social issues. In this increasingly complex world, their contribution to discussions about, for example, social cohesion and the effects of climate change is often very surprising and refreshing. With the contribution from the BankGiro Lottery, we support social design initiatives in the Netherlands. DH • What is the current state of social design, and what stands out for you? NT • Social design is becoming more and more accepted as an important movement. Artists are being invited to think about numerous social issues. What stands out for me is that there aren’t many funds that include social design as a programme. This surprises me, given the increase in attention it is receiving. DH • What is your background? NT • I have a doctorate in social geography and, before I came to work at the DOEN Foundation, I was CEO of Wemos, an organisation for international health issues. DH • You lived in Malawi for quite some time and researched the power of entrepreneurial farmers there. Did you learn anything from those farmers that you are able to use in your work today? NT • I mainly learned how incredibly important education is. The simplest things in life become easier if you’ve learnt to count and were challenged to think. DH • What is the added value of involving designers in social issues? NT • Artists and designers often have a different outlook on life. They think outside of the box and introduce new ways of thinking. This gives rise to new solutions and innovations with a social effect that others had not yet thought of. DH • Do you believe designers, in the broadest sense of the word, have a certain responsibility? NT • I believe everyone has a responsibility to ensure that we can all live together and that we don’t place an excessive burden on the world. This responsibility can take different forms. For some it is to ensure you don’t use polluting washing detergents and you eat organic foods, for others it is being active in your neighbourhood and for others still it is thinking about social issues as an artist. DH • The DOEN Foundation is one of the founders of the New Material Award; what do you hope to achieve with this award? NT • We want to challenge artists and designers to think about the sustainable and innovative use of materials and, in doing so, to contribute to a greener world.


Open Expo 3Dprintcanalhouse – At Asterweg 49 in Amsterdam a 3D Print Canal house is being made. Aim is to develop a renewable, sustainable, strong, tactile and beautiful material that can compete with current building techniques.

DH • In recent years, what DOEN-sup­­­­ported project has interested you most on a personal level? NT • I am a big fan of DUS architects and their 3D-printed canal house. The idea that architects can turn the whole construction world on its head by offering a concrete example that shows that things can be done differently; no more hauling of materials, letting people determine what their house will look like, etc. – I think that’s fantastic. And it also demonstrates their added value as designers. DH • Do you have any objects in your home that were born from projects support­­ed by the DOEN Foundation? Such as? NT • Yes, I regularly wear Daan Roosegaarde’s smog-free ring and I’ve had nano-wine from Next Nature’s Nano Supermarket.


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Five highlighted designers exhibiting at DDW • INTERVIEWS: ANNEMIEK VAN GRONDEL

Made by Scorlewald by Roland Pieter Smit •

From the more than 150 designers listed in our guide, five designers were selected that demonstrates what social design can mean. See also the video interviews online made by Robert Andriessen (check url under each interview).

Concept and product designer Roland Pieter Smit (1987, Koedijk) founded Studio RO SMIT after graduating from the Design Academy Eindhoven upon completion of his project ‘Wolwaeren’ (Wool Affairs), an investigation and reassessment of the value of wool. “Our large wool industry has declined; nowadays Dutch sheep are mainly good for their meat,” he sighs. Smit’s story begins on the island of Texel. Here he did research at Maartenshuis, an institution for people with intellectual disabilities. The institution has a weaving mill. After observing residents at work, he noticed differences in their weaving methods. “Autistic people do, for example, very precise and delicate work, while people with Down syndrome want to see quick results,” he explains. “I developed different yarns for different limitations: thick and very fine yarns.” He built a new loom, suitable for thicker yarns, and spent five years working intensively with the residents. As a result of his work at Maartenshuis, Smit was invited to Scorlewald, an anthroposophic healthcare institution in Schoorl. The goal was to support self-sufficiency among resident artists, to improve artist visibility, and to create a product line to connect the institution’s workshops. Scorlewald has wood, ceramic, paper and metal work-

shops, plus a weaving mill and a farm. Smit developed a brand called ‘Made by Scorlewald’, reorganized the workshops, and devised product lines to develop with the residents. The first product line is called ‘Aan Tafel’, a table set with products from five of Scorlewald’s workshops. A table set might include a vase, candleholders, a tablecloth, specially designed cutlery, and a chopping board made from winch waste wood. ‘Aan Tafel’ and the ‘Made by Scorlewald’ online shop will be presented at the Yksi expo during Dutch Design Week. Filmed portraits of two resident makers will be viewable on the DDW website. Plans for new product lines include the ‘In De Tuin’ cookbook and ‘Aan de Muur’, a gallery featuring artwork by residents. According to Smit, “Maximum use is made of everyone’s strengths. Their work, of which they are very proud, will finally have a platform.” Made by Scorlewald is exhibited at Yksi Expo, Torenallee 22-04, 5617 BD Eindhoven Video interview: movingthedots/rolandpietersmit Presentation: nr. 18 page 15

> VEEG by Dick van Hoff for Social Label • Social Label works with designers and workshops from various social organisations and enterprises to create meaningful products and new opportunities for peo­ple who have trouble connecting with the labour market. “I have known Petra Janssen from Studio Boot, one of the initiators of Social Label, for a long time. When they asked me to help them put on a workshop at Cambio in Deventer, I did not hesitate for a second.” Dick van Hoff (1971, Amsterdam) is a well-known versatile designer with a strong sense for materials, industrial and artisanal techniques, and form. Accord­­ing to Van Hoff, who teaches at the Design Academy, “form follows clarity!” His work is in the Droog collection and at different museums. “Roll up your sleeves and get on with it!” is a mentality that Van Hoff understands like no other. Cambio, now part of Circulus Afvalbeheer (garbage collection), was founded by a group of people who started cleaning their neighbourhood. Nowadays Cambio is a network of small companies that help people to enhance the liveabili­­­ty of their surroundings – a perfect example

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of public participation. For Cambio, Van Hoff invented >VEEG (Dutch for sweep or brush), a clear line of cleaning products, beginning with a set of brooms. “Recycling is an essential part of their work,” he explains. “I am fascinated by their drive. In addition to cleaning neighbourhoods, they recycle bicycles or give new uses to empty buildings – with endless dedication. I decided to design a broomstick with a handle made out of discarded parts of a bicycle frame.” Van Hoff met Thierry, a Cambio employee, who is a “very devoted, good guy”. Thierry attended a Van Hoff welding crash course and together they created a set of strong, sandblasted brooms with a beautiful red powder coating.

