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Strategic Plan FY2013 - FY2016


History The dream for an art gallery to serve not only the students and faculty of Columbia State Community College but all of Southern Middle Tennessee began in 1999 when Columbia State Community College’s first president, Dr. Harold Pryor, pledged $100,000 to establish a visual arts endowment, “Accent on Art,” a cooperative project between the College and the institutionally related, yet independently chartered 501(c)(3) Columbia State Community College Foundation. Dr. Pryor’s commitment included an expectation that within three years a minimum of $100,000 would be raised through community support – friends of the arts, alumni, individuals and various College constituencies – to match his pledge. The “Accent on Art” project’s goals were to exhibit works of art of faculty and students at Columbia State, exhibit the works of artists from across the region, bring traveling exhibits to Columbia State, conduct art talent searches in the region’s public and private schools and publicize the Gallery’s exhibits. Funds were raised to match Dr. Pryor’s challenge. Plans were underway to construct an art gallery as part of a new building on the college’s main campus at Columbia, which would also include a performing arts venue, the Cherry Theater. When the Waymon L. Hickman Building opened its doors, included was the spacious and inspiring Pryor Art Gallery. Since that time hundreds of works of art have been viewed by thousands of visitors of all ages, socio-economic and educational levels and cultural and ethnic backgrounds. From the opening of the Pryor Art Gallery through March 2012 Lucy Scott Kuykendall served as Curator. In a resolution presented upon her retirement, Kuykendall was credited as being “personally responsible for enhancing the student learning environment of the Columbia State Community College Campus through the cultivation of relationships with local, state and nationally recognized artists and through the exhibiting of their work in the Pryor Art Gallery.” The resolution also credited Kuykendall with growing and diversifying the private art collection of Columbia State Community College for the benefit of students and the community at large. In July 2012 artist/designer Rusty Summerville assumed responsibilities as Curator of the Pryor Art Gallery. 1


Mission To design, develop and present stimulating exhibits and programs that inspire, educate, enlighten, challenge and entertain Columbia State Community College students, faculty and staff, community members and residents of Middle Tennessee while creating a first-class artistic venue where appreciation for all forms of visual art is enhanced.

Vision The vision for the Pryor Gallery at Columbia State is to use stimulating, innovative and memorable exhibits and educational programs that bring together art, artists and an appreciation of visual art for the Columbia State community, our local community and the entire Middle Tennessee region.

Service and Impact Area Pryor Art Gallery is located on the Columbia campus of Columbia State Community College. Serving nine counties in

Children Enjoying Art Exhibit

southern Middle Tennessee with locations in Columbia, Franklin, Lawrenceburg, Lewisburg and Clifton, Columbia State Community College offers courses for degrees and certificates, workforce development training and non-credit continuing education courses and programs. Through partnerships with area universities, Bachelor's and Master's degrees are offered in selected disciplines. The Pryor Art Gallery not only serves students, staff and faculty of Columbia State, but it strives to engage the entire Southern Middle Tennessee region through exposure to quality visual arts exhibits.

Traveling Exhibit

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Curator Rusty Summerville assumed duties as curator for the Pryor Art Gallery of Columbia State Community College in July 2012. Summerville has worked in the creative arts for more than 25 years and is an award-winning artist and designer, including museum design, retail and restaurant design, concept development and works of fine art. He served as director of design at Gaylord Entertainment Company and was awarded the Institutional Design of the Year from the Tennessee chapter of the American Society of Interior Designer (ASID) for his design and conceptual development of the Grand Ole Opry Museum. Summerville’s experience includes numerous and diverse works with design and conceptual development of the Roy Acuff and Minnie Pearl Museum in Nashville and The Hank Snow Museum in Liverpool, Nova Scotia, the Texas Country Music Hall of Fame and Tex Ritter Museum in Carthage, Texas. He has also worked with architects and interior designers as concept developer on a multi-million dollar addition to Churchill Downs in Louisville, Ky.

Types of Exhibitions 1. Regular exhibits of the work of individual artists and craftsmen 2. Exhibits corresponding to an event of the Performance Series in the Cherry Theater 3. Exhibits corresponding to and augmenting courses offered by the college 4. Exhibits resulting from secondary school competitions 5. Exhibits resulting from Gallery-sponsored shows, competitions and classes 6. Exhibits from local, state and national sources such as the Tennessee State Museum,

Smithsonian, National Archives and others

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Pryor Gallery Plan Components The three-year Strategic Plan is a roadmap for the work of the Columbia State Community College Pryor Art Gallery. The Office of Advancement, including the Executive for Advancement, development officers, Pryor curator and all support staff, will work in meaningful ways to identify those who embrace the gallery’s mission and vision, to identify their interests, to invite their substantial support and to steward their gifting.