The brooms will be available on the market for 60 euros. During Design Week the first prototypes will be on display: brooms for life, made with love and dedication for a good cause. VEEG is exhibited at Social label in the workshop of Fabriek Piet Hein Eek, Halvemaanstraat 30, 5651 BP Eindhoven, Video interview: movingthedots/dickvanhoff Presentation: nr. 14 page 15 This project is supported by The DOEN Foundation



Earth Alchemy Factory by Atelier NL • kinds of river, sea, and glacial clay. The designers currently teach at the Design Academy Eindhoven and lead outdoor workshops for students, school classes, and companies. By including specialists like beekeepers and papermakers they show that everything around us can be traced back to the earth.

Nadine Sterk (1977, Gorinchem) and Lonny van Ryswyck (1978, Tegelen) are two kindred spirits who started Atelier NL in 2006, right after their graduation from Design Academy Eindhoven. Their work revolves around the observation of nature and respect for the soil, its history, and its workers. Everyday miracles are thoroughly analyzed via intensive field and studio work. Atelier NL translates this research into designs that provoke debate, wonder, and sometimes straight-out awe – like the Knitting Lamp, which creates its own lampshade through energy from lamplight. The identification of raw materials tells stories of original territory, chemistry, archaeology, geology, history and even philosophy. The project ’Uit de klei getrokken’ (Drawn from Clay), reveals the Netherlands as a depository of different

Their base is a former church in a residential area of Eindhoven. Sterk and Van Ryswyck baptized their studio recently as Earth Alchemy Factory, a place where self-manufactured machines are on display and where they will offer workshops and sell their products. They hope to buy ‘their’ church with the money earned from workshops and the sale of limited edition tiles from Atelier NL’s intriguing tile wall. At DDW everyone is invited to peruse the designs that Atelier NL has developed over the years. Come taste the pleasant vigour: an infectious atmosphere in which visitors are encouraged to take part in various activities, from demonstrations to workshops – for example, making paint pigments out of clay. Volunteers from the neighbourhood will help out, while the design duo hosts and gives workshops. Although the work of Atelier NL has been shown in many museums worldwide, we

can finally see it now as a whole. According to Van Ryswyck, “It’s an exhibition where everyone thinks: Aha! The design world know us, but others might wonder: what on earth do they do with all that local clay and sand?” Eureka! We expect a genuine Atelier NL design retrospective – an aha experience that promises many surprising turns in the future. Atelier NL exhibits at Bergmannstraat 76, 5615 KG Eindhoven Video interview: movingthedots/ateliernl Presentation: nr. 12 page 14 This project is supported by The DOEN Foundation

In Limbo Embassy – Embassy of the Undocumented by Manon van Hoeckel •

Manon van Hoeckel (1990, Diessen) calls herself a critical social designer: someone with the ideals and persistence to solve difficult issues. Following her cum laude graduation from the Design Academy last year, she began working for clients and has self-initiated collaborative projects. In Limbo Embassy – Embassy of the Undocumented was created for rejected refugees in response to a real problem. “In a political atmosphere where refugees are dehumanised into numbers, direct contact between society and asylum seekers is lacking,” she explains. “When I started visiting a group of undocumented migrants in Amsterdam I became more aware of their daily reality. Some people don’t go into the buildings where migrants (temporarily) live because they are afraid to enter somebody’s private space. That is how the idea of the Embassy occurred, as a neutral meeting place for dialogue, debate, and cultural exchange.” After a successful crowdfunding campaign, over 150 people became Ambassadors of the Embassy to spread the story – and the


team is still expanding. Besides going to festivals and events, In Limbo Embassy visits neighbourhoods. According to Van Hoeckel, “Our Ambas­sadors usually ask visitors questions. For example, ‘How could refugees help you,’ instead of, ‘How can you help refugees?’” The project just started, but debate and understanding already took place during a trial run at the De Parade theatre festival and at the Pakhuis de Zwijger cultural platform. “People were very touched by the conversations”, says Van Hoeckel. “Most people asked the Ambassador, ‘How can I help? Can I give clothes, food?’ But most refugees want to take part in society and contribute instead of relying on others.” Typically, Van Hoeckel’s projects start with curiosity. “I constantly question myself and others, and through my work this is what I hope others will do, too.” To give an ambitious example, she intends to contact the Dutch government to propose a system for rewarding her Ambassadors. “If we can prove that this


work can only be done by refugees in limbo, perhaps they will give them work visas,” says the designer. She hopes that after a year another organisation will take over the project, perhaps opening embassies up in other countries. But for the time being, you can meet In Limbo Embassy and its Ambassadors at Dutch Design Week. In Limbo Embassy and the Embassy of the Undocumented are exhibited at the Graduation Show of the Design Academy Eindhoven, DeWitteDame, 4th floor, Emmasingel 14, 5611 AZ Eindhoven, Video interview: movingthedots/manonvanhoeckel Presentation: nr. 13 page 14 This project is supported by The DOEN Foundation

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Outkast for Collectie Veenhuizen by Goof van Beek & Laurentius de Ruiter • Goof van Beek (1987, Schiedam) and Laurentius de Ruiter (1987, Harlingen) graduated last year from the Design Academy. For their project Veenhuizen, a collaboration with the Dutch Design Academy and Penitentiaire Inrichting Esserheem, they came up with a design concept that puts prisoners to work. “We were visiting the penitentiary and were quite impressed by the sheltered workshops there,” Van Beek says. “They have different departments for wood, metal, concrete casting, and powder coating. We used our expertise to invent a product that involves residents from each workshop.” Their design is called the OutKast (‘kast‘ in Dutch means cabinet or closet). It is a modular shelving system consisting of components that repre­sent all of the workshops. According to Van Beek, he and De Ruiter noticed that the prisoners worked only four hours per day, but regularly played cards during that time. “For these moments in between we created OutKast so they can be busy with something worthwhile.” A prototype is exhibited at DDW in the Klokgebouw. “It’s a pilot production.

We might need to sort out teething problems and sharpen it before it hits the market.” The design duo explains that throughout the project they mostly had contact with the workshop facilitators, but they are planning to organise workshops for prisoners. The project has changed Van Beek’s view on detainees. “A mistake once committed has huge consequences, but one might be in a poor prison environment that encourages him to go further astray. In Norway there is an island, Bastøy, where prisoners are much freer. They can more or less do what they want. The human aspect is more pronounced and only 29 percent of former prisoners from the island fall back into crime, compared to 80 percent

in the Netherlands. With this project we want to relate more closely to prisoners. I think the sense of appreciation for what they create and perform helps to prevent relapse.” Outkast is exhibited at ‘It’s your world’ in Klokgebouw 50, 5617 AB Eindhoven Video interview: movingthedots/collectieveenhuizen This project is supported by The DOEN Foundation

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Fuel for Innovation • TEXT: ANNEMIEK VAN GRONDEL

Photo: Tycho Merijn

Try the Oculus Rift and experience VanBerlo’s interactive light wall at the exhibition Hyperspaces, in the former Philips Lighting building.

In design, good ideas rule. Then it’s key to interview the actual design users. VanBerlo enjoys having an open dialogue with their end users: start with open minds, end with satisfaction.

WILLEM II PASSAGE (BICYCLE TUNNEL UNDER RAILWAY ZONE) An underground passage for bicyclists and pedestrians in a railway zone area: especially at night, not always the safest place on earth. So how to increase the feeling of security for tunnel users? The municipality of Tilburg asked design agency VanBerlo for help. Maayke de Brouwer, Senior Communications & Design Strategist: “They wanted us to add value to citizen safety, especially to the bicycle tunnel under the Spoorzone-gebied (railway zone area).” In collaboration with Righteous Games, VanBerlo built a 3D space and used Oculus Rift to help potential end users get a 360 degree virtual view of the new tunnel. Users could pedal safely on a stationary bike whilst wearing virtual reality (VR) glasses, and answer questions about the various design examples they saw. The goal: find a lighting design that helps people feel safer in the tunnel. Designer Teun van Wetten explains: “The moments of riding into, through and back out of the tunnel evoked different thoughts and feelings. Are there other people? Are there escape routes? That’s why we designed environments that answer to prospect, concealment and escape.”

FROM INSIGHTS TO INNOVATION: VANBERLO AT THE KETELHUISPLEIN Good designs don’t just happen. It takes a strong design process and a solid foundation. VanBerlo creates the difference by using consumer insights to form a sturdy foundation, strengthening their design process. User insights make up an important part of the design process at VanBerlo. Come share your insights with them over a cup of coffee from their latest stylish coffee concept –the Promesso, created for Jacobs Douwe Egberts Professional. Design & Development Director Sjoerd Hoyinck is aware of the importance of user insights. “Our coffee culture has changed,” he says. “From the introduction of better Espresso and beautiful lattes in coffee bars, consumers now prefer single serve solutions at home to match their personal taste.” It’s insights like this that help us to design innovative and highly usable products and services. During DDW, VanBerlo will share their design process with visitors, using the daily drink behaviour to explain how they gather user insights to further their designs.

Visitors will be asked questions like: Can you tell us a personal story around hydration, beverages or refreshments? When do you normally drink something, and why? What are your favourite beverages? The design agency will reveal to their visitors how user insights create the difference, in an interactive and approachable way. At VanBerlo, it’s all about getting involved from the very start. Hoyinck gives an example: “We have developed coffee machines for Douwe Egberts in the past staying in line with the brand’s colour: red. However, to better get across a message of coffee, the original designs were often visualized in black. After consumer research confirmed that users actually preferred coffee from black machines, the colours for the line-up were changed.” The agency went on to design and develop the Promesso for Jacobs Douwe Egberts, creating a stylish and highly personalised coffee moment for users. User insights will continue to be an important part of the design process at VanBerlo. Visit their stand at the Ketelhuisplein during the Dutch Design Week, and see just how they bring user insights to life. Presentation: nr. 16 page 15

First off, the interactive light wall detects a person and illuminates the tunnel. After measuring the person’s proximity, the tunnel lighting adjusts accordingly. Finally, the tunnel tracks individuals and their interaction with others. De Brouwer: “The municipality is interested in using this kind of lighting at events, (trade) fairs and even in football stadiums.” Although tunnel testing is still ongoing, the reactions are positive. “People are proud to participate,” De Brouwer says. “One couple hopes that their daughter, a frequent yet uneasy user of the tunnel, will come visit more often. They can’t wait until the tunnel is finished!”



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The table is set. Now what? • INTERVIEW: JANE HARDJONO

As an artist and an exhibition maker I’ve always been drawn to food as a medium to tell stories. If we follow food and how it’s produced you always find interesting qualities: similarities, differences, inequalities. It’s one of these traceable things. It’s quite unintimidating as well. When you talk about food, you can talk to anybody about it. It doesn’t matter where you’re from, your level of education, your background – it doesn’t matter. Food connects us. And that’s a good start if you want to have a dialogue. Consciously or unconsciously every action, every product we buy, every single thing we eat or drink or prepare or sell has an influence on how the world functions. It also affects the landscape we see. Say we all eat rice – well, then we need rice fields. Do we eat bread? We’ll need wheat fields. We shape the world with our actions. They matter. People are becoming increasingly aware of this. We are all constantly designing the world. Not just designers and, in the case of food, farmers – everybody is.

If we are talking about global issues and challenges and that we need to solve them together, we face the practicality of actually working together. Can we actually understand each other? The most important thing is that we start opening the doors towards each other. And we must do more than just look at each other. Let’s enter the room fully, sit at the table, prepare meals together and start to be more sensitive to the language and the qualities of the Other.

Age of Wonderland is different. This year it will challenge the way we – as designers, artists, the man on the street – perceive food. It will change the way we want to set the table. Age of Wonderland ‘Balancing Green and Fair Food’ is co-organised by Hivos and Baltan Laboratories for Dutch Design Week. The project is developed in collaboration with the Food Non Food department of Design Academy Eindhoven and supported by Creative Industries Fund NL, Art of Impact and BKKC Impulsgelden. During the Dutch Design week, every day, there are many events, workshops, lectures and presentations which you can join. The exhibition is open daily from 11:00 to 18:00. For more information, reservations and tickets, please visit

It’s not easy. You can have such an ambition, but in reality it’s quite difficult to listen to things you’ve never heard before. That’s because often you don’t recognise them as being of any value. So you need to spend time. You need to be very open. You need to be patient. And then you start growing roots together, and that’s when something happens. But when in the real world do people take this time? It rarely happens, especially in this really quick design-world where this type of deep connection doesn’t come so easily.

Location: Baltan Laboratories, Natlab, Kastanjelaan 500, Eindhoven. Presentation: nr. 07 page 13

Photo: Ahadi Katera

The Age of Wonderland is a sort of a working office – an agency, if you will – and not so much an exhibition per definition. The topics, which could be described as very large chapters, within which the specific approach of the (local or international or student) artist falls: compost, soil, rice, water, plastic, abundance, the farm. The whole project is about listening to people from parts of the world to whom we don’t normally listen. We have created a dynamic platform to allow a diverse group of people into the best possible working relationship during the time they are here during their artists’ residency, but also, beyond. My hope is that the space will empower and inspire people to make better choices. And that they’ll also become more engaged in what’s going on around food, and with food around the world.