I.

Objectives

II. Development a. Relationships b. Outreach III. Measurement and Evaluation IV. Sustainability a. Funding b. Security c. Maintenance

Artist Receptions Draw a Diverse Crowd

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Objectives 1. To provide access to works of art through displays, exhibitions, programs and activities

that stimulates engaging and meaningful art-centered experiences for diverse audiences. 2. To attract new audiences by developing and promoting relationships at the college

between academic and other educational programming and in the community through collaboration, partnerships, enhanced facilities, promotion and technology. 3. To expand visual exhibits to incorporate music and other art forms and complimentary

programming that increases public interest and involvement. 4. To confirm each exhibit in the gallery one year in advance. 5. To develop art workshops for students, community members and residents of Middle

Tennessee. 6. To host annual exhibits of art created by public school children, kindergarten through

high school, from Columbia State’s service area. 7. To develop and sustain relationships with local and regional artists, arts organization,

museums, gallery owners, community organizations, schools, youth groups and businesses. 8. To develop relationships with local and regional arts publications, newspapers and web

sites that strengthens communication of Gallery events and exhibitions to the college family and geographic region. 9. To maintain a web page featuring past, present and future exhibits, while visually

highlighting the works (and other information) of all exhibiting artists. 10. To acquire art for the Columbia State Collection through purchase of exhibited art and

through the purchase of artwork from Pryor-sponsored art competition(s). 11. To maintain the college’s art collection through inventory cataloguing and creation of

online exhibits using software already acquired by the Pryor. 12. To position the Gallery to be eligible for increased self-generated, private and public

funding, including grants. 13. To develop, compile and maintain a database that includes artists, resources, patrons and

visitors. 14. To develop a patron base for the support and enjoyment of the gallery. 1 5


Development: Relationships Integration with Strategic Priorities of Columbia State College When Columbia State Community College was chartered as the first community college in Tennessee in 1965, its stated purpose included, “the promotion of educational, literary, recreational, artistic and scientific activities.” The College’s Strategic Plan 2010-2020 includes a provision to “identify and sponsor activities that enhance the quality of life throughout the region.” Additionally, the College’s Strategic Plan includes objectives for recruitment and retention of the best faculty and students with emphasis on diversity in both groups. The Pryor Gallery’s programs are woven into the academic fabric of Columbia State Community College in order to enhance student learning and quality of life for faculty, students and staff. The Pryor makes art accessible to diverse audiences by using a variety of innovative approaches to the exhibition and interpretation of art.

Integration with Mission and Vision of Columbia State Foundation The Columbia State Community College Foundation’s mission is to support and partner with Columbia State to positively impact the community and student success through the maintenance and enhancement of resources.

Governance and Management The Pryor Art Gallery’s Curator is an employee of Columbia State Community College, with position support provided by the Columbia State Foundation. The Curator reports directly to the College’s Executive for Advancement, who is also Executive Director of the Foundation. Funding for the Gallery’s activities is provided through earnings from the Visual Arts Endowment, managed by the non-profit Foundation. The Pryor achieves excellence through diligent stewardship of resources and collections, maintaining the utmost integrity and accountability in all areas of its operations.

Partners The Gallery is building relationships with potential partners, including but not limited to Humanities Tennessee, Tennessee Arts Commission, Tennessee Department of Tourist Development, Tennesseans for the Arts, Tennessee Association of Museums, Tennessee State Museum, Tennessee State Library and Archives, Maury County Arts Guild, Maury County Art in the Parks program and Columbia State’s service area K-12 local education associations, art gallery owners and artists. 6 1


Development: Outreach Promotion 1. Both traditional and contemporary marketing and public relations tools, including press releases to radio, online publications, newspapers, magazines and tourist publications; inclusion of events in targeted calendars, both print and online; brochures, rack cards and posters distributed to strategic locations; social media, i.e. Facebook, YouTube, Twitter, Blogger, Issuu.com; and Columbia State’s website and social media sites. 2. Artist receptions advertised to the public and through individual invitations. 3. On-line gallery featuring past, present and future exhibits and exhibitors with links to individual artists’ web sites, videos of exhibits and artist interviews. 4. On-line gallery of the Columbia State’s art collection via cataloguing software. 5. Computer-based sign-in registry to assist with database development. 6. Video welcome and audio tour capability in Gallery.