Illustration : Jeroen Erosie

Arne Hendriks, curator of The Age of Wonderland social design project muses upon the DDW 2015 Age of Wonderland Food exhibition. He is of course curious about what it will bring, but he’s just as excited about the not-knowing.

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Social & Green Design Guide 2015 • Index A

Age of Wonderland p.11, 07 p.13 Borre Akkersdijk 14 p.15 AKV|St. Joost 10 p.14 Amsterdams Grafisch Atelier 10 p.14 Atelier NL p.8, 12 p.14 Avans University 10 p.14


Pim van Baarsen 13 p.14 Conny Bakker 08 p.14 Reinder Bakker 20 p.15 Siebe Bakker 08 p.14 Goof van Beek p.9 Matan Bellemakers 13 p.14 Alix-Marie Bizet 13 p.14 Nancy Bocken 08 p.14 Willemieke van den Brink 21 p.15 Hanneke op den Brouw 08 p.14 Gerrit Bruggeman 08 p.14 Bastiaan Buijs 13 p.14 BuroBELEN 10 p.14 ByBorre 14 p.15


Kristel Casander 11 p.14 Guilhem de Cazenove 13 p.14 Andrea de Chirico 13 p.14 CLICKNL 08 p.14 Vaniek Colenbrander 08 p.14 Collectie Veenhuizen p.9 Contactgroep Textiel 10 p.14 Cor Unum Collected 06 p.12 Machiel Crielaard 08 p.14


Sarah Daher 13 p.14 Sari Denisse 07 p.13 David Derksen 06 p.12 Design Academy Eindhoven 13 p.14

Design X Ambacht 18 p.15 Hester van Dijk 20 p.15 Lizanne Dirkx 02 p.12 Robert-Willem Dol 08 p.14


echter ontwerp 21 p.15 Miriam van Eck 13 p.14 Piet Hein Eek 14 p.15 Mae Engelgeer 06 p.12


Achmad Fadillah 07 p.13 Febrik 10 p.14 Jana Flohr 04 p.12 FungiFuturi 09 p.14


Pietro Galgani 02 p.12 Cuno van Gee 08 p.14 Elisa Giaccardi 08 p.14 Rachel Giesen 13 p.14 Archibald Godts 13 p.14 Erik Goselink 08 p.14 Bram van der Grinten 08 p.14 Lara Groot 13 p.14


Jacco de Haan 08 p.14 Arne Hendriks p.11 Het Culturele Hart ABN AMRO 11 p.14 Het Maliegilde 05 p.12 Sander Hermsen 08 p.14 Hannah Hiecke 13 p.14 Manon van Hoeckel p.8, 13 p.14 Dick van Hoff p.7, 14 p.15 Marcel den Hollander 08 p.14 House of Thol 04 p.12 Simone Houtman 08 p.14


PeLiDesign Designer Alexander Pelikan Location Autonomous Thinkers & Authentic Doers Sectie C Daalakkersweg 2–8 5641 JA Eindhoven Contact Alexander Pelikan Frankrijkstraat 110 5622 AH Eindhoven Netherlands +31 (0)6 41 40 36 87 Open Daily 11.00 – 18.00

About PeLiDesign is an international design studio located in Eindhoven. Founded by Alexander Pelikan, this studio focuses on the connection of technology and craft tradition. For their clients they realize bespoke products and interiors. Presentation Traditional wood connections are a recurring theme in the oeuvre of Alexander Pelikan of PeLiDesign. His newest design “CoatRack” is a striking example of this. With simple wedged connections, wooden parts which would otherwise just be burnt, are assembled to form the elegant standing CoatRack. The edges of the wood are raw. The bark of the wood works as an ornament of the object. Also the remaining shavings of the production are a part of the upcycling process, they were used by the company FungiFuturi to grow Shiitake and Oyster Mushrooms.

Floris Hovers 06 p.12 Lisa Hu 13 p.14 Lucie Huiskens 08 p.14

Thomas Linssen 04 p.12 Anton Luiken 08 p.14 Sander Luske 18 p.15



Eva Jäger 13 p.14 Roos de Jager 08 p.14 Ak Jansen 13 p.14 Karen Janssen 08 p.14 Petra Janssen 14 p.15 Lars Janzee 13 p.14 Mathijs de Jong 08 p.14 Nick Jong 13 p.14 Anke Jongejan 08 p.14 Hella Jongerius 15 p.15 Douwe Jan Joustra 08 p.14


Dré Kampfraath 08 p.14 Frans Kappen 08 p.14 Elvin Karana 08 p.14 Ahadi Katera 07 p.13 Jos Klarenbeek 13 p.14 Ina Klepper 13 p.14 Ricky Kloosterman 13 p.14 Jaap Knevel 13 p.14 Ruud Jan Kokke 18 p.15 Simone Kramer 14 p.15 Kri 08 p.14 Vicky Katrin Kuhlman 13 p.14 Eun-Hae Kwon 13 p.14



Jos Oberdorf 08 p.14 Will Odom 08 p.14 Jorine Oosterhoff 06 p.12 Inge Oskam 08 p.14 Ellen Oude Luttikhuis 08 p.14 Overtreders W 20 p.15


Jason Page 13 p.14 Ingrid de Pauw 08 p.14 PeLiDesign 01 p.12 Alexander Pelikan 01 p.12 Karina Peña 08 p.14 Karen van der Perre 13 p.14 Michael Petersen 13 p.14 Moritz Pitrowski-Rönitz 13 p.14 Arjanna van der Plas 08 p.14 Sarmīte Poļakova 13 p.14 Anthony Poldervaart 13 p.14 Simone Post 13, 15 p.14

Symbat Satybaldieva 07 p.13 Diederik Schneemann 17 p.15 Nina Simons 13 p.14 Siza 18 p.15 Roland Pieter Smit p.7, 19 p.15 Social label p.7, 14 p.15 Nadine Sterk p.8, 12 p.14 Stichting KleurenVisie 10 p.14 Lois Stolwijk 22 p.15 Studio Boot 14 p.15 Studio DON 05 p.12 Studio Ineke van der Werff 03 p.12 Studio RoSmit 19 p.15 Studio Schneemann 17 p.15 Studio Truly Truly 15 p.15 Sarah Sturges 13 p.14 Arie Syarifuddin 07 p.13


Designers Lizanne Dirkx, Pietro Galgani

Designer Ineke van der Werff

Location Kruisruimte Generaal Bothastaat 7E 5642 NJ Eindhoven

Location Design Perron Fuutlaan 12 5613 AB Eindhoven

Contact Lizanne Dirkx Zaagmolenstraat 131b 3036 HH Rotterdam Netherlands +31 (0)6 11 92 75 61

Contact Ineke van der Werff Europalaan 2B 3526 KS Utrecht Netherlands +31 (0)6 20 63 42 34

Open Daily 12.00 – 18.00. Mon. closed

Open Daily 10.00 – 18.00. Friday till 21.00

Opening 17 Oct. 15.00

Project supported by The DOEN Foundation

Cor Unum Collected Designers David Derksen, Mae Engelgeer, Floris Hovers, Alessandro Mendini, Jorine Oosterhoff, Roderick Vos, Jeroen Wand, Alex de Witte, Floris Wubben Location Design Perron Fuutlaan 12 5613 AB Eindhoven Contact Charlotte Landsheer Veemarktkade 8 5222 AE ‘s-Hertogenbosch Netherlands +31 (0)73 303 00 58 Open Daily 10.00 – 18.00, Friday till 21.00

About The cross fertilization between professional designers of our time, the knowledge of the craft of ceramic artcenter Cor Unum and the talent trained on art schools in The Netherlands, will increasingly result in innovative products, new design traditions and fruitful collaboration between independent artists and the ceramic production process. This production process is executed by people with a distance to the labour market. Presentation In and around the Cor Unum Mobile Gallery we will present the unique products designed by the avant-garde of the Dutch Designers. In our second container each day a different designer will reside here to show her/ his process of making, designing and creating. The connection between students, professional designers and people with a distance to the labour market makes Cor Unum a special place for co-creation.


House of Thol Designers Jana Flohr, Thomas Linssen Location Design Perron Fuutlaan 12 5613 AB Eindhoven Contact Jana Flohr Koninginneweg 1 2042 NJ Zandvoort aan Zee Netherlands +31 (0)23 751 36 50 Open Daily 10.00 – 18.00. Friday till 21.00


Upstyle Industries 02 p.12


Studio Ineke van der Werff ENKEL GLAS

Hongjie Yang 13 p.14 Yoyo Yogasmana 07 p.13 Nanu Youttananukorn 13 p.14



Upstyle Industries Brand New Second Hand


Nina Tellegen p.6, 11 p.14 Textiellab 10 p.14 TextielMuseum 15 p.15 Tinctoria 10 p.14 Daniela Treja 13 p.14



Jeroen Wand 06 p.12 Esmee Weijand 13 p.14 Ineke van der Werff 03 p.12 Doreen Westphal 09 p.14 Thomas Widdershoven p.4 Alex de Witte 06 p.12 Floris Wubben 06 p.12


Shay Raviv 13 p.14 Jasper Rombouts 13 p.14 Rubia 100% Natural Colours 10 p.14 Laurentius de Ruiter p.9 Lonny van Ryswyck p.8, 11, 12 p.14

Mirjam van Laarhoven 08 p.14 Jos de Lange 08 p.14 Kristina Lauche 08 p.14 Guillemette LeGrand 13 p.14 Leonie & Lois 22 p.15 Levende Kleuren – Living Colours 10 p.14 Xue Jing Lim 13 p.14


Fabian Zeijler 13 p.14

Van Berlo p.10, 16 p.15 Guiditta Vendrame 13 p.14 Nel Verbeke 13 p.14 Quinda Verheul 13 p.14 Leonie Vlaar 22 p.15 Edwin Vollebergh 14 p.15 voordekunst 11 p.14 Roderick Vos 06, 14 p.12 Nico Voskamp 11 p.14 Stefania Vulpi 13 p.14



Masureel 10 p.14 Elsje Meijler 13 p.14 Alessandro Mendini 06 p.12 Pim van der Mijl 13 p.14 Marc Mulders 14 p.15


Studio DON Mogelijkheid collectie Designers Studio DON in collaboration with ‘Het Maliegilde’ Location Design Perron Fuutlaan 12 5613 AB Eindhoven Contact Don Zweedijk Amsterdamsestraatweg 933 B 3555 HP Utrecht Netherlands +31 (0)6 44 60 23 99 Open Daily 10.00 – 18.00. Friday till 21.00


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Age of Wonderland Balancing Green and Fair Food Designer Achmad Fadillah, Ahadi Katera, Arie Syarifuddin, Sari Denisse, Symbat Satybaldieva, Yoyo Yogasmana Location Baltan Laboratories Natlab Kastanjelaan 500 5616 LZ Eindhoven Contact Kastanjelaan 500 5616 LZ Eindhoven Netherlands +31 (0)40 294 68 47 Guided tours Dutch spoken guided tours from 12.00 – 12.45 (excluding Monday and Tuesday). English spoken guided tours from 14.00 – 14.45 (excluding Monday and Tuesday). fee € 5, reservations via Open Daily 11.00 – 18.00

About Age of Wonderland ‘Balancing Green and Fair Food’ co-organised by Hivos and Baltan Laboratories, addresses the complex issues ingrained in our globalised food system by inviting six creatives from across the world to exchange knowledge. During Dutch Design Week, Age of Wonderland becomes a change agent for transcultural thinking and doing. The main hub of Age of wonderland is at Baltan Laboratories, Natlab, Kastanjelaan 500 in Eindhoven. Presentation During the Dutch Design week, every day, there are many events, workshops, lectures and presentations which you can join. For more information, reservations and tickets, please visit


Water Tues. 20 Oct.

Clay Thur. 22 Oct.

Compost Sat. 17 Oct.

10.30 – 12.30 – Presentation/ workshop: Re-designing / re-defining the plastic bottle Perhaps no other object in contem­ porary society is more abundant than the plastic water bottle. This presentation and workshop by Achmad Fadillah is about a new global system of the reuse of water bottles.

13-00 – 16.00 – Workshop: Drawing sessions Imaginary tables What would the food production system of our dreams and nightmares look like?

13.00 – 15.00 – Workshop: Food Fertilizer How can we use the food we eat to grow healthy food? The Tanzanian based bio-technology start-up Guavay aims to reverse the mindless destruction of fertile soil and produce food-waste fortified organic fertilizer by combining food science and plant science. 15.00 – 16.00 – Lecture: “Back to Nature” Yoyo Yogasmana explains how we fundamentally understand nature and gives nature a more crucial role within our lives. His talk is closely linked to the concepts of living from the community of Kasepuhan Ciptagelar, Indonesia.

15.00 – 16.00 – Presentation: What’s the name of that lake under Mexico City? In this presentation, Sari Dennise will share audiovisual materials about the Mexico City lacustrine history and tell about the traditional, productive and sustainable farming method of the ‘Chinamperos’. Farming Wed. 21 Oct.