Artist with Foundation Director and Curator

Exhibit Posters

Artists at Reception

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Measurement and Evaluation Measurement Tools The measurement of success is based upon both the quality and quantity of objectives achieved. Guest registers collect names, email addresses and comments from every Gallery visitor. Comments are compiled and used to evaluate the visitor experience. Financial support by patrons serves as an indicator of success. Gallery success is supported and appraised by the Pryor’s advisory board based upon the gallery’s goals and objectives.

Program Evaluation Pryor Advisory Board of faculty, community member(s) and student(s) evaluates the gallery for continuous improvement based on the following: 1. Quality of exhibits 2. Variety of exhibits 3. Gallery attendance 4. Success of gallery programs, i.e. workshops and juried competitions

Be

ter l o ff A h t

Workshop Announcement

and while t fun y are er’s ar s are lor lt ersit r d co th Affo n colo ints Univ oth n a the r in b re in Be eo th pa u n t from directo Tex arent fe and n. Be nels, d d e t io li ar t ua app night- spirat ood pa e raise l rad as an ults hg city n her in llow w re of th intraga art d ad Bet orked ed. w n an ofte rge ho e textu be an of her en dre app d has il n o la ll h k s h t t t an g on . A her ta e has es c pain ing win ign spir allo o and paint al, eit phs sh ic des he in in h h s a as s ges of eac ly orig otogr grap life in . h t e t r ’s p e a h le e t p mp egr from ates f Be is co life or ith a d ited St rt o w t pa n tan from eorgia the U por d im of G pe an n a o also Eur t is g ar chin it d to Tea . n an k, vis e atio twor alik form th’s ar ds Fine in ore of Be Frien r; m For more k and ville o r h view Ron Yo in Nas the allery r.com G Art affolte h bet

Exhibit Interpretive Material

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Sustainability Funding 1. Current operating budget derived from the Pryor endowment 2. Support from Columbia State Community College 3. Support from Columbia State Community College Foundation 4. Gifts, donations and patronage 5. Grants for exhibitions and educational programs 6. Income from art competition fees 7. Income produced from the sale of selected pieces from the Columbia State art collection

Patronage Program By engaging donors in understanding the importance of their investments and by always being accountable to those who make the Gallery’s programs a reality, the Pryor will become more attractive to individuals as well as corporations and foundations and worthy of their continuing support. Proposed fund development for Patronage of the Pryor Art Gallery includes the following giving levels: 1. 2,000+

Michelangelo

2. $1,000-$1,099

DaVinci

3. $500-$999

Monet

4. $100-$499

Picasso

5. $10 - $99

Starving Artist

Artist Reception Invitation Art Explores a Variety of Themes

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Major Funding Needs 1. 2. 3. 4. 5. 6. 7.

Funding for exhibit and gallery publicity Funding to procure traveling exhibits Funding to purchase artwork from exhibiting artists as additions to the existing Columbia State Collection Funding to refurbish the gallery interior, i.e. wall covering, paint and purchase picture-hanging hardware Membership dues to professional arts organizations for Curator and the Pryor Gallery Travel funds for Curator to attend professional development opportunities Funding for design, production and installation of exterior identification signage (on building) and/or a commissioned sculpted identification piece with placement in the turn-around directly in front of the gallery clearing identifying the portion of the Hickman Building that is the Pryor Art Gallery from outside.

8. Funding to support visiting artists who present workshops for students, faculty and community members in order to lower participation costs for workshop attendees.

9. Funding to promote the Pryor Gallery via traditional advertising (newspaper, arts magazines, brochures, etc.) and through promotion online, i.e. the Pryor Online Gallery, other websites and through use of various social media sites

10. Stipends and/or expense reimbursement for major artists exhibiting at the Pryor Gallery 11. Stipends for student interns to help compile and catalogue the Columbia State Art Collection

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Fine Art

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Pryor Art Gallery Facility Accessibility The Pryor Art Gallery is located in the Waymon L. Hickman building on Columbia State’s Columbia Campus. The ADA accessible gallery is open to all staff, students and community Monday through Thursday from 8 a.m. until 8 p.m. and on Friday from 8 a.m. until 4 p.m. The gallery is also open on weekends during special events only.

Waymon L. Hickman Building Columbia State Community College

1665 Hampshire Pike Columbia, Tennessee 38401

Pryorgallery@columbiastate.edu

931-540-2883

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Security The Gallery has three security cameras through which all areas of the gallery are monitored 24 hours per day by college security. All doors are locked and secured between closing time each night and opening each morning. 12 1


Maintenance The gallery is maintained daily by the college custodial staff.

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Rusty Summerville, Curator, Pryor Art Gallery Columbia State Community College and Columbia State Foundation 1665 Hampshire Pike Columbia, Tennessee 38401 (931) 540-2883

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