Rice Sun. 18 Oct. 12.00 – 13.00 – Event: Holy Rice Meal Grab this opportunity to taste a special rice dish, prepared by Yoyo Yogasmana and Umi Kusumawati from Indonesia. They have imported 160 types of their ‘holy’ rice from the self-sufficient community Kasepuhan Ciptagelar. 13.30 – 14.00 – Presentation: The Origin of Rice from the Story of Sulamjana The community of Kasepuhun Ciptagelay (Indonesia) believes that “everything you need is already there”. The rice they harvest is only for personal consumption and may not be used for trade purposes.

13.00 – 14.00 – Event: Holy Rice Meal Grab this opportunity to taste a special rice dish, prepared by Yoyo Yogasmana and Umi Kusumawati from Indonesia. They have imported 160 types of their ‘holy’ rice from the self-sufficient community Kasepuhan Ciptagelar. 13.30 – 17-30 – Workshop: Co-designing infographics A workshop led by Sari Dennise for designers and illustrators. How can we make alternative models of distribution, logics and methodologies around food consumption visible?

Future Food Seminar Mon. 19 Oct.

14.30 – 15.30 – Presentation: The Lunar Calender System and Farming Practice at Kasepuhan Ciptagelar An in-depth discussion and open sharing of knowledge about how star constellations connect with farming culture and practice at Kasepuhan Ciptagelar. Yoyo Yogasmana will explain key moments and rituals connected to farming.

19.00 – 21.30 – Future Food Seminar: From challenging to designing our future food system The Future Food Seminar will discuss social innovation through “Food systems of the future, from challenge to design”. Speakers include Marcel Beukeboom, Koert van Mensvoort, Nat Muller and Age of Wonderland.

15.00 – 17-00 – Presentation: Smart and Green Recycling Food waste is flooding the municipal solid waste stream in developing countries. In their struggle to separate food waste from plastics and metals to produce quality organic fertilizer, Katera explains how they could use green ICT.

15.00 – 16.30 – Pop-up Lab: Clay = Food? Artist and scientist Mashu Ru researches the phenomenon of eating earth-based substances. Together with Arie Syarfuddin she will present and taste various samples of clayfood, possibly sourced from the soils of Eindhoven. Plastic Fri. 23 Oct. 14.00 – 16.00 – Workshop: Bottle Brick Design Can we redesign the omnipresent water bottle in such a way that people will stop dumping their plastic waste in the environment? The workshop is led by Achmad Fadillah. 17.00 – 18.30 – Pop-up lab: TOI Dinner Hack @ Garden Mania The contemporary meaning of TOI, a cultural tradition of eating together in Central Asia is the key subject of the TOI dinner hack. A Toi is a grand dinner feast common in Central Asia. Artist and researcher Symbat Satybaldieva from Kyrgyzstan investigates how expenses, food waste, and the vicious circles of giving and taking can be hacked into more sustainable approaches.

15.30 – 16.30 – Presentation and discussion: Culinary Culture and tradition of the village Kasepuhan Ciptagelar Yoyo Yogasmana lives in the village of Kasepuhan Ciptagelar. They will enlighten you with various kinds of culinary traditions and rituals from their community and compare them with similar customs in other societies. Resilience Sun. 25 Oct. 13.00 – 14.00 – Event: Holy Rice Meal Grab this opportunity to taste a special rice dish, prepared by Yoyo Yogasmana and Umi Kusumawati from Indonesia. They have imported 160 types of their ‘holy’ rice from the self-sufficient community Kasepuhan Ciptagelar. 14.00 – 15.00 – Presentation: Turning our traditional wasteful ways into worth for the future Waste is wealth, waste has worth, but only if we start paying attention and see its value. Ahadi Katera and Marnix ten Holland (Green department Hivos) discuss Dar es Salaam as an iconic city, with the potential to change waste into value for the future. 15.30 – 18.00 – Event: Age of Wonderland Finissage Nomadic Food Tasting Your last opportunity to meet the participants of the Age of Wonderland programme. Symbat Satybaldieva prepares special freshly prepared dishes, to taste and learn about the rich variety of cooking methods of the nomadic culture of the Kyrgyz people.

Abundance Sat. 24 Oct. 13.00 – 14.00 – Event: Holy Rice Meal Grab this opportunity to taste a special rice dish, prepared by Yoyo Yogasmana and Umi Kusumawati from Indonesia. They have imported 160 types of their ‘holy’ rice from the self-sufficient community Kasepuhan Ciptagelar.

Photo: Ahadi Katera

15.00 – 17.00 – Presentation: Food & Nourishment Life-cycle We are what we eat. But what is our food? Why do we need a food system? Can we design it?

14.00 – 14.30 – Presentation: The story of clay in the village of Jatiwangi Arie Syarifuddin’s research is an accumulation of ideas connected to the fertile soil in his hometown in West Java (Indonesia) as a main product for export. The aim of his research in Eindhoven is to develop an edible product that is nutritious and delicious at the same time.

14.00 – 15.00 – Presentation: Feast of Food Zooming in to the different cultural connotations and economic values between East and West, Symbat Satybaldieva explores the evolving landscape of large feast ceremonies throughout history.

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CLICKNL DRIVE, THE annual Design Research & Innovation Festival Designers Various designers, researchers, companies and government Location Natlab Kastanjelaan 500 5616 LV Eindhoven Contact Femke Glas Landbergstraat 15 2628 CE Delft Netherlands +31 (0)15 278 19 06 Open Thu. 22 Oct. 10.00 – 17.00

About CLICKNL is the creative industries knowledge and innovation network. CLICKNL aims to increase the impact of design by stimulating research within the creative industry, focussing on the knowledge and innovation agenda of CLICKNL, facilitating the transfer of knowledge into innovation and by connecting creative professionals, industry, knowledge institutes and government. Presentation Creating business through circular design: Is it true that designers are the real game changers in the development towards a circular economy? Come and see at day 2 of DRIVE, where business models, design strategies, workshops, inspiring highlights from research programs and applied research projects, best practices and CIRCO pass in review.


voordekunst Design Businessdag 21 Oct. 13.30 – 19.00 Speakers Kristel Casander (voordekunst), Het Culturele Hart ABN AMRO, Lonny van Ryswyck (Atelier NL), Nico Voskamp (voordekunst), Nina Tellegen (Stichting DOEN) Location AtelierNL Bergmannstraat 76 5615 KG Eindhoven Contact Kristel Casander Nicolaas Witsenstraat 5 1017 ZE Amsterdam Netherlands +31 (0)20 233 70 19

About voordekunst is the leading Dutch crowdfunding website for artists and designers. Since 1 July we joined forces with Stichting DOEN to boost Social Design projects on Stichting DOEN can even become one of you backers! Presentation Tijdens Dutch Design Week 2015 organiseert voordekunst een Design Business Dag in AtelierNL. Je krijgt deze middag alles te weten over crowdfunding, fiscale regelingen en samenwerkingen met partners die ervoor kunnen zorgen dat jouw idee werkelijkheid wordt.


FungiFuturi What if … we grow mushrooms on waste in empty office buildings Designer Doreen Westphal Location Urban Mushroom Farm FungiFuturi Smalle Haven 24 5611 EJ Eindhoven Contact Doreen Westphal Pioenroosstraat 83 5644 CB Eindhoven Netherlands +31 (0)6 24 24 09 89 Open Daily 11.00 – 18.00 Opening 17 Oct. 15.00 19 – 25 Oct. Culinary Mushroom Cultivation daily workshops at 15.00.


Levende Kleuren – Living Colours Partners Amsterdams Grafisch Atelier, Avans University, AKV|St. Joost, BuroBELEN, Contactgroep Textiel, Febrik, Masureel, Rubia 100% Natural Colours, Stichting KleurenVisie, Textiellab, Tinctoria

About It is not easy to achieve a unique, sustainable yet never boring interior in our current consumer society. However, the project Levende Kleuren (Living Colours) makes it happen. During the Dutch Design Week 2015 the exhibition ‘Time will change’ made by a collective of researchers, producers and designers will show how changing natural colours can drastically influence interior design.

Location Van Abbemuseum Bilderdijklaan 10 5611 NH Eindhoven

Presentation During the Dutch Design Week 2015 the results of the two-year research project Levende kleuren will be shown at the Van Abbemuseum. Wall paper, living walls, several textile products and graduation results from students of AKVlSt Joost School of Fine Art and Design form a coherent sustainable interior with a unique character. This results in unique objects such as a carpet that slowly discolours, curtains with a slowly emerging pattern and an acoustic wall coating with a different perspective from each angle.

Contact JH de Best P.O. Box 90.116 4800 RA Breda Netherlands +31 (0)6 51 37 94 47,, Open Tue. untill Sun. 11.00 – 18.00 Press moment & cocktail Thu. 22 Oct. 18.30 - 21.00


Atelier NL Earth Alchemy Factory Designers Lonny van Ryswyck, Nadine Sterk Location Atelier NL Bergmannstraat 76 5615 KG Eindhoven Contact Lonny van Ryswyck Bergmannstraat 76 5615 KG Eindhoven Netherlands +31 (0)6 34 45 58 28 Open Daily 13.00 – 19.00

Open 21 Oct. 13.30 – 19.00


Design Academy Eindhoven Graduation Show Social Designers Esmee Weijand Dear Joop van den Ende, Jaap Knevel Hello World, Ak Jansen Under Construction, Lara Groot The Code of Mist, Manon van Hoeckel In Limbo Embassy / Printed Matters, Lisa Hu Terra Nova, Nel Verbeke Embrace Melancholy / Props, Matan Bellemakers Rooms my Rooms, Pim van der Mijl De Voorkamer, Karen van der Perre Room to Grow, Shay Raviv HÔTEL TRAVAIL, Ricky Kloosterman Embrace, Alix-Marie Bizet Hair Matter(s), Andrea de Chirico Super Local, www.cargocollective. com/superlocal Moritz Pitrowski-Rönitz Talking Digital, Michael Petersen New Luxury, Nick Jong Pill Checker, Bastiaan Buijs Grandfathers Clock / Cremaster, Jason Page Birdie, Anthony Poldervaart The Finer Values of Creative Concerns, Sarah Sturges & Daniela Treja Not Another,, Stefania Vulpi Universal Unconditional,

Vicky Katrin Kuhlman Sorry, I am an Image Thinker, Guiditta Vendrame What is the Purpose of your Visit?, Nanu Youttananukorn The Space Above, Elsje Meijler Helden, Archibald Godts Men’s Best Friend, Xue Jing Lim Spoofing Gear, Nina Simons Pollinosis, Sarah Daher Vegetalize, Eun-Hae Kwon Gates of Mourning, Eva Jäger & Guillemette LeGrand The Era of Khaki Ethics, Hongjie Yang The Oneness of Existence, Green designers Pim van Baarsen Holy Crap, Rachel Giesen IKEA Local ‘Portugal’, Simone Post Vlisco Recycled, Miriam van Eck PSHA Groningen, Jos Klarenbeek, Cowtarium, Guilhem de Cazenove Felt like a Sheep machine, Hannah Hiecke The Wandering Hole, / Jasper Rombouts Lava Wellness, Ina Klepper 10+1, Sarmīte Poļakova A Story about a Pine Tree,

Quinda Verheul Primordial Matter, Lars Janzee Forage, Fabian Zeijler Momentum / Pūrificātum, Location Design Academy Eindhoven DeWitteDame, 4th floor Emmasingel 14 5611 AZ Eindhoven Contact Design Academy Eindhoven Gabrielle Kennedy Postbus 2125 5600 CC Eindhoven +31 (0)40 239 39 39 Open Sat. 17 Oct. 13.00 – 18.00 Sun. 18 until Wed. 22 Oct. 11.00 – 18.00 Thu. 22 until Sat. 24 Oct. 11.00 – 20.00 Sun. 25 Oct. 11.00 – 18.00


Atelier NL Earth Alchemy Factory

About For almost seventy years Design Academy Eindhoven has been educating young designers to view the world with borderless optimism. Our graduates have a positive outlook – they are engaged and connected and attack design with a vision to provide the world with alternatives rather than solutions. Sometimes, these alternatives are eye-openers – projects that deal with topics we, en-masse, try to avoid. Others are physical solutions, such as Simone Post’s ‘Vlisco Recycled’. Some projects show an ideal like Stefani Vulpi’s ‘Universal Unconditional’. What many of our graduates have in common is a type of free-thinking that enables them to look beyond the usual borders of furniture and profit, and focus on the human aspect of living in a peaceful, fair and beautiful world.

Designers Lonny van Ryswyck, Nadine Sterk Location Atelier NL Bergmannstraat 76 5615 KG Eindhoven Contact Lonny van Ryswyck Bergmannstraat 76 5615 KG Eindhoven Netherlands +31 (0)6 34 45 58 28 Open Daily 13.00 – 19.00

Jason Page, Birdie



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Social label – Socio economics Designers Collectie & Community by Petra Janssen and Simone Kramer together with Piet Hein Eek, Dick van Hoff, Roderick Vos, Marc Mulders i.a. Location In the workshop of Fabriek Piet Hein Eek Halvemaanstraat 30 5651 BP Eindhoven Contact Werkwarenhuis Social label Tramkade 20 5211 VB Den Bosch Netherlands +31 (0)6 12 69 64 17 Open Daily 10.00 – 18.00. Friday till 21.00

About A design collection created by leading designers with vulnerable workers. The production process enables new interactions between different societal groups. Through debate and research we work towards an inclusive world in which everyone contributes and where meaningful activities are key. Social label owns a concept store, the Werkwarenhuis, in ’s-Hertogenbosch. Presentation Worldly products, locally produced. People who are out of synch with our fast-paced world regain a sense of value through valuable products and attention. The public can contribute by buying Social label products. Social label is creating a socially sustainable home collection: the broom you buy is for life.

Launch new labels 18 Oct. 15.00 official presentation of two new labels with designers Borre Akkersdijk (ByBorre) and Edwin Vollebergh (Studio Boot)



by TextielMuseum Designers Hella Jongerius, Simone Post, Studio Truly Truly Location Snelkookpan Stand 12, Ketelhuisplein Eindhoven Contact Evelien Platteeuw Goirkestraat 96 5046 GN Tilburg Netherlands +31 (0)13 549 45 33 Open Daily 11.00 – 19.00 Product launch Sun. 18 Oct. launch of the new domestic products of by TextielMuseum & Jongeriuslab in presence of renowned designer Hella Jongerius (invitation only).

About by TextielMuseum develops products that are socially and environmentally responsible. It’s an exclusive label for domestic textiles from top designers. Every year by TextielMuseum cooperates with a new designer to design new products for the label. Presentation At invitation of The TextielMuseum, renowned designer Hella Jongerius selected design talents Simone Post and Joel & Kate Booy from Studio Truly Truly and together they developed new plaids for by TextielMuseum. The technical knowledge and the museum collection were offered as a source of inspiration to the designers, allowing a new generation to further develop and continue the craftmanship and culture. As an educational institute, this is how we would like to underline the significance of conveying knowledge to a new generation of talented designers.

VanBerlo Fuel for Innovation Designers VanBerlo design team Location Ketelhuisplein 5617 AE Eindhoven Contact Marlon van Schellebeek Beemdstraat 29 5653 MA Eindhoven Netherlands +31 (0)40 292 90 90 Open Daily 11.00 – 18.00

About VanBerlo is your creative and strategic partner. With us, you will join a variety of international players. From the ‘big-boys’ to the driven start-up companies. From inspiring brands to organisations that want to make a difference. Together we build bridges between human needs and desires, technological opportunities and sustainable business. Presentation Innovation starts with you! The design process begins with stepping into your shoes in order to get valuable insights. These insights are turned into products and services where people and experiences play the main role. Discover VanBerlo’s process at the Ketelhuis Square, where we’ll trade your DDW insights for coffee.


Studio Schneemann create, change and give meaning Designer Diederik Schneemann Location Yksi Expo Torenallee 22-04 5617 BD Eindhoven Contact Diederik Schneemann Hugomolenaarstraat 49a 3022 NP Rotterdam Netherlands +31 (0)6 15 06 66 53 Open Daily 11.00 – 19.00



Design X Ambacht / Siza Designers Ruud Jan Kokke, Sander Luske Location Yksi Expo Torenallee 22-04 (Strijp-S) 5617 BD Eindhoven Contact Marco de Leeuw Kemperbergerweg 139a 6816 RP Arnhem Netherlands +31 (0)6 10 02 89 13 Open Daily 11.00 – 19.00

About Design X Ambacht is an initiative of healthcare organization Siza. Together with leading designers are in the day care centers of Siza products made. Specific talents of people with disabilities are the starting point for their designs. Through these experiences the makers participate in everyday life. Presentation Design X Ambacht presents new espresso cups and sushi set in porcelain of the designer Sander Luske and kitchen accessories designed by Ruud Jan Kokke. Specific skills are the basis of these designs. The products are handmade and the process is to cut into parts so that each with his/her talent can contribute.

Studio RoSmit Made by Scorlewald Designer Roland Pieter Smit


Overtreders W Almeerse Wolunie at Dutch Design Awards Designers Reinder Bakker, Hester van Dijk

Location Yksi Expo Torenallee 22-04 5617 BD Eindhoven Contact Roland Pieter Smit Kanaaldijk 219 1831 BE Koedijk Netherlands +31 (0)6 54 65 51 82 Open Daily 11.00 – 19.00

Location Dutch Design Awards – Het Veemgebouw Torenallee 80 5617 BE Eindhoven Contact Hester van Dijk Middenweg 22-I 1097 BN Amsterdam Netherlands +31 (0)6 45 76 48 61 Open Daily 11.00 – 18.00

About Studio Schneemann is known for his social, up cycled Flip-Flop collection and his 3D-Printed Mash-up’s. Diederik Schneemann is always looking forward and driven by curiosity. Searching for just that element which makes something fascinating. Thriving to create, change and give meaning. Presentation Schneemann collaborates with SOCIAL workplace “de Delft”. Easy to build oak furniture developed and manufactured by people now still detached from our working community. Together we build on self-esteem and skills, the core ingredients to grow and live a self-fulfilling life. The presentation is complimented by other new work by Schneemann.


echter ontwerp I do(n’t) care about your care / jouw zorg is mij een zorg Designer Willemieke van den Brink Location Klokgebouw 50 5617 AB Eindhoven Contact Willemieke van den Brink Rietweg 10 8041 AK Zwolle Netherlands +31 (0)6 13 59 01 49 Open Daily 11.00 – 18.00

About I do(n’t) care about your care is an artistic research project on social networks in an ordinary street in The Netherlands. Can we create networks of neighbours to answer the issue of increasing demand of informal light care? Can we create social designs that help people to look after each other if necessary? Presentation The results of the research are part of the exhibition Momentum, a collaboration of young entrepreneurs, organized by Driving Dutch Design. The social designs to form networks with neighbours are still incomplete. Willemieke van den Brink invites you to contribute to the research.


Leonie & Lois Spijkerbrij Designers Leonie Vlaar & Lois Stolwijk Location Rambam Rechtestraat 69 5611 GN Eindhoven Contact Leonie & Lois Bloemstede 664 3608 XB Maarssen Netherlands +31 (0)6 57 56 41 42 Open Daily 10.00 – 18.00

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12 Atelier NL 13 Design Academy Eindhoven 14 Social label – Socio economics 15 by TextielMuseum 16 VanBerlo 17 Studio Schneemann 18 Design X Ambacht / Siza 19 Studio RoSmit 20 Overtreders W 21 echter ontwerp 22 Leonie & Lois









































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01 PeLiDesign 02 Upstyle Industries 03 Studio Ineke van der Werff 04 House of Thol 05 Studio DON 06 Cor Unum Collected 07 Age of Wonderland 08 CLICKNL 09 FungiFuturi 10 Levende Kleuren – Living Colours 11 voordekunst